Everyone present couldn't believe that every word Li Mu said went into their hearts. Some of them didn't understand why a young man in his early 20s seemed to understand Zhongguancun and decode better than them. The world of farmers.
In fact, Diaosi coders only began to gradually gather in Zhongguancun in the late 1990s, so the oldest coder in Zhongguancun may not be more than ten years old. However, Li Mu was really a senior Zhongguancun old Diaosi in his last life. Several years of work experience have given him a deeper understanding and feeling about Zhongguancun and the living conditions of code farmers than ordinary people.
However, when Li Mu said that he obtained this information by asking seniors in Zhongguancun, no one thought much about it. After all, it seemed that Li Mu had gone through in-depth market research, and only those who had done the research could speak on this issue. right.
Seeing that his analysis had touched the hearts of everyone sitting here, Li Mu knew that he had found their pain points. He said with a smile: "I just talked about so many problems that white-collar workers in office buildings have difficulty eating, and I also talked about people's problems." Inertia problem, then, next, I will tell you how we can grasp this pain point of users and then solve their problem."
As he spoke, Li Mu pointed to the huge whiteboard and said, "Assume that this whiteboard is the entire Yanjing. Then, the place I circled in red is the dense area of office buildings."
As Li Mu spoke, he used a red marker to randomly find a few positions on the whiteboard and draw a few bowl-sized circles.
Then, Li Mu pointed to the circles and said to everyone: "First of all, the red circle area is a population gathering area. As we all know, the population density in office areas is much greater than that in residential areas. There may be dozens of people per capita in residential areas. square meters, but in areas where office buildings are concentrated, there is not even two square meters of space per person. A 20-story residential building may have 200 households and more than 800 people, but a 20-story office building of the same area may have hundreds of people on the first floor. , the total of 20 floors may reach a scale of four to five thousand people. Such an ultra-high-density population concentrates on eating at one time. No matter how the surrounding restaurants are built, it will be difficult to meet their needs. Therefore, every peak dining period , dining high pressure will be formed in the red circle.”
At this point, Li Mu drew a larger black circle outside each red circle, pointed at the black circle surrounding the red circle and said, "Look, these black circles may be within a five-kilometer radius of the office building." , the very embarrassing thing about this range is that they occupy a larger area and accommodate more restaurants, but they cannot enjoy the high pressure of dining in the red circle. What should they do at this time? They can't pin their hopes on the white-collar workers in the red circle. You have to travel several kilometers to eat here, so what’s the only solution?”
Leader Lei said at this time: "Since the users in the red circle can't get out, then the merchants in the black circle have to send the products in."
Li Mu exclaimed in admiration: "Mr. Lei, you are so right! Those of us with technical backgrounds all know about 'load balancing', which means that the relationship between the network server and the user is about balance and redundancy. , when the number of users is large and the demand for data processing is large, user traffic and processing needs must be diverted to multiple servers. The same is true in physical business. When a high-demand area forms in a certain area, if there is no way Use the ability of the external low-voltage zone to divide the high-voltage zone. Then the high-voltage zone will always be in an overloaded state, and the low-voltage zone will always be in a high-idle state. Therefore, what we have to do is to help merchants within the black zone to form high pressure in the red zone. When it’s time, go and triage the red zone.”
Speaking of this, Li Mu added: "However, people in reality are different from traffic. Traffic can be diverted however we want, but people cannot. We cannot let people in the red circle come out to the black circle to solve the problem of eating. , so we can only find ways to help merchants in the black circle deliver products. This is Ele.me’s core service—food delivery.”
Everyone suddenly looked at each other.
They understood what Li Mu was going to do, but they didn't understand why Li Mu would do it.
It's just a matter of eating for white-collar workers. Compared with Li Mu's structure, they think it's a bit too small and excessive. This feeling is like watching a billionaire bargaining with vegetable vendors at a street stall.
Li Mu knew that it was difficult for them to understand, and said with a smile: "Everyone may think that this is a very small business, so small that there is no need to put this kind of business into Taobao's structure, or even no need to put this kind of business online. ,right?"
Brother Liu smiled and said: "I think this, how should I put it, actually, if a person in the red circle wants to enjoy the services of a merchant in the black circle, as long as the merchant in the black circle provides takeout, then the merchant in the black circle will give him a takeout order. Then just call him when he needs it."
Li Mu asked him: "In the early days, letters could be sent to all parts of the world through the global postal system. Why did someone still invent Email? What the person who invented Email wanted to do was to subvert the entire communication method, and he did it."
Senior Brother Liu was a little dumbfounded. In fact, he was not a person who knew much about the Internet. In the early years, he only started his business because of SARS and wanted to sell his CDs online. Therefore, his real Internet thinking is compared to that of top Internet tycoons. , even slightly inferior.
Seeing that he didn't know what to say, Li Mu continued: "What we are discussing here is a brand new Internet model, a business model that only takes half an hour or less to respond to an order. Just imagine, If we move all the restaurants in the black circle online, and then present their stores and products to all users within a five-kilometer radius, these people can browse their stores and their meals just like Taobao. Then he chooses his favorite order, fills in his delivery address, and pays successfully through Alipay online. After we receive the order and confirm the payment, we immediately place the order to the designated merchant and let them start preparing the meals according to the order. They just need to make the goods and put them there, and our delivery person will go to his store to pick up the goods after receiving the order, and then deliver the goods to him with his goods.”
As he spoke, Li Mu raised his voice a bit and said: "You must not think that this business model is very low, let alone that this business model can only cover a five-kilometer radius of users, unlike our Internet that covers the whole country and the world. The spirit is very different, you have to think about it, what does this business model mean?"
"If Taobao connects buyers and sellers across the country, we have connected hundreds of millions of lines across the country. But what about the takeout business model? It draws a circle with each user as the center and a radius of five kilometers. , draw a circle with each merchant as the center and a radius of five kilometers. If we do well and expand, Yanjing may draw millions of such circles, millions of circles with a radius of five kilometers. What does it mean? It means that it can cover the entire place where people live in Yanjing repeatedly, without gaps, and with high density!"
"If we can draw millions of circles in Yanjing, we can draw millions of the same circles in Shanghai, more than a thousand kilometers away. We can draw millions of circles in second-tier cities, and several more in third-tier cities. One hundred thousand, four and five tier cities can draw hundreds of thousands. In the end, what we present to users across the country is a catering delivery network covering all cities and all urban areas. Think about it, if we build hundreds of millions of them across the country A circle with a radius of five kilometers, what does this mean? It means that in any city in China, as long as it is a city, you can order food visually in front of the computer, and then wait for the delivery person to deliver the food to you."
When Li Mu talked about building hundreds of millions of circles with a radius of five kilometers across the country, every one of these Internet people began to feel excited.
Once it reaches this scale, the Internet's sense of creation in building a new world rapidly expands. In Li Mu's eyes, this "sense of creation" is the highest pursuit of Internet people in their lives.
The earliest Internet allowed people to transmit diverse information through this invisible network. Those who achieved this must have a sense of creation, as if they had created a new world.
The first person to bring offline business models to the Internet must have the same sense of creation;
The first person to let people communicate openly on the BBS platform in the Internet world is even more the same.
Now, Li Mu has given everyone a chance to create a century with their own hands, creating the bud and ancestor of the entire O2O industry. How can they not be excited after seeing this through
At this time, Li Mu said again: "There is another very important thing. Don't think that a radius of five kilometers is the limit of each circle. If we do a good job in order coordination, reasonable allocation, quality training of delivery personnel, and improvement of hardware equipment , these circles will likely exceed five kilometers and gradually reach six kilometers, seven kilometers, or even higher."
Senior Brother Liu had come to his senses and couldn't hide his excitement as he asked Li Mu: "Mr. Li, do we want to build the entire distribution system ourselves?"
Li Mu nodded and said: "Of course, all orders generated by all restaurants selling on our platform must be delivered by our own delivery personnel, and our delivery model will completely eliminate the need for collection and sorting. , so each delivery person completes the entire process from pickup to delivery independently, which means that all our delivery people do not need a car."
Senior Brother Liu agreed: "Motorcycles are enough."
Li Mu waved his hand: "Not even motorcycles. A large number of cities have increasingly stricter control over motorcycles. Motorcycles are not required for transportation within a radius of five kilometers. Electric bicycles are the best choice. So, let me say something here. Off topic, Senior Brother Liu, I have a task for you."
Senior Brother Liu said hurriedly: "Mr. Li, just say it."
Li Mu said: "You are responsible for inspecting powerful electric bicycle manufacturers across the country, and then wholly acquiring the most experienced electric bicycle design team. We will design our own electric bicycles ourselves, and then hand them over to the electric bicycle manufacturers. This business will be launched at the same time as our project."
Brother Liu asked in surprise: "Are we going to design electric vehicles for delivery people?"
"Yes!" Li Mu said categorically: "Not only electric vehicles, but also clothing and the insulators equipped with electric vehicles have to be designed by ourselves. This is conducive to brand promotion. In addition, our electric vehicles cannot use traditional lead. Acid batteries.”
Senior Brother Liu had done some research on this and asked with a puzzled look on his face: "All electric bicycles on the market are lead-acid batteries..."
Li Mu smiled and said: "Although lead-acid batteries are cheap, their performance is average. Lithium batteries have large capacity, are light in weight, charge quickly and have a longer lifespan. They are more suitable for high-intensity use. I invested in one in the United States with my buddy Elon Musk. Electric vehicle brands now have mature lithium battery pack technology, which can be directly simplified and used as a power solution for our customized electric bicycles in the future."
(End of chapter)