Even the all-powerful Gang Leader Qiao in later generations was thrown into chaos under YYtunes' surging offensive.
In his eyes, YYtunes is ahead of iTunes not only by an era, but also by a dimension.
Being ahead of the times refers to the features of YYtunes that are in the same direction as iTunes;
Dimensionally leading refers to the unique social ecology of YYtunes, which is a gene that iTunes does not have at all;
And the strength of YYtunes has just begun to show!
An hour after going online, YYtunes obtained the big data of the first hour through user behavior. The major rankings immediately entered the normal display stage, and because users were in the active behavioral stage, the rankings changed very quickly.
Michael Jackson, 50-Cent, Linkin-Park, Beyonce and other European and American singers have risen rapidly in the rankings. Due to China's strong user base, a small number of Chinese singers and Chinese songs are also on the list. For example, the popular Jay Chou, a "Code" broke into the top 10 of the hot songs list.
However, because this song was released in July 2002, it was recorded backstage based on July 2002. Since it had been released for one year, it was not included in the new song list.
The rapidly changing charts have attracted close attention from fans, especially those whose idols are on the charts. In order to help their idols climb the rankings, they began to invite others to like songs and singers on YY and various websites. For these enthusiastic fans, YYtunes' list is like the market trend chart during a super bull market, which makes people dare not be distracted for a moment.
Since the online trial is free in the first month, the recharge turnover of YYtunes after its launch is not high. Only a few users have provided millions of dollars in business turnover when downloading singles and albums. However, Li Mu is not worried about this at all. Now the product Just launched, the first thing users have to do is to integrate into this social world of music, rather than asking them to pay for music as soon as they get started.
In the promotion rhythm set by Li Mu, the first month of launch is the user development period of YYtunes. The biggest task of this month is to attract as many users as possible to join YYtunes and let them immerse themselves in it, thus subjectively abandoning all other online trial products.
As long as everything goes well during the development period, paid monthly subscriptions will be officially launched in developed markets in the second month after launch. The monthly subscription fee is equivalent to US$9.9, and it will definitely create an amazing answer.
As for the paid download business, Li Mu is more confident. Monthly income has its bottlenecks. For example, 10 million paid users can generate revenue of US$99 million per month. If you want to grow on this basis, you must increase the number of paid downloads. To increase the number of users, the difficulty becomes more and more difficult;
The paid download business has no bottleneck for a single user. A paying user may only download one song in the first month, but after a year, when he gets used to the paid service, he is likely to purchase more than ten or twenty songs every month. song, in that case, the monthly revenue generated may exceed 20 US dollars, or even higher, so this is a long-term growth line. Apple’s paid music download revenue reached more than 3 billion in 2013. In U.S. dollars, converted into months, the monthly revenue exceeds 300 million U.S. dollars.
…
Although it is launched globally, YYtunes has different strategic tilts in different countries and regions. In countries and regions with mature copyright protection, YYtunes directly launches monthly subscription listening services and paid download services, but in countries and regions where copyright protection is not enough In mature countries and regions, Makino Technology adopts a "temporarily free" operation strategy for online listening monthly subscription services, temporarily freeing services that should be charged instead of directly providing free music, lest users instinctively think that the music service itself is what it should be. Free.
In "temporarily free" areas, YYtunes does not provide free download services. If users want to download music through YYtunes, they still need to pay. The same is true in China. Users can listen to songs for free on YYtunes, but cannot download songs for free. If If you need to download free songs, you can search for pirated resource websites.
Except for the difference in the payment form of the service, there is no difference in other business functions of YYtunes in any country and region around the world. All music in the copyright library is open to users around the world, and all users can play it anywhere. Post a comment under a song, and all comments will be displayed to all users, regardless of the language of which country the comment is in.
If it is Michael Jackson's classic song "Billie-Jean", then the comments under this song may include any language in the world. However, in order to prevent one language from monopolizing the essence of the comment area, YYtunes specially A logic for displaying the essence of comments is designed, that is: 50% of the essence of comments must be selected from the essence of comments that are the same as the user's native language, and the remaining 50% should be selected from the five most popular users in addition to the user's native language. language.
For example, if a user using the English version of YYtunes opens the comment area of the song "Billie-Jean", then among the 10 highlights displayed at the top, 5 are selected from all English comments with the top five with the highest number of likes. The remaining five articles show the Chinese comments, Indian comments, Arabic comments, Spanish comments and Russian comments with the highest number of likes respectively.
If a user using the Chinese version of YYtunes opens this song, there will be five essence comments in Chinese and five essence comments in other languages in the comment area.
The vast majority of users do not master more than two languages. This means that out of the ten best comments displayed in six languages, almost four are incomprehensible to users. During development, Makino Technology’s team Someone internally suggested that the user should be given the essence of comments that match the user's native language according to the language they use, but Li Mu rejected it directly.
If a Chinese user opens the music comment area of "Billie-Jean" and finds that the comments are all in Chinese, he will definitely feel cordial. However, this sense of intimacy will make him lose the "world structure" that Li Mu hopes he will have.
On the contrary, Li Mu does not want his YYtunes to bring a sense of intimacy to users from all over the world. He hopes that this software can give users a sense of vastness like Facebook or even the Hubble Telescope. Li Mu wants to make comments that users cannot understand. Also show it and let them realize that this is not just a music software, this is a music software used by people all over the world!
In order to stimulate users' motivation to post comments, YYtunes has specially launched user levels and combined with point rewards. Every time a comment is posted, a certain number of points will be earned. If a comment is selected as the best, not only can you get more points, but you can also get likes. The higher the number, the more points you get. Accumulate points to upgrade and redeem them.
In YYtunes, points can be used to redeem singles, albums, and even monthly services. However, the system has a built-in screening mechanism. If a user randomly pays for points in order to obtain points, the system will deduct the other party's points obtained through abnormal channels, and even add additional deductions. and punishment measures such as account ban.
In the cooperation agreement between YYtunes and major record companies, everyone also agrees that products redeemed by user points are not included in revenue. In this way, YYtunes does not need to subsidize users and record companies additionally, reducing operating costs.
As the user level continues to improve, users will not only have a more eye-catching level display, but more importantly, they can become a "music expert". Once they become a music expert, they will be qualified to be recommended by the system, which will add more to them. attention and fans.
As Li Mu expected, the music review function was immediately loved and sought after by users all over the world after it was launched!
In the past, people had countless different products and websites for listening to music online. Take the US market as an example. Although they also listen to Beyoncé online, they are scattered on dozens or hundreds of websites and software. All they do is Listening to music, to put it bluntly, this behavior is a one-way data request: users request data for a certain Beyoncé song from different platforms. These platforms transfer the data to their computers based on the user's needs, and then the computer to play.
To put it bluntly, this audition method is no different from TV. Each TV viewer only has a one-way data request with the TV station. The audience does not watch the program on the same TV station, and it is impossible to have the opportunity to create a relationship between the audience and the audience through TV. of air-to-air interaction.
However, on YYtunes, users can break this one-way data transmission mode for the first time. They can not only listen to songs through Download data, but also upload their own comments to the song through Upload.
Since everyone comments on one platform, on the basis of the two-way interaction between users and songs, countless users can be connected through comments through a certain song or a certain person, instantly turning point-to-point into a It has become a point-to-point experience. This change in experience makes users extremely happy.
For the user, suddenly, he can see comments about the music he likes made by users from all over the world who have the same music preferences as him. Half of these comments are in his native language, and the other half are Some can understand it, and some don't even know the language. This moment makes them feel the global charm of the Internet. On the other side of the earth, tens of thousands of kilometers away from themselves, there is a person who does not know the language. I met someone who likes the same music as me, and he or she left his or her comments on the song in his or her own language. This feeling is really amazing!
This is the "world pattern" that Li Mu wants to convey to users all over the world through YYtunes and music. Music is not a product unique to a certain country, a certain nation or even a certain language. It is a "world pattern" shared by all human beings around the world. "Language", every language is local, but music is global!
…
As the online time increases, YYtunes’ various data is booming!
YYtunes has put a lot of effort into it, and within 48 hours of its launch, the number of activated users worldwide has exceeded 100 million.
There is only one statistical standard for the number of activated users: YY users who have completed login on YYtunes.
Since YYtunes is completely dependent on the YY ecosystem, it only accepts YY account logins.
Users exceeded 100 million in 48 hours. This data shocked all industry peers. For many companies and products, reaching over 100 million users in 48 months is already a very successful thing. However, for Makino Technology, they only It takes 48 hours…
This astonishing data has made all Internet people aware of the powerful role of a huge ecosystem. In YY’s ecological position, YYtunes can build tall buildings in the blink of an eye. In the future, we still don’t know how many more YYtunes will be hatched by this behemoth YY. Such a monster product.
When a company has such a powerful ecosystem, it simply has a super powerful BUFF. This BUFF is so exaggerated that even if it can increase its own strength by 500% and weaken the opponent's strength by 90%, no one would dare to question it.
This has also caused capital markets around the world to begin to re-consider the actual influence of Makino Technology and its current corporate valuation.
However, capital quickly realized a problem: for a company like Makino Technology, which has strong cash flow business and is always growing explosively, it is difficult for capital valuation to accurately judge its actual value. With the huge growth of YYtunes Success, is it time for Li Mu to launch the IPO of Makino Technology
(End of chapter)