Before Li Mu became the overlord of stone tools, he already had a complete business operation plan.
In view of the fact that "Stone Age" is not going to be popular for a long time, and by the end of the year, the national online game market will give way to the super beast "Legend" in the online game industry, so Li Mu knows in his heart that the Stone Age Overlord no longer has much profit margin for him. .
Without online payment channels, he can only sell offline, and needs to build a sales network from scratch. I don’t know how long it will take to reach the scale of selling 20,000 to 30,000 copies a month. Therefore, from now to the end of the year, Stone Overlord can produce in his own hands The revenue is estimated to have peaked at one million.
One million is indeed a lot, but the entire Abe plug-in has been in operation for so long, and the value of the industrial chain is only tens of millions. The so-called industrial chain refers to the value it creates, which must support the entire profit chain.
Production and development, testing and maintenance, channel distribution, and terminal sales, every step has to make money. Not to mention that Li Mu has no ability to establish a channel network that sells tens of thousands of copies a month. Even if there is a ready-made network in front of him, the profits will be equally shared. If it continues, it will sell for three to four hundred thousand yuan a month, and it will be great if I can get 30 to 40%.
The payment methods in this era are very single, and online payment has not really started yet. Mr. Ma in Hangzhou has not even started Taobao, let alone Alipay. Therefore, the bottleneck of Internet payment is huge at the moment. Even the Stone Age, Legend of the Blood and so on Online games and point card sales also rely on countless Internet cafes across the country for offline distribution, and there is no way to achieve online transactions.
At present, most plug-ins are sold on a monthly basis, and the sales terminals, like point cards, are also sold to Internet cafes. Plug-in dealers will develop cooperation with Internet cafes across the country and entrust Internet cafes to sell monthly plug-in codes for themselves. After a period of time, In the past year and a half, many plug-in monthly subscription codes can be purchased directly in Internet cafes.
But for Li Mu now, he only has himself and Zhao Kang, and three to four hundred yuan of capital. How can he build a network that sells tens of thousands of copies a month? It's just a fool's errand.
So Li Mu had already planned, and he prepared two plans for himself.
After the development of Stone Overlord is completed, he will first open a 15-day free trial period, which is why he asked Zhao Kang to familiarize himself with various online promotions.
Although online payment is not yet open, the speed of online communication is extremely fast. The auxiliary functions of its own Stone Overlord for players are almost several times that of the current Abe plug-in and other Stone plug-ins. It is not only functional Powerful, smooth and user experience considerations are taken into consideration, and the overall effect is far superior to similar products.
In this way, once the free trial version is launched, it will generate word-of-mouth effect in a short period of time. It is free and easy to use, and there is no reason for users to reject it. This approach will have a great impact on the Abe plug-in and other paid plug-ins in the Stone Age.
Li Mu's method is very damaging. He started with the idea of completely impacting the market and directly cut off the income of Abei plug-in or other plug-in development teams, just like when 360 anti-virus was free and praised countless anti-virus software companies. .
Once a plug-in like Abei, which already has a business model, suffers a devastating impact, they will not sit still and wait for death. There are only two choices before them: immediately develop a plug-in that is more powerful than the Stone Overlord, or find the Stone Overlord's secret code. producers collaborate.
The possibility of the former is zero. Li Mu's programming level is not comparable to that of these plug-in developers. The only thing they can do is the latter.
This is also the first of Li Mu's two plans: wait for other plug-in studios to contact you, especially the Abe plug-in studio. If they contact you, you will directly package and sell the Stone Overlord. The Stone Age is still very popular right now, and you can sell it for dozens of dollars. No problem at all.
If the first plan sold in a package is unsuccessful, then only the second plan is left and you have to sell it yourself.
It will be much more difficult to sell it by yourself. Even if Li Mu and Zhao Kang break their legs this summer, they may not be able to sell much, but it is better than nothing. If the brothers work hard, it will not be a problem to make tens of thousands of dollars in one summer. If they can If we discover some local agents among players and users, the progress may be faster.
However, Li Mu is not inclined to the second option. It would be too slow to produce results. He needs quick money. Only after "Legend" is launched in the future will he be able to use the second option to catch big fish in the long run.
Therefore, he hopes that everything depends on how much impact Stone Overlord can have on the commercial cheats of the Stone Age after it goes online!
…
On the night of July 11th, Li Mu finally completed all development of the Stone Overlord on the second floor of the Big Spider.
The free trial version of Stone Overlord is officially launched on several game forums.
Zhao Kang's efforts over the past few days immediately bore fruit. Because he had previously asked for free Stone Age plug-ins in major Stone Age forums and chat rooms under Li Mu's instructions, he had a certain "mass base." "
For example, a post on a certain stoneware forum that has been upvoted hundreds of times was posted by Zhao Kang, whose online name is "Standing Pig". The content is very simple: "High school students have no money to buy plug-ins. I beg you seniors to introduce one." A free stone tool plug-in!”
Zhao Kang was reluctant to add the word "begging" at first, feeling that it was embarrassing. Li Mu rolled his eyes at him. He obviously didn't have Internet thinking. In the future, when you take the screenshots of action movies to find an experienced driver to lead the way, you don't know what will happen. How bad are you? Why do you care so much about face in an online virtual community
Zhao Kang had no choice but to follow Li Mu's request.
Unexpectedly, the word "Qiqiu" has really attracted the attention of many people. Netizens these days are also very enthusiastic. Many people replied that free plug-ins do not even have one-tenth of the functions of paid plug-ins. If you only use free plug-ins , it was almost impossible to move even in the Stone Age.
Some people also advised Zhao Kang to stop playing and study hard is the most important thing.
In short, the responses are all positive energy.
Two days later, at night, "Standing Pig" posted another post: "Dear seniors, I finally found a free stoneware plug-in. Its functions instantly kill all similar plug-ins. I am here to share it with you!"
These days, the forum already has the function of uploading attachments. The plug-in developed by Li Mu is only 5.6MB in size. However, most forums limit the size of attachments. An attachment cannot be larger than 1MB. There is no way. Li Mu can only use compression software to compress the plug-in into six files. compressed package, and then let Zhao Kang upload it together.
The attachments alone were not enough, Li Mu also took a large number of screenshots, including the plug-in interface, function options, and actual usage effects in the game.
Even with a fixed template, this purely manual posting took half a night.
Zhao Kang kept posting on various forums, and Li Mu kept refreshing these posts.
There are many Internet users these days, but little content. Any Hao123 can have millions of daily users, which is enough to show how scarce the current Internet content is. So now, any forum has a large number of users.
At 1 a.m. on July 12, an hour after the first post was published, the number of downloads reached 638, and the number of comments reached 56. Most of them expressed curiosity and wanted to download it and give it a try.
Li Mu is not in a hurry. He knows that good products take time for users to continuously experience.
So Li Mu stopped paying attention to these posts.
After Zhao Kang posted enough posts, he moved into the game to promote it. He first announced that he had found a free plug-in, and then told the players the address of the forum where the plug-in was published, allowing them to download and try it out.
Later, Zhao Kang used the registered Majia account to reply to himself, using all the words of praise, praising the powerful functions of this free trial plug-in, which he had never seen before.
Zhao Kang worked alone as a navy soldier and a child care worker.
Li Mu knew in his heart that what was waiting for him next was the formation of a word-of-mouth effect, which would spread from one to ten and then to a hundred. In today's Internet world, pure and enthusiastic netizens will definitely become the "tap water" of the Stone Overlord, that is, they will come spontaneously. Navy!