Gouzi and his Weibo instantly became famous.
And it has become popular all over the world from China.
More and more people are following Gouzi Weibo, and there are many heavyweight fans here.
Celebrities in the domestic entertainment circle, those with Weibo accounts, almost all retweeted Gouzi’s Weibo posts and followed them. The fans of these celebrities ranged from tens of thousands to millions or even tens of millions. They retweeted them one after another, and almost all of them paid attention to domestic posts. Even the entire Chinese circle Weibo has formed seamless cross-coverage.
Soon, Gouzi’s Weibo also became popular on the English version of Twitter.
Previously, Li Mu took the corgi gifted by the Queen to Yun Province to visit the class, which has become a big news in the entire Twitter world. Now that he has opened the first-person official account of this dog, it has naturally attracted widespread attention.
For example, the Queen’s own Twitter account immediately followed it, and she personally retweeted its first tweet with the text: “Little cutie, I sincerely hope you and your new owner can live happily. every day."
In addition to the Queen, Prince William and other members of the Windsor family also retweeted this tweet on Twitter. Anne Hathaway, who was still on the set, not only followed and retweeted it, but also posted a photo of herself and Gouzi yesterday. In the photo, the long-haired Anne Hathaway is holding her dog, her charming long hair spreads in the strong wind on the Yun Province Plateau, part of her hair is blocked on her face, she is indescribably beautiful. moving.
Anne Hathaway captioned this Weibo: "Puppy, I started missing you as soon as I left."
After Li Mu saw this Twitter, he retweeted Anne Hathaway's tweet on Gouzi's Weibo with the text: "I miss you too."
The Weibo teaser about "one person and one dog" suddenly became a hot search on Weibo, and also brought Anne Hathaway a large number of Chinese fans.
In the West, "a dog" opened Twitter and gained worldwide attention in a very short period of time, becoming headline news reported by major media.
While the traditional media reported this new thing, they also deeply felt that Li Mu had brought different changes to the world.
After CNN in the United States reported this news, it held an emergency high-level meeting internally. The initiator of the meeting was Ted Turner, the founder of CNN, whose Chinese translation is Ted Turner.
Ted was keen to create an innovative model of 24-hour rolling news broadcast on cable TV. This is very similar to the 24-hour news special report when Sina started. It can be said that the route taken by Sina is to copy Ted on the Internet. How to succeed on cable TV back in the day.
However, many historical experiences prove that companies that are particularly advanced at a certain stage often lag behind in change when the next stage arrives.
For example, CNN, in the era of the rise of cable television news, they developed rapidly and dominated the world. However, when Internet news really began to rise, they failed to seize the opportunity;
Another example is Nokia. In the quasi-smartphone era, their mobile phones and the Symbian system they were equipped with had the largest market share in the industry, far surpassing other competitors. However, when the smartphone industry really rose, they completely missed the entire smartphone market;
Baidu used to be the traffic king of domestic Internet companies in the PC era, but failed to seize the opportunity when the mobile Internet era arrived, so that the company ended up having to resort to various traffic reselling and advertising bidding to survive;
If Tencent did not have WeChat, it would very likely be taken advantage of when the PC Internet was transforming from the mobile Internet. Fortunately, Zhang Xiaolong’s WeChat came to the rescue in time. Otherwise, no one knows what the domestic Internet landscape will look like in ten years. Can't draw a conclusion.
Coming back to CNN and Ted, he has already deeply understood the pain of not keeping up with the times.
Neither CNN nor Ted's larger undertaking "America Online-Time Warner" could really seize the rapid development of the Internet. AOL was extremely brilliant a few years ago, but this bubble burst more than the collapse of the WTO Gemini. Even faster.
Ted had originally given up on the Internet and only wanted to work on CNN and Time Warner's non-Internet business. However, the rapid rise of Twitter made him feel great pressure and crisis.
This sense of crisis has become even stronger since Li Gouzi’s Weibo became popular.
He summoned the top executives of CNN together and directly stated the source of his inner crisis. He said: "I can't imagine that Li Mu can make a website like this. Twitter is a threat to us. It is really too big. It gives ordinary people an unrestricted voice and unlimited audience space. This makes the core gap between us and ordinary people begin to change. This change makes me sleepless at night. To this day, when I know that Li Mu can actually give a dog such powerful media attributes, I really can’t sit still. If this continues, Twitter will draw people’s attention away from us media Take it away and give it to anyone in the world you can, even just a dog."
"Human attention is always limited. If normal people spend four hours a day receiving information, then before that, all four hours will be occupied by real media, such as our CNN. For example, ABC, CBS, BBC, Wall Street Journal, Los Angeles Times, Washington Post, although competition is fierce, but fortunately there are not many competitors, and we can guarantee a great advantage."
“But now, Li Mu has shifted people’s attention from TV and print media to the Internet. People still spend the same four hours a day, including three and a half hours on the Internet. They no longer pay attention to any independent platform of news media. Instead, on a platform like Twitter that connects the world, we receive information from countless institutions, individuals and even dogs around the world. This is an extremely huge threat to us!"
The senior leaders of CNN also looked at each other in confusion. They are the kings of offline media, but when they go online, it is like entering another dimension. Their strengths cannot be used at all, and their energy cannot be transformed into real combat effectiveness. , which makes them feel extremely uncomfortable.
Like a strong man who is invincible in the world, he can crush anyone face to face. However, now he suddenly comes to a dimension where no one has met. In this dimension, what everyone relies on is not actual force at all. value, but a new type of "digital fighting", just like playing a fighting game. Even if you can kill an elephant with one punch in reality, in the world of fighting games, you may be beaten by a three-year-old child. It's completely helpless.
For CNN, they are facing such a dilemma.
Now, Li Mu has shown his fangs to the traditional media industry, and what is most unacceptable to traditional media is that the person who makes them feel great oppression is actually just a corgi named Li Gouzi.
CNN executives had a heated discussion for a long time. They failed to reach a consensus on many issues, but they quickly reached a consensus on one point: they could not stop Makino Technology from developing in the Internet field, and they could not stop Twitter from becoming an emerging media on the Internet. footsteps.
Therefore, their discussion mainly revolves around the solutions that can be found at this stage.
After discussion, they currently have only three options: either set up an online new media platform to compete with Makino Technology and Twitter; or find a way to acquire or invest in Twitter so that it has a close cooperative relationship with CNN; or simply Give up online and stick to traditional media channels.
After a whole day of discussion, they rejected the third option and expressed doubts about the first option. Therefore, Tate decided to persuade AOL-Time Warner, hoping that Time Warner would invest in Twitter, and sign an exclusive agreement with Twitter. The strategic cooperation agreement seeks nothing else but to use Twitter to shut out other traditional media. In this way, although CNN and Time Warner still cannot shake the pace of Twitter's development, it can at least ensure that CNN can use The characteristics of Twitter are ahead of other offline traditional media.
Just that night in the United States, when Ted submitted this proposal to the board of directors of Time Warner, Li Mu, who was far away in China and had just woken up, had already begun the second phase of his attempt.
The next day, although Li Mu got up early in the morning to prepare to go to the Forbidden City to participate in the rehearsal of the cultural relics donation ceremony, he still paid attention to the data changes of Gouzi's Weibo. When he found that Gouzi's Weibo fans had exceeded 5 million, and When it was still growing rapidly, he immediately asked Li Ziwei to communicate with the marketing department of Makino Technology and gave them an urgent task.
The content of this urgent task is: "Investigate the ten dog food brands with the best scale and best reputation in the world, and send letters of intent to cooperate with their companies to sell Li Gouzi in the form of bidding at a starting price of five million US dollars. The dog food naming rights and publicity gift package, this naming right is for one year, Li Gouzi formulates the dog food title, and the publicity package includes twelve tweets for direct promotion, including pictures and text.
In other words, whoever finally succeeds in taking the naming rights and gift package, Li Gouzi will only eat their dog food in the next year, and will post a picture and text tweet every month.
Li Mu is not trying to make millions of dollars, but through this cooperation, he wants to make the world aware of the special significance of the self-media era and the huge profit potential it contains.
Once Li Gouzi’s Weibo successfully utilizes its own self-media attributes and fan base to realize monetization, it will surely trigger a huge self-media frenzy around the world.
In Li Mu's eyes, all commercial activities around the world revolve around the word "realization", especially the Internet. In the development process of 20 to 30 years, industry rules and gameplay have changed ever-changing, but one core has not changed, then It's "realization".
The earliest individual webmasters used various methods to gather website traffic, and then achieved the simplest monetization by advertising within the website;
Free products such as Tencent, Baidu, Facebook, Twitter, Weibo, etc. use their own products to gather traffic, then use advertising to monetize the traffic, and then use various value-added services including games to monetize users;
E-commerce platforms like Taobao use free online shopping platforms to gather merchants and users, and then use huge user resources to induce merchants to purchase promotion resources such as through trains to monetize resources;
Any business model with a clear monetization channel will attract a large influx of people. Now, self-media has just developed, and the industry and users have not yet realized the huge profit space, which will make the capital market underestimate it. The value of Weibo and Twitter.
Li Mu wants to use Li Gouzi's Weibo to successfully realize a quick monetization, allowing people to see how self-media can earn huge amounts of wealth overnight. I believe that once this cooperation is reached, Weibo and Twitter will usher in a huge boom A wave of development!
(End of chapter)