Facing Wei Lan's rhetorical question, Li Mu shouted that he was wronged.
"Wendy Goldberg is not my confidante, she can only be regarded as an ordinary friend at best."
Wei Lan smiled, hugged Li Mu's arm, swayed gently like a tumbler, and said with a smile: "I have to make it clear first, I am not jealous, I feel sorry for you. A confidante is a waste of time, effort and money. It’s a species, sometimes something happens and you have to find a way to rescue her, it’s too troublesome.”
Li Mu heard the ridicule in her words, hugged her waist, and said with a smile: "You are right, this experience once is enough, I don't want to experience it a second time."
Wei Lan added: "If there is a very good girl, I have no problem with it, but forget about girls who are particularly utilitarian, such as this Wendy."
Speaking of this, Weilan added: "There are many introductions about her on Twitter. This girl seems to have a bachelor's degree or a master's degree from Cambridge, and then she wants to come to China for further study? I don't mean to look down on domestic universities, but overall, our The university is more than one grade behind Cambridge, and it is rare to hear about downgrading for further studies. A person with normal judgment would basically not make such a choice."
Li Mu said: "From what she said, it seems that she is very interested in Chinese culture, so she came to China specifically."
Wei Lan shook her head and said: "I don't believe it, but her rhetoric is too shrewd. One is impeccable, and the other is more lovable. Chinese people especially like foreigners to recognize their own culture. Once a foreigner says he likes China Culture, everyone will unconsciously have a good impression of him, so that even a random foreigner will say that he likes Chinese culture, but in fact they may not even know how to use chopsticks."
Li Mu smiled and said, "You seem to be very dissatisfied with her. Are you jealous?"
"Of course I'm not jealous." Wei Lan said seriously: "I think she has some plans for you, and I don't want you to be used by such people. She is not like women like me or Zi Qiu. You give, and the only thing required of you is emotion, not material things.”
Li Mu couldn't help hugging her tightly and said with a smile: "Don't worry, I can tell who has their intentions towards me. I have a cooperation with the Goldberg family on the future IPO of Makino Technology."
Wei Lan nodded and said, "I know you must know something."
After saying that, Wei Lan said to Li Mu: "Actually, Zi Qiu is really a good girl. You might as well think about it in the longer term."
Li Mu smiled and said, "You are also a good girl. I have always been thinking long-term about you."
Wei Lan blinked and smiled and said: "The long term I am talking about is not in terms of time, but in terms of dimensions."
After saying that, she waved her hand and said, "I won't give you any blind advice. I'm so hungry. Should we cook something to eat?"
Li Mu spread his hands and said, "I only have instant noodles and some sausage-like ingredients at home that won't go bad after being stored for a long time. There's nothing fresh."
"It doesn't matter." Wei Lan stood up and said, "Let's go to the kitchen to cook noodles together."
Li Mu nodded and followed Wei Lan to the kitchen. He looked at the almost empty refrigerator and lockers and was at a loss to do anything.
There are only a few packets of instant noodles and some sausages at home, and not even an extra egg.
This made him nostalgic for the days when takeout orders could be placed using mobile phones.
At this moment, he even wanted Makino Technology to develop a takeout ordering system, but this idea was quickly rejected by him.
The reason why food delivery platforms like Ele.me were born and became popular depend on the benefits of the mobile Internet. Among them, smartphones that can access the Internet and operate APPs are the core. In addition, high-speed mobile networks As well as relatively cheap tariffs, it is the skeleton and body that supports the core, as well as convenient mobile payment, which is one of the souls of the entire O2O industry.
At this stage, smartphones account for too few, mobile network charges are too high, and network speeds are too slow. Normally, it takes about a minute to load a picture of several hundred KB on a mobile phone, and the direct charge incurred is more than one yuan, and there is no Mobile payment channels, under such circumstances, it is really difficult to do O2O food delivery.
However, Li Mu soon realized that he had entered a misunderstanding.
A business model is a very common thing. Sometimes the transplantation of business models can be cross-platform. E-commerce itself did not start from the mobile Internet. It is an online transaction business model born in the traditional Internet era. , and then used on various platforms and carriers. In this case, life services such as takeout do not necessarily need to be incubated in a mobile Internet environment.
Takeout products are different from ride-hailing products. The latter has a huge limitation, that is, the people who provide services and the people who receive services are very mobile and highly rely on the GPS positioning in smartphones to make them easier to capture. other side;
However, the essence of take-out products is that the person who provides the service and the person who receives the service are fixed. What is not fixed is just the delivery person who provides the delivery service. No one will ever order take-out without writing a Instead of specifying the address, the delivery person can find his own based on his actual positioning. No restaurant can move its location while cooking. Therefore, in theory, takeout products can be directly used on the traditional PC Internet at this stage. era used.
Immediately, Li Mu began to build the product structure and requirements in his mind.
First, the entire product is most suitable to be made into a web, that is, to develop a website that provides takeout services;
Second, the website must have two sets of backends, one for merchants and one for users;
Third, the user uses the PC to place an order on the page, the merchant also receives the order through the PC, and then the system dispatches the order to the delivery person;
Fourth, Li Mu does not need to consider PC terminals at the user level, which means that this set of products only considers ordinary users who have PC terminals to operate, but merchant PCs are what Li Mu needs to consider.
Although the price of computers has dropped significantly at this stage, the problem is that many small restaurants may not be able to afford a computer with just a few months of net profit. Therefore, if you want to expand this business, you must find a way. Solve the problem of merchants who cannot afford to purchase PC terminals.
This question may be troublesome to talk about, but Li Mu has his inherent advantage. He can directly cooperate with Shenzhou and let Shenzhou customize a low-configuration commercial all-in-one machine specifically for merchants.
The machine can be rented to the merchant, and after paying a partial deposit or improving the business information, it can be tried out at a low price. Once they find that online orders have brought them a considerable increase in income, they will naturally consider purchasing it. or long-term lease;
Fifth, since there are no smart phones, the mobility of delivery personnel will be emasculated. Therefore, the most appropriate method is for the delivery personnel to limit the area. For orders within the area, the system will dispatch the orders to the delivery personnel's mobile phones in the form of text messages.
The concept of population coverage and radius should be used to limit the area of a delivery person. For example, when the food delivery business has not started yet and the usage rate is low, a food delivery person can cover a community or office building with 2,000 people. Then, his limited area is Within the range of these 2,000 people, only orders placed at addresses within his range will be pushed to him;
Moreover, when placing an order, the user must first limit his order radius. For example, if the order radius is three kilometers, then the user can temporarily only place orders with merchants within a three-kilometer radius. In this way, the delivery person will also be tied up. Within a three-kilometer radius of a limited area, this ensures food delivery efficiency;
Among them, a large number of text message delivery services can be communicated in depth with the two telecom services. The enterprise's preferential prices can definitely be guaranteed. The rest is to find a way to mediate between the two to see who offers the lowest cost.
Under normal circumstances, the rate for a text message for a large customer can be reduced to around five cents, or even controlled below five cents. In this way, the communication cost implicit in an order is not high.
So, take yourself as an example. If you want to order food now, the entire ordering and service process you want is:
First turn on the computer and list Ziyun Villa as the delivery address. Then what you see on the website are all the restaurants that have joined the platform within a three-kilometer radius;
Then, browse and select the dishes and confirm the price through the PC website. These steps are the same as on the mobile phone;
Then, after you pay online using Alipay, the order will be sent to the seller. After the seller reviews the order, click Confirm. Then the buyer and seller have reached an agreement, and the system will start delivering to all limited areas including Ziyun Villa. Staff dispatch orders.
In the dispatch information, there will be complete pickup address information, as well as a relatively vague delivery address, such as blurring out the building number, house number, and consignee information. After the delivery person receives the information, he first looks at the approximate location. Then reply to the text message to confirm the order;
When multiple people grab an order, the system will fairly determine who is the first delivery person to successfully grab the order. After receiving the confirmation message, the delivery person can go to the merchant to pick up the goods. When he arrives at the merchant, he picks up the order. After receiving the food, you will see the detailed address of the consignee and then send the food.
After the user places an order using a PC, all that is left is to wait. After the food deliveryman arrives with the meal, the transaction is automatically completed. In the following time, the user can also click to confirm or leave a review on the PC. , apply for after-sales service.
Although it feels a little more troublesome than using a mobile phone, if you think about it carefully, the first batch of users who used Taobao did so all the way. They completely operated the entire online shopping process on a PC. Only later did they transplant this theory and system Arrived on the mobile platform.
So looking at it now, it should be completely feasible to back-port the takeaway APP theory and system on the mobile platform to the PC platform, although it will inevitably suffer from a certain degree of castration in terms of functionality and efficiency due to the lack of technical means. But this kind of castration is completely acceptable in the context of this era...
As soon as he thought about this, Li Mu made a decision almost immediately: do it! Must do! Start with first-tier cities first, and gradually cover fourth- and fifth-tier cities and counties. In this way, after two years, when smart phones start to appear, you can quickly transplant them there!
(End of chapter)