The more popular Twitter becomes in the Western Internet world, the more fans Li Mu will have on Twitter.
Li Mu's name on Twitter is "Li Mu Limu", and he has a certification mark. The certification information reads: Founder of Makino Technology.
Even users who do not understand Chinese can easily use "Limu" to search for Li Mu's Twitter homepage.
Because Twitter's gameplay is too advanced for users, users' admiration for Li Mu almost goes hand in hand with their love for Twitter.
Li Mu does not force users to follow him by default, but his fans are still growing at a very fast rate.
Li Mu's first Twitter post was a photo of him and Prince William. However, the young Prince William is not well-known in other countries outside the UK at this time. Most netizens first looked at the photo and wondered, this photo with Li Mu Who is the man
At this time, look at the content of Li Mu's tweet: "Hello everyone, this is my first Twitter. I am in England at the moment with William."
William of England? Most people still couldn't guess that this man was the prince of England.
However, at the end of Li Mu's text, there is a special character @, followed by a string of English names: William Louis.
Users don’t quite understand the meaning of the string of characters @William·Louis. If the William Li Mu is talking about is this William·Louis, then why do I need to add another @
Moreover, this string of characters obviously has the blue color that only hyperlinks have, which makes many old netizens involuntarily move the mouse cursor to this string of characters, and then click...
The browser immediately popped up a new page, and this page was William Louis' personal Twitter homepage.
Here, there is his certification information: William Louis, a member of the British royal family...
At this time, many people realized that this man turned out to be the prince of England.
However, the prince is not important. What is important is how did he get here just now
Li Mu added a magical character to his tweet. This character is @William·Louis. William·Louis is Prince William’s Twitter name. Does that mean that @ is the key to giving the other party’s name the hyperlink function
One of the soul gameplays of Twitter and Weibo, "@", is actually an easter egg hidden by Li Mu.
This easter egg was not included in Twitter's beginner's guide because Li Mu did not want users to be exposed to too many various functions right from the start, which would instead obscure Twitter's core global gameplay.
Rather than putting it in the guide, it is better to put it in a hidden level and let users discover it by themselves, because users who can discover it basically already have a basic familiarity with Twitter, and it is time for them to start. Advanced.
When users first discovered the @ function, they instinctively thought it was just a hyperlink symbol. However, when they started trying to use it with each other, they discovered that it was not as simple as a hyperlink symbol. It represented something. A call, a Twitter user's precise call to another Twitter user.
This feature has begun to make Twitter’s tweets more layered.
Originally, Twitter’s tweets had two levels:
The first level is for all Twitter users. Because Li Mu has not added the function of group visibility in this version of Twitter, every tweet of a user is undefended around the world. In theory, any Twitter user can read it. The only The question is whether he will look;
The second level is for the Twitter user’s friends, acquaintances, fans and other Internet connections. Although every tweet he posts is to speak to the world, the people most likely to receive it are those who follow him;
Now that the @ function has been explored by users, Twitter has a third, deeper level.
The third level is that not only can the whole world have the opportunity to see it, and people who follow you can see it with a high probability, but you can also specify to notify a certain user and call him to see it.
For example, user A posts a tweet saying: "I really want to go to Chinatown to eat hot pot." Then he @his girlfriend, so that the whole world can see this tweet and his attention Everyone will know that he wants to go to Chinatown to eat hot pot, but his girlfriend can get such a call, as if this tweet is specifically addressed to him.
As a result, this feature began to be spread wildly on Twitter and used heavily.
The users who were foresight had already begun to @ their friends constantly, while the users who were unaware were browsing the Twitters they followed, and a prompt suddenly popped up in the upper right corner: "There is a Twitter mentioning you."
Mentioning you, these four words have great magic power on users’ curiosity.
Users will be eager to know who mentioned them and in what content they were mentioned.
Therefore, the vast majority of users who are @ed will click on the prompt, and when they click in, they will immediately see the tweet from their friend calling them.
Later, they also began to become loyal fans of the @ function.
Many users who were the first to discover the use of the @ function have forwarded Li Mu’s only tweet. The core content of the text is basically the same: “Twitter has developed such a magical function as @, but it has been completely hidden. It is only in Li Mu’s tweets. The only information entry was left in it. The Easter egg was so creatively buried... "
In fact, Li Mu had not planned to expose the @ function so early, but William readily agreed to become the first royal member to use Twitter. Li Mu used Twitter's first @ on him, which can be regarded as a courtesy.
But he didn't expect that because of his @, he would attract more than 3 million fans to William in one night.
…
When Yanjing time reached 9 a.m., Twitter (Weibo) traffic in China began to surge.
A large number of stars and celebrities in China have already tasted the huge dividends brought to them by the Internet, so they all started to join Weibo at this time.
The entire team of contracted artists of Makino Image and the behind-the-scenes team started posting a lot on Weibo early in the morning, attracting countless fans early in the morning.
At this stage, "Crazy Stone" has become popular in the entire Chinese society after its box office exceeded one billion yuan, and it has received extremely high social attention. Therefore, the staff of Makino Imaging applied for the official Weibo account of "Crazy Stone" and After using the backdoor to quickly complete the certification, this account began to continuously publish a large number of "Crazy Stone" stills and behind-the-scenes photos.
Within ten or twenty minutes, this official Weibo account posted more than thirty Weibo posts, averaging 1.5 posts per minute.
For example, this post is a photo of Andy Lau eating a box lunch on set, with a simple caption: "Tianwang Liu also eats the same work lunch as everyone else on the set!"
Immediately afterwards, the second article was a photo of Huang Bo chatting with Tang Wei on the set, with the text: "Heipi is talking to the eldest brother's girlfriend..."
A large amount of content is constantly being created, published, viewed and forwarded, which makes traditional media realize an essence that shocks them: Weibo is actually a media. In some aspects, it even surpasses print media and television. media and online media.
Andy Lau also registered on Weibo to respond. Actors such as Huang Bo and Tang Wei also opened their own Weibo accounts, forwarding other members of the crew's Weibo accounts and posting some interesting things they experienced during filming.
As a result, almost other celebrities followed suit and began to create a large number of Weibo posts, and the entire Internet was abuzz.
The situation on Twitter overseas is exactly the same as in China. A large number of stars and celebrities are constantly creating new tweets on Twitter. Ordinary users who want to know the latest status of celebrities must either read the news or watch TV shows. Other than that, there is basically no What other channels, but everything is different now. The star stands directly under the public's view and continues to create his own original content with high enthusiasm. This makes the star's fans feel so close to their idols for the first time. .
And these tweets, co-created by a large number of users, are themselves a huge supplement to the lack of content on the Internet today.
Before Twitter went online, there was not much content on the Internet for users to browse. At most, everyone looked at portals and some fledgling vertical websites every day. The key point is that there are not enough portals and vertical websites now, and the Internet There are also not enough content workers, so the amount of good content available to read on the entire Internet is very thin.
However, everything is different now. Twitter has mobilized every netizen in the world to become a content creator and create a large amount of short content for the Twitter database. Although most of this content is very Short and concise ultra-short content, but this makes users feel that reading these ultra-short contents is easier and more interesting.
This is just like the success principle of short video platforms such as Kuaishou and Douyin. There are only lengthy video contents on the Internet. Even if it is just a song MV, it is at least three minutes. A TV series or a movie is longer. At this time, using the successful model of microblogs, we can deduce the successful prospects of microvideos.
The entire fifteen-second video is no different from the 130 Chinese characters and 300 bytes of Twitter. It's just the same pattern in a new form.
…
Li Mu slept particularly soundly that night. Although the entire Internet was being reshuffled by him using Twitter, and the entire Internet industry was being taught how to be a good person by Twitter, as the client, what he was thinking about was the plan to acquire the football club.
That night Li Mu had a dream, dreaming that he was playing a real-life version of Football Manager in the UK.
He spent a lot of money to buy a club, and invested heavily to introduce a large number of seed players in world football for the next ten years, and then invited the best football coaches in the world. The club achieved miraculous achievements, and It has also trained several outstanding players for Chinese football who are qualified to win the Asian Footballer of the Year.
These outstanding players joined the Chinese national team. With their excellent skills and long-term cooperation, they led the national team to win the Asian Cup and qualified for the 2010 World Cup finals. Chinese football advanced to the World Cup for the second time. Finals.
As the saying goes, if you think about something every day, you will dream about it at night. If you keep thinking about it, there will be echoes.
Not long after Li Mu got up the next morning, before he could finish washing and go to the banquet hall for breakfast, Davidson came to Li Mu's door. After knocking on Li Mu's door, the first thing he said was: "Mr. Li, I helped you yesterday." After asking around, there is indeed a Premier League club that is interested in taking action."
"Oh?" Li Mu didn't expect that he really came up with whatever he wanted, and hurriedly asked: "Which club is it?"
Davidson said: "Manchester City is in the same city as Manchester United, which is invested by the Macmillan family."
(End of chapter)