In the following time, Microsoft's marketing continued to receive bad news.
The open rate keeps hitting new lows, the bounce rate keeps hitting new lows, and the download rate keeps hitting new lows...
At first, the customer acquisition cost of channel promotion was about 100 US dollars, and then it dropped all the way to more than 200 US dollars. This is an incredibly high customer acquisition cost. If you want to acquire 100 million users at this cost, you will have to spend at least 100 million US dollars. Promotion costs of more than 20 billion US dollars.
Such a conversion rate is equivalent to the large amount of promotional funds invested by Windows-Live, which has gone to waste in every channel.
He fell into the sea with a plop and couldn't even get up from the waves.
Microsoft Vice President Pete jumped up in anger in the office and scolded the boss of the marketing department: "Even if I give this money directly to users, the download cost for a single user will not reach two hundred dollars! You and your team are on your way now." If you tell them to give you $20 for blocking a user, the conversion rate will be much higher!"
Although the head of the promotion department was ashamed, he still said helplessly: "Pete, you know our situation. Li Mu is like Michael Jackson in his heyday in this industry. Even if he is just standing on the stage, Countless fans would scream crazily or even fall into coma, and we, in this field, are like outdated old singers. Compared with Li Mu, our influence is far behind, but Li Mu just killed him. If we don’t let go and insist on performing at the same time as us, what can we do..."
Peter said angrily: "Then this is an internal confidentiality problem! Which department leaked the news that Windows-Live will be launched today? If the news had not been leaked, Li Mu's Twitter would never have crashed with us!"
The head of the promotion department hesitated for a moment and said: "Pete, Mr. Gates is currently in the UK, and he is with Li Mu. Do you think it could be..."
Peter was stunned and immediately closed his mouth knowingly.
He understands his boss and his old boy majoring in science and engineering who looks very Buddhist. In fact, he is very competitive in his heart.
He also knows that his boss has been looking forward to defeating Li Mu's YY with MSN, hoping to bring Microsoft to a new peak, and even more looking forward to pulling down Li Mu, a young man who has received too much attention from the world.
He even knew that his boss had not originally planned to attend Goldberg's salon party. He only changed his mind and volunteered to attend when he heard that Li Mu would go.
As for why his boss would do this, Pete could even imagine a scene like this: "Hello Mr. Li, I'm Bill Gates. Oh, by the way, we at Microsoft have a very important ecosystem going online tonight. You can pay attention to it..."
What happens next is easier to guess.
Li Mu has already started working on the Twitter business unit. It is very likely that Twitter has already been in Li Mu's arsenal, waiting for the right opportunity to appear. When Li Mu heard that Microsoft was going online tonight, he naturally offered his own Hidden killer.
Peter's guess was correct. Li Mu did have this plan. When he asked Twitter to go online one hour after Windows-Live was released, his mood was like Li Yunlong's roar to his second battalion commander in "Bright Sword": "Second Battalion Commander, where is your damn Italian cannon? Pull it out for me... "
Bill Gates gets the hammer he wants, and Li Mu’s Italian cannon has been set up.
The data fed back by the channel side increasingly chilled Microsoft. When Peter ran away in his office, the mentality of the entire Microsoft collapsed.
Before Windows-Live went online, they had imagined many possibilities, but they had never imagined such a tragic situation...
For any creator, the biggest blow is that his product is not recognized by the public, or even ignored by the public.
A writer will be disappointed if no one reads his books;
A singer will be disappointed if no one listens to the songs he records;
A director will also be disappointed if his films are not watched by anyone.
As for a product manager, a role whose core job is to understand user psychology, understand user needs, and cater to users, if no one uses the products he designs and develops, the disappointment will be the most painful.
He was supposed to be the person who knew the users best, but it turned out that he didn’t understand them at all.
Bill Gates and a large group of people on Microsoft's MSN team never dreamed that a series of products they had carefully built would immediately sink into the bottom of the market as soon as they were put on the market. It's not that users didn't like using them, but they didn't even try them. Too lazy to even try.
This mood is very similar to a joke in Guo Degang's cross talk. A girl wanted to be famous, so she took off her clothes, took naked photos, and posted them online. She happily waited for the post to become popular. Before that, she might have expected the post. It will be popular, and you will be controversial or even scolded, but the only result you never thought of became a reality, and the post disappeared...
Now, the only hope is that the quality of Twitter itself is not high enough.
Makino Technology’s strategy for Twitter is to hit it high and hit it high. It is the most high-profile from the beginning. Under such circumstances, it naturally attracts everyone’s attention. If the product itself is really good, the effect of such a high-profile move is very significant. But if the product itself is not good enough, promoting it high will only make users more hopeful and disappointed, which will be self-defeating.
If Twitter fails users, then Windows-Live will have a chance to be reborn!
Both the employees at Microsoft headquarters and Bill Gates in the UK are deeply aware of this at this moment. Therefore, everyone is waiting with bated breath for the launch of Twitter. Even now, they don’t know what Twitter is. What kind of product will it be
It's 11pm London time, 6pm New York time, and 6am the next morning Beijing time.
Makino Technology officially releases the Twitter platform to the world.
This time, Twitter has four domain names, namely, twitter.yy.com, and weibo.yy.com.
Domain names based on twitter focus on overseas markets, and domain names based on weibo focus on the Chinese market.
Twitter adopts a waterfall flow display method similar to that of Sina Weibo in its previous life, with a user-to-user follow system, comment, retweet, and like system, as well as friend recommendation and algorithm recommendation system.
This kind of waterfall flow display mode will bring users a fast fragmented information browsing experience. It is an absolute first among current Internet page products.
The benefits of waterfall flow are very obvious. It has endless information injection, and the trajectory is completely traceable. It can be traced upstream and downstream. Moreover, the flow rate of the information waterfall is completely determined by the user. It can be as fast as they want or as slow as they want, even if it is unexpected. Don’t worry if you miss some information, you can definitely find it by tracing back to the source.
This kind of display model is very common in later generations, such as Weibo, twitter, various news, headlines, consulting products, vertical e-commerce, etc. Its advanced nature is beyond doubt.
At the moment, this model itself is a huge highlight, bringing an extraordinary experience to every user.
What's more, there are quite a large number of opinion leaders displaying information here.
The top 100 popular singers in Europe and the United States, some Hollywood actors, first-line Chinese singers and actors, and even Prince William of the British royal family.
What's even more cruel is that Li Mu himself is among them.
Regardless of whether the user is logged in to Twitter or not, as long as he visits the Twitter page for the first time, by default he will see the first tweets posted by a large number of stars and celebrities on the homepage. Each of their avatars are photos of themselves, and there are A golden symbol that looks like both a check mark and the letter V.
When the mouse is placed on this symbol, a prompt will be displayed: "This user's identity has been officially verified by Twitter."
These certified celebrity users have all posted photos that they took specifically for Twitter. These are definitely first-hand recent photos, so they are very attractive to fans.
What is more attractive to fans is that he can comment on the Twitter posts just posted by his idols, such as Michael Jackson. Many users have left messages under his Twitter.
At the same time, users also discovered that they could transfer the Twitter posts of celebrities to their own posts so that their friends could see it. This was really interesting, so users began to try to forward their idols’ Weibo posts and add what they wanted. the words said.
In less than five minutes after it went online, the number of logged-in users of Twitter has exceeded 10 million. They are quickly familiar with Twitter's various functions under the guidance of Twitter's automatic tutorials.
What's even more amazing is that Twitter makes full use of the powerful resources of YY users' connections. Every thirty seconds, it will refresh the new additions of the user's YY friends on Twitter. For example, user A is getting familiar with Twitter, and a clock pops up in the lower right corner. First tip: Your YY friends B, C, and D have now joined Twitter. Click to follow them all.
Users can choose to ignore it, follow them all, or individually select the people they want to follow with one click. Such expansion of contacts will allow them to quickly experience the feeling of "comrades joining in" and will greatly help to quickly cultivate user stickiness. s help.
Thirty seconds later, a prompt pops up again: Your YY friends E, F, G, H, and I have now joined Twitter...
Thus, the crazy mutual attention among millions of users began...
In addition, a large number of certification agency accounts represented by blue V-shaped logos have also been online in a short period of time.
Twitter official, YY official, YY game official, YY network official, Apple official, Google official, PayPal official, Oracle official, Amazon official, Yahoo official, Sina official...
Rolling Stone Records, Warner Records, Sony Records, DreamWorks...
These institutions that settled in immediately began to say hello to netizens around the world on Twitter and released their official information...
On this newly born world stage, the audience is growing, and so are the dancers...
Ten minutes after it went online, Twitter’s logged-in users exceeded the 20 million mark.
Users began to try to post their own Twitter, and they were surprised that it was so easy to post a Twitter...
Twitter's post editor is embedded at the top of the homepage. It is actually an input box, an expression selection function, an image adding option, a music adding option, a video adding option and a link adding option.
It is worth mentioning that there are two options for adding music. One is for users to directly upload audio files, and the other is to directly search for music from YYtunes’ music library and add it with one click. This function is equivalent to combining twitter and YYtunes. Perfect combination.
In addition, attentive users will find that all YY ecological products such as YYtunes, YY games, YY network news information links, YY space, etc. have added a "share to Twitter" function. If the user wants to share a song To share with your Twitter friends, you don’t need to go to Twitter specifically to share. You can directly click Share on YYtunes when logged in, and you can achieve it with one click...
In this way, all products in the YY ecosystem are closely linked to Twitter...
Such a product has simply subverted the world's understanding of Internet products! It has also subverted the world’s understanding of Makino Technology!
Although Makino Technology's YY is also very disruptive, the core of YY has already taken shape, such as OICQ, MSN, and even the dead QQ in China earlier than YY. The reason why YY is strong is based on this model. It has been sublimated and amplified, but the basic model is not original to Makino Technology.
But Twitter is different. This product that allows users to face the world alone is a new model unique to Makino Technology. There are so many innovations in this new model that it is simply a collection of disruptive ideas!
Half an hour after it went online, Twitter had more than 30 million logged-in users. Online netizens around the world were plunged into an open, global social platform. Everyone was surprised to find that here, you can see the whole world. …
Internet users all over the world can’t help but worship Makino Technology, Twitter, Waterfall, and Li Mu in their hearts.
This Internet genius has once again created a genius-level product!
An authoritative media outlet in Silicon Valley released a news flash with a very brief title: LI-MU, The-God-Of-Internet!
Li Mu, the God of the Internet!
(End of chapter)