Although Li Mu has been working hard to develop Makino Technology into an international super enterprise, this is mainly in terms of structure and strategy. When it comes to tactics, Li Mu's concept is still relatively "narrow". For example, today's Makino Technology For a highly confidential project, under Li Mu's instruction, the core R&D team is basically all Chinese, at least of Chinese descent. Otherwise, no matter how powerful the technology is, it will not be able to touch the core of the project.
The reason for this is that Makino Technology has now widened the gap with Chinese Internet companies and is not afraid of Chinese Internet companies overtaking them in corners. However, compared with Western companies, especially Silicon Valley companies, its leading advantage is relatively weak. Most of them It is ahead of its competitors at the level of product awareness, but at the technical level, Makino Technology still has many shortcomings and weaknesses.
In this case, it is even more important to pay more attention to protecting the core logic of important products. Otherwise, once their core "gameplay" is leaked, companies with strong R&D capabilities are likely to catch up quickly.
In terms of product awareness, social services, and price reduction, Makino Technology has absolute advantages, but in terms of technical support, Makino Technology is much weaker than Apple. After all, the latter is a company that can independently develop operating systems and complete computers. Da Na, the technical reserve is strong enough to leave Makino Technology in the dust.
Precisely because it is much weaker than Apple in terms of technical reserves and R&D capabilities, Li Mucai requires Makino Technology's R&D team to keep the project strictly confidential, so as to catch the opponent off guard and increase the distance and difficulty for the opponent to catch up.
Since Apple has never really regarded Makino Technology as a competitor that they are focusing on at this stage, they lack understanding and preparation for Makino Technology’s related actions. Now, YYtunes is about to go online, and Mango-ME2 has begun mass production, which means that Makino Technology has instantly Apple showed its fangs and was ready to fight.
Jobs has never been as chaotic as he is today, because in the face of Li Mu's all-out war, he simply has no power at hand to resist, at least not yet, which means that Apple must bite the bullet to withstand the impact of Makino Technology No matter how strong the impact is, Apple must fight to the death. Otherwise, once the iPod and iTunes businesses are destroyed, the entire Apple will be reduced to a heavy-duty truck without oil supply, and the ending will be tragic. Jobs didn't dare think about it.
…
With the attention of netizens and Internet practitioners around the world, Makino Technology officially launched the disruptive YYtunes globally on the slightly special day of May 21st.
Netizens and YY users from all over the world can directly download the YYtunes client. After users update the latest version of YY, they will find a triangular player-shaped LOGO composed of three-color lines on YY. This is the YYtunes LOGO. , which is also the quick startup item of YYtunes on YY.
In YY's promotion of YYtunes, the software is given its core values and slogan: Use music to connect the world.
This slogan only has ten words, but it fully demonstrates the pattern of YYtunes. This is not a simple music player, this is a music world that can connect the whole world together! It is a new product that is enough to subvert the online music field!
Among the hundreds of millions of YY users around the world, more than 50 million people downloaded and experienced YYtunes for the first time. In their eyes, Makino Technology has always been a disruptive enterprise that will always throw out new ideas to the world. A stunning product, even if it is a music software, YY users and fans can’t wait to see what kind of music Makino Technology will do with a music software.
In order to ensure that users have enough opportunities to learn about this software, YYtunes provided online trial services for free worldwide in the first month of its launch. Li Mu provided this one-month free period. Li Mu did not use the platform’s force to force The record companies cooperated and paid millions of dollars in additional copyright subsidies to all contracted record companies.
When users download and open YYtunes, they feel as if they have discovered a new world. In their Internet careers, they have never seen such a beautiful product interface. The homepage of YYtunes is a combination of irregular square modules. Different singers, albums, topics, and music styles are displayed respectively. There are squares with a width and height of 1:1 and 2:2 to display albums, a carousel banner with a width and height of 3:1 to display popular singers and topics, and a width and height of 1:1. :2's vertical display booth displays popular singers and topics. Although there are many shapes, the splicing does not look messy at all.
This design style combines the features of later iTunes and Windows 10 start menus, focusing on modular picture display positions. Most of the display area is given to pictures, and only a few are left for text, gorgeous colors and visual effects. Let everyone's eyes light up.
Jobs never dreamed that half of the design elements used in Makino Technology's super cool and futuristic product page would come from Apple many years later.
All art designers in the Internet industry feel ashamed after seeing such a page design. This feeling, to put it bluntly, is equivalent to putting a super concept car from 15 years later on the current car designer In front of us, this brings not only the impact of visual effects to current car designers, but also the sense of generational separation between design language and design concepts. For technicians, what they fear most is not the gap, but the gap. Generation difference.
For users, the surprise that YYtunes brings to them is far more than just the advancement of the design language. When they log in with their YY account, YYtunes immediately pops up a tag library for them with a softly designed floating window. This tag library is based on Music styles are generally divided into 10 categories: pop, classical, electronic, rock, rap, British, jazz, country, blues and other categories. Users only need to click on the music style they like and then click OK.
In addition to the tag option, users can also directly click to skip, and the "skip" option of YYtunes is very eye-catching, trying to minimize the trouble that "tagging" brings to users.
Due to the friendly interface design, the proportion of users tagging is very high. More than 90% of users selected tags based on their preferences for music after logging in. When they selected the tag and clicked OK, YYtunes Gave them a huge surprise.
In the background logic of YYtunes, as long as the tagged user clicks OK, the homepage of the software will immediately be reset visible to the naked eye. The visual effect of this reset is: the original images of all modules will be blurred from left to right. Then a white light "washes away" the blurred picture, and what follows is a new homepage after reset.
The new homepage will not modify the layout of the module itself, but will completely modify the content in the module. The logic of the modification is based on the tags placed by the users themselves and their language versions.
If an American user using the English version selects the three categories of pop, rock, and blues, the background will immediately call out the most popular singers, albums, and singles in the three fields of pop, rock, and blues in English. And occupy 60% of the display space;
Of the other 40% of display slots, 10% is used to display content that YYtunes officially hopes to promote; 10% is used to display non-English pop, rock, and blues singers and songs; 10% is used to display categories that other users have not selected. The most popular singers and songs in the app, and 10% is used to display friends’ updates.
Since YYtunes has just been launched, the friend updates will not show what the user's friends or the people he follows are listening to, but will call up his friend list and display in a carousel: Your friend XX has also joined YYtunes.
Generally speaking, after the user selects a tag, YYtunes will generate a unique homepage for him based entirely on the attributes defined by the user. This is user-friendly and far beyond expectations. There has never been any software that can be so "accustomed" to users like YYtunes.
In addition to the homepage, YYtunes also has four secondary pages, namely category page, ranking page, personal page and dynamic page.
In the classification page, users can explore their favorite music types step by step according to the ten major music types. For example, if a listener likes "death metal", enter the [Rock] category in the classification interface, and then enter [Heavy Rock] and then Select [Death Metal] to view the singers under the [Death Metal] subcategory.
The ranking page contains multiple rankings set by YYtunes, including: hot song list, new song list, popular singer list, single sales list, album sales list, best-selling singer list, etc. The logic of the list is also very clear:
[Hot Song List] is the list of the 100 most played songs per unit of time;
[New Song Chart] is the list of the 100 most played songs within the first month of release;
[Popular Singer List] is the list of the 100 singers with the most plays per unit of time;
[Single Sales List] is the list of the 100 songs with the highest total number of paid downloads per unit time;
[Album Sales List] is the list of the 100 albums with the best total number of paid downloads per unit time;
[Best-Selling Singer List] is the list of the 100 singers with the highest total sales per unit of time;
All lists are divided into four timelines: daily, weekly, monthly, and total. You can also filter by region. The statistical logic of the data is to remove duplicates, especially by playback. The list is based on frequency. In order to prevent malicious chart manipulation, each registered user listens to a song within 24 hours, no matter how many times he listens to it, the list will be counted once;
Since the list has just been launched, there is not enough data to support the list, so in the first hour of going online, each list displays: "Data collection is in progress, please help your favorite singers (songs, albums) to be on the list!"
In the personal page, the user's personal setting options are displayed, including personal information, favorite music, created playlists, recently played, purchased music, etc.;
In the dynamic page, according to time, the latest updates of the singers the user follows, the user's friends, and the latest updates of other users they follow are displayed.
As for singers, if a user follows Jay Chou, once Jay Chou releases a new single (album) or is about to hold a concert (fan meeting) somewhere, the platform will push notifications to the fans who follow him in the news. In addition, YYtunes also reserves the backend of personal accounts for singers. At that time, they can personally publish customized dynamic content in the backend to enhance interaction with fans.
The friend system will directly read the user's YY friend list. The user can see here the list of all users who have joined YYtunes. If one of his friends follows Mo Wenwei, his friends will see on the dynamic page: For messages like "XX follows the singer Mo Wenwei", if a friend likes or comments on a certain song, it will also prompt: "XX liked (commented) a certain singer's "So and So"", all dynamic reminders All will be accompanied by hyperlinks. When users see dynamic reminders, they can click directly to enter the actual content of the dynamic.
YYtunes does not force users to disclose their behavior, but gives users the option to set their own privacy settings. Users can choose to publish or not publish personal updates. In future iterative versions, this function will be gradually upgraded, for example , upgrade to the point where users can choose to publish only to certain users, or not publish to certain users, and then gradually upgrade to the point where users can customize friend groups and choose whether to publish or not publish the groups.
Li Mu had already considered all these functions clearly when designing the product. However, he did not arrange for many of the subsequent increasingly user-friendly product designs to be reflected in the first-generation version. Instead, he included a large number of subsequent refinements and upgrades. Functions are retained and prepared to be slowly squeezed out to users like toothpaste. On the one hand, this is to keep users fresh and ensure that every iteration can surprise users. On the other hand, it is also to ensure the gap with competing products. , once a competing product catches up, you can come up with an upgraded version to widen the gap, so that the competing product will never catch up.
In addition, in the most critical playback interface, in addition to ensuring that the function options are eye-catching and refreshing, Li Mu also made some careful thoughts.
In the first generation of YYtunes, the lyrics display function has been integrated. In the initial version, only a small number of songs have lyrics, and most of the songs without lyrics also provide users with the opportunity to upload lyrics. If the lyrics uploaded by the user pass the review , when displaying lyrics, the user will be thanked by name, and a hyperlink will be provided so that other users can directly follow the user.
In the playback interface, Li Mu also added a sharing function, but this sharing is only between YY users and YY users. For example, user A can share a song to his friend B, and B will directly receive the message from A. The message from YY reminds him: I found a good song on YYtunes and recommend it to you. User B can directly click in the YY dialog box to play it directly.
These functions will be very basic functions in the future QQ ecosystem. However, at present, every function is like a nuclear bomb, shocking all users and Internet practitioners. It makes all users amazed and delighted, and also makes all The practitioners are in pain and despair. If there is a generational difference between the design language of YYtunes and today's Internet design language, the bigger generational difference lies in its powerful and complete product concept!
While friends and businessmen were still using Xiaomi and rifles to form guerrillas, Li Mu had already put into effect a modern military layout integrating sea, land and air, and even hatched an aircraft carrier battle group with YY as the core.
Now, the launch of YYtunes means that this aircraft carrier battle group with YY as the core has launched a new powerful frigate!
(End of chapter)