One of Li Mu's personal least favorite marketing methods is porcelain marketing.
The so-called false marketing is to use shameless means to force others to post, force attention to hot topics, and force attention.
Li Mu loved reading novels in his previous life, and would often go to bookstores and buy a lot of physical books to read. He could often see promotional slogans on certain books in bookstores, such as: "Oriental version of "Harry Potter" Promotional slogans such as "Chinese version of "Game of Thrones"" and "Ancient version of "Sherlock Holmes"" are typical marketing campaigns;
The same thing often appears in the promotion of film and television dramas, such as "urban version of "The Legend of the Condor Heroes"", "mainland version of "Infernal Affairs"", "local version of "Lord of the Rings"", all of which are without exception. It’s porcelain marketing;
In addition, small companies often come out to accuse a large company of infringement, suppression, or malicious competition, or small authors come out to claim that big writers have plagiarized, or small stars come out to claim that they have been bullied by big stars or directors, and there are unspoken rules. As long as there is no real evidence, these rhetorics are basically a kind of false marketing.
Fundamentally speaking, Pengci marketing is no different from the old men and women who pengci on the street. Pengci old men and women see you driving your car, bump into your car, and sit in front of your car. , I will never get up without giving you three to five thousand; Pengci's marketing companies are more ruthless than Pengci's old men and women, sucking on you like leeches, and will never give up until they take advantage of you.
Mars himself realized that he had missed a huge opportunity, and now he regretted it. Instead of learning from the pain, he started to touch Li Mu's tricks. This made Li Mu particularly indignant. He had only one thought in his mind: I won't take you out of the top 500 in the world. , this matter is not even over yet!
Just when Mars was complacent about its porcelain marketing, the Internet suddenly seemed to be cast by a spell. All Mars reports, soft articles, and promotional materials disappeared in an instant.
The topic that was so hot one second has evaporated from the world the next second, which is simply unbelievable!
Mars didn’t know that Li Mu’s entire network ban on them had already begun.
At present, the public opinion center of the global Internet is Twitter, because it is the first and only platform that connects the whole world. Its existence eclipses almost all news portals, so the popular Topics can only be created on Weibo and Twitter, and there is no other possibility.
Once Weibo and Twitter blocked all of Mars’ keywords, Mars’ popularity on the Internet was instantly wiped out.
Li Mu requested that Mars and all its popular keywords be blocked. Therefore, not only their company name and a series of product names, but also the names of their CEO and chairman have become sensitive on Weibo and Twitter. Once words appear, their spread will be restricted in all directions.
The restrictions on dissemination are really too harsh. What is posted can only be seen by yourself. This turns the fully open Weibo and Twitter into a private diary. Those Mars trolls instantly seem to be sealed. With all the ability to move around, I can only watch the content being sent out but no one can see it and worry.
Mars themselves, as well as the media and trolls they bribed, are wondering, and the users who have been led by them are also wondering. They don’t know why the Mars topic and all Mars-related content have disappeared.
At this moment, Mars was surprised to find that his official Weibo, Twitter, had been officially banned!
Mars CEO Neil roared angrily inside the company, scolding: "Li Mu is simply a ***! Why does he ban our official account! He is seeking revenge for his personal vengeance!"
After scolding him, he immediately said to the person in charge of his public relations department: "Immediately express the strongest written protest to Makino Technology! At the same time, immediately publish this incident to all cooperative media and let them collectively speak out for us! How dare Li Mu He privately banned our account. If this matter spreads, it will disgrace him! It will disgrace Weibo and Twitter! I want to make this matter bigger! Let them officially apologize to us to users around the world!"
The person in charge of the public relations department nodded: "I will make arrangements right away, and I will protest to them in the harshest terms!"
CEO Neil immediately said: "Let the cooperative media be prepared. At the critical moment, we need them to speak collectively at the same time! Put the greatest pressure on Li Mu!"
The person in charge of the public relations department immediately said: "Don't worry, I will definitely coordinate with all cooperative media."
CEO Neil said: "I will give you a media PR budget of two million US dollars and let them risk their lives to fan the flames!"
At this point, a ferocious smile appeared on his face, and he said with great satisfaction: "Li Mu, Li Mu, what I'm waiting for is for you to lose your mind. The more you avenge your personal revenge, the more you will leave me with excuses! This time we must put things right. Make the biggest fuss! Get us the maximum exposure!"
At this moment, the CEO's assistant hurriedly walked in and said, "Mr. Neil, Makino Technology has sent an official email."
Neil was stunned and then asked: "Sent from Makino Technology? What's the content? Read it!"
The CEO assistant took the fax paper and said: "Mars Group, your shameless, despicable and despicable marketing methods have reached the bottom of Makino Technology. Our company requires you to publicly apologize for your malicious marketing within 24 hours, otherwise it will be further Implement necessary disciplinary measures against you!"
"Fuck!" Neil gritted his teeth and said, "I haven't found him yet, but he has found me! And he wants me to apologize? It's just a dream!"
After that, he pointed at the person in charge of the public relations department and sneered: "Jim, take note of this and write a reply to Makino Technology immediately. The content is as follows: Makino Technology, you have arbitrarily blocked our official Weibo Twitter account, which has violated the fairness of the Internet platform. , the basic principles of equality and freedom, if our account is not unbanned within the shortest possible time, we will immediately make your company’s actions public to the world!”
When Li Mu received the reply from Mars, a sneer appeared on his face and he told Li Ziwei: "Ziwei, please tell me a few things."
Li Ziwei immediately took out a pen and paper and said, "You tell me."
Li Mu said: "First, inform Kong Lingyu immediately. You don't have to wait 24 hours. Now clear all published content, comments, and likes on Mars' official Weibo, and then reset their fans to zero!"
Li Ziwei nodded: "I took note of Mr. Li, please continue."
Li Mu added: "Second, call all the media that are fueling the flames of Mars and tell them that Mars' malicious marketing not only infringes on Weibo's own rights and interests, but also touches the bottom line of Makino Technology's operations. The media that speak out must bear all possible consequences themselves and tell them clearly that we are not philanthropists or politicians, we are entrepreneurs. The bottom line for entrepreneurs is not fairness, equality, and freedom, but their own legality. Rights and interests, therefore, the legitimate rights and interests of Weibo, Twitter and Makino Technology are sacred and inviolable! Anyone who infringes on our rights and interests without solid evidence will become our biggest enemy!"
Li Ziwei immediately said: "Okay, Mr. Li!"
Li Mu hummed, and then said: "Also, call Zhao Kang and ask him to immediately collect black materials on all previous Mars product lines on the Internet. He wants those black materials with solid evidence and traceable sources, and then sort them all out. Come out and produce a set of templates for me to review, and then let him be ready to lead the navy to publish it on the entire network."
Li Ziwei nodded and reminded carefully: "Mr. Li, all Mars keywords have been blocked in our product system. Can't we publish such content?"
Li Mu smiled and said: "There is nothing that cannot be published. As long as he makes the template, the entire template will be a single super long keyword. I will let the technology add a logic. As long as it matches the content of this super long keyword, it will not be affected." Block out the interference of logic.”
Li Ziwei understood instantly, couldn't help laughing, and then said hurriedly: "Mr. Li, I understand. Please wait a moment, I will make arrangements right away."
Li Mu has always been very ruthless in front of his competitors. Although he is much larger than Mars, he still doesn't bother to fight with Mars. He has given them the opportunity to kneel down and beg for mercy. If they don't cherish it, he just goes straight to it. Hit the snake seven inches and knock him down in one go!
At this moment, Mars CEO Neil is still waiting for a reply from Makino Technology. He is complacent that he has captured Li Mu’s fate. Li Mu likes to gain fame and reputation most. If he is exposed, he will use the power of the platform. Deliberately suppressing others will definitely trigger strong opposition.
The Internet itself is a free virtual world. If Li Mu, as the official official of Weibo and Twitter, uses this privilege to arbitrarily suppress corporate users on Weibo and Twitter, all companies that have settled in Weibo and Twitter will be in danger. At that time, it might set off a crisis of trust against Makino Technology and Li Mu.
However, he never imagined how strong Li Mu was.
Ten minutes after the reply was sent, Jim, the head of the public relations department, ran over in horror and breathlessly told him an extremely shocking news: "Mr. Neil, our multiple sub-brands have a total of twelve official Weibo Twitter All content and followers on the website have been wiped out!”
"What?!" Neil exclaimed and asked: "Empty, what exactly does it mean?"
Jim said: "Everything has returned to zero, instantly returning to the state when we first registered. There is not a single piece of content, not a single fan! And the most terrifying thing is that all of our twelve official Weibo and Twitter accounts have been Can’t follow anymore!”
"What do you mean you can't pay attention?!"
"What I mean by not being able to follow is that even if a user searches for our official account, they can't follow us because the follow button on our account is gray and users can't click it at all!"
(End of chapter)