Since Taobao and Taobao Logistics developed rapidly during the Brand Day and SARS, Li Mu has not found a suitable opportunity to promote the hard power behind Taobao and Taobao Logistics.
The traditional bragging is fine, but the effect is ultimately not that good and not that explosive. The best way is to pretend to be invisible.
The highest level of invisible pretense is not that I say I am awesome, but that I show my awesome side and let others be stunned and say that I am awesome.
Therefore, Li Mu deliberately brought William to visit, actually intending to use him to show the outside world the development of Taobao and Taobao Logistics.
Especially in the Western world, they know Makino Technology very well, but about Taobao and Taobao Logistics, they have basically only heard of it and know that this company is also owned by Li Mu, but they have no idea how well this company is doing.
Li Mu also wants to show the height and scale of his Taobao and Taobao logistics to the Western world through William's perspective, so that Western people can understand Taobao and Taobao logistics.
Taobao and Taobao Logistics are very different from Makino Technology's business. Makino Technology's business is completely online, so it can expand its business to any corner of the world along the network cable, but Taobao and Taobao Logistics still have no.
E-commerce is almost a combination of online and offline industries. It is easy to expand to overseas markets. The online part is easy, but the offline part is very difficult, and logistics is even more difficult. After so many years of development, it has not really made much progress overseas. Big name.
Even with the rapid development of Makino Technology at this stage, Li Mu has no plans to let Taobao and Taobao Logistics go overseas for the time being.
However, not preparing to go overseas for the time being does not mean that we will not prepare to develop overseas in the future.
Li Mu is very familiar with the rapid rise of Amazon in the next ten years. Once Taobao and Taobao Logistics accumulate enough power in China, he will inevitably invest a huge amount of money to bundle these two products and go overseas.
It's not yet time to lift anchor and go to sea, but it is still necessary to prepare the publicity in advance. What's more, advertising to the Western world through William is more effective than other means.
After the news of William's visit to Taobao Logistics was released, Li Mu's plan received excellent feedback. Most people in Western countries still have a backward and unopen prejudiced impression of China. In their eyes, the success of Makino Technology , is an example of Internet overtaking in a corner, but it does not mean that private enterprises in this country have entered a stage of rapid development.
However, the entire informatization process of Taobao Logistics from warehousing to sorting to transportation has dumbfounded the people in Western countries.
Li Mu can confidently say that the small logistics of any country in the world is far less advanced than Taobao Logistics!
The reason is very simple. E-commerce in any country is far from being as fast and mature as China. Therefore, small-piece logistics has not yet reached its peak demand in any other country. In this case, getting involved in small-piece logistics Logistics companies simply have no motivation to innovate.
But Taobao is different. Li Mu faces a huge market of 1.3 billion people, has a large set of guiding ideology that will mature more than ten years later, and has enough financial and technical support to quickly expand the 2C e-commerce. powerful.
As for 2C, that is, e-commerce for ordinary consumers, most of the orders are small-piece logistics. Therefore, Li Mu naturally has enough motivation to quickly promote Taobao Logistics' strength in small-piece logistics.
Because of this, Taobao Logistics has shown the innovative side of Chinese private enterprises to the whole world.
There are not many physical enterprises in the world that can implement comprehensive informatization and automation at the beginning of the 21st century, especially those in traditional physical industries. However, a Chinese logistics company has worked hard and racked its brains to achieve informatization and automation. , this almost science fiction-like operation process is enough to shock people all over the world.
For a time, almost as promised, the entire Western media praised Taobao Logistics. Many media even believed that Taobao Logistics is a model for the development of global private enterprises. Its awareness is so advanced that it is almost an era ahead of traditional industries.
Even the German media said sourly in their reports: "Li Mu took away our automatic sorting system, took away our heavy-duty trucks, and then like magic, created such a grand and advanced set of Logistics system, they even installed chips, radio frequency systems and GPS positioning systems in every German truck. We were thinking about how to make the trucks run farther and faster, but Li Mu connected our trucks. The Internet has made them part of the Internet system... "
Japan's media has the most sour taste. They said: "Our GDP is higher than that of China, but there has not been an Internet company in our country that can compete with Makino Technology. Oh no, there seems to be no Internet company in our country. As for small logistics , I feel that Taobao Logistics’s package volume in one day is close to that in Japan throughout the entire year…”
The proud British media said: "Thank you Prince William for opening our horizons and shattering our usual self-confidence and arrogance. Taobao Logistics, an operation process full of science fiction, is enough for every British company to study seriously for a period of time. We need What I reflect on is why we have never tried our best to make a system operate more perfectly like Taobao Logistics."
The American media, which has always regarded itself as a technological pioneer, also expressed the same view: "Just ordinary small logistics, in the eyes of Americans, is just mailing a postcard from one city to another. It does not need to be fast, as long as As long as it can arrive before Christmas or New Year, even though it was only October when the postcard was sent, Li Mu, who is far away in China, is working hard to shorten the logistics time between most cities in the country to less than 24 hours. , is also a postcard. In the United States, you have to prepare one or two months in advance, otherwise you will miss the holiday. But in China, as long as you think of it the day before the holiday, you can send the postcard to your friends on time. Here, this is the gap in doing things, but in the final analysis, it is the gap in entrepreneurial thinking."
Facing the praise from all over the world, Li Mu was extremely satisfied, but at the same time he was not worried about the leakage of secrets.
Senior Brother Liu and Mr. Lei are still a little worried about whether Li Mu has disclosed too much, and even published his own algorithm, logic, and processing plan. Will potential competitors benefit from it in the future
Li Mu didn't care at all. Instead, he said to the two of them confidently in Taobao's high-level conference room: "Small parcel logistics is such a crazy informationization and automation. We are the only one in the world who has the ability to do it, and we are the only one who can do it." need."
"Look at UPS. It's a big company with businesses all over the world. Where are they spending their money? Their fleet is constantly expanding. They own hundreds of aircraft and lease hundreds of them. Such a heavy asset model Now, if you let them try to achieve full automation and informatization on a global scale in a short period of time, update automation equipment and all warehousing equipment for all logistics hubs around the world, it won’t take long for them to be brought down!”
"The larger the scale of the existing system, the harder it is to carry out comprehensive reform. The cost is too high. The CEO does not have the courage, and the board of directors does not have the courage. They can only upgrade and innovate little by little, and it will take a long time to complete the entire system. Iterate.”
"Looking at small and medium-sized logistics companies, they are struggling to survive under the attack of large companies and do not have enough capital support. How can they imitate us? Apart from anything else, the logistics management system we use now can only be used by large Internet R&D companies. It is possible to do it, including architecture design, software support, hardware design, software and hardware linkage debugging, combination optimization, and leak detection and filling. With so much work, the comprehensive research and development cost of a system must be more than 10 million US dollars. The maintenance costs are also astonishingly high, who can afford it?”
Senior Brother Liu was stunned, scratched his head and said, "So, not many people can afford it..."
Leader Lei also smiled and said: "Listening to Mr. Li's analysis, I feel much more at ease."
Li Mu smiled and said: "Not every logistics company has a Taobao and Makino Technology behind it. When Makino Technology's hardware laboratory continues to develop in the field of software and hardware development of smart devices in the future, our informatization level can be further improved. Next, we will further increase the construction of domestic distribution centers, use more distribution centers to disperse the pressure on core hubs, and also use more advanced technology and equipment to improve our overall turnover efficiency."
Brother Liu said: "Our next step is to continue to invest in building warehousing and sorting centers to increase the density, especially in the southeast region."
Li Mu nodded and said: "Warehousing capacity and operating efficiency are on the one hand, and transportation capacity is on the other. Our fleet will continue to expand. At the same time, we will continue to increase cooperation with civil aviation and strive to sign long-term strategies with several major airlines. The cooperation agreement will capture most of their belly cargo resources."
After saying that, Li Mu said again: "Senior Brother Liu, I heard that the country is planning the fifth major railway speed increase. Do you know about this?"
Senior Brother Liu immediately said: "I understand, this speed increase is different from the past, and the movement is very large."
Li Mu asked him: "What are the specific performances?"
Senior Brother Liu said: "I have a high school classmate who studies mechanics and works as an engineer at Qishuyan Locomotive Factory. After I heard that we were going to launch a major speed increase, I talked to him specifically and he revealed some hardware-level information to me."
Li Mu became interested and said hurriedly: "Tell me about it."
Brother Liu said: "Qishuyan Locomotive Factory has developed a new set of dual-machine double-connected passenger locomotives, model DF11G. The biggest difference between this locomotive and other Dongfeng locomotives is that it runs fast. The designed maximum speed is 170 kilometers per hour, which is very remarkable. "
Leader Lei asked curiously: "Mr. Liu, let me interrupt. What is the reconnection of two machines?"
Brother Liu said: "It means two locomotives running together. The DF11G has two fixed locomotives connected together, so the traction power will be greater, the acceleration will be high, and it is suitable for fast running."
Li Mu asked him: "Brother Liu, what are the main uses of these new motorcycles?"
Senior Brother Liu said: "Of course it's passenger transport. In terms of railway transportation, freight is a multi-car jog, and passenger transport is a short-haul trot. The locomotive with a design speed of 170 kilometers per hour was born to transport passengers. I heard that the railway department is planning to use this locomotive for transportation. Direct trains between first- and second-tier cities across the country, also known as Z, generally speaking, the distance from Yanjing to Shanghai can be achieved in the evening and in the morning."
Li Mu asked again: "What good news is there for us?"
Senior Brother Liu said: "We do small logistics, which is actually more like passenger transport. It is most suitable for express trains. In the future, if such direct trains are opened from provincial capital cities to first-tier cities across the country, the speed will be much faster than our car transport." , the load capacity and cost are much lower than that of air transportation. It is right in the middle between land transportation and air transportation, and it is very cost-effective. The simplest thing is that we can directly cooperate with the railway department. For each direct trip, we contract one or two luggage carriages. , you can even apply to open a point-to-point express luggage train.”
At this point, Senior Brother Liu became a little excited and said, "Mr. Li, think about it. A container truck, a 40-foot cabinet, has a volume of just over 50 cubic meters. However, the XL25T car chassis produced by the railway department has a construction speed of Designed at 180 kilometers per hour, it fully matches the DF11G, and its effective volume of a single vehicle is more than 160 cubic meters. One wagon can carry 3 container trucks. Counting 20 wagons in a special train, the roof of this train is over 60 A container truck!”
Li Mu suddenly became excited when he heard this data.
Senior Brother Liu continued: "Look, the design speed is 170 kilometers per hour, and it will arrive in the morning. In other words, if you load the truck from Yanjing at 8 o'clock tonight, you will basically arrive in Shanghai at 8 o'clock tomorrow morning. For the same distance, the container truck will have to travel Almost 24 hours, how big a gap is this? If the railway department is willing to open a special luggage train for us, once a day, with two trains running from Shanghai and Yanjing, we can travel between the two cities in 12 hours. Exchange 120 containers of goods! This efficiency is not much slower than that of an airplane! The key is that it has large transportation capacity and is more cost-effective!"
Li Mu's eyes suddenly lit up and he blurted out: "This is reliable! If we can open special luggage trains between major hubs, our entire turnover speed and transportation capacity will be greatly improved. The speed and transportation capacity will increase, which will also be beneficial to Taobao's business development. A huge boost, this is so important to us!”
After that, Li Mu said to Senior Brother Liu: "Brother, hurry up and find a way to establish in-depth cooperation with the railway department. We firmly support the major railway speed increase and are willing to be the first batch of cooperative enterprises for the major railway speed increase. No matter what, we have to plead with the railway department for help. We have opened several express luggage trains, and even if it costs more money, we must find a way to win them! At this stage, transport capacity and efficiency are far more important to us than money!"
(End of chapter)