Makino Technology and Baidu jointly established Muye&Baidu.Inc, and sent a large amount of technology patents and talent funds to the newly established company. This series of actions gave Google a huge sense of oppression. Now, Muye&Baidu.Inc has been in a short period of time. Muye search was launched within a few days, which means that Li Mu has launched the first round of attack on Google.
From the perspective of time rhythm, the internal beta version of Muye Search was launched quite hastily. However, it is precisely because the time point is very rushed that it gives Google a stronger sense of oppression. This proves that Makino Technology has truly obtained Baidu’s full set of technology patents. For Muye&Baidu.Inc, Baidu search engine is an open source website code. Just change the domain name and logo, and you can immediately create an identical website.
The time is in a hurry, but the results are strongly guaranteed. This proves the high efficiency of Makino Technology in resource integration. It can come up with such a mature solution in a few days. It may not take long. Muye Search may be able to use technology in technology. On par with Google.
Larry Page and Google's top executives originally thought that Li Mu was now fighting on multiple fronts and that it would be impossible for him to spare his troops and resources to fight against himself on the search engine. However, Li Mu slapped them in the face with his actual actions. Not only did he spare his troops, And it seems that the main force has been drawn out.
Then for Google, everything is easy to foresee: Muye&Baidu.Inc will definitely launch the Muye search public beta version in a short period of time and integrate it into all its product arrays. An all-out war between Muye&Baidu.Inc and Google is about to begin.
At this time, Google has truly felt the fatal threat and tremendous pressure from Makino Technology. None of them want this war to really start, because no matter what the outcome, Google will be the biggest victim.
If Makino Technology, a highly aggressive company, is compared to the Third Reich during World War II, Google is not qualified to be the Soviet Union at the same time. At most, it is equivalent to France or Poland at the same time. Once this war begins, all-out war will begin. , the territory that Google has worked so hard to establish over so many years will be reduced to ruins. Even if Makino Technology cannot annex or destroy Google in the end, it can at least reduce Google to ruins. In the days to come, Google can only resist with difficulty and strengthen at the same time. Exhausted wartime reconstruction.
For a time, the whole Google was in panic and panic.
However, at the same time, Li Mu was deducing another sandbox in his mind that was completely different from what Google saw.
In Li Mu's mind, he didn't really want to divert most of his energy from his existing business to start a search engine war with Google.
Makino Technology itself has multiple key businesses. In addition to its own YY ecological business, there is also cloud computing business that is constantly investing in various parts of the world. In addition, after Andy Rubin joined Makino Technology, he has now begun to Secretly start the Android R&D business. After Apple is fully integrated, the iOS R&D business and hardware R&D business will be started simultaneously;
Hardware not only includes smartphones, smart tablets and Mac computers, but also extremely important core components such as microprocessing chips. These require a lot of manpower, material resources, financial resources and energy, so if we really go to war with Google at this time , which had a great impact on the entire war situation.
The above business directions cannot be abandoned or even delayed for Li Mu at this stage. Google cannot see the hidden value of these businesses and cannot guess the actual importance of these businesses to itself, so it is "all-out" by it. Deceived by the strategic illusion of "encircling and suppressing Google".
In Li Mu's view, although the future market space of search engines is also very large, it is far less important than the hardware and operating systems in the mobile Internet era. Therefore, his layout of search engines has been very simple from the beginning, and he does not seek for himself. To become the leader of the search engine industry, he just wants to take a stake in major domestic and foreign search engine companies and be able to share part of the dividends of the search engine market in the future without any effort. For him, it is far better than investing a lot of energy in doing it himself. many.
Moreover, Li Mu knew very well that even if he did the search himself and went all out, Muye Search would never be able to crush its opponents to death in the search engine market. Just like Baidu, even if Google did not withdraw from the Chinese market, Google would never be able to crush Baidu to death. , at most it will only squeeze Baidu’s living space and make it more difficult for Baidu.
Similarly, in the domestic search market dominated by Baidu, there are still search engines such as Shenma Search, 360 Search, and Sogou Search. Although they are far behind Baidu, Baidu has no way to really kill them.
In this case, why bother fighting a cruel war of attrition with Google? It is enough to carve up part of his territory at a very low cost.
Now, Makino Technology has invested in Baidu. As long as it invests in Google next, the future dividends of the search engine market will basically be eaten. However, the people at Google are really a bit ignorant of promotion and will not let go. In order to retreat, he had to force himself to take out the knife and give them an actual threat, so that they could submit obediently.
In this case, for the sake of greater interests, Li Mu can only start a fight with Google. The best result is to scare him and scare him immediately. If he is not scared, he can only invest more energy to fix it. disabled.
However, in Li Mu's strategic plan, Yibo Gang is the best choice.
Rejecting Google's concessions, establishing Muye&Baidu.Inc, and rejecting Larry Page's request for a meeting were all steps that Li Mu had already planned in his sandbox. He had already dug an unprecedented deep pit for Google. , waiting for Google to jump in on its own.
…
Larry Page really couldn't figure out Li Mu's real trump card. The current situation seemed complicated and complicated, making him confused.
However, Larry Page can be more or less certain that what Li Mu wants is a share of the search engine market, just like his initial request. As long as Google gives him a sufficient share, he is willing to cooperate in depth with Google. Give up the plan to be a search engine for the time being.
Originally, this was a good situation. Google sacrificed some immediate interests in exchange for the strong resource support of Makino Technology, and then worked with Makino Technology towards a better tomorrow. However, Google's internal ignorance of current affairs caused them to lose win-win cooperation with Li Mu time and time again. opportunity, now it seems that Li Mu has been angered and decided to launch an all-out attack on Google.
However, the presence of large armies on the border, troops approaching the city, and small-scale frictions do not mean that the current situation can only lead to an all-out battle. Larry Page feels that if Google is more sincere, it will still have the opportunity to sue for peace with Li Mu. Even if the price of suing for peace may be higher than before, it is still much better than waiting for Makino Technology to go to war with all its strength.
After confirming this idea, Larry Page once again organized a high-level meeting. At the meeting, he asked everyone: "Everyone, I don't have too much nonsense today. I just want to ask everyone whether we have done a good job with Makino Technology’s preparations for a battle?”
The whole place was silent.
After a while, a shareholder said with an impatient expression: "Larry, why should we fight with Makino Technology now? We haven't even really thought of ways to improve users' stickiness and loyalty to Google search. Users use Google today. It is possible to use other search engines tomorrow. This can be seen by looking at our daily average UV and the number of logged-in users. More than 90% of the users who use Google search every day are non-logged in users. On the other hand, Makino Technology has hundreds of millions of them. All users are registered users, which is a huge weakness for us. Think about how Makino Technology killed QQ in China!"
These days, Google has conducted a lot of internal analysis of the past history of Makino Technology to try to figure out Li Mu's routine. Li Mu used Happy Farm with YY to take away most of the QQ users' operations in one fell swoop, which impressed them deeply. He is very good at building plank roads openly and secretly plotting against Chencang. By the time his opponent reacts, he has already put the knife on his opponent's neck.
Google is also afraid that Li Mu has a bigger plan secretly. Once Muye search is officially launched, it may suddenly hit Google to pieces from a certain entry point.
It's obvious that he can't defeat him, and if the other party uses some conspiracy and tricks, there will be no hope at all.
So when Larry Page asked them if they were ready for a fight, no one had anything to say.
Seeing everyone's pessimism growing, Larry Page sighed and said, "In this case, the key to our next step is to seek peace with Li Mu."
"Seek peace?" A shareholder blurted out: "Is it too late to seek peace now? Li Mu's current battle may be endless."
"Yeah..." Other shareholders are equally pessimistic.
The enemy has already arrived at the city, and has even set up heavy artillery to attack the city. What confidence does it have to sue for peace at this time
Larry Page said loudly and irritably: "You don't need to think about whether Li Mu will agree! Instead, think about what else we can do besides suing for peace! If you are sure that there is no better way, then I will go there myself. Go to China and talk to Li Mu!"
"But Li Mu doesn't want to see you at all. You tried before he left the United States, but he didn't even give you a chance to meet."
Larry Page said resolutely: "Whether Li Mu wants to see me or not, I will try again. If it really doesn't work this time, then we can only deal with Makino Technology's offensive with all our strength. Even if it is bound to fail, There is no other way out.”
Someone asked him: "Are you sure Li Mu will meet you when you go to China?"
Larry Page said: "Ignore this for now, I will leave directly for China, and then go to Makino Technology to find him in person. I believe that no matter what, Li Mu will at least be willing to meet with me for the sake of my flying over thousands of miles away." On the one hand, as long as we can meet, we have a chance. If we can't even meet, as I just said, we will have no other way out."
Most people nodded in agreement, and a voice suddenly sighed: "If Li Mu is willing to negotiate, then the conditions this time will probably be more stringent than last time. Last time we rejected his 15% share request. , this time, I'm afraid it will take at least 20% to impress him... "
(End of chapter)