After Li Mu announced the establishment of a public welfare fund for the return of cultural relics lost overseas, it triggered a round of applause on the Internet. After all, in the eyes of every Chinese people, this is something that can be elevated to the level of national justice.
Moreover, CCTV’s documentary on lost cultural relics overseas was broadcast immediately, raising public attention to lost cultural relics to a peak.
This documentary cuts through the several catastrophes that China has suffered in recent hundreds of years, and details the plundering and loss of precious cultural relics during each foreign invasion. It is the first time that China has been systematically and comprehensively shown to the Chinese people. , Over the past hundreds of years, what extremely important cultural relics of the Chinese nation have been lost overseas and cannot return home.
The call to support the repatriation of cultural relics lost overseas has become louder in China. More and more companies and individuals have expressed their willingness to donate to the foundation. They are just waiting for Li Mu to officially announce the foundation's donation account to the outside world.
While the Chinese people are concerned about the loss of cultural relics overseas, Canada is eager to reap the first wave of benefits brought by their $26 million bidding.
The reason why Xiangxi dared to bid 26 million US dollars at that time was because they realized that what they spent 26 million US dollars to buy back was not just the fans of Li Gouzi's Weibo, but all the followers of the entire bidding event at that time.
Therefore, after Eager successfully paid US$26 million, its corporate name officially appeared in front of people all over the world. The effect of this advertising campaign was beyond imagination, so much so that people rushed to buy it at retail terminals around the world. condition, and sold out quickly.
In fact, the goal that companies want to achieve through publicity and promotion is to strengthen consumers' impressions of their own brands and products. There are dozens or hundreds of types of carbonated drinks in supermarkets, and the best-selling ones are always Coca-Cola and Pepsi-Cola.
It’s not just how delicious these two drinks are, the most important thing is that their billions of advertisements around the world every year have been constantly enhancing consumers’ impressions of them. Stop an ordinary person at random and ask him to list the most familiar ones. Among the three carbonated drinks, these two colas will definitely appear.
When a consumer stands in front of the carbonated drink shelf, he is easily prompted by his subconscious mind to pick up a bottle of Coca-Cola or Pepsi. This is the value of advertising.
This is true for drinks, and the same is true for pet food.
The sky-high bidding price of 26 million US dollars made people all over the world remember Desire. Many of them keep pets and pay more attention to the pet brand itself. So after learning about the Desire brand, they bought Desire. The probability is much higher than usual.
In addition to this subtle change, there is also a direct conversion of users who are more straightforward. Because they have received the "Desire" brand, they specifically bought it to try out the effect.
It is for this reason that the sales volume of Desire in sales channels has been significantly faster many times. All the pet food and other products of Desire are being snapped up by users. Agents are placing orders with the head office one after another, and orders are coming from all over the world. Money poured in, making eager leadership happy.
Not only has the sales volume of various existing channels surged, but what makes the senior management of Desire even more excited is that in all countries and regions where Desire has not yet entered, there are pet product dealers coming to discuss cooperation, hoping to get the agency rights.
Even in those countries and regions that already have agency companies, other competing companies have come to inquire. These people have expressed that if they are eager to expire the contract with the existing agency, or are willing to resolve it in advance, they are willing to pay a greater price. Come and get exclusive agency rights in this region.
In most cases, multinational brands cannot operate independently in the global market. Such brands must cooperate with local agents to help open up domestic channels and markets. The larger the country, the more so.
Take China as an example. It is basically unfeasible for a little-known overseas company or brand to enter the Chinese market directly and take all marketing into its own hands. If it wants to enter the Chinese market, it will probably have to follow Cooperate with local agents.
Moreover, this kind of cooperation is generally under a national or regional system. Either you directly find a general agent in China and let him expand national sales channels; or you find several regional agents in China, such as South China, North China, East China, and Central China. Everyone divides their spheres of influence according to administrative regions.
Being an agent is a role that tests your vision and luck. After all, not all remote businesses can be promoted in China and make a lot of money.
Sometimes when a brand is still very popular, it gets a general agent in a certain region at a low price. Then the brand develops rapidly and the agent starts to suddenly become rich.
But there are also times when agents make the wrong bets and manage to win the title of general agent for a brand. They sign a lot of various agreements. As a result, the influence of the brand begins to decline, and the agent loses all his money in the end.
However, in the eyes of those agents, desire is now the biggest darling.
Not only did they pay US$26 million for Li Gouzi's Weibo promotion, which became the center of topic and the object of discussion around the world, but they also defeated industry giants like Mars in the bidding process.
Therefore, everyone can see now that it is eager to usher in a blowout development in the future. Whoever can get its agency rights will be able to ride on this train and make a lot of money.
Eager is also very smart. Before this, their overall requirements for agents were not high, and even the threshold for agents was lowered very low. But now, they have immediately stopped signing agency rights worldwide and have all The rights holder of the agency contract was transferred to Makino Technology in Yanjing, which means that Li Mu can immediately obtain the agency rights in many markets in advance without spending any money.
Mars was stunned by the rapid development of Desire. They never dreamed that behind Li Gouzi’s Weibo, in addition to Li Gouzi’s fans, there would be attention from all over the world. Now, the development speed of Desire is almost Even Mars can’t believe it, not to mention that they will have a promotion from Li Gouzi’s Weibo every month in the future, which will definitely further promote the overall development of Desire.
The vice president of Mars' pet business was scolded by the head of the group for missing this auction. They missed the promotion of Li Gouzi on Weibo, which is equivalent to taking a step back in the markets around the world. With a big stride, he not only successfully curbed his own development momentum, but also gave his opponent a chance to overtake in a corner. It was a pig-like cooperation!
(End of chapter)