It's about nine o'clock in the evening in London.
When the salon was at its busiest, Bill Gates had been a little absent-minded.
Although he basically had no contact with Li Mu in the second half of the salon, his attention would inevitably be focused on Li Mu.
In this salon where entrepreneurs gathered, Li Mu became the person who received the most attention. The Internet industry itself is a rising industry, and Li Mu occupies a large amount of resources in this rising industry, so almost every businessman present was Trying to find some inspiration from the conversation with Li Mu.
Watching others make money easily is a source of worry for these capitalists. If they have the opportunity to get involved, they will never hesitate.
After dealing with the Macmillan family matter, Davidson came to the salon. He held a glass of champagne and sat next to Li Mu. While apologizing to Li Mu for the Macmillan family matter, Davidson promised Li Mu that the future would be with Li Mu. During these days in England, he would not let any member of the Macmillan family appear in front of Li Mu.
Li Mu nodded and suddenly asked him: "Davidson, are you involved in the sports industry?"
"We have a few golf courses in the UK and then some golf-related sports activities and not much else," Davidson said.
Li Mu asked him: "The Premier League is so influential, why haven't you done anything about it?"
Davinson smiled and said: "In the football industry, there are currently two relatively large areas in the UK, one is television broadcasting, and the other is football clubs. Let alone television broadcasting. It is difficult for external capital to enter. As for clubs... Although the Premier League is very popular, But the returns from investing in clubs at this stage are actually not very high. The capital behind British clubs is basically divided into two categories. One is those who rely on the club to survive for a long time, and the other is foreign capital that does not rely on the club to make money at all. For example, Chelsea just bought Abramovich, when he invested in Chelsea, he was already prepared to not make a profit in the next ten years. Even fifteen years later, he may not be able to self-finance. In the past ten years, he still needs to continue to invest every year. Unless you like this kind of business, Football, otherwise no one would do it.”
Li Mu asked him: "What if I also want to buy a Premier League club?"
Davidson was stunned for a moment, then asked: "Mr. Li really wants to buy a club?"
Li Mu nodded: "Buy one to play with, just like Abu."
Davidson smiled and said: "Actually, the financial situation of major clubs is not very optimistic at this stage, so if the bid is suitable, most clubs will be willing to take action. However, to be honest, I advise you not to rush into this trap. A football The club is a bottomless pit of funds.”
Li Mu smiled and said, "If Abu can afford it, I believe I should also be able to afford it."
Starting a football club was an idea that Li Mu suddenly came up with tonight.
George Macmillan's silly dog talked nonsense in front of him, but there was one sentence that touched Li Mu's heart.
The difference in strength of Chinese football has indeed made FIFA and the clubs in the five major leagues hate iron.
FIFA also hopes that China, the most populous country, can regularly enter the World Cup. Last year, China's historic appearance in the World Cup in South Korea and Japan allowed people to see clearly the huge market for football in China. However, FIFA would not have thought that, In the next dozen years, China would never return to the World Cup finals.
The same goes for clubs in the five major leagues.
The five major league clubs all hope to introduce Chinese players, mainly to open up the Chinese market. Yao Ming, who just joined the NBA last year, has begun to open up a larger market space for the Rockets and even the entire NBA in China. Everyone in the football field is also looking forward to it. Such a day.
However, the embarrassing thing is that the overall level of Chinese players is indeed weak. There are very few players who can be selected by the five major leagues, and most of them find it difficult to perform well after arriving in the five major leagues.
George McMillan said that Manchester United has decided to introduce a player named Dong from China, and that should be Dong Fangzhuo. He should be the only Chinese player to have joined Manchester United in the history of Chinese football, but his experience at Manchester United is not the same. It is not so happy and lucky, but it is a process of rapid decline. There are not only his personal problems, but also the problems of the Premier League environment and the importance the club attaches to him.
In fact, some capable and ambitious Chinese players have to face many problems after joining the five major league clubs, including language problems, living habits, inability to keep up with the pace of training, rejection by players and lack of trust in the clubs.
A Chinese young man of 18 or 19 years old has just graduated from high school even if he has been in school. His English level is definitely not up to the level that he can communicate in daily life overseas, not to mention that a football player of 18 or 19 years old has to sacrifice himself. Spend most of your study time practicing. If a person comes to the Premier League, the language barrier alone will make him isolated. Wanting to truly adapt and continue to grow in the club is harder than other players. many.
If there is a club in the five major leagues run by Chinese capital, regardless of whether the club can make money or not, first of all, it may become a bridgehead for Chinese football players to receive higher-level experience overseas.
If Li Mu buys Chelsea, he will first set aside part of the resources from the club's youth training camp, trial camp, and even the second and first teams exclusively for Chinese football players. Secondly, he will set up a professional team at Chelsea. A dedicated translation team ensures that after Chinese players come here, their development will not be delayed due to language problems in training and life.
In this way, in the clubs that I invest in, there will be no situation where Chinese athletes sign for the five major leagues but can only sit on the bench, or are directly sent to other countries to play in small leagues. Anyone who has the ability and is willing to go further in football The farther away a Chinese football player is, the more opportunities his own club will give him to grow.
In Li Mu's eyes, the atmosphere and environment of domestic leagues are distorted and not healthy enough. If you really want to cultivate outstanding football talents, relying solely on domestic leagues is basically hopeless. Otherwise, it will not be possible until more than ten years later, and China will not be able to cultivate outstanding football talents. Can reach the World Cup again.
Therefore, if I can really build an overseas stage for China's talented football players now, I may be able to provide several first-class players to China football in the future.
After all, Makino Technology started in China and has received great favor from the Chinese people. It is also its unshirkable responsibility to give more rewards to the domestic people in many fields.
Davidson now understands Li Mu's intentions. He now has so many profitable business lines that there is no need to make money by acquiring football clubs. On the contrary, acquiring football clubs may be more of a pastime for Li Mu. More importantly, Owning a top football club can bring many better opportunities to Chinese football players.
So, Davidson said to Li Mu: "Mr. Li, I will help you look for it in the past few days. If there is a suitable club, I will have someone sort out as much detailed information as possible and send it to you."
Li Mu nodded and said with a smile, "Thank you very much."
…
10pm London time.
Microsoft has officially started its show.
Promotional advertisements for Windows-Live software packages began to be released on many Internet platforms in Europe and the United States.
The officially released Windows-Live includes MSN, online game platform, MSN official website and MSN blog, which almost completely overlaps with Makino Technology's YY ecosystem.
However, Microsoft's advertising slogan is still full of gimmicks. Their advertising slogan for Windows-Live is: Make-your-Internet-life-better, give you a better Internet life.
In this advertisement, Microsoft not only boasted about its product ecosystem, but also highlighted MSN's Blog, saying that it had redefined blog and that this time the blog would bring a disruptive experience to netizens around the world.
But just when this ad was launched, Makino Technology used YY to push a news to users around the world. The title of this news was: "The new platform Twitter is about to be released, and here is the world you want."
At this stage, no one can match YY in terms of advertising capabilities on the Internet.
More than 90% of online users have opened and browsed this news. What shocked them was that in this news, there was a photo album containing a large number of photos of top singers and celebrities. These singers were holding in the photos A piece of handwritten white paper with a sentence clearly written on it: I'm waiting for you on Twitter!
No product has ever been able to gather such a large number of top celebrities to endorse or promote it. More importantly, these celebrities will not only promote Twitter, they will also become the first batch of celebrity users to log in to Twitter, which makes users more interested in Twitter. This new product, which will be launched in an hour, is full of expectations.
Looking back at Windows-Live, which has just been widely promoted, most users have chosen to ignore it. The reason is extremely simple: there is no highlight that attracts them in the entire Windows-Live, every product and every experience in this ecosystem. , users can get it in YY, and their viscosity and loyalty to YY are high, far exceeding Microsoft's own expectations.
In addition, every product and update of Makino Technology has never disappointed users, so users are naturally full of expectations for Twitter. At this time, almost no one pays attention to Microsoft Windows-Live, and no one pays attention to Microsoft's so-called re- Defined Blog.
Microsoft's marketing team continuously follows up on the return results of each placement, and sadly finds that the open rate of each placement is less than 10%, and the jump rate after opening, that is, the number of users who jump to Microsoft's official download link is less than 10%. Only 5% of users open the app, and among these 5%, only 20% actually download.
This means that if Microsoft spends $100,000 to place Windows-Live ads on a certain platform, 1 million impressions will only get 100,000 effective opens, and after these 100,000 people open it, only 5,000 people will jump. Go to Microsoft's official download link, and in the end, only 1,000 of the 5,000 people downloaded this product.
This set of data is simply astonishing to the extreme.
Moreover, as time goes by, the closer it gets to Twitter's launch, the more miserable Microsoft's conversion rate becomes.
At half past ten, at the salon, when Bill Gates' assistant whispered a few words into his ear, his expression immediately became extremely ugly. Without saying a word, he got up and left the salon.
Li Mu looked at the back of Bill Gates as he left quickly with his peripheral vision. From his back, he could see his panic at the moment.
It seems that MSN's comeback this time is about to fail before it even begins!
(End of chapter)