The convoy arrived at the Forbidden City, and the staff of the Forbidden City and CCTV had already made all preparations.
At the main entrance of the Hall of Supreme Harmony, several stations have been set up, and two oil-powered aerial photography unmanned helicopters are also ready.
After the ceremony officially began, William held a grand handover ceremony with the person in charge of the Forbidden City. Li Mu did not participate in the handover ceremony of the cultural relics. He removed himself as the middleman and left this opportunity to win the goodwill of the people to William. .
After the handover ceremony, William and the person in charge of the Forbidden City made speeches on the stage respectively. Both sides' speeches were relatively personal. William represented the Windsor family, and the person in charge of the Forbidden City represented the Palace Museum. Neither party gave themselves any higher blessings. The larger background and significance simply define this donation as an ordinary donation ceremony from a private person to a museum.
The ceremony was simple but solemn. From the moment the ceremony began, CCTV News and the three officially certified Weibo accounts, YY Portal and Weibo Twitter, began live broadcast simultaneously on Weibo and Twitter.
This donation ceremony was not announced to the public in advance, and no other media other than CCTV was invited. Therefore, netizens and ordinary people did not hear any news, and suddenly saw these three official Weibo live broadcasts with pictures and texts. At the donation ceremony, everyone immediately flocked to pay attention.
William has been a hot topic in China recently and has attracted much attention and love from the public. Now he has donated cultural relics that originally belonged to China to the Palace Museum, which has won the favor of the Chinese people. In addition, he just posted a dog's microblog yesterday. Li Mu, whose advertising sales reached US$26 million, also attended the donation ceremony, which attracted more people to pay special attention to the donation ceremony.
At the donation ceremony, after both parties gave speeches, the two parties invited Li Mu, the mediator, to come on stage to say a few words.
Li Mu then straightened his suit, walked to the stage, and said with a smile: "I am very honored to be invited by the Palace Museum to participate in this event where the Windsor family donates cultural relics to the Palace Museum. I am also very grateful to William and the Windsor family for their friendship. People can donate such precious cultural relics to the Palace Museum for free in recent years, especially because the origins of these cultural relics are very special. They are all cultural relics from Chinese history, but they are all from different times in the past two centuries. They flowed overseas in different periods, under different circumstances, and in different ways.”
Having said this, Li Mu paused deliberately, and then said: "Actually, in addition to being honored and grateful today, I am also deeply touched in my heart. Due to well-known historical reasons, many precious cultural relics of our Chinese nation are still there. Lost overseas, even William and friends of the Windsor family can donate China's cultural relics lost a hundred years ago to the Palace Museum for free, and let these cultural relics that have been wandering for eight years go home. Then we, the children of China, actually have such a responsibility and responsibility to help our Chinese nation recover those memories, cultures and origins lost overseas."
There were not many audiences in the audience. Except for a few reporters, most of them were the management, employees, and experts of the Palace Museum. After hearing what Li Mu said, they all applauded. Dozens of people applauded. It can also be shocking to the point of enlightenment.
For those of them who have been dealing with cultural relics for half their lives, the cultural relics lost overseas have always been a worry in their hearts. It is a deep thought that they can never give up. Every time they see a Chinese cultural relic being auctioned overseas, , they all feel deeply heartbroken, and whenever a cultural relic lost overseas can return to China through various channels, even if it just returns to the hands of some private individuals in China and becomes their private collection, they will feel extremely gratified. , because that means that the origin we lost has been found by our compatriots, and it has returned home. This is enough.
The applause gradually stopped, and Li Mu added: "Helping Chinese cultural relics lost overseas return to China should be an obligation that every Chinese son and daughter should bear in mind and try their best to fulfill. Therefore, I personally and two companies, Makino Technology and Taobao Technology, decided to establish A public welfare charity fund. This fund will be jointly established by me personally investing 30 million US dollars, and Makino Technology and Taobao Technology each investing 10 million US dollars. This fund will be dedicated to bringing back those Chinese treasures lost overseas. Go home and find as many lost cultural relics as possible."
"However, the power of myself, or the two companies Makino Technology and Taobao Technology, is far from enough. Therefore, I hope that every Chinese son and daughter can do their part for this public welfare undertaking and help our The nation can regain more of its cultural origins and inheritance.”
Just as Li Mugang finished speaking, the official Twitter accounts of several media outlets immediately posted Li Mu's original words, which instantly caused a stir on the Internet.
Li Mu has done many public welfare and charity projects, but these projects are basically related to people. This time he launched a project specifically for overseas cultural relics. The entry point he chose was very novel, and now he has directly spent 50 million in one go. US dollars as start-up capital, this courage and skill are indeed amazing.
Moreover, of the 50 million US dollars, 30 million was paid by Li Mu himself, which is almost 250 million yuan!
Recalling that Li Mu just sold Li Gouzi's Weibo promotion resources for a sky-high price of 26 million US dollars yesterday, netizens immediately understood Li Mu's good intentions.
And those anti-fans who took the opportunity to criticize Li Mu on the Internet, as well as interest groups with ulterior motives, were also completely slapped in the face by Li Mu's move. Li Mu made a lot of money using Li Gouzi's Weibo, but this amount He didn't keep a penny of the money in his own hands. He used it all for charity without covering it up, and he also made an additional four million US dollars.
Not only that, Li Mu himself is also a major shareholder of Makino Technology and Taobao Technology. The two companies jointly donated US$20 million, most of which should be Li Mu’s property.
Based on this calculation, Li Mu himself contributed at least more than 40 million of the 50 million US dollars this time.
For a time, all the rumors and rumors on the Internet were instantly destroyed. Those groups that deliberately blackmailed Li Mu and fueled the flames immediately encountered counterattacks from ordinary netizens, and all rumors and slanders were immediately destroyed.
At the same time, Li Mu also officially publicly announced that he will jointly operate this charity fund with the Palace Museum and seek advice from the Palace Museum's expert team on the issue of repurchasing overseas cultural relics. Not only that, this charity fund will also be launched soon. After that, it will officially disclose its account information, and at the same time accept donations from all people across the country, as well as enterprises and units, ensuring that every donation is clear and transparent.
At that time, Alipay will also open an online donation channel. Individuals and enterprises can directly donate to charity funds through Alipay. Alipay, as a payment channel, will not charge any handling fees, ensuring that all donations are transferred to the foundation.
Li Mu has always done charity in a completely open way. The accounting information and the use of every penny will be clear and transparent, and he will openly accept the supervision of the whole society. Only in this way can he fully demonstrate his pure intention for charity and public welfare. , which is also the reason why people have great trust in his charity projects.
As for corporate donations, Li Mu issued a special statement: "In the future, the foundation will recruit 20 strategic cooperation companies from the whole society. Makino Technology will use actual promotion and publicity resources to thank those companies that have generously donated."
In addition, Li Mu also announced on the spot: "Makino Technology has obtained the image authorization from the Palace Museum. Soon, Makino Technology will launch Forbidden City-themed cartoon backgrounds, costumes and other virtual props in YY Show and YY Space, and they will be open to the public From user purchases, Makino Technology will donate all proceeds from user purchases to charitable foundations.”
"Taobao will also launch products related to the Palace Museum and famous cultural relics. We also asked experts from the Palace Museum to select 54 of the most important, precious and representative lost cultural relics for us. Soon, Taobao will They will be printed on playing cards, and all future sales of this set of playing cards will be donated to charitable foundations."
Li Mu is very clear that any charity project cannot rely purely on the public welfare of the society. It must have a healthy business model. The reason why the Veterans’ Immortality Project can become bigger and better is that, in addition to the start-up funds and the people’s support, Spontaneous donations are also a very important source of funds, which is the realization of the publicity resources they have invested. Many companies want to get the publicity resources that Li Mu injected into the Veterans Immortality Project, so they are willing to purchase them from him in the form of donations in disguise. This will not only Get substantial rewards and leave a good reputation, killing two birds with one stone.
Now, the same goes for the project of returning cultural relics lost overseas. Li Mu and CCTV have reached an agreement. The two parties will work together to give this charity project enough exposure to ensure that every company that donates to this project can get a certain amount of exposure and Attention, in this way, the enthusiasm of enterprises to donate will also be greatly increased.
In such a cooperation, it seems that Li Mu and CCTV will ultimately suffer, as if they are using their own publicity resources to boost the entire project, but in fact, Makino Technology itself is an Internet media platform, and CCTV is a traditional TV media platform. Both sides have huge demand for news reporting. There is a huge number of users here, and the reading demand of users is also astonishingly large.
For large portal platforms, the biggest problem is where to find the news materials that so many users like to see? The huge demand for news reports ultimately requires finding materials and exports. If there is no good news to write, then news such as the pigs in such and such a village lost their lives may be filled into the website to satisfy the huge amount of news. reading needs.
Li Mu remembers that after the rise of various Toutiao APPs in later generations, in order to accumulate enough information, major platforms piled up all kinds of junk content, and even formed a special industry. Some rural women who have not graduated from elementary school can also rely on batch Producing new media information and earning over 10,000 yuan a month, Li Mu did not mean to look down on rural women. He simply captured the huge demand for information on media platforms from this kind of thing.
Anyway, reporting is just a report. If you use it to report on this charity project, you can not only find a high-quality information subject, but also help the charity project itself attract more companies to participate. Why not
(End of chapter)