As soon as Twitter was launched, it was like a fierce storm, sweeping the world. In the eyes of any businessman, or someone with a little knowledge of business, they will realize that this is a huge gold mine, and the same is true in William's eyes. However, Li Mu said that the future profit space of his Twitter was no longer important to him, which made William somewhat incomprehensible.
Normally, who would give up the opportunity to make money? It’s as if the oil tycoons wouldn’t be willing to give up any oil well.
However, Li Mu is indeed not prepared to turn Twitter into an oil well.
He could have guessed the popularity of Twitter a long time ago. In his previous life, whether it was Western Twitter or Chinese Weibo, they immediately set off a new wave of the Internet after their debut, and the enthusiasm of netizens was not much less than it is now.
That wave of netizens, when Weibo was at its most popular, gave up all the time they could squeeze out of the Internet to Weibo every day, even fragmented time such as going to the toilet, taking the bus, resting, and lazing around at work. squeezed out, this shows how attractive this product model was to users in the first few years of its birth.
These two products were already hot hits in my previous life. If I switch to Li Mu to make this product in this life, the popularity will naturally increase further. Therefore, Li Mu knew from the time he was preparing to start Twitter that this thing would become a global hit.
But unfortunately, after the Internet developed in 2013 and 2014, both Twitter and Weibo began to decline. User losses became more and more serious, platform activity became less and less, and the platform's profit model was delayed. situation.
On the one hand, this is due to the impact of more product models on the mobile Internet. For example, Twitter is controlled by Facebook, INS and WhatsApp; for example, Weibo is attacked by WeChat public accounts and Toutiao;
However, on the other hand, it is mainly because these two products have narrowed their paths.
After these two products started, they both faced the problem of how to monetize, especially Weibo. After one or two years of development, the advertising business was fully opened, and the advertising business did almost anything in order to make money. It was so crazy. Although monetization has increased revenue, it has also reduced user experience a lot.
When Weibo is the purest, all the waterfall content users see is what they like and follow personally. However, when Weibo is the craziest, among the waterfall content users see, there are 7. 80% are various types of advertisements, including hard advertisements for products, websites, games and other apps, as well as various soft advertisements, as well as spam messages forwarded with prizes.
The more spam messages there are, the more time and energy users will waste. Over time, user loyalty will become lower and lower.
In Li Mu's view, Weibo in the later period was almost entirely supported by celebrity gossip. Every time a first-line star broke out in a huge scandal, Weibo's traffic increased. And when the incident's attention dropped, Weibo's traffic increased again. There has been a large-scale decline, and users cannot see good content on Weibo. Therefore, products like Toutiao use content as the entry point to steal Weibo’s chicken.
Li Mu does not want Twitter and Weibo to become slaves to money in his own hands. The use of all kinds of monetization methods such as paid advertising, paid trending searches, and paid fans will never be used in his Twitter. Appear.
For Li Mu, Twitter itself is not about making money. This is something that no other team in the world can do except Li Mu when running Twitter. It is completely different from the founding team of Twitter and the micro Bo team.
The reason is simple. The founding team of Twitter operates it as a capital project in order to achieve financial freedom on this project;
The important task that the Weibo team shouldered at the beginning was to use Weibo to use Weibo to revive Sina, which had fallen into grandma's house;
So both teams have a heavy reality burden.
However, Li Mu does not have this burden. He has already started upgrading his own industry many steps ahead of other entrepreneurs and his peers.
The so-called industrial upgrading means that Li Mu no longer needs all businesses to bring profits to him, and every penny he invests no longer needs to bring him income. This is very different from the current entrepreneurs.
Other entrepreneurs are like farmers who are still on the poverty line. Of course, Li Mu has no intention of discriminating against poor farmers, he is just using this level as an analogy.
Entrepreneurs who are still on the poverty line must consider profit margins every time they spend a penny or expand a business. This alone has put heavy shackles on them.
For example, buying a chicken is for the chicken to lay eggs and generate profits; buying a lamb is for raising the lamb and selling it to generate profits; buying a sow is for breeding piglets to generate profits. If you have money, you can buy bricks and cement. I will only use it to expand pig pens, sheep pens and chicken coops, and will never build myself a bathroom. When I finally have the opportunity to buy a car, it must be a profitable Wuling Hongguang.
However, Li Mu is now a member of the high-income class, and he does not need to pay as much attention to money as a junior entrepreneur.
He can keep an expensive pet dog purely for his hobby, or he can buy a Rolls-Royce worth millions to show his status and pick up girls, even if this Rolls-Royce requires hundreds of thousands of investment every year. Maintenance and maintenance, and you won’t make a penny back.
For Li Mu, Twitter is such a luxury car.
Li Mu has plenty of ways to make money. There is no need to drive a Rolls-Royce to Didi, let alone link his Rolls-Royce to a wedding company to make money, otherwise he would feel disgraced.
This is the biggest difference between Li Mu and other Internet entrepreneurs at this stage.
At this stage, YY's overall ecology can be very profitable, and there will be greater profit margins in the future. In this case, Li Mu must make rational choices about which money to make, which money to not make, or what to make. You should make no profit and sacrifice part of your profits to pursue other pursuits. Twitter is the most suitable product for pursuing other pursuits.
Twitter does not need to make money. Li Mu wants to use the purest Twitter with the best experience to contribute to the entire YY ecosystem and make the overall YY ecosystem more stable and stronger. Even if it does not make a penny, it is already worth it.
Moreover, if Twitter and Weibo do not become slaves to money, it will be impossible for things like Toutiao or WeChat public accounts to develop in the future.
William couldn't understand Li Mu's thinking logic, but he always felt that there was a hint of detachment in Li Mu's temperament.
Thinking about Li Mu's current worth, William roughly understood.
When he thought that yesterday he just expressed his respect to Li Mu and was named @ by Li Mu on Twitter, and then gained the attention of millions of fans, William felt that it was very necessary for him to maintain a good relationship with Li Mu. This person His influence in front of the world public has exceeded that of any rich man in Europe, even members of the royal family.
…
In order to prevent Li Mu from feeling resentful towards herself and the Goldberg family, Wendy Goldberg personally went to the banquet hall and invited Anne Hathaway, who was dining with her assistant, over.
Anne Hathaway was feeling aggrieved, but when she heard that Li Mu invited her and Prince William to dine together, her mood was immediately relieved.
She can be ignored, despised or even deliberately excluded by the Goldberg family, as long as Li Mu does not treat her as a dispensable person. Now it seems that Li Mu can at least think of her, which is very gratifying to her.
Following Wendy to the restaurant where Li Mu was, when he saw Anne Hathaway come in, Li Mu stood up like a gentleman, greeted her with a smile, and helped her pull out the chair next to her, saying with a smile: "Annie, come and sit."
Li Mu personally stood up to pull out a dining chair for her, which attracted the attention of everyone in the restaurant. Even Prince William was a little surprised. When he came in just now, Li Mu didn't get up to say hello to him at all, and Anne Hathaway When she arrived, Li Mu actually took the initiative to pull out a dining chair for her. Although this was a behavior that a gentleman should do, it could also be seen that in Li Mu's eyes, Anne Hathaway had a certain status.
Anne Hathaway herself was a little nervous, and she hurriedly nodded and thanked Li Mu.
Li Mu introduced her: "Anne, this is Prince William. William, this is my good friend, the first-tier Hollywood actor, Anne Hathaway."
William stood up immediately, kissed the back of Anne Hathaway's hand in a very gentlemanly manner, and praised: "Miss Anne is so beautiful. Nice to meet you."
Anne Hathaway hurriedly said a few polite words, and then sat down next to Li Mu. After sitting down, her original nervous and apprehensive mood relaxed a lot.
Only then did Li Mu say to Wendy, who had come with him: "Miss Wendy, are you sure you don't want to sit down and have something to eat together?"
Wendy Goldberg knew that she could not agree, so she hurriedly waved her hand and said with a smile: "Mr. Li, Prince William and Miss Anne, you three have a good breakfast, I won't bother you more, there happens to be some Things are waiting for me to do.”
Li Mu nodded and said with a smile: "Since you have something to do, you should be busy first. Let's sit down together when we have the chance."
After Wendy said goodbye to the three of them, she immediately returned to her room. Although she could not have breakfast with Li Mu, the photo in the camera was also a big gain because Li Mu took the photo with a camera. , and he was sitting next to him. The expressions of the two of them were naturally relaxed and somewhat intimate.
After returning to her room, Wendy turned on her computer and found that her Twitter had added more than 20,000 new fans and more than 3,000 comments. She immediately became excited. She clicked to view the comments and found that most of them were netizens expressing their envy for herself. The reason why I feel envious is because I had the opportunity to take a photo with Li Mu.
Wendy immediately imported the photos from the camera into her computer and uploaded the photo she just took to Twitter, with the caption saying: "Mr. Li Mu just taught me a new way to take photos. I have never tried it from an angle above. It’s a selfie, but it looks like this angle is really special, I really like this photo!”
After checking, there were no spelling errors, and then Wendy clicked the publish button, hoping that Li Mu could fulfill his promise and forward this tweet...
(End of chapter)