Just as netizens are paying attention to Li Gouzi’s Weibo and media companies are paying attention to the potential influence of Weibo, several well-known dog food brands in the world have received olive branches from Makino Technology Marketing Department.
No one among these companies thought that Makino Technology would package and sell Gouzi and its Weibo as media resources. What’s more, what they couldn’t believe was that Makino Technology’s quotation was really high. Outrageous.
Five million US dollars, and it was only advertised on Li Gouzi's Weibo channel. This price is enough to be used for prime time advertising on national TV stations in any country in the world.
What’s even more frightening is that this high price is just the starting price.
However, what is most incomprehensible to these companies is that while they feel that the price of this resource is extremely high, they also vaguely feel that this seems to be a good opportunity that cannot be missed.
As a result, major companies have held emergency meetings to discuss the feasibility of this cooperation.
As everyone analyzed the trend of Li Gouzi's Weibo popularity, almost every company that received an olive branch quickly changed their views.
If you want to ask which dog is the most popular in the world right now, there is no doubt that it is the corgi raised by Li Mu.
Its audience has been reported by the Internet and offline media, covering the general public around the world. Countless dog owners and people who want to raise dogs are all paying attention to Li Mu’s dog at this moment. The Corgi will undoubtedly serve as a powerful role model for dog owners around the world.
Li Gouzi's role model has now been highlighted. Since Li Mu established his own Weibo for him, a large number of ordinary people who keep pets have opened personal Weibo for their pets on Weibo and Twitter. Many people followed Li Mu’s example and thought that opening a Weibo account for their pets was a very fashionable and interesting thing.
In addition, the pet dog market in various countries around the world has also undergone tremendous changes overnight. Corgis have become extremely popular, and their prices have continued to rise. They have even been raised to more than ten times the usual price or even higher.
The reason for such an outrageous price increase is mainly because the breeding of pet dogs is a process that cannot be accelerated artificially. Before this, Corgi was only a niche dog breed. No one expected that it would become popular overnight, so the market The number of Corgis available for sale is inherently small.
After Gouzi became popular, people's demand for Corgis quickly increased by more than a hundred times, so Corgi breeders also seized this wave of business opportunities and continued to drive up prices.
From this point alone, it can be seen that Gouzi has now become the dog with the strongest ability to carry goods in the world.
After analyzing Gouzi's influence, those dog food brands began to change their attitudes. They suddenly felt that in the face of Gouzi's powerful global influence, its dog food exclusive naming, and twelve promotional microblogs a year The business opportunities contained in gambling must be too great to be imagined.
Under normal circumstances, if they want to achieve global delivery of product advertising, the cost is high enough to prohibit them, but now the dog has a huge opportunity. Now the whole world is paying attention to it. If the whole world knows what it eats, brand of dog food, for this dog food brand, it can become a household name overnight.
In comparison, the price of five million US dollars is simply too cheap.
So, a few hours after the olive branch was offered, these companies in different time zones called Makino Technology back one after another, and without exception expressed their strong interest in this cooperation.
Makino Technology had already started preparations for online bidding when the olive branch was first offered.
The technical team first used Taobao's bidding code and redesigned the UI and elements by artists to create a Weibo bidding page. Then, in order to facilitate the participation of these overseas companies, PayPal was added as a payment channel.
After receiving affirmative replies from these companies, Makino Technology announced the rules for this auction.
The rules are actually very simple. Each company pays a deposit of one million US dollars to Makino Technology through PayPal as a deposit for the bidding. The bidding is based on US$5 million as the base price, and the minimum amount is between US$5 million and US$10 million. Each time the bid is increased, the minimum amount is It is US$100,000. If it is higher, it must be an integral multiple of US$100,000;
When the reserve price exceeds US$10 million, the minimum amount for each bid increase is US$200,000;
After the bidding begins, all participating companies can bid and increase bids through their own auction backend. After the auction is successful, the successful bidder must pay all the money to Makino Technology through PayPal within 24 hours.
If payment is not made within 24 hours after the auction is made, it will be deemed to have been abandoned, the US$1 million deposit will not be returned, and the company will not have the right to participate in the next auction.
After the announcement of this rule, various companies were gearing up to win the target in the online auction while shouting about cheating.
So each company began to urgently discuss its own reserve price and bidding strategy.
Canada's Desire is currently the most well-known top dog food company in the world. However, its head office has always focused on offline and vertical promotion strategies, and almost never chooses large and broad media channels for promotion. Instead, we focus our energy on pet hospitals, pet supermarkets, pet magazines, columns, etc., and create our own professional and high-end brand image in these vertical occasions.
They feel that Li Mu’s Corgis are the undisputed kings in terms of identity, bloodline, status, and attention. This will be of great help to their high-end brand image, so they formulated the bidding The base price is 10 million US dollars. If a competitor offers more than 10 million US dollars, Aspiration will theoretically give up. However, if the opponent with an offer of more than 10 million US dollars is Mars, then their base price can be raised to 1,300 US dollars. One million U.S. dollars.
Mars, the British company, is the world's largest candy and pet products company. Its pet food series are low-priced and have a wide audience. The operation discussion is that they like to put their pet products and promotions in every large store, using the most down-to-earth style. way to search for potential customers from the general user group.
From the perspective of Desire, they can theoretically accept that other brands will get the resources auctioned by Makino Technology because they paid a high price, but they cannot accept that these resources will eventually belong to Mars, so once Mars comes in, they will strive to compete with Mars. Just to the end.
Mars' formula is very simple. They have only one purpose, which is to capture this publicity resource no matter what, because once it is taken away by a competitor, it may bring a large number of audiences, orders, and sales to the competitor, and ultimately lose it. It is valuable market share.
Judging from their giant size, as long as their competitors can afford the price, they can definitely afford it.
While everyone was gearing up and preparing to bid, Li Mu was at the Forbidden City, together with Prince William, conducting rehearsals with the person in charge of the Forbidden City and the director of CCTV.
There are two themes that this donation ceremony wants to highlight. One is that Prince William will donate cultural relics that originally belong to China to the Palace Museum on behalf of the Windsor family; the other is that Li Mu also takes this opportunity to call on all Chinese to help. Chinese cultural relics lost overseas were returned to China, and a special foundation was established in cooperation with the Forbidden City and CCTV.
If we really want Chinese people around the world to care about the loss of cultural relics as they care about the survival of veterans, we must have a publicity plan that can impress them. Therefore, CCTV documentaries have become a top priority.
However, Li Mu's participation in this process was not very high. The whole arrangement was that Prince William and the person in charge of the Palace Museum were the main ones during the donation. One of them would give and the other would accept. They would go through a regular donation ceremony and take turns speaking. As a friend of Prince William and the middleman for the entire donation, Li Mu only needed to show up and show his face.
As for the subsequent promotion of "helping the return of lost overseas cultural relics", the person in charge of the Palace Museum first faced the camera and introduced the current situation of Chinese cultural relics being lost overseas, and then used some more important cultural relics to arouse the patriotic sentiments of the audience. , at this time, Li Mu appeared at the right time and announced the establishment of such a private charity organization.
After sorting out the entire process and conducting a rehearsal, Li Mu came out of the Palace Museum without any delay and drove straight to Rolling Stone Records' recording studio in Yanjing. The top musicians signed by Rolling Stones were already waiting in the studio for a long time.
On the way to the recording studio, Li Ziwei introduced the current pre-bidding work progress to Li Mu. She said: "Mr. Li, we have contacted a total of ten companies so far, and all ten companies have expressed their willingness to participate in the bidding, and all of them have done so through PayPal. Deposit paid.”
Li Mu nodded and asked her, "When will the bidding start?"
Li Ziwei said: "It's nine o'clock tonight, Yanjing time."
"Okay." Li Mu smiled slightly and said, "Then let's wait and see how sincere these companies are."
Li Ziwei said: "By the way, Mr. Li, the marketing director of Mars sent us an email, saying that Mars is willing to skip the auction and directly purchase our promotion package at a price of US$12 million. What do you mean?"
Li Mu smiled and said: "Of course I refused. An auction is much more fun than a one-time sale."
Li Ziwei said: "But 12 million U.S. dollars is already high, right? If it goes to auction, it may not be able to fetch this price. Maybe the Mars Group can solve the battle with 7 or 8 million U.S. dollars."
Li Mu waved his hand and said confidently: "It doesn't exist. This kind of public auction can make them more and more panicked and nervous about each other. Moreover, the resources we provide are so attractive. These large companies They probably won’t be willing to let it go, and I have a hunch that this online auction will yield a result that will shock the whole country, and even the whole world!”
(End of chapter)