Li Mu has a not-so-good problem, which he summarizes as obsessive-compulsive disorder.
People like him like to accumulate equipment in various aspects since he was a child. When he was in elementary school, when others went on spring outings to bring food, drinks and money, he had to bring an umbrella, band-aids, and compass. Even if he knew the sky was clear, he still had to be there. Put an umbrella in the side pocket of your schoolbag, because only in this way can you feel at ease;
When he grew up, other people bought a car, filled it with gas, and drove around the world. He prepared an air pump, a window hammer, a flashlight, and even a 220V inverter in the car. Basically, he never had a chance to use these things after he bought them. But he still feels that having them in the car makes him feel more at ease.
It is out of this heart that Li Mu hopes to be able to directly customize an electric bicycle with stronger performance, better quality and higher efficiency for Ele.me's future delivery personnel while making Ele.me. On the one hand, electric vehicles lower the entry threshold for riders, and on the other hand, they also unify the corporate image. They set high standards for the industry from the beginning, making it difficult for those who come after them to come in and grab food.
If an industry is filled with poor people, it will be difficult to raise the entry threshold for this industry in the future. If O2O develops as normal, a delivery station, a few delivery people, and a few second-hand electric vehicles can start running. In a small area, if Li Mu's Ele.me started like this, there would be a lot of imitators behind it.
However, if Li Mu had been aggressive when he came up and let others see that this was an asset-heavy project, then there would be almost no mud-legged entrepreneurs in this industry. Even if there were people with mud-legged backgrounds, then they would First of all, you have to accumulate enough energy before you can cross this hurdle.
Moreover, Li Mu really feels that since the Tesla team invested by Elon Musk has the battery pack technology of 18650 lithium battery, it will definitely be very OK to make an electric bicycle. When the time comes, the design team will come up with an overall plan, and then First, we will trial-produce a few prototypes and take a look. If they are OK, we will immediately hand them over to the foundry for manufacturing.
Tesla's battery management technology is very impressive. Under normal circumstances, a Tesla consists of 6-7,000 18650 batteries. These batteries are divided into 14 independent battery packs. Each battery pack consists of several hundred It is composed of 1 battery and has strong advantages in heat dissipation, charge and discharge management and safety.
With such a high standard of battery pack technology, it should be very easy to downgrade it into a simple battery pack of Bai Lai Jie 18650. Under normal circumstances, Bai Lai Jie 18650 battery can at least enable an ordinary electric vehicle to last for more than dozens of kilometers. If the motor The technology is good, the lightweight is good, and it may not be difficult to run hundreds of kilometers.
It should be very easy for Tesla to find time to tinker with a small battery pack technology for itself.
Batteries can be purchased directly from Panasonic through Tesla, and then the battery packs can be handed over to Tesla for OEM processing. This can further reduce costs. At that time, the finished battery packs can be directly imported into the country and then delivered to the electric vehicle foundry for assembly. That’s it.
Covering the entire Yanjing, it is estimated that only 10,000 vehicles are enough in the early stage, and 10,000 vehicles will be delivered in several batches. Using 18650 lithium batteries as the power unit, the cost of a single vehicle should be more than two to three thousand yuan, and the hardware cost is one for an electric vehicle. Xiang, tens of millions per city, is nothing to Taobao, but there are still very few entrepreneurial teams that can afford it.
After electric vehicles were solved, the remaining problem was the connection of orders. Now that there are no smartphones, Li Mu decided to use text message dispatch in the early stage, and then fixed the scope of each rider's activities as much as possible, so that each of them could be on their own. Activities within a radius of five kilometers can ensure greater timeliness.
However, SMS order dispatch is only a transitional method at this stage. In the next step, when smartphones rise, mobile phone GPS matures, and traffic costs are slightly reduced, riders will be able to use smartphones to receive orders, and at the same time, they can also provide real-time feedback on their own status through GPS. location information.
By then, users can also place orders through the mobile APP. Basically, they will have entered the mobile Internet O2O era in advance.
After Li Mu finished talking about this set of ideas, everyone here had basically been brainwashed by him. Everyone was imagining that when they turned on their computers, they could see all the restaurants and meals within a five-kilometer radius, and be able to view them on the computer. The days of placing orders and paying directly and waiting for food to be delivered to your door. If that day comes, it will definitely be another huge progress in how technology changes life.
In fact, the problem of white-collar workers, workers, and students having difficulty eating and being lazy did not only arise after the birth of the Internet, but has always existed since the birth of these groups.
The reason why Ele.me was founded in later generations was because the founder was too lazy to go out to eat in his dormitory, so he wanted to build an online food delivery platform. Unexpectedly, he captured the pain points of a large number of people and rose to prominence. It has become a giant Internet company.
Li Mu recalled that when he was in college, it was not only difficult and lazy to eat, but also to the point of being lazy.
There are eight people in a dormitory. On weekends, no one wants to go downstairs to buy food. They all stay in the dormitory.
Sometimes eight people would sit on the bed with hungry stomachs, and they would not go downstairs until their stomachs growled. They would hold up until one person was so hungry that when he decided to go out to buy food, the other seven people would immediately talk about it. : "Bring me one too, I want bibimbap.", "I want green pepper shredded pork rice bowl.", "I want a bowl of ramen.", "I want twice-cooked pork rice bowl and a bottle of beer. ", "Two donkey meats roasted on fire, a bowl of soup, and a bag of soft red plums by the way. Thank you."
At that time, tens of millions of college students across the country basically faced this dilemma. However, no one thought about solving this problem until the founding team of Ele.me came up with this idea.
Therefore, Li Mu firmly believes that even if Ele.me is launched several years ahead of schedule, it will definitely not be ignored. On the contrary, it may be able to put an end to the US in advance because of its earlier and higher-threshold asset-heavy operations. Competitors like Tuan and Baidu are dominated by one company.
When everyone in the conference room was full of ambitions, Li Mu began to divide the work for this business.
He said to Fang Xudong: "Xudong is a customer-oriented front-end platform and a merchant-oriented management and settlement backend. You will lead the technical team to modify Taobao's existing framework to make it more suitable for takeout. In addition, it There can be two second-level subdomain names, one is waimai.taobao.com and the other is elm.taobao.com;"
Fang Xudong nodded immediately and solemnly said: "Don't worry, Mr. Li, this has a ready-made underlying structure and code, and will be developed in the shortest possible time."
Li Mu smiled with satisfaction and said: "In addition, you need to lead the team to solve the takeout order system and order dispatching logic algorithm. This is very important. The operating efficiency of our entire set of products in the future will all depend on you. The rationality and scientificity of the algorithm have improved.”
Fang Xudong immediately said: "Don't worry, we will go all out."
"good."
Li Mu then looked at Master Lei and said: "Mr. Lei, you first need to train a marketing team immediately. The initial task of this team is to immediately visit all the restaurants in Yanjing to convince them after the development of our platform is completed. To join Ele.me as a merchant, we must have entry requirements, and all restaurants connected to the platform must have complete industrial, commercial and health qualifications.”
Mr. Lei immediately said: "It's all on me!"
Li Mu said: "This team must be focused on training. When we start to expand across the country in the future, we will break up all of them and send them to various parts of the country to serve as market managers."
Mr. Lei made an OK gesture and said, "I will definitely cultivate a strong marketing team."
Li Mu added: "Your second task is to train a local promotion team. This local promotion team will immediately go to all office buildings, universities, and residential areas in Yanjing after our marketing team has completed the restaurant and launched the platform. Implement on-the-ground promotion to guide users to place orders using Ele.me.”
Mr. Lei nodded and couldn't help but ask: "Using a computer to place an order is very convenient, but there are still some operational requirements. Are there some users who are too lazy to try it for the first time and then can't get in? "
Li Mu smiled slightly and said: "User activation is indeed a very important issue. We can pay a certain cost to acquire activated users. At that time, we can provide a series of coupons to each new user, such as providing several full-price coupons. A coupon of 5 yuan off 10 yuan, in the form of a subsidy, first prompts them to join our platform and activate it. As long as he activates and uses our food delivery service, after a few times, he will be inseparable from this kind of service. For highly convenient services, by that time, it will be time to stop user subsidies, recover costs from users and make profits.”
Mr. Lei smiled and said, "That should be no problem!"
Li Mu looked at Senior Brother Liu again and said to him: "Brother Liu, you are good at logistics and managing large teams, so your task is to supervise the customized production of our electric vehicles, insulated boxes and uniforms, and at the same time recruit delivery personnel. , training, because our delivery personnel may go directly to the user's doorstep in the future, so our delivery personnel must ensure that they receive sufficient on-the-job training, and at the same time, their social background must be carefully reviewed. Those with criminal records will not be allowed to If any area director recruits a delivery person with a criminal record, he will be severely punished."
Senior Brother Liu immediately nodded and said, "No problem, I will definitely complete the mission."
Li Mu smiled and said: "OK, in this way, Fang Xudong will lead the team to be responsible for all platform and backend development, logic algorithms, and software support. Mr. Lei will be responsible for the marketing team to undertake the publicity and promotion work for merchants and users. Senior Brother Liu On the front end, we have done a good job in customizing hardware equipment and building a team of delivery personnel. In this way, the front, middle and back stages will be completed. As long as everyone cooperates closely, this matter will be completed in the shortest time!"
(End of chapter)