Throughout the entire history of film, no film has achieved the level of exposure before release that "Flying Tigers" did.
It can be said that Li Mu worked hard for this movie. Not only did he invest a lot of money, he also invited the top production team and starring cast in Hollywood. If he only did this, "Flying Tigers" would not have anything special. More importantly, Yes, Li Mu has been doing event marketing with huge impact for this movie, and it was far more than once.
In the earliest days, in order to tear away the fig leaf of "The Last Samurai", Li Mu launched a navy army, setting off a wave of opposition to extreme bushido and facing up to the history of World War II on the global Internet. It was also at that time that Li Mu launched "Flying" at the right time. "Tiger Squad" makes it a work that is completely opposite to "The Last Samurai". "The Last Samurai" is despicable, false and sinister, which just sets off the true historical label of "Flying Tigers", which is upright, selfless and great. That In a wave, "The Last Samurai" and the spirit of bushido it tried to promote failed miserably around the world, and "Flying Tigers" triumphed.
Immediately afterwards, Li Mu promoted the "Veterans Never Die" charity event in China, and even invited the members of the American Flying Tigers to China. Together with their Chinese comrades, they came to Yun Province, where they once fought side by side with Chinese pilots. Whether it is the charity activities of the veterans who will not die or the Flying Tigers' trip to China, they have caused huge repercussions on a global scale, and the repercussions are still far-reaching to this day. Not only the people of China and the United States are paying attention to the veterans, but also all Just countries that suffered from war in World War II have launched public welfare activities to pay attention to veterans.
Specific to the activities of the Flying Tigers' trip to China, in addition to the public welfare nature and historical significance of the event itself, the "Flying Tigers" is simply the biggest winner. When the American veterans arrived in China on an Air China Shark livery 747, everyone People in the world's news media know the history of the Flying Tigers, which has brought huge promotion to "Flying Tigers" on a global scale.
Now, "Flying Tigers" has not yet been completed, Li Mu personally came to visit the team, and even put on a pilot's uniform to take such an exciting photo. This is simply taking the attribute of its own traffic to the extreme.
After Li Mu and several other starring actors posted the photo on Twitter, the photo quickly spread in the Internet world at the speed of light. Not only did many media official accounts repost and support it, but many celebrities even retweeted it voluntarily.
Chinese celebrities have the highest forwarding rate. They are not only giving Li Mu face, but also expressing their patriotism. After all, this movie almost completely follows official history and fully reflects the outstanding contributions made by American and Chinese soldiers to world peace during World War II. It also fully demonstrates the sacrifices and efforts made by China in fighting against Japanese aggression.
American celebrities are also extremely enthusiastic about reposting this photo. For them, this is also a very righteous aid action in American history. As Americans, they are also proud of it.
As a result, this photo and the movie "Flying Tigers" became extremely popular on Weibo and Twitter through the continuous amplification of the entire society, setting a record for Weibo and Twitter since its launch.
At this time, after Li Mu and several other leading actors tweeted, it spread rapidly in the Internet world at the speed of light. Li Mu was enjoying a sumptuous dinner with the entire crew. Although the movie had not yet been completed, this dinner was almost It's like a celebration party for the completion of the project.
The meals for this dinner were a combination of Chinese and Western cuisine. There were American meals cooked by chefs brought by the crew from the United States, and there were also Yunnan cuisine chefs hired by the Chinese team from the local area. The chefs on both sides were very skilled and worked well together. Very harmonious.
Ning Hao, who served as the assistant director on the crew, knew that Li Mu was coming, so he deliberately paid for it himself and sent someone to buy several boxes of Maotai liquor from Spring City. Fortunately, although Maotai liquor in this era was expensive, it was not difficult to buy.
Seeing Ning Hao's Moutai, Li Mu slapped his forehead and lamented that he had been negligent. He only thought about having champagne and red wine for the celebration banquet, but forgot to prepare some good white wine for everyone.
Li Mu held a glass of champagne and thanked the core members of the crew one by one, saying: "Thank you for your contribution to this film during this period. I believe that everyone's efforts will be rewarded with the best. "Flying Tigers" will definitely It can leave the most amazing mark in the history of world cinema!"
Everyone picked up their wine glasses and their excitement was palpable.
Teamwork is the most exciting thing. In the past few months, everyone has put in a lot of energy and enthusiasm for this movie. It is the efforts of all of them that frame by frame, the film is expected to be two After being edited, they will be made into countless copies and sent to every corner of the world, and then all their efforts will be presented to audiences around the world through theater projectors. This is the charm of film art.
Spielberg was particularly excited. This old Jewish man, who was usually quite calm, was now extremely excited. He is the director and screenwriter of this movie, so he has very deep personal feelings about this movie. In his eyes, this It will be the culmination of his film career.
Especially after Spielberg witnessed Li Mu's generous and crazy efforts to promote this movie time and time again, he became even more determined in his opinion.
He is a leader in the world's commercial film industry, and he understands how important traffic and exposure are to a film.
If every movie is a field of varying sizes, and the size of each field depends on the total investment in the film, then traffic and exposure are the water sources that nourish this field.
The water source that Li Mu brought to the fields of "Flying Tigers" is almost equivalent to opening the dam to release water. This intensity has far exceeded that of any commercial movie.
"Top Gun" has received strong support from the U.S. military, and with the support of big names like Tom Cruise, it is already considered the best "Water Source" among war-themed movies, but it really has to be compared with "Flying". "Tiger Squad" pales in comparison.
Therefore, Spielberg is grateful to Li Mu. If it weren't for him, no one in the entire film industry would be able to nourish a film to such an extent.
He raised his glass and said to Li Mu: "Mr. Li, working with you has been the most pleasant experience in so many years in the industry. Thank you for all your help on this film. I hope we can work more closely together in the future!"
Li Mu clinked his wine glass with his and said with a smile: "Stephen, our cooperation will definitely become closer and closer in the future. After this movie is released, you will have to postpone your plans for the next movie. Come to Yanjing and let’s put the acting school thing into practice together.”
Li Mu has always had a deep grudge against the fact that most actors in China cannot actually act. When he is lucky, there will be three or five people who can act in a movie or TV series, and the remaining supporting roles and even extras will be more impressive than the others. It feels embarrassing and makes people feel out of place. Even many actors with so-called professional backgrounds have not reached the passing level of acting.
To reverse this situation, it cannot be achieved by strengthening the requirements for them. They have been in an environment with a large number of employees for a long time, but not many people can act. This environment is too friendly to them. Because it is too easy to portray them as "not that bad" or even "pretty good". To use an inappropriate metaphor, they are like able-bodied people among a group of disabled people, because the overall competitiveness of the environment is very weak. So even if they survive in film school until they graduate, they can still run faster than most people when they come out.
However, if the overall level of the entire environment can be continuously improved, and even more scientific methods can be used to provide this industry with a group of actors who can really act, it won’t be long before these actors who really know how to act will become those who do not strive for advancement. The actors’ looking-glasses.
If there were ten young actors with acting skills in the Chinese film industry, the good days of those popular stars would be greatly reduced;
If there were a hundred such actors in the Chinese film industry, the good days of popular stars would be over.
Li Mu even feels that the reason why those popular little fresh meats who can’t act, sing, or dance are so popular is because most of the actors’ acting skills are too poor. To the audience, they all act very well anyway. It sucks, then just look at the pretty ones.
If China's film and television industry were as professional as Hollywood, those small-time celebrities with no traffic would basically have no chance of becoming popular.
Therefore, the acting academy must do something, and to do it, completely abandon the current domestic practice, copy the Hollywood actor training model like the best schools, and directly introduce Hollywood talents to be responsible for teaching.
Of course, Spielberg remembered the agreement he made with Li Mu. He said without hesitation: "After "Flying Tigers" is released, I will dedicate at least half a year to help you build an acting school."
The two of them clinked their glasses gently and drank it all. Then Li Mu put down his glass and said, "Just in time, our film and television base in Yanjing has started to launch. By then, our acting school will be built in the film and television base, which can be regarded as a The film and television base has added a new project to make it more diversified."
After that, Li Mu looked at Tom Hanks and Leonardo, and asked with a smile: "Are you two interested in serving as a visiting professor at our acting school in the future?"
"Of course!" Both of them agreed without hesitation.
For celebrities, they like to be close to two kinds of people, those with money and those with resources. This is an eternal truth, whether in China or Hollywood.
And Li Mu happens to be the richest and most resourceful. No actor who takes a commercial route can refuse the opportunity to cooperate with him.
At this time, Leonardo took the initiative to pour another glass of champagne for Li Mu, picked up the glass himself, and said with a smile: "Mr. Li, Tom and I will toast you together. Don't forget about the visiting professor when you arrive. us."
(End of chapter)