The premiere ceremony officially began. As the director, Ning Hao stood nervously on the stage and told all the guests, the audience and the media about the creation of the movie "Crazy Stone". The script of this movie was in Ning Hao's mind. He has been working on it for several years. He said that he never thought that this movie would one day become a theatrical movie, because before that, he once thought that even if it could be made, it would only be on a movie channel. , he also felt extremely satisfied.
However, meeting Li Mu became the biggest turning point in his life.
With Li Mu's support, he made this movie and it will be released nationwide soon, realizing his wish to make a big movie for theaters.
Talking about the process of getting to know Li Mu, Ning Hao was full of emotions on the stage.
Who would have thought that the college student who chatted with him online and asked him to help make a micro-film would transform into the Li Mu he is today in such a short period of time.
Who would have thought that it was that online chat that made Ning Hao truly become a director, an executive of Makino Imaging, and an assistant director of Spielberg's crew.
Ning Hao said: "Sometimes life is so wonderful. When I was sitting in the dormitory, looking for people everywhere, hoping to find a part-time job on the crew, a phone call came, and a young man who was still in college told me: , he wanted to make a short film, so everyone knew what happened next, and not long after, the phenomenal short film "Oldboy" became popular all over the country."
Speaking of this, Ning Hao paused and said: "Before the filming of "Crazy Stone", my idea was that the company could give me a budget of two to three million to complete my first film. online movie, but my boss Mr. Li Mu told me that you can’t just think about reducing costs all day before doing something, you have to think about how to do the best thing, so he increased the budget several times, and We have secured Mr. Andy Lau to join us for this film, and I am very grateful to Mr. Andy Lau for his hard work and dedication in this film."
At this time, everyone present looked at Liu Dehua, and the real-time cameras on the screens on both sides of the scene were also focused on Liu Dehua, giving him a close-up of himself. Liu Dehua was smiling and put his hands together in a gesture of thanks.
Ning Hao continued: "In fact, this movie has been ready to be released to everyone for a long time. However, the original release date coincided with the SARS epidemic. Mr. Li made the decision at that time to postpone the release of the movie until after the SARS epidemic is over. , the reason is very clear to everyone. While the epidemic is still spreading, we cannot attract people to public places. This will bring unnecessary trouble and risks to the defense of the epidemic. Therefore, the movie has been postponed. Until today, it has finally It’s time to officially meet everyone.”
There was fierce applause from the audience, and Ning Hao couldn't help but said excitedly: "Before the film is shown, I would like to ask Mr. Li Muli, the chairman of Makino Technology, to come on stage and say a few words to everyone. I wonder if Mr. Li convenient?"
The camera at the scene was focused on Li Mu, and Li Mu's picture appeared on the screens on both sides. Li Mu smiled slightly, stood up, and walked onto the stage.
On the stage, Li Mu and Ning Hao had a manly hug, then took the microphone from his hand and said with a smile: "To be honest, Ning Hao didn't tell me that he wanted me to speak on stage until I came on stage. , caught me off guard all of a sudden, I will put on some shoes for him later on."
There was a burst of laughter from the audience.
Li Mu paused for a moment, and then said: "I have spoken a lot in public recently. In fact, too much exposure is not a good thing in many cases, but for Makino's image, today is a memorable day, and I believe that today will also It will be a memorable day for the Chinese film industry, so as a layman, I will just say a few words to you on this special day."
"I personally love movies very much. If you say which art form can convey your thoughts and values the fastest, most massively, and most effectively, then the answer must be movies. This is why I made Makino Video. We hope to be able to convey our thoughts and values to Our thoughts and attitudes are conveyed to the world, and at the same time, we also hope to turn it into an industrial chain with considerable profits, so we began to invest in film production, acquire theater chains, and build and lay out our film and television ticketing system nationwide. Now, Muying’s ticketing system accounts for more than half of domestic movie box office sales, and I believe that it won’t be long before this proportion will exceed 60%, 70% or even 80%.”
"At the same time, we are also committed to improving the overall level of the domestic film industry. This not only involves contributing more and better films to Chinese films, but also finding ways to expand the audience in the film market and improving the efficiency of the industry in combating piracy. In order to achieve this goal, it is not enough for Makino Imaging alone, it requires the efforts of our entire industry to achieve it, so next, I decided to implement an industry promotion plan.”
When it comes to the industry promotion plan, everyone below is very excited. The good news that Li Mu has released to the Internet industry has a far-reaching impact. This also makes the film and television industry full of expectations for Li Mu. If Li Mu can succeed in the film and television industry The industry has also released some powerful industry promotion plans, which will have a huge stimulating effect on the industry.
Li Mu said at this time: "I have a Chinese new star director plan. The specific content of this plan is that I will personally invest 3 billion yuan in the next five years to support 300 directors to shoot what they want to shoot. The average investment in each movie is 10 million yuan, and all shooting costs are borne entirely by myself. The copyright is also exclusively operated by Makino Image, but the director and his team can account for 50% of the film's copyright income."
"That is to say, if the movie makes money, 50% of all proceeds will go to the director and his team; if it loses money, the director and his team do not need to bear any losses."
The new director support program is something Li Mu has always wanted to do. When the domestic film and television industry is facing cold capital, a large number of directors cannot find the money to make the movies they want to make, and only a handful of famous directors can get what they want. Invest and shoot the movies you want to make, but the number of new movies in the entire industry is pitiful, so there is no talk of revitalizing the film and television industry.
Therefore, Li Mu hopes to use this five-year plan to support a group of new directors with ideals, enthusiasm and ambition, so that they can have the opportunity to make the films they want to make. 300 films with an investment of more than 10 million yuan in 5 years will be calculated every year. That's 60 movies with an investment of 10 million. As long as there are no problems with the subject matter, they will definitely have the ability to go to theaters. By then, 60 major theater movies will be added to the domestic film market every year, which is equivalent to 5 movies every month. Part, at least 1 part per week.
Last year, less than 200 feature films were shot in the China Film Market, and less than 100 of them were able to go to theaters. The sudden increase of 60 films is definitely a huge boost.
Many new directors in the audience were excited about this plan, but many old people in the film and television industry seemed a little worried.
New directors are excited because they will soon have the opportunity to get enough funds to shoot the big movies they want to make for theaters. Old people are worried because they are afraid that these new directors and new films will impact the market in large numbers and take away their market share.
Everyone knows that there are too many people and too little food, and no one wants a lot of competitors to appear every year to compete with them.
Li Mu continued at this time: "Any time you want to revitalize any industry, you must simultaneously improve it by two orders of magnitude. One is to increase the size of the product, and the other is to increase the total number of consumer groups. Take the film and television industry as an example, the prerequisite for revitalizing the industry is , the number of movies produced every year needs to increase, and at the same time, the number of people who go to the cinema to watch movies every year needs to increase, otherwise without any of them, this thing will not be possible.”
"Only increasing the number of movies will lead to a serious division of the total box office and lower the profitability of a single movie in the entire industry. At that time, more movies may not be able to recover the cost; however, only increasing the number of users will not enrich the product line. , and will lead to soil erosion of the user's soil. Therefore, I solemnly promise that every movie planned by the Chinese rising star director will receive unconditional publicity and distribution support from Makino Technology before it is released, so as to expand as much as possible for everyone. potential audience.”
The new director in the audience was even more excited. Li Mu was equivalent to a one-stop service of production and sales, which completely solved the worries of the new director.
However, the old man still feels a huge threat. With so many new movies and only promoting these movies, other people's movies will still have a huge impact.
At this time, Li Mu said: "The difference between the film and television industry and other industries is that in our industry, the terminal cannot be solved by users themselves. The audience must enter the cinema to see the movie and contribute to the box office, so this is The carrying capacity of our theaters needs to develop rapidly, so in addition to the China Rising Star Director Plan, we will also launch another plan simultaneously: the Screen Fission Plan."
"The screen fission plan, as the name suggests, is to make our existing big screens fission, turning one thousand into two thousand, two thousand into four thousand, one million seats into two million, two hundred Only in this way can we improve our user carrying capacity. In the next five years, Makino Imaging will invest no less than 3 billion yuan in joint ventures with local companies and individuals to establish cinema chains across the country. The specific implementation plan of this plan is:
As long as theater chains are located in all prefecture-level cities in mainland China, they can apply for cooperation with Makino Imaging. The principle of cooperation is that Makino Imaging actually bears 10-20% of the total investment, but the corresponding shareholding ratio is set. 50% off, that is to say, if a theater chain invests a total of 10 million yuan, Makino Technology can invest up to 2 million yuan, but only holds 10% of the shares. "
The Screen Fission Plan, to put it bluntly, is a support plan for theater chain construction. It is impossible for Li Mu to invest tens of billions in Makino Imaging and let it build its own theater chains across the country. Such a huge amount of funds will make Makino Imaging Cinema chains have become a bloated heavy asset. Therefore, we spend billions in the form of small shares to attract people from all walks of life and induce them to cooperate with Makino Imaging to build cinema chains. In this way, The billions invested can create a leverage effect in the terminal market. Although the investment is 5 billion, it may leverage the scale of 50 billion theaters.
As for whether the 50% discounted shares will bring losses, Li Mu doesn't care at all, because first of all, in the long run, investing at a valuation of twice the net assets is a very cost-effective deal. The film and television industry will develop rapidly in the future. The movie theater chain is making money unstoppably. You won’t lose money with a 50% discount, you just make less money.
Although he made a little less, Li Mu could still make up for himself in other aspects, such as Muying's ticketing system. Each additional cinema chain increases the revenue of Muying's ticketing system. Although the proportion of box office commissions Not high, but it accounts for at least 5% of the total box office.
Moreover, with more theaters, the 60 movies invested by Makino Pictures every year will have enough theater resources, which can also help Makino Pictures improve its box office and profits.
In this way, 6 billion funds will form a perfect chain in the film and television industry:
300 movies in 5 years will increase the total film market, publicity will keep up to improve the consumer group, theaters will keep up with the industry's consumption carrying capacity, and in the end, every link will benefit and achieve a win-win situation.
Another point is that Li Mu’s calculations are very shrewd. Wanying’s film and television base is about to be opened. Such a large investment must be supported by supporting industries. Apart from anything else, in the future, there will be at least 300 films planned by Chinese new star directors. Half of it will be shot at the Wanying Film and Television Base. This will also give the film and television base project a huge impetus and accelerate the development of the film and television base.
(End of chapter)