"Crazy Stone" made audiences across the country burst out laughing in theaters, and it also made countless people in the film and television industry red-eyed.
No movie has attracted as much attention as "Crazy Stone". From the moment it was released, this movie gave people in the industry the image of an extremely powerful gold-eating beast.
With an investment of more than 10 million yuan, the box office within a few hours of its release was already equal to the total investment. Within two days and a few hours of its release, the box office had exceeded 200 million. Before it, the best screenwriters and directors in China could not imagine it. Such a situation occurs, but a modern comedy like "Crazy Stone" actually did it.
The weekend is over and it’s Monday.
Since it was a working day, the film's attendance at major theaters dropped slightly, but it still managed to take in a strong box office of 75 million yuan throughout the day on Monday.
Now, this comedy has not only exploded in reputation on the Internet and among audiences, but has also become synonymous with miracles and a new hope for the Chinese film industry in the eyes of media outlets like Yangma.
Since its first full-day box office hit of 84 million, Yang Ma’s every news program has reported this result. This is not because of Li Mu’s good personal relationship with Yang Ma. The most important thing is that "Crazy" "The Stone" suddenly exploded at the box office at this point, which had two profound impacts on the entire society.
First, such a hilarious comedy can indeed remove the psychological pressure and haze that SARS has brought to people in the past few months, and has extraordinary effects and significance in eliminating the impact of SARS;
Second, the box office of this movie made the executives see the huge potential of the Chinese film market!
If the first point is only a temporary promotion, then the second point will have a long-term and far-reaching impact on the film industry.
The country has always attached great importance to the development of the cultural industry. Now, it is a good opportunity to strike while the iron is hot and consolidate the results of "Crazy Stone". Promote the major changes brought about by this movie, so that the audience can learn more about and accept the theater, and also It can make the film and television industry and those who are about to enter the film and television industry more confident, thereby contributing more excellent works to the industry.
Just when "Crazy Stone" was making rapid progress, a stubborn disease that plagued all theater movies began to emerge and spread rapidly. This stubborn disease was piracy.
The earliest piracy appeared in the traditional pirated CD industry. Because "Crazy Stone" was so popular, the manufacturers of pirated CDs were desperately trying to solve the problem of pirated film sources. For a time, a variety of pirated CDs appeared on the market. , the price ranges from 5-10 yuan.
The video contents on these discs were all stolen from movie theaters.
These days, the image quality of portable cameras is relatively poor, especially inside theaters where the light is much worse than outdoors. Basically, once the theater lights are turned off, the screen images captured by portable cameras are full of noise, and the anti-shake function is not good enough. , so the picture flickers more seriously, and you may even feel motion sickness after watching it for a long time. What’s annoying is that you can often see other people’s heads or bodies. If during the whole process of stealing, there is an audience member in front of you who gets up to go to the toilet, then what? The impact of the images is huge.
The most frightening thing is that the stolen recording equipment is not up to standard, and the ambient noise in the theater is extremely noisy. The collection of the original sound of the film is relatively poor. Not only are there all kinds of noises and whispers made by the audience, but also Those bursts of laughter like thunder.
Pirates who make a living from pirated recordings are most afraid of stealing comedies. When laughter starts in the theater, the background sound of the movie itself cannot be heard at all, which is a greater devastation to the movie-watching experience.
But even so, piracy spreads very quickly.
In many small places without theaters, audiences are eager to watch the movie and are forced to choose piracy. In some places with theaters, some viewers cannot buy tickets and turn to pirated copies, or are unwilling to spend dozens of dollars to buy them. Movie tickets, and choose slightly cheaper pirated CDs.
When piracy began to flood the market, Li Mu felt that it was time to find ways to combat the wave of piracy.
Due to the special national conditions, domestic copyright protection started very late. Counterfeiting and imitation piracy have been rampant in China. Even if the Letao team including Boss Ma was detained and prosecuted some time ago, it did not give any relief to the domestic counterfeiting and shoddy industry. It brought a major blow and LeTao collapsed. These black factories and workshops directly sold their products offline to avoid the edge of e-commerce.
There are endless counterfeits, not to mention pirated CDs.
Li Mu consulted the legal team of Makino Technology, and the head of the legal department told him: "Mr. Li, if we want to crack down on "Crazy Stone" piracy, we must first set up a special working group internally, and then We have hired a group of temporary staff to help us collect information on the production and sale of pirated optical discs across the country. Once there are clues, report them to the local cultural department in a timely manner and request the local cultural department and the public security agency to cooperate in the investigation. If you decide to do it, we will Start preparing now.”
Li Mu frowned and asked him: "Why do we need to set up a working group to investigate?"
The person in charge of legal affairs explained: “At this stage, it is not feasible to use companies as the main body to combat piracy. According to past experience, if you want to combat piracy, the first step is to provide evidence yourself. This is also the main solution to copyright cases at present. Whoever makes the claim must provide evidence.”
Li Mu couldn't help but smacked his lips.
Whoever claims it has to provide evidence. This means that if you want to stop someone from infringing, you must first have direct evidence of the other party's infringement. Moreover, there are multiple levels of affiliation between the production and sales links. If you just find a person selling pirated discs on the street, , and then report him to the relevant units. The relevant units are not obliged to use him as a breakthrough point to investigate his online. Their most likely solution is to directly impose administrative penalties on the person who sells pirated CDs.
In this way, the actual crackdown on piracy is tantamount to scratching the surface, not even a serious injury.
In Li Mu's view, if you want to combat piracy, you must first solve the source. The source is to eliminate the wave of people who produce piracy. If they are eliminated, the piracy sales network below will fall into the embarrassing situation of having nothing to eat.
At this time, the person in charge of the legal department added: "According to the current solution, if we want to report piracy, then we must first find the piracy and complete evidence collection, which will take a certain amount of time."
Li Mu said: "Even if we now send enough manpower to look for clues and evidence of piracy, and then report it to the relevant departments, and then wait for the relevant departments to investigate and deal with it, this process will take at least ten days and a half. By that time, our movies will be It’s been released.”
The person in charge of the legal department said: "At present, we have no better way, unless we can directly seek help from the local cultural department or the higher-level unit of the public security department."
Li Mu thought for a moment, shook his head, and said: "Asking for help from ministries and commissions is naturally a good solution, but after all, it goes against the current legal principles and is a back door. If word spreads, it will have an impact on the company's image. We need to do it. This matter must be resolved without destroying the current legal principles.”
The person in charge of the legal department said with some embarrassment: "In this case, we really don't have any effective method for the time being. We can only do our best to collect clues, and then do our best to promote the cooperation of local law enforcement agencies in combating piracy."
Li Mu waved his hand and said: "This is too inefficient. We need to get rid of a group of pirate makers as soon as possible to give the entire piracy chain a little color."
Speaking of this, Li Mu suddenly had an idea and said: "In this way, our own investigation is too slow, and even if we go to various places, we may not be able to break through the other party's local relationship network. By then, the other party may be hidden in front of us. Instead of having no clues, we should release the power of investigation to all the people."
The head of the legal department asked: "You mean to call on the public to provide clues?"
"Yes!" Li Mu nodded and smiled: "I will first ask Makino Image to issue a statement against piracy, and then attach a reward information to the statement, for example: Anyone who reports to Makino Image the production of pirated copies of "Crazy Stone" Those who provide information on production lines will be rewarded RMB 100,000 for each production line after verification; those who report information about illegal merchants selling pirated copies of "Crazy Stone" to Makino Technology will be rewarded RMB 2,000 for each sales merchant after verification. .”
At this point, Li Mu added: "I will push this news to users across the country through YY, and at the same time open a reporting channel on YY.com. When the time comes, after the reporting information from netizens is gathered through the website, your team will conduct regional reporting. It is then up to the employee responsible for that area to report it to the local cultural department and law enforcement authorities.”
Although Makino Imaging is not a law enforcement agency, as a corporate entity, it has the right to release information to the society for paid collection of infringement clues. Therefore, this step of operation will not violate any laws and regulations and is completely reasonable and legal.
What Li Mu lacks most is money, so he can use money to turn a struggle between enterprises and criminals into a struggle between the masses and criminals.
No matter the pirate producer or seller, it is impossible to completely hide his whereabouts. No matter how well he hides, once he reports him and can get huge wealth, he will never have peace, and he will even be reported by people around him in turn. Unless he immediately stops the infringement.
If you successfully report a production line, you will get a bonus of 100,000 yuan. In this year and age, 100,000 yuan can buy a small two-bedroom apartment in a third-tier city and a large three-bedroom apartment in a fifth-tier city. Attracted by such a high bonus, Every criminal who makes pirated copies will fall into panic, because maybe someone around them will sell him for 100,000.
Take a quick look, how many pirated CD production lines are there in the country? Even if it's a thousand, Li Mu can still afford it!
(End of chapter)