Knowing that Li Mu wanted to crack down on piracy, Chen Ze gave him an idea.
Chen Ze said: "Lao Li, you are so down-to-earth. You are not only the most outstanding entrepreneur in China, but also the most outstanding Chinese entrepreneur in the world. You are a representative figure of the entire Chinese business, and the country has great respect for you and your business." The company attaches so much importance to SARS, and you have made such a great contribution to SARS. Now "Crazy Stone" is actively eradicating the impact of SARS and cracking down on small things like piracy. If you say hello to the leaders of the ministries and commissions, they will definitely do it. It’s much easier to pay attention to it than to do it yourself.”
Li Mu shook his head.
He disagreed with Chen Ze's idea. He was different from Chen Ze. Chen Zesheng came from an official family and had been exposed to the rules and logic of the system since he was a child. Therefore, when he had a problem to solve, the first thing he thought about was how to solve it. There is nothing wrong with looking for quick and easy ways within the system. However, I did not grow up in the system, and my family does not have any connections or background in the system. Even if I have some financial strength and social status now, it does not mean that I have already. Become part of the system.
If you are not a member of the system and use the rules of the system rashly, you can easily cause problems.
It's like a person's own various cells and probiotics can grow harmoniously in his body, but this does not mean that foreign bacteria or foreign cells can coexist harmoniously in his body. If viruses and bacteria enter, they will It causes a crazy counterattack by white blood cells, and even the implantation of organs will face long-term rejection by the body. This is true for cells, and the same is true for people.
If Chen Ze uses the energy in the system, it will be as normal as blood circulation for the body itself. From the outside, it is also the law of the system's own operation. There is nothing wrong with it. But if he rashly uses the energy in the system to If we solve the problems we face, not only will there be resentment within the system, but the outside world may also be dissatisfied.
Piracy has always troubled all workers in the field of intellectual property. However, due to special public sentiment, at the beginning of the 21st century, the country had not yet perfected legislation on copyright protection, so the crackdown on piracy was not enough. Every theater chain Movie directors and investors all hate pirates, but most of them can only accept this situation. Occasionally, big directors will use their own power to solve the problem, and they will be criticized.
For example, in a previous life, when "Hero" was released, relevant departments cooperated with a nationwide crackdown on piracy. However, as soon as "Hero" was released, the intensity of the action slowed down a lot. This made many outsiders think that this It is the prerogative of the director and distribution company of "Hero", and they are using their privilege to protect their own interests.
Therefore, in this life, Li Mu cannot set such a precedent.
He is a businessman.
Problems should be solved in a businessman's way.
A truly successful businessman will never challenge and fight against laws and regulations, but must learn to promote his own interests as much as possible within the scope of the law.
In later generations, so many top business families in South Korea broke out in various scandals and were cast aside by people across the country and even the world. This gave Li Mu a huge warning that he must not follow their old path.
Li Mu replied to Chen Ze: "Old Chen, I am a businessman after all. When businessmen solve business problems, they should solve them from the perspective of a businessman. If you stand in the wrong position, you are likely to lose everything in the future. At this stage, So many people in the film industry are fighting against piracy, and they all provide their own evidence. I am no exception, but I am richer than them. Many film distributors can only spend hundreds of thousands or even less to fight against piracy, but I can spend tens of millions or even hundreds of millions to combat piracy, and as long as I am willing to spend money, I can still do it beautifully."
After hearing this, Chen Ze felt a little more admiration and respect for Li Mu.
When most businessmen reach a certain level of business, they can't wait to touch higher privileges. But as Li Mu said, these people have really jumped out of the position of businessmen. When businessmen first taste the taste of privileges, they want to take drugs and get wet with it. It’s difficult to quit, and you end up playing with fire without even realizing it.
Li Mu is able to isolate the pursuit of privileges from the bottom of his heart and always solve business problems from the perspective of a businessman. He may seem very stubborn and stubborn, but in fact it is the most cautious and self-sufficient performance.
Moreover, as Li Mu said, he has a lot of money. Sometimes, when the money reaches a certain level, the solutions to many things will suddenly become apparent.
…
At night, a county under the jurisdiction of Hangzhou in the south.
A waste can processing factory located in the countryside of the county is brightly lit and in full swing.
This processing plant has been bankrupt and closed for more than a year. Because it is located in the countryside and is very remote, although the local government has taken back the land, it has not invested in demolishing it, so it has been abandoned there and is supervised by the local village committee.
A few months ago, a businessman from Guangdong Province rented this place from the village committee, and then several trucks came and transported some equipment. After that, the food factory restarted, and the local villagers I don’t know what is being produced here, but occasionally I find a lot of discarded CDs nearby.
These CDs were picked up by the villagers and stuffed into the backs of motorcycles and tricycles as reflective devices at night. No one cared about what kind of CDs the factory produced.
For many villagers, the word "piracy" has never been heard of.
This southern businessman is named Zhao Xin. His production line has been operating here for several months. A truck comes in and out every day. This truck loads two-thirds of the empty discs and one-third of the discs in simple packaging every day. , this kind of packaging is printed in a printing factory. It is a square color-printed paper sleeve. The disc is covered with a thin layer of plastic film and then stuffed into the paper sleeve. The packaging is complete.
Zhao Xin has been engaged in the production of pirated audio and video products for many years. In the early years, he made a lot of money by making pirated tapes. After entering the 21st century, the tape business became difficult, so he switched to making pirated optical discs.
Pirated CDs opened up a whole new market for Zhao Xin. In the past, tapes were mainly used for pirated music and pirated teaching aids, such as English listening. Apart from these, there was basically no market to speak of. However, pirated CDs are really powerful. This The gadgets can not only be used as pirated music and pirated teaching aids, but also pirated movies, games, and software. There are various ways to make money.
When he was making pirated tapes in the past, Zhao Xin tried to make some local operas, but the audience was limited, so he kept a lot of goods and lost some money. From that time on, he decided on one thing and did When it comes to piracy, just do what’s most popular.
Therefore, Zhao Xin's pirated CDs only make three products: pirated Windows XP operating systems, pirated albums of the most popular singers, and pirated movies of the most popular movies.
Especially for pirated movies, as long as the movie is popular enough, pirated discs really don’t have to worry about sales. CDs are a project where you pay first and then enjoy the service. Users come here for the name of the movie. As long as the movie is on the package, they will Buy it, and then go back and find that the picture quality is mediocre or even poor. Generally, you won’t come back to return or exchange it. As long as you don’t sell it, most people who make pirated movies just do it casually and never care about the quality of the product. .
However, as more pirated movies have been produced, Zhao Xin realized that in the competitive piracy market, sometimes one has to follow the route of conscience + high-quality products in order to stand out. Therefore, starting a year and a half ago, Zhao Xin decided to increase a certain amount of costs. Invest in improving the exquisite packaging of optical discs, improving the quality of the optical disc itself and the quality of pirated content.
The exquisiteness of packaging is very important, because a large number of pirated discs are piled in front of consumers. If consumers do not have a clear goal, they will first choose the one with exquisite packaging; if they have a clear goal, they will also choose the most beautifully pirated version of the same movie. .
After all, popular movies are not pirated by one person. Hundreds of pirates across the country are doing it. Competition is fierce. At this time, those with beautiful packaging can win first.
The quality of the disc is equally important. If a disc of poor quality is thrown into a DVD, it will wear out after a few turns. When you watch it again, it will freeze or snowflakes will appear, or it will even be scrapped. In order to make users appreciate their products, Zhao Xin Even more satisfied, the empty disks chosen are of better quality.
In Zhao Xin's view, spending more money on packaging and the disc itself is a very cost-effective deal, because even if you are piracy, you must establish your own brand, so that you can stand out from the numerous pirates. stand out.
For example, Zhao Xin's pirated CDs had a trademark consisting of the three letters K. Later, the reputation became good, and consumers preferred products produced by the KKK brand when buying pirated CDs. What made Zhao Xin most angry was that some pirates started fighting It was my own idea to start piracy of the KKK. The pirates pirated the pirated disks of the pirates. This relationship will soon lead to a jingle.
As for the quality of the pirated content itself, this is even more important.
In addition to pursuing cheap prices, pirate users also pursue quality. Good movies with better picture quality are more popular. Moreover, the market for pirated discs is not just individual consumers, but also a large number of video halls and disc rental shops. In order to maintain their customer base, , generally choose the pirated version with the best quality.
In addition, even pirated consumers will have word-of-mouth communication. If the quality of a certain pirated version is very good, the users themselves will attract a certain number of repeat customers, which can also increase the sales of their own discs, so Zhao Xin is in the film The requirements for source quality are very high.
In recent days, "Crazy Stone" has exploded, and the demand for pirated discs has been extremely strong. Zhao Xin has concentrated several production lines to produce "Crazy Stone", but other pirates have also moved very quickly. Now There are so many pirated copies of "Crazy Stone" on the market.
However, these pirated disks have a very serious problem, that is, the picture quality is too poor!
This gave Zhao Xin an opportunity. In order to get better film sources, he spent 10,000 yuan today to book a theater for about 100 people in a small movie theater on the outskirts of the city.
The reason why I spend a lot of money on a wallet is to be able to record without interference.
Zhao Xin was very excited at the moment. In two hours, he would be able to get the unique high-definition film source on the market, and then make a lot of money from the popularity of "Crazy Stone"!
(End of chapter)