No one knows what grudge Li Mu has against Apple. From the perspective of the entire Internet industry, Li Mu’s behavior of comprehensively suppressing Apple is actually incomprehensible. Apple itself is a company that mainly focuses on hardware and supplements software, and Makino Technology is a company that almost It is a purely software-based company, and the difference in magnitude between the two sides is not even a little bit. If we sort out Makino Technology’s current important opponents fairly and objectively, Apple cannot even be ranked in the top five. Makino Technology’s all-out efforts to deal with Google will be worse than all-out efforts against Google. Apple feels more reasonable.
However, Li Mu just couldn't let go of the apple.
It's like a boxing champion who doesn't compete with other boxing opponents, but instead picks a basketball player from the university to fight. It's incomprehensible.
Jobs was also puzzled. In his eyes, even if iTunes and the online music market were more promising, it would still be more profitable for Apple than anything Makino Technology could do. Just "Plants vs. Zombies" The revenue-generating capacity of "Online" has far exceeded that of iTunes or even iTunes+iPod. Why does Li Mu still insist on fighting with him to the end
Jobs didn't understand, and Li Mu couldn't possibly tell him.
As an ordinary user, Li Mu respects the changes Apple has brought to the world; but as a reborn person, Apple must die.
There will be iPhones, iPads, and IOS, but these products will no longer belong to Apple in this life, but to Li Mu and Makino Technology. They belong to the Chinese Internet industry and have become the super business card of the Chinese Internet industry.
So Jobs didn't know that this young man in China was not going to destroy the current Apple, but the future Apple.
In Li Mu's world, a company as awesome as Apple in the future is not allowed to exist.
Li Mu’s all-out stranglehold quickly bore fruit. The news that Makino Technology and Sennheiser developed the MX858-Mango spread rapidly among music lovers around the world after the news leaked.
Subsequently, Makino Technology generously released the pre-sale advertisement of Mango-ME2 to the world through YY.com on this Sunday. Since then, Mango-ME2 has finally been exposed online.
The new version of Mango-ME2 is ahead of the iPod3 at the same time in terms of industrial design. Its appearance is more modern and more perfect than the iPod, and its production technology is not inferior to the iPod3 at all.
Mango-ME2 is divided into 128MB flash memory, 256MB flash memory versions, and 5GB, 10GB, and 30GB hard drive versions. There are five versions in total. The corresponding prices of the five versions are: 468, 568, 2288, 2888, and 3888 yuan. Both the flash memory version and the hard disk version are priced much lower than the iPod and similar competing products on the market.
Price wars have always been Mango-ME's strong point. With the first generation of Mango-ME, Li Mu had already exhausted most MP3 manufacturers, and he himself relied on Mango-ME to quickly popularize Taobao shopping, and Taobao’s flash sales event has paved the way for subsequent large-scale shopping festivals.
In the development process of Taobao, Mango-ME can be said to have achieved great results through hard work.
Now, the new generation of Mango-ME2 has begun to carry out a new round of devastating blows against all MP3 player manufacturers in the world, including Apple.
Once the design and price of Mango-ME2 were announced, it caused a huge shock in the field of music players. After seeing the design and price, many friends basically cried out, and when they saw the second news At that time, I even had the desire to die.
After announcing the prices of various versions of Mango-ME2, Makino Technology announced that all models of Mango-ME2 will be launched with MX858-Mango headphones, and users only need to pay an additional $20 for this headset...
Headphones that sell for more than 60 US dollars on the market, after co-branding with Mango, only need to increase the price by 20 US dollars. This makes consumers feel that Makino Technology is simply the most conscientious company in the world, and it also makes friends feel that Makino Technology is simply the most conscientious company in the world. The most terrifying devil in the world.
In the MP3 industry, Makino Technology's style of play is simply like nuclear destruction. In the eyes of its friends, Makino Technology relied on its ability and reserves to dig deep and accumulate food, and dropped nuclear weapons on the entire MP3 industry, and then in Kill everyone in nuclear winter and then rule the world.
However, there is nothing anyone can do.
When Li Mu originally sold Mango-ME at a price lower than cost, other merchants had already encountered the same thing. They had no solution at that time, and they still have no solution now.
Even Steve Jobs, who was regarded by later generations as a man of great powers, had no choice at this moment.
Pin your hopes on the U.S. government’s anti-dumping policy? The possibility is basically slim. Makino Technology only sells iPods, not iPhones. Its size and magnitude are far from being targeted by the U.S. government, and even if the U.S. government gives Mango-ME2 It is useless to increase anti-dumping duties. Faced with such a price gap, smuggled goods will be all over the streets of the United States.
It may not be that easy to smuggle automobile arms into the United States, but it is extremely easy to smuggle small, non-hazardous electronic products. The price difference between a Mango-ME2 without tax and after anti-dumping duties are added must be more than one hundred US dollars. Smuggling one The profit of Mango-ME2 will be higher than the profit of smuggling a bag of marijuana. By that time, every American who goes abroad may bring one or even several Mango-ME2 back to the country, and overland routes from Mexico and Canada Groups that smuggle goods into the United States will definitely not let go of hugely profitable products like Mango-ME2.
At that time, although the price of Mango-ME2 that Makino Technology normally exports to the US market will increase due to anti-dumping duties, it does not matter. As long as Makino Technology makes a commitment to the US market, Mango-ME2 purchased in any country or region can be purchased in With the United States carrying out joint guarantees, the smuggled Mango-ME2 will become even more unscrupulous.
In short, the pricing of Mango-ME2 will not have much effect if Apple wants to rely on the US government for help.
If Jobs only felt angry and puzzled when he heard about the cooperation between Makino Technology and Sennheiser, now he even has the intention to kill people.
Jobs's deep feelings for Apple were beyond the reach of ordinary corporate CEOs. In his eyes, Apple was more important than everything else to him, and now, Li Mu had shown his butcher's knife to his life's hard work. !
Jobs, filled with hatred, made a phone call directly to the public relations office of Makino Technology and demanded to have a phone call with Li Mu. After Li Ziwei received the news, she instinctively felt that Li Mu would not pay attention to him, but her professionalism still drove her to Li Mu's office. , reported the matter to Li Mu.
To Li Ziwei's surprise, instead of refusing, Li Mu smiled excitedly and said, "OK, pick up his call."
Li Ziwei asked with a surprised expression: "Do you really want to talk to him?"
Li Mu nodded and said with a smile: "Yes, why not?"
Li Ziwei said: "I'm afraid that he will get mad and personally attack you on the phone..."
"I'm not afraid." Li Mu said with a smile: "I don't care even if it's a personal attack. Come in and I'll listen to how he wants to scold me."
Seeing Li Mu's serious expression, Li Ziwei had no choice but to nod: "I just asked the public relations department to inform him that he will reply later. Since you are sure you want to talk to him, I will ask the public relations department to call him back and then call him in your office. .”
Li Mu waved his hand: "No, you ask the public relations department to call him first and tell him that I agree to talk to him, and then ask him to call over. Do you understand?"
Li Ziwei said helplessly: "Okay, I'll make arrangements right now."
It was past one o'clock in the morning in the United States, and Jobs was sitting in his home angrily. He didn't know whether Li Mu would be willing to talk to him, but he was holding back a strong resentment in his heart and longed to find someone. An outlet.
After receiving a call from China, Jobs was shocked. He picked up the phone and asked, "Who are you?!"
The other party said: "Hello Mr. Jobs, I am the head of the public relations department of Makino Technology. I am calling to get back to you. Our Mr. Li has agreed to talk to you."
Jobs immediately said: "Okay, then get the call to him quickly!"
"I'm sorry, Mr. Jobs." The other party said, "We, Mr. Li, have agreed to your call request. You can call back later, and I will help you get to Mr. Li's office."
Jobs asked angrily: "Can't we just transfer the phone line directly to his office now?"
The person in charge of public relations said: "Doesn't that mean that our President Li called you? Mr. Jobs, I need to make this clear to you. Our President Li did not want to call you."
Jobs was so angry that he just wanted to throw the phone down.
But after a while, he regained his senses. He first hung up the phone, then cursed Son-of-bitch, then picked up the phone and played back.
"Hello, Makino Technology Public Relations Department, what do you need?"
When Jobs heard the same publicist's voice, he suppressed the anger in his heart and said, "I'm Steve Jobs, from Apple in the United States. I want to speak to Li Mu, the chairman of your company."
"Okay Mr. Jobs, please don't hang up. I'll transfer the call for you."
After several beeps on the phone, Li Mu's voice came: "Hello, Mr.jobs"
Jobs had seen several videos of Li Mu's speeches and recognized Li Mu's voice. He immediately accused him angrily: "Li, what you did violated professional ethics and was unscrupulous! You can't use such unscrupulous behavior." Legitimate competition to suppress a great company like Apple! This is simply ridiculous!"
Li Mu laughed and said, "Mr. Jobs, I don't know why you said that?"
"YYtunes and Mango-ME2 are all targeting Apple's industrial chain. Aren't you trying to suppress Apple in a targeted manner?"
Li Mu smiled and said: "Mr. Jobs, Makino Technology has its own strategic plan. When we implement this strategic plan, it is very likely that it will overlap with certain routes of certain companies. There is no way around it. In this world There is no industry that is unique in the world. You can make music software, online music stores and music players. Why can’t Makino Technology? Your iTunes is not the first music software, nor is it the first in the true sense. An online music store, your iPod is not the first music player. I want to ask you, did the boss of the first music player company call you to accuse you? Bill Gates did you develop MacOS because of it? And have you ever called to accuse you of targeting Microsoft Windows?"
Jobs didn't know how to answer.
Li Mu is right. The main business of most companies is not original business. In this case, as long as it does not actually constitute infringement, no one has the right to accuse the other party. To be precise, although what Li Mu did It made me hate him to the core, but Li Mu did not infringe on Apple anywhere, so Jobs' accusation could only be emotional and could not constitute any actual reasonable reason.
Jobs could only say angrily: "Your Mango-ME2 pricing is too cruel. It violates normal business ethics! It violates the anti-dumping law!"
Li Mu smiled and said: "Calm down, it is not up to you to decide whether Mango-ME2 violates the anti-dumping act. When it is put on the market and declared for export to the United States, the U.S. Department of Commerce will naturally make a judgment on it. I believe the U.S. government will Make fair and equitable decisions.”
Li Mucai is not afraid of anti-dumping. If the United States really imposes anti-dumping duties on this product, he will directly sell it to Mexico and Canada at a lower price. There are many ways to fight a price war with Apple, and the U.S. government will not count at all. What trouble.
What's more, Li Mu believes that it is unlikely that Mango-ME2 will be subject to anti-dumping duties. On the one hand, the player market is not big in the first place, and it is only a drop in the bucket at the trade level. On the other hand, Makino Technology's YY and YY Network, one is global One of the products with the most users is the most influential online media in the world. The U.S. government will never have time to confront Makino Technology. The new election is about to begin. At this time, it is too late for all parties to win over Makino Technology. Who would go to war with Makino Technology over Apple
What's more, today's Apple is not Apple with a market value of 800 to 900 billion U.S. dollars. Its market value is less than 89 billion U.S. dollars. It has fallen sharply for two consecutive days on Thursday and Friday. Now Makino Technology has released Mango-ME2 As for the selling price, Apple’s stock price will continue to fall during the daytime in the United States, that is, Monday morning.
Jobs also knew Li Mu’s trump card and knew that anti-dumping was of little significance to him.
Anti-dumping duties have a very good effect on low-priced low-end products, large-ticket products, and high-volume products. Low-priced and low-end products such as clothing, shoes and hats, and small handicrafts have very low profits, and the possibility of smuggling is almost non-existent. If there is an increase in anti-dumping duties, the selling price will inevitably rise;
Large-ticket commodities such as cars are difficult to smuggle and the coverage effect of anti-dumping duties is also very good. China has always had a certain anti-dumping tax rate on imported cars;
Increasing anti-dumping duties on high-volume products is also very effective. After all, the market demand is huge, and smuggling cannot solve the market demand. For example, Apple mobile phones, whether purchased from Hong Kong or Europe and the United States, seem to be cheaper than mainland China, and such parallel-imported mobile phones are pouring in. The volume is indeed large, but no matter how large it is, it cannot reach the scale of tens of millions or hundreds of millions of units, so most products must still enter the market through normal channels.
However, the sales volume of music players, especially high-end music players like the iPod, even in the United States, is much lower than that of mobile phones. Although it is the lifeblood of Apple at the moment, looking at the entire electronic product hardware market, its proportion is Not big.
Jobs was so angry that he could only hatefully say to Li Mu: "Li, your targeted actions not only violate basic business ethics and human morality, but will also cause huge harm to a great company! I hope you can find your way back and stop going further down the wrong path!"
Li Mu was not angry at all. He smiled slightly and said, "Mr. Jobs, I am not targeting anyone..."
Having said this, Li Mu smiled lightly and said, "I'm-just-rich!"
I just have money!
(End of chapter)