In the end, Larry Page failed to meet Li Mu.
He felt that he had been hurt ten thousand times by Li Mu. This feeling of being completely ignored by Li Mu really hurt his self-esteem.
However, Larry Page might be a little relieved if he knew that Li Mulian's return to China was completely influenced by him.
When Li Mu left the United States, Apple's privatization work had come to an end. Cook had already brought his management team to report to the Silicon Valley branch of Makino Technology in advance, and together with Lin Qingya completed the personnel integration of the Apple team within Makino Technology.
Li Mu's charter flight flew directly to Jinling. He sent Su Yingxue back to Haizhou for the summer vacation, and he also took a short rest at home for two days.
Two days later, Li Mu hurriedly flew back to Yanjing. At present, Li Mu still has three cultural and entertainment-related projects waiting for him in Yanjing. The first one is the Gubei Water Town project, which has released the first phase project draft and requires Li Mu. Check it out in person; the aerial survey map of the intended site for the film and television base has also been completed. According to Li Mu’s wishes, Wei Lan led the team to initially implement a plan. He will also wait for Li Mu’s review before communicating with the municipal governments of the three cities. To communicate; in addition to these two, "Longing for Life" has already started on Miyun. Because Li Mu promised to be a guest in one episode, the program team has been waiting for Li Mu's time.
The Yanjing Municipal Government has been waiting to communicate with Wanying Real Estate about the follow-up work of the Gubei Water Town project. For the municipal government, they are willing to start and implement the project as soon as possible, and they also very much hope that it can be implemented as soon as possible. Get more involved in this cultural tourism project with the largest investment and scale in history within the jurisdiction of Yanjing City.
Since Li Mu proposed the Gubei Water Town project, the Yanjing Municipal Government and the Miyun Local Government have paid special attention to this project. Although Yanjing is a famous city for cultural tourism, the fundamentals of cultural tourism revolve around scenic spots and historic sites. For tourism development, 5A-level scenic spots include the Forbidden City, the Great Wall, royal gardens, mausoleums and royal palaces. The development of purely commercial tourism is still in a very early and cautious stage of exploration.
The experience of overseas developed countries has long made it clear an important premise of the tourism economy: if you want to develop a large-scale and healthy tourism economy, you cannot rely solely on scenic spots and historic sites, otherwise, the limitations will be too great.
The surrounding Hong Kong, Japan and South Korea are good examples to learn from. Hong Kong does not have many unique tourism resources, but it can still manage Hong Kong into one of the largest tourist cities in Asia. The natural tourism resources of Japan and South Korea cannot be compared. China has always been able to create a more prosperous tourism market. When foreigners travel to China, they always go to the scenic spots and historical sites to marvel at China’s vast land, rich resources and long history. However, when Chinese people travel abroad, they always dive into Streets and alleys in overseas cities, restaurants and shops, hotel stores, Disney amusement parks, wildlife parks, and various theme parks, man-made culture and amusement centers.
This is the development trend of the tourism market in developed countries. Lack of natural tourism resources? It doesn't matter. Investing billions in a theme park, coupled with efficient and high-quality operations, can drive a city's tourism industry. Even Japan can plant some cherry blossom trees everywhere to attract tourists from all over the world on March and Fourth every year. The month is coming in droves, this is the power of cultural tourism.
As the capital, political and cultural center, and one of the largest tourist cities in the mainland, Yanjing aspires to become the leader of the domestic cultural tourism industry. The Gubei Water Town project is a dream start.
Therefore, not long after Li Mu returned to Yanjing, he came to the city government with two plans, one to report on the Gubei Water Town project, and the other to ask for advice on the film and television base project.
As outstanding private entrepreneurs in Yanjing City and even in China as a whole, the leaders of various departments of the Yanjing Municipal Party Committee attached great importance to this meeting, so they simply organized a symposium. In addition to the participation of the leaders of the Yanjing Municipal Party Committee, they also included All the heads of the culture, tourism, publicity, and urban construction departments gathered together. In addition to listening to Li Mu report on the draft of the Gubei Water Town project, they also hoped to use this project to discuss the development of cultural tourism projects.
Li Mu brought the prepared PPT to the municipal committee meeting and presented the overall plan of the Gubei Water Town project at the meeting.
The aerial rendering of the Gubei Water Town project was projected on a huge screen through a projector. Li Mu explained to the leaders of various departments present: "The overall plan of Gubei Water Town is to create a city surrounded by mountains and rivers in the north of my country. The overall architectural style and historical setting of the antique town refer to the Ming and Qing Dynasties. Our current plan is to build a fully functional ancient town in the Gubei Water Town project, just like our current city. Modern cities have residential buildings, shops, government agencies and public facilities, and the same is true for ancient cities;
Therefore, leaders can refer to our aerial renderings and floor plans. Here we have planned and designed various residential buildings, county offices, prison cells, academies, squares, theaters, yizhuang and other government agencies and public facilities for the ancient town. We have also planned a bodyguard bureau. , banks, medicine shops, restaurants, inns, dyeing shops, wine shops, blacksmith shops and other commercial facilities. In addition to these facilities for display and visit, we will also build multiple shops, restaurants and other shops for actual operations throughout the project. Hotels, but most of them will be built in the style of antique buildings. In the future, it is also to allow tourists to feel the ancient customs during this kind of special tourism;
The entire town is crossed by two waterways and is divided into three major sections, namely the tourist area, the shopping and consumption area, and the dining and accommodation area. The three major sections are connected by small bridges and flowing stone roads, whether walking or taking a boat. Or the shuttle bus within the scenic area will be very convenient;
For each of our buildings, we will invite the most professional ancient architecture scholars to serve as consultants and strive to restore the style and style of ancient Ming and Qing architecture to the greatest extent; each of our performances will also fully comply with historical and cultural inheritance. While allowing tourists to see something fresh, it also conveys Chinese history and culture to them, achieving the core goal of cultural tourism in a true sense. "
After saying this, most of the leaders already understood the intention and core goals of the Gubei Water Town project. A leader of the cultural department curiously asked Li Mu: "Mr. Li, I am personally very interested in the performance you just mentioned. I don’t know what form the performance you are talking about is presented to tourists?”
Li Mu said with a smile: "Hello, leader, let me first introduce our motivation for planning the performance project. This motivation is to fully realize the goals and determination of our project in cultural inheritance, so we hope to introduce it to tourists through performances. Promote our historical and cultural heritage.”
After that, Li Mu added: "As for the form of performances, we will support multiple characteristic cultural performances in the scenic area in the future based on different hardware. For example, our stage will invite professional opera performing artists to perform for regular performances. Tourists perform various local Chinese operas, including Peking Opera, Yu Opera, Huangmei Opera, etc.;
We will also invite professional teams to create situational dramas based on scenes such as county offices, escort offices, restaurants, and inns, and popularize to tourists the way these institutions operated in ancient times and the culture and wisdom contained in them. Such performances will also be held regularly in scenic spots There are performances for tourists inside. "
The leader asked with great interest: "Can you give us a detailed introduction to the situational drama you are planning?"
Li Mu nodded and said: "This kind of performance will be performed live in the form of a sitcom, and we will also design different scripts according to different scenes. For example, we built a Tongfu Inn, this inn We will completely refer to the structure and planning of ancient inns, and invite professional actors to restore the real scenes in ancient inns. It can be witty, humorous, show the audience the way of life of ancient people, and can also be told through some ingenious short stories. Send some positive energy to the audience;
For another example, we have planned an academy in the ancient town, so our planning team is preparing to create a series of sitcoms in the academy of the future ancient town to restore to tourists the scenes of ancient students studying while conveying ancient Chinese culture to tourists. And wisdom, for example, the main scene of the performance is an ancient gentleman teaching the Four Books and Five Classics to his disciples, and we will not just go through the motions of acting, but will promote our history and culture in the performance.
To this end, we have reached cooperation with several of the best ancient Chinese professors in the country. In the next few years, they will select the most life-wisdom and educational wisdom from the Four Books and Five Classics, and use modern techniques to conduct brand-new Interpret and then integrate it into our scripts, so that every visitor can have a deeper understanding and appreciation of Chinese culture after the visit, and enhance everyone's sense of responsibility for cultural inheritance. Instead of just setting up an empty shelf like many scenic spots, allowing the audience to take a look and take pictures. "
Li Mu has been to many ancient cities and towns in his previous life, but these ancient cities and towns in the name of cultural tourism basically have no sense of responsibility for inheriting culture. They are all about the unremitting pursuit of commercial interests, so that ancient towns across the country tell the same story. They tell stories, sell the same products, and promote the same selling points. Some ancient towns even use Aventure as the biggest slogan to promote across the country for commercial interests. All ancient towns are essentially a gathering place for the catering, bar, and accommodation industry. As well as large retail outlets for Yiming small commodities.
Therefore, when planning the Gubei Water Town project, Li Mu hoped to set an example for cultural tourism projects nationwide. Cultural tourism is not about making money under the banner of culture, but about exploring excellent business models. , not forgetting to take cultural inheritance as its own responsibility, and convey the true Chinese history and culture to tourists.
The planning of the college sitcom performance made the leaders of the education and cultural departments present excited. The person in charge of the education department excitedly said: "If this is the case, then in the future we can have in-depth cooperation with the scenic spot and regularly organize primary and secondary school students Going to scenic spots to receive historical and cultural education, I believe children will also be very interested in such an entertaining and entertaining way.”
Li Mu nodded and said: "We have also set a small goal internally. We must do at least 6 large-scale historical and cultural exhibition projects in the scenic area every year, such as theme exhibitions of cultural relics and culture, calligraphy, and painting exhibitions. These are very suitable. Provide historical and cultural education to primary and secondary school students.”
Speaking of this, Li Mu added: "In the future, we can unconditionally provide 300,000 free visiting places to the education department every year, so that the education department can carry out cultural education for primary and secondary students in the city. At the same time, we can also provide free venues twice a year. , organize an exhibition of cultural works of primary and secondary school students for the education department, and contribute to strengthening quality education in this city."
(End of chapter)