When she heard that Li Mu's biggest demand for the entire UK was to run a football club and introduce some Chinese football players to the Premier League market, the Queen agreed almost without hesitation and said: "Mr. Li, the issue of labor certificate is just a small matter. Charles will help you solve it when the time comes. Although the Windsor family does not have much or deep contact with politics, these problems can still be solved very easily."
After that, the Queen added: "In addition, from today on, members of the Windsor family are fans of Manchester City Club. After you officially accept the Manchester City Club, members of the Windsor family will take turns to attend Manchester City games as Manchester City fans. Fans cheer for this team, and if it is convenient, I will go to the scene to cheer for your team.”
Li Mu smiled and said: "Thank you so much. If even the royal family becomes a fan of Manchester City, then I think Manchester City will definitely become the most popular team in the UK."
Although the words were somewhat flattering, Li Mu's words were not exaggerated. After all, the British people love the royal family from the bottom of their hearts, so they pay special attention to the love affairs and marriages of the royal family members, and even the birth of the royal family. This kind of It is easy to have a mentality of loving one's family and others. If members of the royal family publicly reveal that they are fans of Manchester City Club, it will naturally bring a large number of fans to Manchester City. Even if they cannot become fans, they will still have a certain degree of favorability.
The Queen promised the entire royal family, which was a very satisfying feedback for Li Mu. The Queen was very satisfied with the promise he made to William, and Li Mu was also very satisfied with the Queen's promise to him. Both parties were satisfied with each other. , this is the best tone of cooperation.
Subsequently, Li Mu was like a packaging master, formulating a perfect Internet packaging route for William in front of the entire Windsor family.
He told William in front of all members of the Windsor family: "Next, what I can do for you can be roughly divided into two aspects. The first is online publicity and promotion on the Internet, and the second is integration 3321 packaging.”
After saying that, Li Mu added: "I come from the Internet, so I know more about the Internet. The packaging route I set for you is mainly based on the Internet. Therefore, the first thing I do for you is Increase your Twitter exposure, followers and audience.”
Facing the Windsor family, Li Mu informed them of his cooperation with Schwarzenegger. Although this was considered a strategic secret of Li Mu and Makino Technology, the level of confidentiality was not high. Both the Windsor family and Schwarzenegger were considered strategic secrets. Partners, this information can be disclosed reciprocally.
When the members of the Windsor family understood the follower-increasing algorithm Li Mu had formulated for Schwarzenegger, everyone had a look of great amazement on their faces. They had never thought that the Internet’s backend algorithms were invisible and intangible. On a level, it can be played so exquisitely.
It can be said that every member of the Windsor family has received a very good education. Basically, they all studied at top universities in the UK and all have very high degrees. However, this does not mean that they really understand the Internet.
The Internet is actually still a very new thing to these old aristocrats. They are still familiar with the set of logic that the Internet displays to users, and have not been exposed to the set of algorithms that operate behind the Internet. So when they hear , everything can be controlled so subtly without missing a beat, it really feels like a window to a new world has opened in my heart.
Li Mu continued: "Twitter will adopt the method of diverting traffic to Schwarzenegger and increasing Twitter fans for William through algorithms, so that William's number of fans will break through the 10 million mark as soon as possible and continue to grow. The next breakthrough will be It’s the 15 million mark, 20 million or even 30 million mark.”
Thirty million fans are almost half of the total number of British citizens. This number is of great significance to the Windsor family. They have seen Twitter’s ability to deliver information. The more fans, the higher the influence. They are currently most What you want is influence.
Although the Queen is old, her thinking is extremely clear. Although she doesn't know much about the Internet or Twitter, she still sees a problem more keenly than others. She asked Li Mu: "Mr. Li, the base of 30 million fans is too high." It’s too high, and it’s said that it’s difficult for everyone to agree. What content should William post then to cater to his fans?”
Li Mu smiled slightly and explained: "We have set a tone for William before. He wants to be an opinion leader in the field of education. Therefore, at least 40%-50% of his future Twitter content must be related to education themes, so , I hope that William will be able to express some views and opinions on Twitter that can cater to the public around local education issues in the UK for a long time in the future. He can point out that the cost of higher education in the UK is too high, or he can point out the enthusiasm of young people in the UK for higher education. As it gradually cools down, you can also raise objections to campus bullying and over-concentration or over-dispersion of educational resources. In short, as long as you can speak out for the public and speak your mind for them, there will be no problem;"
Speaking of this, Li Mu added: "Since we want to build William into an opinion leader, we must idolize him. Idols are generally divided into two levels, one is the main business level and the other is the life level, just like a For an entertainment star, his main business is film and television dramas and singing, while his life is his daily life, personal hobbies, his family, emotional experiences, and even where he went, who he met, what he ate, and played. What, etc., etc., so, while expressing opinions on education, William’s Twitter also needs to add some displays of his personal life.”
"Personal life?" William's father Charles asked curiously: "Mr. Li, do you mean that William will publish part of his life on Twitter every day?"
Li Mu nodded and said: "Additional elements of life can bring him closer to his fans and audiences, making him appear more down-to-earth, so posting a microcosm or something in his life on Twitter every day is very important. It is necessary, but remember that there is a high-voltage line that must not be touched.”
Everyone hurriedly asked: "What high-voltage line?"
Li Mu explained: "You must not show off your wealth online, let alone show your aristocratic style online. In a word, you must not take the initiative to distance yourself from the people. For example, you can theoretically post what you ate tonight. It is shared with everyone, but if it is delicacies, then it must not be shared. If it is ordinary hamburgers, cheap steaks and beer, sharing these can make the people feel closer to William."
"In addition, you can also share some music, but you must not share high-end symphonies, it must be popular music that is loved by the people;"
"You can also share some sports moments, but things like equestrian and golf should be avoided as much as possible. Instead, they can be mass sports such as football, tennis, badminton or even table tennis;"
"It's okay to share some travel notes, reading experiences, and life insights, but the purpose is still the same. Don't distance yourself from the people. Post whatever the majority of people like."
William nodded repeatedly as he listened. To him, these are all things he must pay attention to in order to increase his influence on the Internet in the future. He was more serious than anyone else and even wanted to record every word Li Mu said.
Seeing that he was particularly serious, Li Mu said to him: "I will ask Ziwei to sort it out later and send it to you in text form."
After that, Li Mu asked Li Ziwei beside him in a low voice in Chinese: "Have you remembered everything I just said?"
Li Ziwei nodded slightly: "I've written it all down."
Li Ziwei has a very good memory, which is one of the important reasons why Lin Qingya arranged for her to be her assistant. She usually tells her ten things verbally, and she will never forget ten things. This is very important for a personal assistant. It is a valuable ability. Sometimes Li Mu improvises it, and he may not remember it clearly after saying it, but as long as he takes Li Ziwei with him, there is no need to worry.
Later, Li Mu said to William and other royal members: "YY.com will publish news later today, focusing on the news that William takes the initiative to introduce 3321 to the UK. We will add William's Twitter link to the news at that time. Before that, William needs to start warming up on Twitter, and it’s best to start warming up now.”
"Start preheating now?" William asked hurriedly: "Mr. Li, how should we preheat?"
Li Mu smiled and said: "You can first express your lament about the heavy tuition burden of British college students. Try to be as colloquial as possible, and then ask your fans: Do you think that if the 3321 model is placed in the United Kingdom, can it alleviate the burden of college students to a certain extent? ?”
William nodded repeatedly and immediately said to a middle-aged man who looked like a butler next to him: "James, please post a Twitter for me now."
The middle-aged man named James immediately took out the mini notepad and pen in his pocket and said very seriously: "Prince William, please speak."
William said: "I feel more and more that the tuition burden for college students in the UK is too heavy. Many young people are already burdened with tens of thousands of pounds in student loans just sitting on university campuses. Some even have to study in their spare time. You have to work multiple jobs in convenience stores or restaurants to maintain your studies. This reminds me of 3321 founded by Mr. Li Mu in China. Do you think that if 3321 is placed in the UK, can it effectively alleviate the burden on British college students?"
After speaking, William asked Li Mu: "Mr. Li, is this okay?"
Li Mu nodded and said: "There is a voting function on Twitter. When you post this tweet, remember to add a voting option. There are only two options, YES or NO."
William was not very skilled in the practical operation of Twitter. Since Makino Technology handed over his account, James has been in charge of his Twitter, so he asked James: "Can you handle what Mr. Li said?"
James nodded immediately and said, "No problem."
(End of chapter)