Twitter itself is a pure Web product. The core is to publish information and display information flow through the Web. The overall development difficulty is not high.
If you are developing a novel website, you generally need to build a front-end and two to three back-ends. The front-end is the display page of the novel website itself, an author back-end is for authors to upload works, a back-end is for editors to manage works and major recommendation positions on the website, and there are also There is a backend used to monitor website data.
Since Twitter is within Makino Technology's own big data architecture, in addition to the front desk, it only needs to develop an additional management backend.
Makino Technology has already had several large-scale Web products such as YY Net, YY Space and Blog, so it not only has strong advantages and accumulation in product development and technology construction, but also can save a lot of effort in the underlying architecture, and it has its own There is a powerful data processing center, so it is very easy to support the launch of such a product.
Overall, Chen Tong told Li Mu that Twitter only needs to wait for more than a week, no more than ten days at most, before launching internal testing.
In a previous life, Sina decided to develop Weibo in July 2009, and the beta version was launched in August of the same year. From this, it can be seen that for large companies, the development of a Web product is not really a big project at all.
After Li Mu got this time point, he had a bad idea in his mind. He said to Chen Tong: "Microsoft is plotting to take the social route again. I guess they want to bring out MSN and a series of its companion products again in order to From what you know about Microsoft, where do you think they will start?"
Chen Tong asked in surprise: "Is Microsoft really going to remake MSN?"
Li Mu said: "I'm not 100% sure, but I'm at least 80% sure."
Chen Tong nodded slightly, pondered for a moment, and said to Li Mu: "Although Microsoft is powerful, it does not have a strong channel for launching Internet products. If it directly pushes MSN as soon as it comes up, in front of YY, it will be like Sun Wukong under the Five Elements Mountain." , the pressure is too great, so I feel that Microsoft may find an entry point from other aspects that can make a difference."
Li Mu said: "Other aspects, what I can think of right now are social games, portals, online music and blogging platforms. Social games require social software as the foundation, so it is impossible to develop this first. The traffic accumulation of portals is very full. In the era of information explosion, content homogeneity is also very serious. It is difficult for MSN's portal to develop in a short time. As for online music, I think it is even more hopeless. YYtunes is supported by Mango-ME player, and Microsoft is fundamentally shaken. No, so I think Microsoft may start from blogging, or from other areas that we don’t know yet.”
"Blog..." Chen Tong said: "In fact, after our operation during this period and the data comparison of your last short blog, we can already conclude that it is difficult for blogs to be fully popularized. Microsoft has chosen the direction of blogging at this time. It’s a little off.”
Speaking of which, Chen Tong asked Li Mu: "Do you think it's possible that Microsoft has chosen the same direction as us, to make blogs lightweight?"
Li Mu said with a smile: "Every company has its own stage of exploration. Only we know the pitfalls we stepped on when crossing the river. They still have to go through it again to find out. With Microsoft's usual way of doing things, I don't believe they can Skip the current blog and go directly to Weibo.”
Chen Tong nodded slightly, breathed a sigh of relief, and said: "I have been busy with the shaping and development of Twitter during this period, and I feel more and more that this is a new social product direction, and it is fast-paced and comprehensive. The comments and opinions of all users in the world are gathered on Twitter. It is like everyone has prepared a dish for users to choose from, and each user is eating a completely customized buffet. This product model , has great freshness and appeal to users, so it is extremely important to seize the opportunity. If we lose the opportunity, even if we have YY as support, it will be difficult to rise against the trend."
Li Mu agreed very much with Chen Tong's statement. Tengxun QQ is 10,000 steps ahead of Sina, but on Weibo, no matter life or death, it cannot shake Sina Weibo's status. This is the importance of being first.
In addition, another very important reason why Sina Weibo has been able to remain invincible in the era of popular Weibo is their celebrity resources.
As early as the blog era, Sina had many celebrity bloggers. These celebrity bloggers are basically big names in the entertainment industry with their own traffic. Even if they are not ranked in the first line, they are at least hovering in the quasi first or second line. Therefore, when Weibo When this kind of self-media starts, these opinion leaders with their own traffic can have a strong effect of driving traffic. Each of them is like a sponge with a strong water-absorbing effect, able to absorb a large number of users quickly.
By the time Teng Xun tried to catch up again, the celebrities had basically all taken root on Sina Weibo, so they were extremely passive when they first started. In addition, the product experience was not good enough and the follow-up operations were not successful, so let alone catching up. On Sina Weibo, it was difficult to even get close to it, so in the end we had to let it go.
However, Li Mu now has a good foundation. Stars from mainland China, Hong Kong, Macao and Taiwan, as well as Malaysia, Singapore, Japan and South Korea, and other neighboring countries have a very close relationship with Makino Technology. They have long started to operate their own Tieba, and later also They run their own blogs and have a large number of fans in Makino Technology's product system. If Makino Technology's Weibo, that is, Twitter, goes online, these celebrities can be converted into big V users of Weibo immediately.
As for Europe and the United States, Makino Technology has YYtunes, a dominant online music product. It will definitely have no problem ordering singers, and I have no worries about movie stars. After all, there is Spielberg, and most Hollywood stars want it. Give it some face. In this way, stars from all over Asia, Europe and America will join Twitter immediately and establish an unbeaten position from the beginning. By that time, Microsoft will have no chance even if it wants to turn around and catch up.
…
At this time, Microsoft is still trying every means to explore the true meaning of the "Twitter Division".
The reason why I have always been obsessed with Makino Technology’s Twitter division is because the situation that Microsoft is most worried about and least wants to see at the moment is the identity of Twitter when it debuts. It is a social product. Microsoft is worse than Makino Technology socially. There are too many. In the current situation, it is very difficult to steal a wave. If Makino Technology has new products in this field launched, then Microsoft's preparations may fall short.
Although Microsoft is a giant in the field of software and operating systems, its foundation in the Internet industry is really average. Compared with Makino Technology, it is simply falling behind.
If the entire computer industry is projected into the real industry, hardware manufacturers are like real estate developers, and the residence of every Internet user is closely related to them. Whether renting or buying a house, they cannot do without the buildings built by these developers;
Microsoft, a company that focuses on developing operating systems and underlying software, is like a leader in the home soft decoration industry. Internet users have to use the floors, lighting, kitchen appliances and bathroom toilets they provide in their homes;
Pure Internet companies like Makino Technology do not participate in the competition in the above aspects. Makino Technology provides users with TVs, telephones and mobile phones at home. In the final analysis, the house is naturally more important to users. But it is undeniable that the closest things to users are mobile phones, telephones and televisions, because these include people’s entertainment, social and information needs in daily life.
Makino Technology is the godfather of the entire Internet industry. No company is closer to users than them, and no company has a better relationship with users than them. Therefore, Microsoft executives attach great importance to Twitter and have tried various methods, but none of them have The true identity of the Twitter project could not be explored.
However, they never dreamed that their social plots had been discovered by Li Mu, all thanks to their vice president. If he hadn't shown too much attention to the Twitter project in front of Li Mu, Li Mu would not have paid attention to it. Microsoft now has doubts about its intentions.
At an internal Microsoft discussion meeting, the new head of the MSN division reported to Bill Gates: “We have conducted an in-depth study of Makino Technology’s current blog business, and we can basically conclude that Makino Technology has no global presence at all. The main market for blogs is in China, which is mostly Chinese-speaking users. They have not actively promoted to non-Chinese-speaking markets. The current overseas users are basically natural, because there are not enough well-known non-Chinese-speaking blogs. "Lord, their foundation in overseas markets is still very weak, so this is a good opportunity for our blog products to enter."
Bill Gates has carefully looked at the development of Makino Technology Blog at this stage, and strongly agrees with the view of the head of the MSN Business Unit. The current product line of Makino Technology is too wide, just like a country's front lines are too wide during wartime. If it grows, there will inevitably be weak links. It seems that the weak link of Makino Technology at this stage is the Blog.
Microsoft's preparations for blog this time can be said to be very sufficient. They have not only developed MSN-Blog, but also developed a supporting blog editor. This editor is really easy to use for blogs. It is undeniable that Microsoft is definitely the world's top in terms of research and development capabilities in tool software.
The most awesome thing is that the Microsoft team has also made this editor into a plug-in that supports Office. Users can directly import original office files into the editor, and the editor can directly convert it into a blog and publish it. Moreover, all formats, pictures, tables, hyperlinks and other information can be completely restored on the Web. Whether it is Word, Excel or PPT, the effect is perfect.
Microsoft's internal staff are very satisfied with this editor and the accompanying office plug-in. They think this thing is a miracle. However, if Li Mu sees this thing, Li Mu will definitely give it all his contempt.
This is indeed how a group of engineering men do things. They like to use complete sets of engineering solutions to solve all needs. The simplest thing is that liberal arts students working in the pet market will think of designing cute pet clothing, leashes, pet toys and other Pet supplies, and the research direction of engineering men is completely off the skill tree. They will develop automatic water dispensers, automatic feeders, automatic cat litter boxes and automatic dog walking robots, and go further and further on the road of automation...
Microsoft failed to understand that people’s enthusiasm for blogs is not high enough, not because blogs are too cumbersome to operate. The two biggest obstacles to the development of blogs are that it is too cumbersome for authors to conceive, and that it is too cumbersome for readers to read. These two points cannot be solved simply by relying on tools. An automated editor can only scratch the surface and fail to find the key points.
Makino Technology's Twitter and Microsoft's Blog editor have become super weapons that are being secretly developed by both sides. At this time, the time for both sides' super weapons to be put into the battlefield is infinitely close...
(End of chapter)