Li Mu's emphasis on cultural inheritance and generosity were greatly appreciated by the leaders present.
These days, there are indeed few entrepreneurs who value cultural heritage so seriously, and are so generous to education, unconditionally giving 300,000 free admissions to the education department every year. This alone is scary. On average, This scenic spot alone receives nearly a thousand students who visit for free every day, and the ticket revenue is definitely in the tens of millions.
For Li Mu, tens of millions of ticket sales are nothing, but for the education department, this is indeed a very good educational resource. You must know that the total number of students receiving nine-year compulsory education in Yanjing has not exceeded 100 The quota of 10,000 to 300,000 places can at least ensure that more than 30% of students can come here to receive different extracurricular education every year.
The person in charge of the education department just made a little calculation and said happily: "In this case, when the ancient town project is officially opened to the public, our Yanjing City Education Department can organize an annual water tour for three grades in primary schools and junior high schools. The town’s historical and cultural experience, for example, starting from that year, we have organized town tours every year for third graders, fifth graders of elementary schools, and second graders of junior high schools. This is a very good promotion for our quality education work!”
Li Mu nodded and said with a smile: "Thank you for your recognition. We are also very honored to be able to contribute to the quality education of primary and secondary school students in Yanjing City."
The person in charge of the cultural department said: "Mr. Li, the performance team of your water town project should also be a very large lineup in the future, right? What I am interested in is how you plan to recruit this group of actors and what kind of treatment you will give them. ?I heard from your introduction that there must be at least various opera troupes, drama, stage play performance teams and instrumental music performance teams, right?"
Li Mu said seriously: "We hope to find actors and groups who truly love folk art, so our initial idea is to cooperate with some domestic opera teams, opera schools and performance schools. The current commercial development prospects of folk culture in the country The environment is poor, and many folk artists even face the problem of being unable to support their families. In the future, we hope to use the overall tourism income of Gubei Water Town to subsidize precious folk artists like us, so that they can inherit folk art here while also At the same time, you can have a good profit.”
Speaking of this, Li Mu added: "One more thing that needs to be added is that we will not only support a large number of folk performing artists, but also discover some artists who have inherited folk crafts across the country and invite them to come to the water town. We Pay them wages to support them in promoting our folk crafts, such as dough figures, sugar figures, egg carvings, shadow puppets, woodblock prints that were common to our children born in the 1980s when they were young...
These folk handicrafts used to be all over the streets, but now they are extremely rare to see. I have heard people say that a considerable number of our folk handicrafts are lost every year. If possible, I would like to keep a piece of soil for them to take root. In the future, I will let these folk craftsmen spread all over the streets and alleys of Water Town. They no longer have to worry about being unable to support their families with their craftsmanship, and they no longer have to worry about having no place to display their craftsmanship;
If our tourists can regain interest in these crafts in the future, we can even invest a sum of money to open a folk handicraft school near the water town. We will pay for the construction and hire teachers, and it will be open to the public for free. Who wants to come? You can sign up for any school. For Wanying Real Estate, such a school may require only tens of millions of funds a year, but the role it can play in inheriting and continuing folk handicrafts is beyond money. Measurable! "
Warm applause erupted in the conference room. What Li Mu said also penetrated into the hearts of everyone present. The loss of folk culture is serious. If we do not protect and improve it, in ten or twenty years we will only be able to do many things. I can tell it to my children and grandchildren, but they will never have the chance to see it again. Today's society has been able to create a huge amount of value, and the productivity is beyond imagination. Why can't these folk handicrafts be left with a soil to survive
After the applause, a leader asked Li Mu: "Mr. Li, if this is the case, the overall operating costs of the water town will be much higher, right? Isn't it too much of a burden for developers like you and other shareholders of the project?" It's heavy?"
Li Mu smiled slightly and said: "I don't think these expenses will become our 'burden'. On the contrary, I think these expenses will become our wealth and our rich cultural wealth. As the old saying goes in business, many businessmen will use this Four words are regarded as a motto, but I think businessmen should not always flaunt these four words. These four words completely abandon all the responsibilities that businessmen should bear;
Entrepreneurs who discharge illegally and pollute the environment do so because they are in business and fail to fulfill their obligation to filter and purify emissions; construction workers who cut corners and cut corners pursue profits and skimp on project quality just because they are in business. , so I think that in business we must not only talk about business, but also talk about responsibility. We must have a sufficient sense of social responsibility, even if these senses of responsibility will cause us to lose part of our monetary profits. Therefore, since we are going to do cultural tourism projects, then take some Money to subsidize culture itself is definitely not a burden. "
When Li Mu's net worth has reached what it is today, he doesn't care whether he can earn 200 million or 50 million from an ancient city project. All he wants to do is to build some unique real estate projects that are beneficial to society and have positive energy. The water town project is a very good entry point.
Since I want to be the first to launch a large-scale cultural tourism project, I naturally have to fulfill my due responsibilities for this industry.
For any industry, its initial form will play a crucial role in the subsequent development of the entire industry.
In his last life, Boss Ma’s e-commerce empire started with selling fake products. In the following ten years, China’s e-commerce industry has not been able to get rid of the gene of selling fake products. Small sellers sell fake products, third-party companies sell fake products, and vertical e-commerce companies operate their own genuine and fake products. Mixed sales, and even official flagship stores have sold fake products. This is the profound impact that the abnormal start has had on the entire industry. So every time someone gets involved in e-commerce, he will think about a question. Those who sold fake products in the early years People who sell fake goods have already made a lot of money. Why can't I sell fake goods and accumulate wealth like them
Such a negative role model will plague China's e-commerce industry for at least thirty years, and it cannot be eradicated to the greatest extent until the law forms a comprehensive crackdown online and offline.
Li Mu is involved in a cultural tourism real estate project for the first time. It is foreseeable that if the Gubei Water Town project succeeds in his own hands, it will inevitably be imitated across the country. Countless local governments, real estate companies, and tourism groups will turn their attention to this field. It is likely that in the next few years, ancient cities and towns will bloom all over the country.
This is a good thing in itself. After all, tourism projects are a very healthy industry that can create large-scale profits, provide jobs, stimulate the local economy, are green and environmentally friendly, and have a long revenue cycle.
However, if cultural tourism projects are made too commercialized, it is easy for the cultural tourism projects to lose their "cultural" elements and become commercial tourism projects with cultural signs. If an ancient city is filled with small commodities produced in Yiwu , is full of high-priced hotels, restaurants, and bars, full of feasting, singing and dancing. People flock here just to find an affair. So what does it have to do with "culture"
Looking at it from another perspective, if Wanying Real Estate can build Gubei Water Town into a tourism project with real cultural heritage and full of cultural atmosphere, when governments, tourism and real estate companies across the country see this project, they will subconsciously You may think that the "tourism + culture" operating model of Wanying Real Estate is the industry standard. If you want to start a similar project, you must also make a good layout of the cultural industry and play a good cultural role.
As long as such awareness can be established for latecomers, Li Mu believes that the ancient cities and towns that will emerge across China in the future will be able to effectively protect and promote traditional culture and folk culture. As more such projects increase, Maybe it can make the Chinese people who are gradually impetuous and gradually influenced by Japanese, Korean and Western culture fall in love with our own traditional culture again. Li Mu does not want to make a distinction between Chinese culture, Japanese, Korean and Western culture. He is just simply I feel that Japanese, Korean and Western culture can be popular in China, which is no problem, but Chinese culture at least cannot be driven to the corners of China's own land.
After listening to Li Mu's report, the city leaders truly understood Li Mu's true intention of building a cultural tourism project. Many similar projects are talking about "cultural stage and economic performance", but when many projects are implemented, they are always economic. As soon as I got choked up, I couldn't wait to get off the stage and hug the audience, forgetting about the stage. Culture laid the foundation for economic development, but after economic development, I didn't look back to culture.
Now, the water town project of Wanying Real Estate is determined to be an in-depth bundling attempt where culture and economy set up a stage and sing together. It has a very important role model for the development of the entire domestic cultural tourism economy. Therefore, the city leaders have deep feelings for the water town. This cultural tourism project has become more important.
The leaders of the municipal government said: "Since Wanying Real Estate's water town project is going to carry the banner of cultural tourism, then as a local government, we must naturally provide all support we can. In the next step, the municipal government will take the lead in cooperating with Yanjing City's jurisdiction We have contacted key universities and formed a research group composed of outstanding professors from relevant majors in major universities to do a cultural reorganization and reprocessing work. We will screen the familiar historical stories and cultural works in our Chinese history and select a batch of suitable ones. The content created through secondary processing is sorted out, supplemented with processing, and then compiled into a volume exclusively for this project;”
"In addition, quality education is of great significance. The municipal government will allocate a special amount of money to support the extracurricular education of primary and secondary school students in the water town project. On the one hand, it will subsidize the water town itself, and on the other hand, it will subsidize the education department and schools. Since Wanying has solved the problem of free visiting places for 300,000 students and teachers a year. Then we will bear the transportation cost of 300,000 people to and from the scenic spot every year and the dining subsidy for at least one meal. We will set up a special fund to provide Put everything in place before opening.”
After that, the leader said to the person in charge of the education department: "In the future, Wanying and the city government will jointly subsidize 300,000 primary and secondary school students every year to receive extracurricular education in history and culture in the water town. The education department must also supervise each school. School, we strictly prohibit any school from charging arbitrary fees on this basis!"
(End of chapter)