Li Mu’s words gave Mark Zuckerberg a sudden enlightenment!
Create a fuse first! Then all individual target groups can be ignited at once at an extremely fast speed!
If you think about it carefully, every product of Makino Headphones has such a "fuse". The fuse of YY is the earliest Happy Farm, and the fuse of "Paradise Town" is completely based on social interaction, Plants vs. Zombies The same goes for online, and YYtunes quickly became popular because of social interests based on music.
Li Mu quickly promoted all his products to the world. The reason was to create a fuse that could bind global users together and ignite them all at once. When users ignited, the products would naturally explode.
After figuring this out, Mark Zuckerberg immediately began to reflect on himself, how can Facebook find its own trigger? Or, what is really suitable for Facebook to use as a trigger
After thinking about it, I can't figure it out.
Sometimes, the direction can be understood in an instant, but it takes a long time to walk the road.
Just when Mark Zuckerberg was trapped in it and couldn't extricate himself, Li Mu said to him: "There is an old saying in China called Dao Zhi Jian, which means that the ultimate truth is extremely simple. If you want to find the truth, you must first understand the principle. , for example, if you know that the earth rotates from west to east, you can understand why the sun always rises in the east and sets in the west.”
After that, Li Mu added: "For Facebook, the ultimate truth is to enable it to develop explosively. To understand this, the only thing left is to explore the source of explosive development. For example, in my opinion, The biggest problem with Facebook at this stage is that users have no motivation to develop themselves. Almost every user has to rely on you and your team to develop. There are 17 million college students in the United States. How much power do you need to use this stupid method? , can we drive them all?"
"Self-development..." Mark Zuckerberg mused.
About a few minutes later, Mark Zuckerberg suddenly raised his head and said in surprise: "I understand, Mr. Li! Just like your earliest Happy Farm, connections are the key factor in promoting the self-development of Happy Farm users, because they In the game, more connections are needed to make the game more interesting, so they will actively invite others to join the game. This will form an inertia for users to actively encourage more users to join, right? "
Li Mu nodded: "Yes, it's interesting. Continue."
Mark Zuckerberg said: “The top priority for Facebook now is to find the driving force for users’ self-development, so that we can mobilize the power of users to promote product development. In other words, we must first break Facebook’s current focus on universities. The current situation of closed-loop development within the school, and then let everyone take the initiative to invite more friends to join this product!”
Li Mu smiled and said: "The direction is right. The next step is to follow this direction and find the most suitable method."
Mark Zuckerberg said: “Then I’ll think about it carefully when I go back!”
Li Mu said: "As the person in charge of the project, you naturally have to think more about it, but right now I can give you some suggestions."
Mark Zuckerberg said hurriedly: "Mr. Li, please speak!"
Li Mu said: “If you want a product to develop like a plague, you must have the ability to break through group restrictions. For example, what Facebook currently lacks is the interaction between a certain university and countless other universities. In other words, You need to make current Facebook users more interested in other Facebooks outside of our school. Based on this, I have an idea for your reference."
Mark Zuckerberg suddenly became excited and hurriedly said: "Mr. Li, please give me some advice!"
Li Mu did not immediately tell him his solution, but asked him: "Mark, where are you from?"
Mark Zuckerberg’s knee-jerk reply: “I’m from New York.”
Li Mu asked him again: "Where did you go to high school?"
Mark Zuckerberg said: "Phillips Exeter Academy, is a private high school."
Li Mu nodded and asked, "Do you still have contact with your high school classmates?"
"Part of it." Mark Zuckerberg said: "It's just that some people with good relationships are still in contact, and many others have lost contact."
Li Mu asked him again: "Looking back on your high school days, is there anyone you particularly want to contact but don't know how to contact them?"
"Yes." Mark Zuckerberg said: "It's a girl I had a crush on in high school. Her name is Jenny."
Li Mu asked him: "Where is she now?"
Mark Zuckerberg said: "At Stanford."
Li Mu asked again: "Then have you tried asking a former classmate for her contact information?"
"Yes." Mark Zuckerberg said truthfully: "But none of my friends are familiar with Jenny, and they don't have Jenny's contact information, but they can help me find out Jenny's good friends, but I later backed down. Because I’m afraid Jenny won’t even know who I am…”
Li Mu smiled and nodded, and said: "Then, why don't we give Facebook a new function so that everyone can find each other through key information such as the other person's name, the other person's place of origin, and the elementary school, middle school, high school, and university the other person attended. Facebook page? For example, if you want to contact Jenny, or want to know what Jenny is up to now, you can go to Facebook and search for Jenny who attended Phillips Elset College in high school and is now studying at Stanford? If Jenny happens to have Facebook, then you can see her personal homepage, see her photos, and see her current situation. You can also boldly say hello to her and tell her that you are also from Phillips. Mark Zuckerberg at Alsace College, if she remembers you, she'll pass you on as a friend and the two of you can reconnect on the Internet."
Mark Zuckerberg's eyes instantly shone, and he said excitedly: "I understand Mr. Li! We want Facebook to break through the walls of universities themselves and provide these college students with an opportunity to find friends outside of school! "
Li Mu smiled and said: "That's right. People in a university come from all over the world. Although everyone's social interactions are restricted to the campus most of the time, he must have had other social circles before entering the besieged city of the university, maybe for many years. Old friends who have not been contacted may be the object of a crush, or more likely an ex-lover. Although their contact information cannot be found, there is a great chance of finding them as long as they have Facebook. In this way, Facebook will Such needs of users can then break through the walls of the campus and then have the ability to develop on their own. This is like suddenly opening an external port to the local area network. The changes it can bring may be groundbreaking. If you operate With this in mind, it is very likely that in three to five months, the usage rate of Facebook among college students will reach 80% or even higher."
"I understand!" Mark Zuckerberg said with great excitement: "This entry point is really perfect. If we can work it well, Facebook will definitely usher in the explosive growth you mentioned!"
Li Mu said: "In the near future, the Internet industry will definitely give birth to a giant in the field of web social networking. Facebook may seize this opportunity, but the key lies in how you operate it. Now for you, Facebook has no competing products, which means The pressure on your early development will not be too great, and it may even be as comfortable as swimming in the blue ocean, but it also means that it is easy for you to slow down or take detours;
It's okay if there are no competing products for a long time. You have enough development time and you have enough opportunities to keep trial and error and adjust yourself. But if there are many competing products, you may die without a burial place if you make a small mistake. So I I hope you will always be alert and think that you are fighting in the red ocean instead of enjoying in the blue ocean. "
Ma Huateng made countless mistakes in the early years of QQ's development. Many of them would have been fatal in the eyes of the Internet industry ten years later. However, they were all given to Teng Xun because there were no strong opponents in the instant messaging field at that time. From making a mistake, to realizing the mistake, and then to the time window to correct the mistake, however, after his rebirth, Mr. Ma was not so lucky. He didn't even make a mistake, just a little negligence, and he was stolen by himself using "Happy Farm" Lao Di.
Although Facebook did not encounter any decent rivals in its previous life, no one can say what changes will happen to the Internet industry in this life. When Mark Zuckerberg founded Facebook in his previous life, no one knew about it, but in this life because of his own care and Investment has given him a high reputation in Silicon Valley. This has also resulted in Facebook being unable to develop in a low-key manner outside of Silicon Valley. It is easy for others to discover the potential of this business model. In this way, the blue ocean will soon become Red Sea, if Mark Zuckerberg cannot speed up this process, Facebook will be difficult to reach the heights it was in its previous life, and it may even be stopped halfway.
After waking up Mark Zuckerberg, Li Mu said to him: "In the near future, we must make changes in product structure and product promotion. The promotion of universities one by one is too slow. Try the method I just mentioned. , when the time comes, I will arrange for Makino Technology to make a soft advertisement for Facebook. The core of the soft advertisement is a boy from a certain university. He has been secretly in love with a girl since high school. Later, the two went to school in different places and lost contact with each other. But the boy I found the girl I liked through Facebook and plucked up the courage to confess my love online. Later I found out that the girl actually had a crush on him, so the two finally came together. You have to prepare this story well first so that no one can see it. There is a flaw.”
Speaking of this, Li Mu added: "Also, when the time comes, I will also have people deliver a message in Soft Broadcast, telling all college students, and even everyone who has ever attended school, that it is best to register for Facebook and complete With your own information, there might be someone who has a crush on you who is looking for your contact information. If you register a Facebook account and fill in the information truthfully, the person who has a crush on you can find you here. This is exciting. Potential users are the key. When you do promotion in the future, you must also convey this concept to potential user groups.”
"Let users know that you can find the people you want to find on Facebook, and you can also let the people who want to find you find you. These are the two triggers that will make Facebook popular around the world in the future!"
(End of chapter)