Li Mu probably understood the intention behind the queen's words.
William is the future crown prince, and naturally he is also the focus of training for the entire royal family.
Although the royal family no longer has the right to directly manage the country, it is, after all, a symbol of the country and deeply loved by the people. Therefore, the royal family not only hopes to increase the influence of the entire royal family in the country, but also particularly hopes to cultivate a true sense of the country. Talents to enhance people's respect and love for the royal family.
William is now young and is undoubtedly the next generation of new talent that the entire royal family values most.
If William takes the same route as his father and joins the Royal Army after graduating from college, then his ceiling will be clear at a glance, and it will be difficult to achieve a real breakthrough. Therefore, in the eyes of the Queen, if he hopes that William can provoke the royal family flag, we must ensure that William can find a path of growth that is different from other members of the royal family.
That's why the Queen invited herself to Buckingham Palace as a guest. From this point of view, her biggest intention is to hope that she can guide and even help William find a new direction of development.
William also understood his grandmother's intentions. He had long been considering whether he could change his direction and do something different from the previous royal family members. It would be best if he could make a large enough contribution to society. Enhance the public's impression of the royal family and enhance the influence of the royal family.
However, if you want to make a major disruptive breakthrough in personal positioning and development, it is equivalent to building a tall building from the ground. It is as difficult as turning an ordinary white-collar worker into a billionaire.
The Windsor family has enough money and influence, but even so, they are unable to cultivate a true young leader. William is still in the stage of "trying his best not to disappoint the country."
The more unable to break through, the more powerful outside help is needed, and in the eyes of the Windsor family, no one is more suitable to be this powerful helper than Li Mu.
Apart from anything else, even if he helps William in projects like 3321, it is enough for William to carry the banner of domestic youth leaders. Therefore, they attach great importance to Li Mu and urgently need Li Mu to provide personal development for the young crown prince of the royal family. Bring new imagination space.
After thinking about this, Li Mu glanced at William, then at the Queen, and said with a smile: "Your Majesty, I very much agree with your point of view. If members of the royal family want to become the spiritual leader of a country, they must make extraordinary achievements. In terms of individual achievements, joining the army in wartime is a good choice, but joining the army in peacetime is definitely not a smart choice. On the one hand, soldiers do not receive enough attention in peacetime, and on the other hand, people have long been accustomed to a peaceful life. The admiration value of military force and soldiers is at its lowest. If you join the army now, no matter how hard you work, you will still be unimpressive in the eyes of the people."
The Queen said with special approval: "You are very correct. My biggest hope for William now is that I hope he can find a new direction, a direction that can amplify his abilities several times or even dozens or hundreds of times."
After saying that, the queen looked at Li Mu expectantly and said with a smile: "Mr. Li, I think you are the most experienced in this matter, so I wonder what you have to say?"
Li Mu smiled slightly and said: "If the royal family hopes that William can develop in a new direction, I think now is a very good opportunity."
"Oh?" The Queen's expression immediately became very expectant, and she asked: "Mr. Li mentioned the good opportunity, what exactly do you mean?"
Li Mu said: "William has six to seven million fans on Twitter now, right?"
William interjected at this time: "More than 7.2 million."
Li Mu nodded and said: "More than seven million fans, this is a very big number. This means that every tweet you post and every opinion expressed through Twitter has more than seven million direct recipients. , if the views you convey can impress netizens, then among these more than 7 million people, there will be a large number of secondary and tertiary spreads... This means that you have become a very influential online independent media. .”
The Queen, William, and other members of the royal family all nodded in agreement, but did not speak, looking forward to what Li Mu would say next.
Li Mu paused for a moment and then said: "Now that you have such a strong fan base, what is your next development direction? My suggestion is to first become an opinion leader in the Internet world."
"Opinion leader?" Everyone looked a little confused, unable to accurately grasp this term that would be widely spread on the Internet in later generations.
Li Mu explained: “Opinion leaders are a small group of people who can provide constructive information, opinions and perspectives to others in certain aspects. These people have their own unique advantages, strong credibility, and Audience base;
For example, Beckham has enough advantages in football and sports. In this field, he has a large number of fans and audiences. If he conveys his opinions on sports to the audience, there is a high probability that they will be accepted by the audience. If he promotes For a sports brand, its fans will bring a large amount of sales to the brand, thereby increasing the brand's influence in the entire sports industry;
Beckham's wife has a large number of fans and audiences in the fashion field. Her influence in fashion, luxury goods and fashionable products is also very strong, and she can definitely be regarded as an opinion leader in the fashion field. "
Having said this, Li Mu looked at William and said with a smile: "William, since you are a member of the royal family and you hope to bring changes to the royal family and the country, why not use Twitter to build yourself into a political, economic or social development What about opinion leaders in the fields of education, charity and welfare?”
After hearing Li Mu's suggestion, all the royal family members expressed joy. Although they also realized the importance of Twitter, because Twitter was still a new thing, their research on Twitter was not in-depth enough. They only knew how to use William Fans on Twitter are well-maintained, but they have never figured out what direction to take. Li Mu's words gave them a lot of inspiration.
At this time, Li Mu added: "However, my suggestion is that it is best to choose only one entry point and then develop vertically, because if you choose too many, it will easily cause the dispersion of power. It is better to only hit one point and go deeper. , penetrate, penetrate!”
The Queen nodded with admiration and said: "Mr. Li's thinking is very clear and clear. In contrast, our thinking mode has always been a little confusing, and it is always difficult to find the key points."
After that, the Queen asked Li Mu: "Mr. Li, which entry point do you think is more suitable for William to start from?"
Li Mu said without hesitation: "Education!"
Seeing that everyone was waiting for his detailed explanation, Li Mu continued: "William's audience on the Internet has two significant characteristics:
The first feature is youth. Because most fans are diverted through my Twitter, 80% of the users who follow William are young people aged 16-24. For this group, they do not pay attention to the world. Pattern, not to mention the politics of a country, what they really care about are things that are closely related to them, and education is one of them;
The second characteristic is that the level of education is relatively high. The Internet is currently mainly found in developed countries and a few developing countries. Users who are proficient in operating computers and connected to the Internet have a higher level of education than Internet users. They are very interested in education. will also receive higher attention than other groups in society;
Therefore, based on the analysis of these two points, the best entry point for William to become an opinion leader on Twitter is the field of education. He can evaluate the advantages and disadvantages of the current education model and constantly put forward some opinions and suggestions for improvement. If it can arouse If these fans resonate, then the first step is considered a success. "
The Queen thought for a moment, patted the back of Li Mu's hand, and said sincerely: "Mr. Li, what you said is very reasonable. I hope you can give William more guidance in the future. He really needs a professional like you to help him." He provides some valuable life lessons and advice.”
William's father, Prince Charles, also nodded repeatedly and said with emotion: "Mr. Li, we will be satisfied if William can learn a little bit from you in the future."
From the hopeful eyes of the mother and son, Li Mu could feel the strong desire of the entire royal family. They were eager for the next generation of young members to get rid of the label of "mascot", eager for them to do something truly influential, eager for them to Can restore the royal family's glory.
In the past few decades, the events of the British royal family that attracted global attention were almost all related to the two generations of princesses in the royal family. When a prince marries a princess, not only the whole country pays attention to it, but people around the world will also be curious and gossip, and the princess gives birth to a prince. , will also become news that attracts national and even global attention. However, other than that, the royal family no longer has the ability to attract the attention of the world, so they have placed great high hopes on William.
Li Mu feels that this is a good opportunity for mutual benefit with the royal family. He has never set foot on British soil before, but this time, he is about to declare ownership of a Premier League club, and he is also preparing to use the Premier League as a place that can continue to cultivate outstanding talents for China. The players are on the cutting edge, and in this case, having a close working relationship with the Royal Family is the best thing to do.
Since all the hopes of the royal family are pinned on William, why not give him a favor
Thinking of this, Li Mu said to the Queen, Prince Charles and William: "I have a job that I want to provide to William. I don't know if you agree."
Everyone asked in unison: "What kind of job opportunity is it?"
Li Mu smiled slightly and said: "I want to introduce the 3321 model to the UK. If William is interested, he can be the general person in charge of the 3321 UK network."
(End of chapter)