When eager to raise the price to US$23 million, Mars was about to get red-eyed.
This terrible price has already made Mars feel a deep hostility. They are very clear that Desire is determined to win at this time, and the more this happens, the less they can give Desire this opportunity. They want to defend their status as the big brother in the world. In any case, it cannot be challenged by others.
Therefore, almost at the moment Mars was eager to make a new offer, it immediately raised the price by another level.
When Mars made an offer of US$25 million, everyone paying attention to the auction was completely stunned.
Mars executives feel that with $25 million, they should no longer dare to follow up, because if any company can survive the fierce competition and become a very advanced leader in the industry, it cannot rely on Blind impulse.
The industrial structure of Desire is far less solid and powerful than Mars. Mars has dozens of product lines, covering a variety of pets, children and adults. Dog food only covers a few of their dozens of product lines, with many different product lines. In between, they are like bunkers one after another, forming a powerful cross-fire network.
The strength of the industrial cross-fire network is that it is no longer a single individual, but a solid line of defense. If one of these firepower points has a problem, other firepower points can also help it achieve firepower output and help it resist. enemy and give him precious time to regroup.
In other words, Mars can use all the profits of the entire dog food business for a year to fight against desire. Mars' other product lines can ensure that even if the dog food business does not make a penny, the group can still live comfortably.
However, Xixi does not have such a good life. He does not have an entire line of defense of his own. He only has a firepower point of pet food. If this firepower point is eliminated, the rear area will be in danger.
Therefore, Mars feels that those who have a single-minded desire will not gamble with $25 million. After all, no one is sure whether they will be able to make back the money after investing the $25 million. If you can't make it back, how much will you lose? It's even less certain, if you can make it back, how long it will take to make it back.
There is a huge difference between making a one-time investment of 25 million US dollars in one year and making it back in two or three years. If it takes two years to make it back, if the capital chain is broken in the middle, the company will not be able to wait for two years. Years, if the time is longer, the risk factor will be greater.
In the eyes of Mars, if Desire were still a reasonable opponent with a price tag of 25 million, they should consider withdrawing.
If desire continues blindly after this point, it can be considered that desire has entered an irrational state.
If an opponent really enters an irrational state, then he will not be scary.
However, in the eyes of eager executives, although $25 million is scary, compared with the opportunities contained behind it, this amount is worth it, and even more is worth it.
So, when Mars thought they should give up, Desire once again took a new price without hesitation.
Twenty-six million dollars.
Mars executives were so shocked that their jaws dropped when they saw the new amount of money that suddenly appeared in the bidding background.
"Is desire crazy?" This was the only thought in the minds of Mars executives at this time.
The person in charge of Mars said at this time: "Don't you know what you are doing? With 26 million US dollars, do they still have so much cash in their account?"
The person in charge of the entire pet business market said: "The net profit last year was less than 10 million US dollars in total. Their channel costs are extremely high, and they are still investing huge sums of money to expand new channels. I am not sure about their accounts." Can the government still come up with $26 million? Even if they can, this money will be all they can use.”
The person in charge of Mars hesitated for a moment, nodded slightly, and said: "In this way, we can be sure that if they are eager to spend the 26 million US dollars, they will not be able to continue to expand through traditional channels, which means that they I put all my hopes on Li Mu’s dog.”
"That's right." The person in charge of the market said: "The influence of the dog Li Mu is indeed great, but the premium of 26 million US dollars is really too high. If we get it at this price, most of the money will be lost." Part of the funds is actually used for defensive investment. If you want to get it at this price, you should be holding yourself back.
At this time, the background has started to prompt: twenty-six million for the first time.
The person in charge of Mars held his chin and stared at the number without blinking. He was speculating over and over again, hoping that if they got this bid for 26 million, would they lose or make a profit? If you lose half the money and half the profit, how much will you lose
At this time, the prompt appeared again: Twenty-six million, the second time,
The person in charge of Mars is thinking that if the promotion cost of 26 million US dollars is placed on any single channel, it will be counterproductive. Therefore, he feels that the 26 million US dollars will definitely be lost. In this case, he is so eager to Shooting them away will speed up their death, which will be beneficial to you.
At this time, the third prompt appears.
The person in charge of the market couldn't help but said: "President, there is still one last chance to bid."
The person in charge of Mars waved his hand and said: "I won't bid any more. Since Desire is so hard to think about, let's slowly digest the consequences. I think they will most likely regret it."
Just as he was talking, a prompt popped up in the bidding background: Congratulations to Xixi for obtaining all the rights and interests of this auction at a price of US$26 million!
Another senior executive said with a smile: "I think when eager people calm down and think about it, they will definitely regret this reckless decision. By then they will most likely give up paying. By then, Makino Technology will probably continue to pay." One launch auction.”
"Haha!" the person in charge of Mars said with a smile: "If you are eager to give up payment, you will be banned from participating in the next round of bidding. By then we will not even have a decent competitor. It is estimated that eight million US dollars can win this bid. Take it."
"I'm eager to bear an extra million dollars in liquidated damages for this. That's really miserable. I got nothing and threw away a million dollars in vain."
"Hahaha! I guess Desire has already regretted it now."
"I guess we can wait for the next round of bidding with peace of mind. If we are eager to go back on our word, we will be the biggest winner. If we are eager not to go back on our word, we will still be the biggest winner when they are dragged to death by the 26 million!"
Since the entire top management of Mars expected that they had stepped on a thunderbolt, they seemed particularly happy.
At this moment, longing for the top is a different story.
When the system informed them that the auction was successful, all of them did not even dare to breathe. Although they thought the transaction was worth it, after all, it was such a huge amount. If the auction was actually successful, they began to feel a little worried and scared.
At this time, the person in charge of Makino Technology's marketing department directly made an international long-distance call to the phone number he left when he was eager to participate in the auction. After reporting his home address, he asked straight to the point: "Is your company sure about the outcome of the auction? If so. If so, please make the payment within 24 hours, otherwise our company will unilaterally close the transaction."
The eager CEO will say, "We're sure and we'll be sending money to your company via PayPal right away!"
Immediately, President Xiong immediately ordered the company's finance to pay Makino Technology, deducting the one million already paid bidding deposit, and the remaining US$25 million was deposited into Makino Technology's account through PayPal.
After doing all this, the eager CEO felt as if his whole body had been hollowed out.
Twenty-six million US dollars is really a life-and-death gamble for him. However, he believes in his own judgment. He believes that the resources provided by Li Mu are worth the money, and he also believes that Li Mu will not let him disappointment.
…
On the other hand, Li Mu was not surprised when he learned that the final auction price was US$26 million.
However, when he heard that it was not Mars but Eager that spent $26 million to acquire all the resources, he was still a little surprised.
In Li Mu's view, Mars, as an industry giant, should not give up this good opportunity no matter what. However, Mars has given up, which shows that Mars' senior executives are more conservative than the eager senior executives.
Li Mu has always admired enterprising entrepreneurs. Although this company is just a small company in his eyes, its ability to overwhelm the industry giant Mars shows their courage and courage in doing things.
So Li Mu immediately said to Li Ziwei: "Ziwei, please contact the company and ask them to announce the name of Desire immediately and publish a comprehensive press release. In the manuscript, in addition to mentioning the full name of the Desire company, other participants All companies bidding will be replaced by a certain company and a title like XXX."
Li Ziwei nodded and said, "Okay, Mr. Li, I will communicate with the company right now."
Li Mu asked: "Tell them that we must spare no effort to promote the brand of Desire. I want all companies around the world to know that I will never cheat my partners. No matter how expensive my resources are, I will ensure that I partners have a great value for money experience.”
Li Ziwei made a phone call, and all relevant staff immediately got into action. People in the news department immediately began to issue press releases to the outside world, announcing the shocking auction results.
The editor in charge of running Li Gouzi’s Weibo also immediately obtained the promotional materials for Longing and posted a tweet on Li Gouzi’s Weibo: “Thanks to Longing, my dog food for the next year is finally settled. I believe your taste and quality will not disappoint me."
This Weibo also deliberately @ the official Weibo of desire.
There were already netizens from all over the world on Weibo who were paying close attention to the auction, but this time it completely exploded...
(End of chapter)