Li Mu has worked hard in the domestic Internet industry for more than ten years and is very familiar with the behavior of every large company and platform.
Needless to say, Moudu, let alone the products and resources of its own platform, even the farts on its own platform are good and cannot be released for others to smell. If you want to smell them, you must pay first;
Somewhere builds its platform into an ecosystem, saying it is completely open, but it is never really open. It is only open to companies or individuals under its own pyramid. It says it supports this, that, and small and micro businesses all over the world. In fact, it is The core business model is to support these people, and at the same time keep them tightly tied to their own big ecology, so that they cannot get rid of their own control and contribute profits to themselves in a down-to-earth manner. This can be seen from the advertising bidding of Moubao It can be seen from the system that if an Internet celebrity with its own traffic does not open a store, under normal circumstances, if the owner of a certain store can make a net profit of one million a year, then the cost of bidding advertising will most likely not be low. For this number, that is, as much as you earn, a certain treasure will earn, or even more.
Basically, Xunxun will not publicize its openness everywhere, because they are the company with the most powerful traffic resources in this industry. Their situation is different from that of Xunbao. Xunxun’s own traffic resources have never been as good as Xunxun. They Talking about an open platform is like a cloth seller shouting slogans to a grain seller to open warehouses and release grain, which is a bit of a thief.
Take WeChat as an example. WeChat as a whole is an 80% open platform. Enterprises and users within this 80% range can freely use the open resources of the WeChat ecosystem. For example, all individuals and enterprises can operate their own public accounts for free. , and write their own promotional materials, conduct self-propagation, manage fans, and even monetize fans. These are all within the scope of WeChat’s openness. WeChat will basically not interfere, let alone ask for a share of the pie. However, the remaining The 20% below is the buffer zone WeChat gives itself, which can also be understood as room for advancement and retreat.
If the other party happens to be within this 20%, WeChat will control it for its own safety or interests. For example, if the other party's product is suspected of being illegal, WeChat will ban it; or if the other party is a big competitor, then naturally We also cannot give our opponents the opportunity to leverage our efforts. The most direct form of expression is that WeChat does not allow direct sharing or use of links to a certain treasure. This is to curb the opponent's ability to leverage our efforts.
Compared with these three companies, Li Mu agrees more with the relatively gentlemanly ecological setting of WeChat.
The completely closed strategy of a certain degree is naturally the most primitive, the least long-lasting and has no room for development;
And the so-called comprehensive opening, vigorous support, and help to the whole world are, to put it bluntly, absolutely hypocritical.
Li Mucai doesn't believe that a listed company that puts profits first and is responsible to all investors, shareholders, and stockholders will not talk about profits when it comes out, but will only talk about lofty words such as "support," "openness," and "help."
Companies don’t talk about making money, but help others. This is a paradox in itself. You talk about helping others do business every day, but others are still struggling on the line of life and death, but you are sitting on a market value of hundreds of billions of dollars. Let’s not say whether it is right or wrong, it is just that Is the result a bit too darkly humorous? Therefore, in Li Mu's view, if you want to make money, just make money frankly. Don't say that you are not interested in money and that everything is done to help others.
Therefore, Li Mu is willing to build his Weibo Twitter into a semi-open or mostly open ecosystem like WeChat. I can use most of the resources for other individuals and companies to use for free, but these companies are in my territory. To make a profit, you must completely abide by my rules.
If he violates my rules, I'm sorry, I will immediately cut off his water, electricity, food and air, and get him as far away as possible;
If he doesn't violate my rules but touches my core interests, I'm sorry, but he has to get out of here and even have to bear my full attack.
In the final analysis, we need to let these companies and individuals do things with dignity. I can set up a porridge shop and let everyone have a hot porridge for free, but if anyone is thinking about the food in my bowl and thinking about robbing our house while eating, House, that means he doesn't know how to show appreciation. If he continues to stay at home and eat free meals for someone who doesn't know how to show appreciation, that's not openness, kindness, and stupidity.
Having set this general tone, Li Mu has basically figured out the ecological openness of his entire industry in the future. Most will be open, while a small part will be closed, coupled with flexible and effective large-level regulation.
Li Mu hopes that his team can have a deeper understanding of the core points of his ecological rules. However, there are no companies with distinctive personalities like Xindu, Xinli, and Xun on the market that can be used as metaphors, so he thought for a while, He changed his mind and said to everyone:
“Our ecological opening strategy is relatively simple for ordinary users. As long as users abide by our rules, we will give them enough freedom. However, for the enterprise part, there should be a system like the U.S. government’s arms sales. criteria for judging.”
“In principle, most of the weapons in the United States can be sold to other countries. Only a small number of high-tech weapons are not sold to any country. Therefore, we regard all weapons in the United States that can be sold to other countries as an open part of our ecosystem. "The important thing to note here is that not all countries can purchase the weapons we can sell to other countries, and different arms sales strategies must be formulated for different countries."
"For example, if we were the U.S. government, out of our own considerations, we would definitely not sell arms to China and Russia, because they are our direct competitors; we would be open to supply to Britain, France, Japan, South Korea, and India. , because we need to support them and train them to compete with our enemies; for the remaining countries, we have to ask for orders. If Iran is disobedient, we will sell weapons to its enemies. If Saudi Arabia has oil, we will use weapons. Give it to them, and as for those third world countries, give them freedom, even provide them with weapons and assistance, and let nature take its course."
…
Just after Li Mugang formulated the ecological opening strategy, he felt as if he had missed the whole world of Mars and started acting like a monster.
They really couldn't accept their mistake of missing the last auction opportunity, especially after seeing the huge profit they were hoping for, they regretted it.
Before that, they thought that the high premium of US$26 million would become a thunderbolt. They deliberately let Desire take the thunder and blow it up half alive. However, they did not expect that the US$26 million not only did not have a penny premium, but was actually picked up. I got a huge bargain, and almost bought a high-performance car with the same money I spent on a bicycle.
Unwilling to be reconciled, Mars suddenly came up with an idea. They wanted to take this opportunity to hype up, and at least get a share of the huge profits they longed for.
Therefore, Mars spent money on public relations and hired a large number of media to write reports on its official Weibo Twitter. The content of the report was the so-called "disclosure of N insider details of Li Gouzi's Weibo promotion resource auction."
In this report, all media outlets only selected two companies from the ten companies that participated in the auction to report on it. One was the desire to succeed in the final bid, and the other was Mars, which failed in the final bid.
During the original bidding, the names of the ten companies were hidden, so when the audience watched the bidding, no one knew who paid the price. Only when the end of the bidding was announced, the success of the bidding was announced. It is desire. As for who the other nine companies are, Weibo officials did not mention a word.
Now, these media have come out to set the pace, deliberately releasing the name of Mars, releasing the introduction of Mars, and even claiming in special reports that when the auction was originally held, Mars, one of the world's top 500 companies, was determined to win this auction, but At the critical moment, there was a problem with their bidding system, so that they failed to offer a higher price than Desire in time, allowing Desire to get in first and win the final victory in the auction.
As soon as these reports came out, they were artificially promoted on Weibo and Twitter, and soon appeared on Weibo and Twitter's hot list and hot search list. This is almost the first time that Weibo and Twitter have artificially manipulated the list. event.
Such reports gave Mars a good opportunity to showcase themselves. At the same time, they dumped the blame for missing the auction on the Weibo Twitter platform, playing the role of a victim who suffered losses, and suddenly gained a lot of attention. , for Mars, they are using this method to compete with their desire for exposure. They even feel that if the processing is done well, it may even be possible to achieve better publicity purposes at a cheaper cost.
The incident occurred in the early morning of Yanjing time. After receiving the report from the person in charge of the company, Li Mu was furious about the incident and immediately ordered Kong Lingyu: "Block Mars on Weibo and Twitter immediately."
Immediately afterwards, Weibo and Twitter officials intervened forcefully. The first thing they did was to block the Mars Group on the entire Twitter platform. Then, they vigorously bombarded the entire Mars propaganda front. The specific methods were as follows:
First, all related list positions must be removed immediately, and any Mars-related content will never be allowed to appear in hot searches and hot topics;
Second, Mars’ corporate name and Mars product names have become sensitive words on Weibo and Twitter. Any Weibo and Twitter containing these sensitive words can only be seen by the publisher himself, and cannot be disseminated to the outside world of any nature;
Third, Mars’ official Weibo was banned. Weibo and Twitter officials privately demanded that Mars apologize for its malicious marketing within 24 hours, otherwise the official account would be banned for up to one year and forced to Delete all its followers and make it disappear from all followers' watchlists;
Fourth, the technology conducted a technical selection of all news reports containing Mars in the past 24 hours in the database. All Weibo and Twitter accounts that participated in this malicious marketing, whether individuals or companies, were banned and ordered to publish through official emails with full sincerity. Only with a letter of apology can you have the opportunity to apply for unblocking!
(End of chapter)