Anyone who knows a little bit about Makino Technology knows that the development process of Makino Technology has been almost always fighting everywhere. After defeating a series of competitors one after another, Makino Technology developed itself into the giant it is now. Tyrant.
However, Li Mu has now publicly stated that the Internet industry needs industrial upgrading and the need to stop endless competition and confrontation to carry out complementary cooperation. This is particularly subtle.
Many people can tell that what Li Mu actually wants to express is to let global Internet companies give up becoming giants and give up hostility to Makino Technology. Google's choice is their best example.
Take a look at Google. When they decided to fight against Makino Technology, their valuation was quickly cut in half and then cut in half. But when they decided to cooperate with Makino Technology, their valuation doubled and doubled again.
This is also the central idea that Li Mu conveys to the entire industry in a subtle way: those who follow me will prosper, and those who go against me will perish. In the future, there will not be another giant that can compare with Makino Technology in the Internet industry. If there is, Li Mu will definitely do it. Kill him.
Later, Li Mu said on the stage: "I have two good news to tell you at this good opportunity. The first one is that next, Makino Technology will have a mass entrepreneurship support plan to comprehensively support small and medium-sized Internet companies around the world. development, this support includes but is not limited to financial support, resource support, and technical and human support;”
"The second one is that Makino Technology will gradually build our product ecosystem into an open platform in the next two to three years. We will allow third-party companies to develop and operate plug-ins in YY, and we will open up YY The game platform provides access to third-party game development companies and opens third-party channels on YY network, YY space, YY blog and other platforms. All partners who have access will receive open and transparent profit sharing;
From now on, with Makino Technology here, Internet entrepreneurship will become easier. If you are the leader of a small game development team, if you do not have enough ability to promote your own products and expand the market, you can start a business on the YY Game Download our access specifications on the open platform, then connect the game to the YY platform, and use YY's resources, users, and payment channels to monetize the game. YY will share 55% of the recharge consumption generated by the game with you;
If you are the leader of a content team, you can connect your content to the YY network to monetize the content. YY will pay you the portion of the income you deserve based on the number of views of the content;
If you are the leader of a design team, you can also design your own YY show image and YY space materials. After your design passes the review, it will appear in the YY online mall. If the user purchases your design YY show, then we will also share 55% with you;
Even if you are not a company, do not have a team, even if you are just an ordinary designer, as long as you have works, you can cooperate with us, we will help you convert your talents into income, so that your talents will not be While buried, you can also create an income for yourself;
All in all, in the near future, Makino Technology will open its arms to embrace global Internet companies and entrepreneurs! "
The audience burst into applause. In the current Internet industry, medium and large companies are incubating concepts with money from the capital market. Small and medium-sized enterprises and start-ups are desperately trying to survive. For countless companies, survival is difficult. The next step is the biggest problem.
Makino Technology is willing to support small and medium-sized enterprises, open up its product ecology and user ecology, and create an open platform for small and medium-sized enterprises in the industry to access and create income. It will definitely be a huge promotion and push for the industry. It’s enough to make small and medium-sized entrepreneurs excited.
However, apart from the excited small and medium-sized business owners and entrepreneurs, some representatives of large international companies in the audience changed their expressions after hearing this.
Makino Technology suddenly wants to support small and medium-sized enterprises and open the platform to small and medium-sized enterprises to create income. Although it will indeed have a great promotion effect on the industry, it also means that, as Li Mu said, Makino Technology really wants to carry out industrial development. Upgraded!
The real industrial upgrading of Makino Technology is to transform from Germany in the early days of World War II to the United States after World War II. Germany in the early days of World War II was powerful, domineering and unscrupulous in Europe. No country was its opponent, and small countries continued to be defeated by it. Being annexed and dismembered by him, almost no country under his goal can be spared;
The United States became stronger after World War II, but they no longer adopted the route of Germany's frenzied war and expansion in the early days of World War II. Instead, they carried out a comprehensive self-upgrade. On the one hand, they upgraded their strength to a higher level, and on the other hand, they On the other hand, it has opened its own land and market to the world. This kind of self-upgrading has made the United States the most powerful country in the world in terms of comprehensive national power. It has allowed funds from all over the world to pour into the United States, and it has also given the United States enough initiative to carry out Deeper self-upgrading allows more and more countries to rely on themselves for survival, and all countries that rely on the United States for survival are subject to a great degree of control by the United States, which in turn brings greater benefits to the United States.
What Li Mu wants to upgrade Makino Technology now is to make Makino Technology the "America" of the entire Internet industry. While continuously improving Makino Technology's own strength, he will also open up Makino Technology's ecosystem to all small and medium-sized enterprises, and provide these small and medium-sized enterprises with Provide the conditions necessary for survival, but at the same time, always keep these small and medium-sized enterprises within the scope of their control. If they are obedient, they will make money, and if they are disobedient, they will be killed directly.
In this way, it is like Teng Xun in later generations, but it only amplifies Teng Xun's influence to a global scale.
For those executives of large companies with sufficient structure, Li Mu's hegemonic thinking has been fully demonstrated. If this open platform is really completed, Makino Technology will inevitably become the only hegemonic company in the industry, which will have a great impact on all large companies. It is said that it is a huge crisis.
Open platform is something that Li Mu has been planning for a long time, and it is also the development path that Makino Technology will inevitably take in the future. Open platform is a very ambitious strategic thinking. Small and medium-sized enterprises are equivalent to having been cultivating on barren land and in the wilderness. Farmers who cultivate and work in bitter cold lands and arid deserts, and Makino Technology has the best soil in the world, the most fertile, flattest, with the most abundant rain and sunshine, and natural disasters are basically non-existent. If Opening up this land and allowing other companies to plant and harvest on their own land is like going from hell to heaven for these farmers.
However, the open platform itself is a huge shackles and cage. It is like "The Truman Show". Although everything looks beautiful, behind the scenes, the fate must be left in the hands of others.
There is a very direct example that made Li Mu deeply understand. When he was working as a code farmer in the Internet industry, Tengxun opened the authorization login permission for QQ users. In other words, third-party websites can directly provide users with QQ quick login. This method can greatly reduce the behavioral costs of user registration and login, and increase the registration and login ratio of your own website.
However, after the QQ authorized login function became popular, users became accustomed to QQ authorized login everywhere, which led to users becoming less and less fond of the conventional and cumbersome registration process. Over time, fewer and fewer users will choose to log in on their own side. To register a user on your website, you must know that when you register a user on your own website, the user will leave registration information, which will probably contain his contact information, such as email address and mobile phone number. This is very important operating information for the platform. In the future, user awakening will depend on these.
However, when a user logs in with QQ authorization, QQ will not disclose the user's information to a third-party website. If the user enters the silent period, the website has no way to wake up. Therefore, over time, QQ authorization login will not only cause the user to be actually controllable There are fewer and fewer users, which will also increase the dependence on QQ authorized login. When all netizens are accustomed to QQ authorized login, if a certain website does not have or stops QQ authorized login, you can imagine how big the impact will be. Impact.
This is why, after the development of the Internet in 2012, almost all major platforms, including QQ, WeChat, Weibo, and Baidu, have opened the "authorized login" function.
In addition, WeChat official accounts are also a very successful product within the open platform architecture. WeChat opens its users to these content production teams, and then allows these content production teams to create content on their own platforms for the users of their own platforms. It not only enhances the content volume and user activity of their own platforms, but also brings huge income to these content teams. They can use WeChat official accounts to accumulate fans, and then do various fan monetization to support themselves, such as A public account like Misty can easily earn over 100 million yuan in revenue in one year.
However, as these account owners and content teams have more and more fans on WeChat and their incomes are getting higher and higher, their dependence on the WeChat platform itself has become more and more serious. WeChat has allowed them to survive and gradually left. On the road to becoming rich and even reaching the pinnacle of life, letting them leave WeChat at that time was simply more painful than killing them.
Once an open platform creates a strong dependence on small and medium-sized enterprises and entrepreneurs, the size of the platform itself will reach a level that other companies cannot reach. At this level, almost no one can shake it.
In fact, even if an open platform can only succeed in one field, its size is beyond imagination. For example, Taobao itself is an e-commerce open platform; WeChat official account is an open platform for content producers; Youtube is an open platform for videos; Steam is an open platform for PC games; Apple’s App-store is an open platform for mobile applications; Android is an open platform for mobile operating systems…
Li Mu’s goal is to make Makino Technology a master of open platforms.
(End of chapter)