After Li Mu boasted about a billion box office in Haikou, all the media reporters present were shocked. For a while, the questions in Li Mu's ears were basically all about "a billion box office", such as:
Why do you think "Crazy Stone" can earn 1 billion at the box office
Will you be disappointed if "Crazy Stone" doesn't live up to your expectations at the box office
From the director to the actors, most of "Crazy Stone" are newcomers. Do you think such a team can support a box office of one billion
After listening to these questions, Li Mu just smiled lightly and replied: "I am confident in "Crazy Stone" because I am confident in the movie itself. The success of the movie does not rely on big-name stars or directors. It’s about an excellent story, excellent acting skills, and production standards. Therefore, whether this movie can support a box office of 1 billion will be tested by the national audience. As for whether I will be disappointed if it fails to achieve it, the answer is no, I am This movie is very recognized. I think its story core, actors' acting skills and production standards are very high, and I am very satisfied with it."
A reporter asked: "Hello, Mr. Li, I didn't expect that you would be so busy at ordinary times and still find time to attend the premiere of this movie. From this point, we can also see that you attach great importance to this movie." So, do you have anything to say to our viewers in front of the TV?"
When Li Mu heard this question, he nodded happily. This group of people had asked so many useless questions before, and this finally made sense. What he needs now is to talk to the general audience through the media, but this This kind of dialogue cannot always be initiated by oneself, otherwise it will appear to be very sales-promoting. Sometimes, the reporter needs to go through the process secretly.
So, Li Mu smiled and said: "I believe that many of the viewers in front of the TV have not been to a cinema for a long time. Many excellent movies need better audio-visual effects to appreciate their charm. , this is especially true for good comedy movies. Bring your lover, relatives, or make an appointment with a few friends, and go to the cinema to watch an immersive and joyful movie. Believe me, this experience will not disappoint everyone. .”
After answering this question, Li Mu pushed Ning Hao in front of him and said with a smile: "I won't answer any other questions. Today's protagonist is Director Ning. If you have any questions, feel free to ask him."
Pushing Ning Hao in front of the media reporters, Li Mu began to seriously calculate the box office that "Crazy Stone" could earn.
Taking a movie ticket price of about 30 yuan as an example, a one-billion-dollar box office requires 33.33 million moviegoers. If one out of every ten viewers completes the second viewing, that means 30 million moviegoers are needed.
Thirty million people, what do they mean in front of China’s population of 1.3 billion
Not to mention 30 million, even 60 million is nothing in the face of the data ratio.
At present, the total domestic movie box office for the whole year is only about 1.5 billion, which translates into only 50 to 60 million movie viewings. In a country with a population of 1.3 billion, this ratio is really too low.
As for why it is low, it is not because we are poor and cannot afford to consume. In the final analysis, it is because the concept of consumption has not reached this level, so there is an urgent need to upgrade consumption.
Li Mu has experienced countless consumption upgrades in the Internet and cultural and entertainment industries. He deeply understands the importance of consumption upgrades to an industry.
Consumption upgrading does not rely on the upgrading and changes of the industry itself, but on powerful products to stimulate consumers' demand for upgrading.
Just like the consumption upgrade of Apple mobile phones in the mobile phone market, if you want to achieve consumption upgrade, you must come up with products with this kind of power.
Nowadays, China's film market is almost dead. If we want to make the film market prosperous, the reason why "Girls We Chased Together in Those Years" was able to earn hundreds of millions in box office and set a record was also due to the several leading actors and themes at the time. Due to the popularity of the song and the special selling point of youthful nostalgia, this movie's role in stimulating the Chinese film market is only short-lived, and it is not enough for people to develop the habit of going to the cinema after watching it.
Taking a closer look at the development of Chinese films over the years, Li Mu believes that there are only two films that have truly achieved consumption upgrades.
The first "Avatar", this movie was an epoch-making stimulus to the Chinese film industry. It made Chinese audiences truly realize that good movies need to be watched in cinemas;
The second film "Thailand", with 38% of the film schedule, created 63% of the box office. It became the first domestic film to exceed 1 billion in box office, set a box office record for domestic films, and surpassed the box office of "Thailand" in the same year. The impact of "1942" was that it ushered in a new era of entertainment films and completely opened up the domestic film market;
Since "Thailand", the box office of domestic movies has continued to rise, reaching more than one billion, more than two billion, more than three billion or even higher...
Of the two movies, "Avatar" is a world-class masterpiece, with a global box office of 18.7 billion, becoming the highest box office record in the history of movies. It goes without saying much about its significance and influence, but "囧囧" turned out to be At that time, it was only a mid-production popcorn movie. Director Xu Zheng had not really become popular as an actor, and as a director, he was just a grown-up girl. There were also Wang Baoqiang and Huang Bo in the cast, but at that time Neither of these two people can be ranked in the first line, and their appearance is also at the bottom of the list in the film and television industry.
But it was these three people who put together a comedy movie that the audience praised with practical actions, and crushed the famous directors, famous actors, and big productions released in the same period.
This movie is insignificant in the history of movies, and it is not considered a high-quality movie in the history of Chinese movies. However, it overturned the entire Chinese movie market with a devastating attitude, and directly triggered a major consumption upgrade in the film and television industry. From then on, China The movie box office began to explode.
The quality of "Lost in Thailand" is at least one level worse than "Crazy Stone". Since "Lost in Thailand" can drive consumption upgrades, there is no reason why "Crazy Stone" can't.
Therefore, Li Mu feels that the trend of China's film and television industry is about to come.
…
When Li Mu, Du Wei, and Ning Hao finished their interviews and walked into the venue together, nearly a thousand guests and audiences stood up and applauded. When the three of them walked through the carpet in the center of the venue, they were surrounded by applause and attention. , everyone heartily gave applause and attention to Li Mu, who was walking in the middle of the three.
Almost all the guests present are people from the film industry. They include stars, producers, directors, and film and television industry executives. The reason why so many people stood up and applauded Li Mu is very simple: since the birth of Chinese films until now , Li Mu is the strongest among the capitalists who pay attention to the film and television industry, and is so powerful that it exceeds the film industry.
In other words, since the birth of Huaxia Film, it has never received the attention and support of super rich people like Li Mu. Everyone is particularly looking forward to Li Mu bringing huge improvement and promotion to the film and television industry, so that their lives will be easier. Much more.
Moreover, Li Mu's own strength has indeed reached a level that can be called a myth. Not just the film and television industry, but any industry hopes to get the help of such a legend.
Forbes and Hurun have been calculating Li Mu's net worth recently, and they have concluded that his personal assets exceed US$100 billion and will soon exceed US$200 billion.
If we look at the numbers, Li Mu is already the richest individual in the world and should top all the world's richest rankings. However, so far, no ranking has included him. The fundamental reason is that Li Mu's The company has not yet gone public.
Not being listed means that the assets are "valued" rather than "market value". The valuation is extremely imprecise, because if it is valued based on net assets, Li Mu's companies cannot actually add up to more than 10 billion US dollars. But most of his worth comes from the extremely high premium given to him by the market.
This is like a famous writer setting up a company. The company only has him and his personal creative copyright. However, the copyright is a virtual asset, and it is difficult to actually value it without selling it. From this point of view, his company’s net worth The assets are nothing but office space and office supplies.
Moreover, all valuations from the capital market are only estimates given unilaterally by one or several investment institutions. This kind of valuation does not have reference value. What really has reference value is the securities transaction after the company is listed. The market's recognition of the company's stock price and the company's market value after listing.
Because of this, it often happens that the stock price of a certain giant company has skyrocketed recently, and the founder's net worth has increased by tens of billions of dollars overnight, or that the stock price has plummeted, and the founder's net worth has decreased by tens of billions of dollars overnight.
Therefore, the rich list is based on rigorous considerations. Any responsible rich list cannot include Li Mu's estimated net worth in the rich list.
However, once Makino Technology is listed and Google, PayPal, and Baidu in which Makino Technology holds shares are listed, Li Mu’s net worth will immediately experience explosive growth. This does not include several major products of Li Mu’s e-commerce empire: Taobao, Taobao Logistics, Alipay... If these three are also listed, Li Mu's net worth of US$200 billion may not be able to stop them.
Now, a super boss with a net worth that may exceed hundreds of billions of dollars has come to the film and television industry, which only earns more than a billion in box office revenue a year, and decided to personally promote the rapid development of this industry. For the entire industry, this is definitely a once-in-a-lifetime huge event. opportunity.
Li Mu, Du Wei, and Ning Hao walked to the first row in front of the stage. A seat in the VIP area had been reserved for Li Mu. Li Mu saw many familiar faces here.
Not only the entire founding team of "Crazy Stone", but also many of the most famous stars and directors in the entertainment industry. These people were seated on either side or behind Li Mu, so they all said hello to Li Mu, and Li Mu also said hello. A smile in response.
At this moment, Li Mu suddenly felt a little vanity in his heart. He finally understood why some big guys who had nothing to do with the entertainment industry in his previous life were very keen on being in close contact with the entertainment industry. These people were usually super celebrities with countless fans. Big names, but in front of him, he was as polite and cautious as the employees of the company who saw the boss. Originally, these were all stars. The feeling of being surrounded by stars can indeed enhance a person's vanity to a great extent.
However, Li Mu also kept reminding himself at this time that no matter how respectful the entertainment industry was to him, he could never be as dishonest as those big guys.
(End of chapter)