When CCTV began to actively prepare for the documentary, Li Mu took two days of spare time to accompany William and Wendy around Yanjing.
Two days later, the third day after Wendy Goldberg arrived in China, the reporting of international students at Yanda began. Wendy officially completed her reporting at Yanda and became an overseas graduate student at the Graduate School of Yanda.
Since the filming of the documentary still needs time to prepare, William can only continue to wait in China until the donation is completed before he can leave.
William had long missed his young and beautiful school beauty girlfriend, and spent an hour on the phone in the hotel every day. The phone call went directly to Scotland, and he and Kate exchanged their heartfelt feelings.
Li Mu deliberately asked Li Ziwei to ask the hotel for William's daily consumption bill. After seeing the unshakable call records every day, he knew that it would be extremely difficult to get this guy to give up his current relationship.
However, climbing to the sky is as difficult as climbing to the sky. Anyway, this kid will have to wait at least three to five years to get married. There is plenty of time to slowly dig holes.
When it was time for the donation ceremony and the start of the documentary, Li Mu asked William to have a good rest in the hotel for two days, while he devoted himself to the research and development of the takeaway platform.
Since the era of mobile Internet has not yet arrived, Li Mu decided to implement this product plan based on the traditional PC Internet product architecture. Weilan had given Li Mu enough inspiration at Ziyun Villa before, and he had already figured out the logic and business model of the entire product. The remaining The next step is to let technical personnel develop it.
The food delivery platform is classified as O2O, which means online to offline. However, in Li Mu's eyes, it is a traditional e-commerce like Taobao, but its order cycle is much faster than traditional online shopping orders. The scope of cargo movement is also much smaller than that of traditional online shopping orders.
However, in the final analysis, whether it is Taobao or Ele.me, what they do is the online sales and offline distribution of goods. Moreover, the nature of small Taobao sellers and restaurant merchants are almost the same. Therefore, these two business models Same origin.
In addition, both business models rely on online payment channels and offline delivery support, so they are very suitable for development together.
After comprehensive consideration, Li Mu decided to operate this food delivery platform on Taobao. However, in terms of technical support, Fang Xudong, the technology guru of Makino Technology, will be in charge of the overall responsibility.
So, Li Mu Dui Dui called together the core members of Makino Technology's technical team, as well as the core members of Taobao and Taobao Logistics, and held a themed discussion called "Ele.me".
Ele.me is the name of the food delivery platform Li Mu. Although this platform has been exposed to many problems in later generations, Li Mu has to admit that its product names are really good and perfectly match the core services provided by the product.
It seems that in the Chinese Internet industry, every field has a product with an excellent name. The best e-commerce brand name is Taobao, the best O2O brand name is Ele.me, and the best taxi service brand name is Didi. The best brand name for travel services is Qunar.
Therefore, Li Mu took one step ahead of his boss and obtained Taobao's domain name and brand. Now, he will naturally not let go of the brand name "Ele.me".
Before the meeting, no one knew what Li Mu was going to do or why he named this meeting "Are you hungry?", so everyone attended the meeting with deep curiosity. Heart.
After waiting for everyone to arrive, Li Mu looked at the three core executives, Leader Lei, Senior Brother Liu and Fang Xudong, and thought to himself, if Ele.me starts to build it in the future, this huge product model will require a dedicated professional manager to go all out. , but now, Fang Xudong is in charge of the overall technology development of Makino Technology, Leader Lei is fully operating Taobao, and Senior Brother Liu is focused on the construction of his own logistics and warehousing system. It is difficult for him to let any of them be responsible for new business. Therefore, while Ele.me is developing and building the platform and building an offline delivery team, it must find a person in charge who has the ability to make Ele.me bigger and stronger.
As soon as the meeting started, Master Lei held a cup of wolfberry tea and said to Li Mu with a smile: "Mr. Li, you always haven't seen me for a long time, but you always start a meeting with us when we meet, and the theme of this meeting is also very strange. Mr. Li and I When Liu came here, he was speculating that you must have some new product ideas, but we just couldn’t figure out the connection between the new product and Ele.me. We didn’t know when Mr. Li was going to explain it to us. Clear up the confusion?"
Li Mu smiled and said: "Mr. Lei, you are really discerning. You can tell at a glance that I want to make a new product."
Leader Lei smiled and said: "Mr. Li, if you just asked me to have a meeting with Lao Liu, I might not be able to guess your intention. But if you call Xudong over, your intention will be obvious! There must be a product you want." Development, Xudong will be called over to attend the meeting."
Li Mu nodded and praised: "Mr. Lei is really observant, I admire him."
Leader Lei bowed his hand and said in the not-so-standard Southern Mandarin: "It's a trivial skill, but it doesn't matter. Give in one step at a time!"
Senior Brother Liu sighed: "When will the business bragging between the two of you come to an end so that we can get down to business."
Li Mu smiled and said: "Business mutual bragging is a must. You brag me a few words, and I brag a few words you. The business value of both of us has been sublimated. This is a matter of killing two birds with one stone, and we must continue to develop it in the future." "
After a few jokes, the atmosphere in the conference room was relaxed and pleasant. Li Mu then put away his joking side and said seriously: "I called everyone here today for this meeting with the theme of Ele.me. The main reason is to discuss a new topic with you." Product idea, the name of this product is Ele.me.”
Everyone, look at me and I look at you, but no one can figure out what kind of product would choose such a strange name as Ele.me.
Li Mu continued: "First of all, we have to start discussing the nature of human nature. I have always believed that human nature is neither evil nor good. There are only two roots of human nature, one is greed and the other is laziness. Among them, greed drives people individual development and progress, while laziness promotes the overall development and progress of human society.”
Having said this, Li Mu added: "I think the only driving force for Homo sapiens to use tools is human laziness. The root cause of the two industrial revolutions is the greed of capitalists, which prompted people to invent various tools and products. Most of them originate from laziness, and Ele.me is a business model born to target human laziness.”
Everyone was confused and could only look at Li Mu without saying a word, looking forward to his more detailed explanation.
Li Mu paused and then said: "Everyone sitting here has grown up step by step from the white-collar stage. Think back to your white-collar career. Is eating a problem that has been bothering you? For example, you are too late in the morning and you are too late. Buying breakfast, and at noon you will be faced with the problems of what to eat, where to eat, how far to walk, and how long to wait. After a week of working days, you just want to stay at home motionless on the weekend, but it prevents you from staying at home. The biggest problem at home is what to eat during the two days on weekends, where to eat, how far to walk, and how long to wait... "
When Li Mu said this, everyone here nodded. Even the executives among them were facing this problem. Makino Technology and Taobao did not have their own office bases in China, so they did not provide employees for the time being. In the canteen, although the company distributes meal subsidies to employees every day, what to eat, where to eat, how far to walk, and how long to wait are still problems that bother them.
Li Mu said with a smile: "Every company has a short lunch break. When employees go out to eat, it takes a long time just to wait for the elevator. Moreover, due to the short time and limited energy, it is impossible to walk very far to have lunch. Within a radius of about one kilometer of an office building, everyone in the building will rush out at 12 noon. The extremely concentrated flow of people will make all nearby restaurants full, and even the fastest-turning Shaxian snacks will have to be packed. Queuing up, it seems like these restaurants only do business for more than an hour at noon a day.”
Everyone nodded in agreement. This kind of life is a daily routine that must be experienced every working day.
Li Mu continued: "I finally got myself in line, but half of the time has passed. I can only order in a hurry and eat in a hurry. After finishing the meal, it is almost time to go back to work, so I can only check out quickly and leave. people, and then reunited into the huge flow of people.”
"Going back to the office building, you find that people in the entire office building are crowded in the lobby waiting for the elevator at this time. You have to queue at least several times to squeeze into the elevator, and every elevator that goes up is overcrowded and filled with leeks, The smell of garlic, pepper and other pungent ingredients, and the elevators stop at almost every floor. This rhythm of stopping and moving makes people who have just finished eating particularly uncomfortable. The ones on the lower floors are okay. If you grit your teeth, you can choose to climb the stairs, but the ones on the high floors I have no choice but to endure it silently.”
Speaking of this, everyone felt the same. They didn't understand how Li Mu, a talented person who was ahead of everyone when he started his business, had such an accurate understanding of the life of white-collar workers. No one knew that Li Mu was in Zhongguancun. This place where coders gather has been working quietly for more than ten years.
At this time, Li Mu sighed and said: "The difficulty of eating is only one aspect. In addition, I have consulted some seniors who have worked in Zhongguancun for many years. They told me that sometimes, working in a company for more than two or three years is the most frustrating. What collapses is not the job that has never been promoted and the salary that has never been increased, but the restaurants around the company! Under normal circumstances, after a personal taste selection of restaurants around the company, you think you can still eat the rest There are generally no more than ten hotels, and you have at least more than 200 working days every year to cycle through these ten hotels."
"It's okay for one year, but what if it's two years and three years? What if the company moves and it's fine? What if the company doesn't move and stays in the same place for three to five years? How fucking desperate!"
(End of chapter)