The debut of Twitter not only made users crazy about it, but also Internet people in Silicon Valley and around the world worshiped it.
The title "God of the Internet" may sound big, but to Li Mu, it is not an exaggeration at all.
The entire Internet industry is amazed by Li Mu's unconstrained and incredible creativity. Twitter, a product that is innovative everywhere and has a "world pattern", is simply the best complement to today's Internet industry.
Twitter, in the eyes of Internet people, is equivalent to the world's first artificial satellite. The artificial satellite raised the human perspective to the height of space for the first time, allowing humans to overlook the entire earth from space. Twitter is like the first artificial satellite in the Internet field. Artificial satellites allow netizens to overlook the global Internet.
Twitter has broken the "friend boundaries" of YY and the "platform boundaries" of BBS and other communities. User A and User B no longer need to follow each other to see each other's specific updates. On Twitter, an open platform, Every message posted by users can be seen by the whole world.
Subsequently, Twitter’s official account showed the world another unique and powerful feature of Twitter—the ability to publish information instantly, quickly, and without delay.
For example, at the 32nd minute after Twitter went online, Twitter officially released a tweet, which read: "30 minutes, 30 million people, Twitter thanks you!"
In addition, the official also included a picture. The picture uses a free and easy design of flowing clouds and Chinese calligraphy to write "30Min, 30Million", which means 30 minutes, 30 million.
It only took less than two minutes for the official to make this picture, and it was released immediately. Immediately afterwards, since the official Twitter account is one of the accounts that every user follows by default, as soon as this tweet came out, all users immediately followed it. Here comes this tweet.
In other words, the official Twitter account released its information to the entire online world in an instant.
Before Twitter went online, the only thing in the world that could do this was YY's real-time pop-up window. But now, theoretically every Twitter account can do this. The only problem is that the account owner has to find a way to improve himself. The number of fans, the more fans, the stronger the advertising ability.
Subsequently, Twitter issued another tweet 35 minutes after it went online, which read: "Three minutes, 11 million views, Twitter invites you to share beauty with the world."
“Share beauty with the world” is Twitter’s promotional slogan in the first phase.
The picture accompanying this tweet is the interface of Twitter's official Twitter account. The interface shows that the tweet just sent three minutes ago has been read 12 million times.
This is indeed a very scary number, but no one doubts its authenticity.
Now that Twitter has just been launched, the traffic is very concentrated. At least 20 to 30 million people are online at the same time. It is not difficult to achieve 12 million views in three minutes.
The two consecutive tweets have received a large number of likes and comments from netizens, and the user activity level is extremely high.
A few minutes later, Twitter officially issued a tweet again, officially inviting global "opinion leaders" to join Twitter and establish their own "T Media."
The so-called T media means Twitter media. Li Mu didn’t want to use the vocabulary of self-media or new media to define Twitter’s future traffic owners, so he directly used the more specific term “T media”.
In the tweet, Twitter officially invites every individual and group-level person in the world who has stories, topics, opinions, ideas and works to join. Twitter will not only be permanently free for all users, but will also provide high-quality content to all users. personal and group accounts, providing a large amount of traffic support to help them continuously expand the scale of their own T media.
This has great appeal to many individuals, institutions, and companies. As a result, throughout Europe and the United States, especially Silicon Valley, there has been a wave of companies registering for Twitter.
And when the top 100 singers on YYtunes got their own Twitter accounts, they all started trying to post the latest tweets themselves.
Michael Jackson posted a photo of him practicing in a dance studio with the caption: "Hi friends on Twitter, I'm Michael Jackson and I'm getting ready for my upcoming concert."
As soon as the tweet was posted, comments immediately exploded.
The responses from fans are all very friendly and positive. Many are saying "Come on Michael", many are saying they are looking forward to your performance and your new album, and many are saying I will always support you.
There were many languages that Michael Jackson himself didn't understand, and he had to ask the staff around him, only to find out that they were all expressing their love and support for him, which made him extremely gratified.
The moment a tweet is posted, there are so many fans from all over the world replying in seconds without any time difference. This is indeed a stage where people can face the whole world.
Michael Jackson also specifically responded to several fans' comments, such as: "Thank you for your support. I will continue to work hard and make better music."
Although it is just a routine, it is an exciting thing for the fans who received the comments and the fans who saw the comments, because their fans actually interacted with them!
Before this, no one could find a superstar like Michael Jackson on the Internet, but when he came to Twitter, everyone could find him by searching his name and choose to follow him.
And those celebrities who were not invited to join Twitter at the first time also registered their own Twitter accounts as soon as possible. While posting their own Twitter, they verified their identity through Twitter's authentication backend, hoping to get it as soon as possible. to the certification mark.
Star athletes in the sports circle have not given up on this good opportunity to market themselves, whether they are first-line players in the NBA, players of the New York Yankees who are paying attention to the United States, or even Tiger Woods, who has the highest income level in the field of athletes. Superstars also joined Twitter immediately.
For celebrities, Twitter is a new battlefield, a battlefield to compete for fans around the world, and no celebrity is willing to miss it.
As more and more celebrities join, more ordinary users will join Twitter and join the camp of their idols, further increasing the activity of the entire platform.
…
When the raging fire of Twitter swept the world, Li Mu was still chatting and laughing with a group of wealthy people and members of the royal family in the salon at Goldberg Manor.
These people who are relatively unaware of the Internet still don’t know that this magical young man around them has created a new miracle. Just as they are drinking and chatting, the entire online world is going crazy because of him, like a pot boiling. red oil hot pot.
But Bill Gates stayed in his room, facing his laptop, his face ashen, motionless for ten minutes.
On the screen of his laptop, the homepage of Twitter was displayed. In the past half hour, he had thoroughly understood what kind of product Twitter was, and the remaining ten minutes were immersed in a state of despair. Unable to extricate myself from it.
He had speculated countless times before about what kind of product Twitter was, but he never expected that it could be so powerful.
This is really the worst possible scenario for Microsoft. Twitter's attention-grabbing ability eclipses Windows-Live.
Looking at such a simple, convenient and fast short content publishing mechanism, Bill Gates finally realized how much he had done something that violated the rules of the Internet. He actually developed a set of professional tools for blogs, which seemed to make blogs more user-friendly. Convenience actually makes it more difficult for users to operate. What does Li Mu do? He completely went against himself. Not only did he abandon medium and long-form content, he even restricted a single Twitter post to no more than 300 bytes, which is simply crazy.
If I had seen this product before Twitter was launched, Bill Gates would have scorned it. How can I write anything in-depth with 300 bytes? What nutritious content can you write
However, Li Mu was not prepared to take the route of depth and nutrition at all. What he wanted was to socialize and socialize quickly. Only content that is short enough, fast enough, rich enough, and concise enough can perfectly match the genius of waterfall flow. form of presentation.
Bill Gates finally realized that his strategy from the beginning was wrong. He took advantage of the darkness and led the entire Microsoft down the wrong path for so long, thinking that he could give his opponent a surprise attack. As a result, it turned out that Yiliang discovered that he was going in the wrong direction. Instead of outflanking his opponent, he was further away from his opponent.
Just when Bill Gates was reflecting painfully, Peter made a phone call. His first sentence after the call was answered: "Chairman, our current investment in various channels, the customer acquisition cost has almost reached three cents." One hundred dollars…”
Three hundred dollars…
What a desperate number.
As Twitter becomes more and more popular, it is like a powerful vacuum pump in the Internet space, quickly sucking out the oxygen from the entire industry, leaving all other companies feeling breathless.
In this case, it will be useless no matter how much money Microsoft invests, because users will not pay attention at all.
With a deep sigh, Bill Gates said to Pete: "Stop all current promotions. Stop those that have been uploaded. Cancel the contracts in advance for those that have not been uploaded but have paid. For those who have made subsequent appointments but have not paid, please contact the channel. call."
Peter was silent for a moment and asked tentatively: "Chairman, Windows-Live, don't push it anymore?"
"I won't push it anymore." Bill Gates said almost without thinking: "As soon as Twitter came out, the era of blogs has become a thing of the past forever. If you make this wrong move, our MSN will have no advantage over YY. What's more, YY now has another Twitter, and the gap between the two sides has widened again, and we can't catch up... "
Peter also sighed heavily and said, "Okay, I'll hold a meeting for everyone and explain everything."
Bill Gates said: "You can just have a meeting with everyone and tell everyone to stop promoting it. The rest will be left to me when I go back tomorrow to communicate with everyone in person."
Peter asked in surprise: "Are you coming back tomorrow? Aren't there several days left for the salon party?"
Bill Gates said: "I contacted the flight crew and took off back to Seattle three hours later."
"Three hours? That's late in the morning."
Bill Gates said: "Temporary routes in the early morning are easy to arrange."
There is one thing that Bill Gates did not say. He no longer wants to stay here any longer. Even every minute and second is torture!
(End of chapter)