Although there seems to be only one word difference between Weibo and blog, and many people say that the former is a lightweight version of the latter, in fact, from Li Mu's point of view, these two products have great differences in their underlying concepts. difference.
Blogs, like the American Blackbird reconnaissance aircraft, are destined to be eliminated or marginalized by the Internet industry. Just like the chat rooms that were rampant back then, they are a transitional product of a certain period of time and belong to it. The life cycle is only a few years, and after these few years, it will never be able to return to its former glory.
This kind of transitional product is also reflected in the real industry. The most obvious one is PHS. The segment was too expensive, and although ordinary landline phones were relatively cheap in terms of equipment and usage, they did not have the capability of mobile communications. Therefore, PHS, which was caught in the middle, immediately found its niche market.
However, PHS itself is a deformed product with major technical flaws and an extreme lack of room for upgrades. When the industry upgrades or top industries start to put pressure on it, it is like a bean living in the middle of an oil press. any resistance.
In Li Mu’s view, in addition to strong vertical fields, all other industrial models of the future Internet must integrate social networking to be the final form of development. Strong interaction between people must be generated within its own products, otherwise any product Everyone will be eliminated one day.
The so-called strong vertical refers to products with extremely vertical functions such as navigation software, translation software, weather software and production tools. For example, Photoshop never needs to consider adding social networking to its products, and Amap and Google Navigation do not need to force users to do so. Socialize within your own software.
However, in addition to this kind of strong vertical software, other products require the support of social attributes to ensure their vitality. The success of NetEase Cloud Music lies in its integration into social media. The reason why Zhihu surpassed Baidu Zhihu and became a legend The high-quality community in China is precisely because of its social nature.
It is the nature of social networking that gives people a stage to pretend, gives people the motivation to pretend, and gives people a channel to monetize their personal influence. The same goes for Weibo.
The weak sociability of blogs is not fundamentally different from that of PHS. However, the strong sociability of Weibo or Twitter is second only to social software such as WeChat. Li Mu does not know that Weibo and Twitter are sociable. How strong the vitality of the product is, but what is certain is that it is much stronger than the vitality of any kind of blog.
A few years later, Sina Weibo gradually declined due to rampant advertising, but Twitter has always been full of vitality on the international stage, which is enough to prove Twitter's vitality on a global scale. If YY's product system can incubate a Twitter, Then YY's overall combat effectiveness will be even stronger, so for Li Mu, Weibo is indeed a must-do, and it must be done in a globalized manner and to be the best.
It’s just that Li Mu had never thought before that Weibo’s model would be thought of by others so quickly. Fortunately, the person who thought of it was Chen Tong, otherwise if it became a competitor, it might add a threat to yy’s future. enemy.
Although Tengxun has become history now, Li Mu still admires the overall operation model of Tengxun in the future. Tengxun takes QQ and WeChat as the core and strives to develop its own closed loop and ecology. No matter what sectors in the Internet industry, as a giant Enterprises, as long as they can do it, they must do it, and if they can't do it, they will invest and acquire good ones. In short, they must dabble in all the fields that can be covered.
Li Mu's goal is the same. He will never think that his territory has been expanded enough, and will always be in awe and desire for emerging fields.
Therefore, Li Mu announced at the core level of the company that a Twitter business unit would be established immediately, and Chen Tong, the current blog leader, would serve as the general manager of the business unit.
The reason why it is named Twitter Division instead of Weibo Division is to maintain confidentiality to the greatest extent. If the word Weibo is revealed in advance, Internet people at this stage will easily associate it with these two words. Behind the word "zi" means microblog, which is a streamlined and lightweight blog. In this way, at least half of the strategic intention is exposed in advance.
However, calling it Twitter is very abstract. It is impossible for Chinese Internet companies to figure out what kind of product is behind this English word, and overseas, especially Western Internet companies, cannot relate it.
After all, if you tell a Chinese Internet person that Makino Technology is preparing to develop a software called BiBudao, many people will be equally confused and confused about what it means.
The Twitter business unit has a very high level within Makino Technology. The business unit is not under the control of any vice president. Chen Tong reports directly to Li Mu, while the technical department needs to provide all support unconditionally to achieve Twitter's online launch as soon as possible.
At this stage, Makino Technology has become the focus of global Internet companies, so such a big move to establish a business unit internally cannot be hidden from other colleagues in the industry. Almost on the day of the establishment of the business unit, all domestic Internet companies received the news : Makino Technology has established a high-level business unit that reports directly to Li Mu. The name of the business unit is very strange, called Twitter.
For a time, the entire industry was speculating, what exactly is Twitter
Soon, the news spread to Silicon Valley and Wall Street. When it was learned that Makino Technology had established a division with an English name, Silicon Valley was very nervous about it.
As a Chinese company, Makino Technology suddenly established a business unit named in English. For Silicon Valley, one would instinctively think that this business unit was established specifically for the English market.
So this also means that Makino Technology’s next key product will be in the English market.
No one knows what kind of product Twitter is, but everyone knows very well that in which field Twitter is positioned, the current companies in this field will suffer a huge blow. Every Silicon Valley entrepreneur is praying. I hope that the actual direction of Twitter will not overlap with my entrepreneurial direction.
Some entrepreneurs in Silicon Valley are seeking confirmation from Lin Qingya in North America through various channels, hoping to get a few words about Twitter through communication with Lin Qingya, but Lin Qingya told everyone very frankly: Makino Technology was established She knew nothing more about the Twitter business unit than outsiders, because she only learned about the company's newly established department when she received the group's public email.
Lin Qingya did not lie. Since the Twitter project needed to be kept secret and she was not in the country, Li Mu did not inform her of the relevant plans before establishing the business unit. All content about Twitter was only revealed to a few people who actually attended the meeting in Yanjing. The top brass knew this.
Li Mu also made it clear that the core content of Twitter should not be communicated online through various methods such as email, YY transmission, video conferencing, etc. Therefore, Lin Qingya, who is in North America, only knows that this business unit has been established, but the details of this business unit are not allowed. She also knew nothing about the content.
Even Lin Qingya doesn't know what the Twitter business unit is doing, which makes the entire Silicon Valley even more nervous. Li Mu's unfailing success during this period has made all Internet companies in Silicon Valley feel like they are hostages being held captive by Li Mu. Now about The news from the Twitter business unit was like hearing the sound of Li Mu sharpening a knife through the door. No one among those locked up knew whether Li Mu was sharpening the knife to kill him.
Amid this concern, the only company that can completely ignore it is Google.
Google knows very well that after paying the protection fee, Makino Technology will no longer compete with them, so Twitter may be any product, but it will never be a search engine.
This makes Larry Page feel particularly relaxed. It seems that this is the benefit of paying protection money.
…
When Twitter becomes a hot word on the global Internet, the signing ceremony between Muye&Baidu and Google is about to be held in Yanjing.
This signing ceremony will be the largest one since Makino Technology was established until now, and it will also be the one that attracts the most attention.
In his previous blog, Li Mu frankly told the world about his instinctive pursuit of business interests as a businessman. Almost all major media around the world were concerned about Li Mu's "forced acquisition" operation, as well as the content of that blog. reported, which not only attracted the attention of netizens around the world, but was also recognized by the vast majority of netizens. This seemingly unfair but consensual conspiracy has also become a topic that everyone talks about. Sao operation.
Because of this, the global Internet, capital markets, financial markets and the majority of netizens are paying special attention to this special "merger and acquisition case". Because there are too many media present, the placement of on-site cameras must be reserved in advance and limited supply. Except for major television media, reporters from other print media and online media are prohibited from bringing large camera equipment, and can only bring SLR cameras into the venue.
Thousands of journalists and entrepreneurs are confirmed to attend the signing ceremony. Elon Musk and Mark Zuckerberg have been invited to China to participate. Even Tim Cook has put aside his work and traveled afar. , to support his new boss Li Mu.
In addition to the heads of companies surrounding Li Mu's ecological development, big bosses from various companies in Silicon Valley have also come to support him. After all, he is the future super giant of the Internet industry. No one dares to underestimate Li Mu's future influence on the global Internet. They are willing to travel thousands of miles to come here. On the one hand, they hope to show their goodwill to Li Mu, and on the other hand, they also hope to gain popularity.
Not only Silicon Valley, but also many Wall Street bosses came. As the only Western capital that invested in Makino Technology, the CEO of Sequoia Capital went to the scene to support Li Mu. After this merger and acquisition is completed, the valuation of Makino Technology will be welcomed. After a surge, as an investor who makes money by following the car, Sequoia’s potential profit from investing in Makino Technology has exceeded 300%. Both in terms of profit margin and profit scale, it is Sequoia’s largest investment in recent years.
In this scorching July, a feast of whales in the capital sector is about to be staged around the world!
(End of chapter)