As Cristiano Ronaldo's agent, Jorge Mendes agreed to Li Mu's intention to cooperate without any hesitation.
Afterwards, the topic immediately entered the practical stage of discussion.
Jorge Mendes told Li Mu that the Premier League does not have a universal liquidated damages system at this stage. Most teams will not add liquidated damages when signing players. In other words, most teams hope to strengthen their control over players. The player's control, if there is no liquidated damages, the player will completely obey the club's arrangements during the contract period. As long as the club does not release him, no matter how high the price paid, he will not be poached.
Fortunately, Jorge Mendes is a savvy football agent. When he helped Cristiano Ronaldo sign an agreement with Manchester United, he insisted on adding a liquidated damages option, leaving one for Cristiano Ronaldo. back door.
In the first year, Cristiano Ronaldo's liquidated damages clause is 25 million pounds. As long as 1 pound exceeds this price, his liquidated damages clause can be triggered. In theory, Manchester United can only release him.
This is also due to the fact that liquidated damages at this stage have not developed to such abnormal levels as in the later period. More than ten years later, the liquidated damages of top international superstars will basically exceed 100 million pounds. However, the current level of football business development is far from ten million pounds. It will be so mature in a few years, so a Premier League club can win tens of millions of pounds. A player worth tens of millions of pounds is already considered to be frighteningly high. Beckham, the most commercially valuable player in the UK, just in June The transfer went to Real Madrid, and the transfer fee was only 35 million euros. In future generations, this price would not even be able to get a rising star who was just starting out in the World Cup, but now, he can already get the world's top players.
Therefore, when setting this liquidated damages, Manchester United obviously did not realize that someone would use 25 million pounds to forcefully buy Cristiano Ronaldo. Even if there was, it would be a very good deal for them. Buy and sell.
And this left an opportunity for Li Mu to take advantage of.
Twenty-five million pounds to buy Cristiano Ronaldo, this price is very cost-effective, although it is a bit silly at the moment. After all, Manchester United spent 12 million pounds to introduce him, which is already a high premium. If it really costs 2,500 pounds, it is a very good deal. Millions, most clubs will use this money to buy a first-line player who is truly experienced and has proven his strength, rather than a young boy who has just turned 18.
Everyone knows that in the football market, spending a lot of money to introduce an 18-year-old young man is actually a very risky behavior.
The most critical reason for this is that they are too young, have too little experience, and are even too immature in character. Many stars are geniuses when they are 18 years old, but at the age of 19, they may be directly drained by beauty, tobacco, and alcohol. By the age of 20, there are many so-called geniuses who are living in second- and third-rate clubs.
However, Li Mu is very clear about the development trajectory of Cristiano Ronaldo. This is a talented player who is extremely talented and works very hard. A future world-class superstar, he can dominate world football for at least more than ten years and earn 25 million pounds. Buying him at a price of , he really made a profit for his grandma's family.
Thinking of this, Li Mu couldn't help but sigh to himself that he was still a step too late. If he had wanted to join the club a few months earlier, he would have gone directly to Sporting Lisbon at that time and could have bought him for 12 million pounds, saving half of it.
After determining that as long as he paid the liquidated damages, he could trigger the liquidated damages clause in Cristiano Ronaldo's contract and introduce him to his club, Li Mu immediately began to ask about the specific operating procedures.
Jorge Mendes told Li Mu: "As long as you go to Manchester United with a lawyer and a check, this matter can be solved directly."
Li Mu asked in surprise: "Is it that simple?"
Jorge Mendes nodded: "It's really that simple."
Li Mu immediately said to Alister, CEO of Manchester City Club: "I will arrange the transfer immediately, and you can come directly to the door tomorrow with your lawyer and check to get this matter settled."
As he said this, Li Mu couldn't help but think of Manchester United's head coach Ferguson.
In his previous life, Li Mu had read some biographies. Many media outlets had very detailed descriptions of Ferguson and Ronaldo. One of the most commonly used descriptions was "father and son." This shows that Ferguson recognized and loved Ronaldo very much. I don't know. What is her attitude towards Ronaldo now? If she is very satisfied, then getting him to Manchester City should be a big blow to Ferguson.
Li Mu had no grudge against Ferguson, but when he thought that the Macmillan family was at the helm of Manchester United, he became a little angry.
A rich second-generation British man dared to pretend to be cool with him, even make fun of himself and China Football and China Sports. How could he bear it? Even after beating him, Li Mu was still furious and rushed alone. At this point, we have to find a way to give Manchester United a hard time.
Want Ronaldo? No chance, Ronaldo will be transferred to Manchester City before the end of the month, and there will be no liquidated damages. No one can take it away. Even if the price is 100 million euros, he will not sell it.
Want Rooney? It doesn't exist. Let's get Rooney to Manchester City first this year and not give Manchester United a chance at all.
There is no need to dig out a die-hard Manchester United player like Ferdinand, who cannot be dug out, but if Vidic can be blocked from Manchester United, Ferdinand's future development space and role in Manchester United will be greatly curbed. As early as this season, or as early as next season, Manchester City will probably be able to push Manchester United to the ground and hammer away.
Manchester City CEO Alister heard Li Mu's instructions and hurriedly agreed, saying: "I will take care of this matter early tomorrow morning."
Li Mu smiled with satisfaction, looked at Cristiano Ronaldo, and said: "Cristiano, you will be the most important person on the front line of Manchester City in the future. I hope that after the transfer, you can quickly integrate into this team. .”
Cristiano Ronaldo nodded hurriedly and said: "Mr. Li, please rest assured, I will do my best."
Li Mu smiled slightly and said to Jorge Mendes: "Mr. Mendes, I heard that your agency has many outstanding players and young potential players?"
Jorge Mendes hurriedly said: "There are indeed many outstanding players and young potential players, and I am still actively signing more outstanding players."
Li Mu asked: "Only do player agency business?"
"Yes." Jorge Mendes said with some embarrassment: "My current business is relatively simple and relatively untechnical. It is to discover some players, sign economic contracts with them first, and then help them find suitable candidates. Recommended by the club, it is actually a player agency. It is not large in scale and the income is not very high. The only advantage is that to be this kind of agent, you hardly need to pay any actual costs, it is nothing more than manpower and some connections."
Li Mu nodded and said with a smile: "I have an idea, maybe I can upgrade your existing industrial model. I wonder if you are interested."
Jorge Mendez immediately became excited and said hurriedly: "Of course I am interested. Mr. Li, please speak."
Li Mu smiled and said: "You are now in the player economy, so you might as well cooperate with me. Let me join your player economy line and export player promotion resources. It is equivalent to the two of us cooperating. You are responsible for the product and I am responsible for the publicity. You know, Makino Technology has a huge amount of information delivery capabilities, and the traffic is also very large. We also have our own portal, a sports section, and even special pages for each sport and event;
Every club has publicity and promotion needs, and so does every player. If we cooperate, I will put the player publicity resources with you to ensure that every player you sign and push out will get additional If you use publicity resources, the premium of the players themselves will naturally increase, and the clubs will be willing to pay more money and agency fees to sign players from you. I can also cooperate with you. It will be beneficial to everyone to realize the cooperation of 1+1 greater than 2 by monetizing football promotional resources. "
Li Mu knows very well that as a giant enterprise, Makino Technology needs to monetize resources, but it must not directly open the channels for monetizing resources to everyone or low-end enterprises. Otherwise, the company's strength will suddenly be dragged into the bottom, such as Baidu. , they can sell any keywords for money and directly bid. Whether the other party is a so-called hospital from Urata or an individual selling sexual products, as long as they can afford the price, they can buy the resources from Baidu. .
It is impossible for Li Mu to be like Baidu and sell all of Makino Technology's football promotion resources to clubs or even to certain players with clearly marked prices. However, the resources themselves are there, just like the Premier League's special page. It can attract traffic from football enthusiasts. So, on this page, which players and clubs are placed in the best positions, these players and clubs will be able to get more traffic resources. Selling publicly is too low, and not selling is too much of a loss. , then the best way is to find an external carrier, and then indirectly realize it externally in an obscure way.
If these resources are bundled with Jorge Mendes, first of all, it can greatly increase the premium of the players in his hands. After all, these players have their own publicity halo. When the club buys them, they can directly convert part of the publicity budget into them. Come in; secondly, for the premium part, both Li Mu and Jorge Mendes can benefit a lot from it; finally, what Li Mu values is not to use resources to realize indirect cash through Jorge Mendes, but to use resources to do something into a chain, tying him and his agency to himself.
Jorge Mendes is indeed very interested in Li Mu's proposal. Although he is now very comfortable in European football, to put it bluntly, his business model is too single and his business foundation is not stable. Today, he has the ability to mediate between players and clubs. , both of them are looking for cooperation with themselves. If someone with stronger resources than their own pops up tomorrow, the players and the club will definitely defect to him. By then, his job will easily be lost.
If you can cooperate with Li Mu, obtain Li Mu's promotional resources in the field of football, and use these resources as your own unique and huge advantage, you will not only be able to increase your business scale and income, but more importantly, you will be able to lay a solid foundation for your business. Stronger.
Moreover, by cooperating with Li Mu, the future will be more than just a few resources and benefits. As long as you cooperate deeply, Li Mu will definitely plan a broader development space for yourself in the future.
So Jorge Mendez blurted out to Li Mu: "Mr. Li, I am very interested in your suggestions. I wonder how you want to cooperate?"
Li Mu smiled indifferently and said without any concealment: "It doesn't cost anything to do your business, so I invest my resources into shares. I directly come forward as Makino Technology and hold 20% of the shares of your brokerage company. I will not interfere with your daily life." Operations, and I will not interfere with your profit distribution. I only need you to give me a promise. Excellent players must be recommended to my club first. For any player I want, you must try your best to ensure that my club can sign the contract. For example , if we cooperate and there is a talented player like Cristiano, you must first recommend it to me. If I don’t want it, you can recommend it to other teams.”
(End of chapter)