Before becoming the CEO of Mars, Neil had more than ten years of experience in management positions in large companies. However, his experience was all in the offline real economy and he knew nothing about the Internet.
After the rise of Li Mu and his Makino Technology, practitioners in the global real economy have paid more and more attention to the Internet. Senior managers like Neil have only started to pay attention to the Internet in the past two years. However, they can pay attention to it at this stage. It's just the business model and superficial operating rules presented by the Internet. As for the actual technical and algorithmic aspects, he still knows nothing about it.
He didn't understand why his company's name and all product names were blocked, but the explosive article filled with all kinds of black materials was not blocked at all. However, the technicians saw the multiple designs of the algorithm.
If a computer is asked to execute a single command, it will definitely execute it more thoroughly than anyone else or any other machine in the world. If it is asked to block Mars, it will definitely block it when it sees Mars. As for why the black material is not blocked, it must be something else. There is an algorithm inside it, and once this set of logic is triggered, its priority setting is higher than that of ordinary algorithms.
This is like two different habits of a person. For example, Zhang San must be jealous when eating dumplings under normal circumstances, but he will never be jealous when drinking.
It seems that the habit of being jealous when eating dumplings is more widely applicable, but its priority is not as high as drinking.
To change the analogy again, Han Meimei's backup is Wang Ming. Before Li Leilei confessed his love to her, she was willing to be Wang Ming's girlfriend temporarily, but once Li Leilei confessed his love to her, she would choose Li Leilei without hesitation.
Blocking the keywords of Mars when encountering them is like Wang Ming temporarily being Han Meimei's backup. Now, the keywords of Mars are not blocked in the black material. This logic is Li Leilei's confession.
What Mars' technical manager wants to know now is the logic of Li Leilei's confession and what kind of trigger conditions it matches.
If the trigger condition itself has a bug, then Mars may be able to seize the bug and break through Makino Technology’s algorithmic defense.
So, he changed one letter of the entire article and posted it using a newly registered Twitter account.
As soon as the content was released, he asked another colleague to use a newly registered account to check it. The feedback he received from the other party was: "There is nothing in your new Twitter."
The technical manager was a little panicked. He hurriedly copied the original text again. This time, he did not change any of the original text content, but added a subtitle at the end. Then he published it again and asked another colleague to check it. The other party gave him The result is: "I still can't see anything. From what I can tell, your account hasn't posted anything yet."
The technical manager immediately sighed, shook his head dejectedly, and murmured: "They are really cruel."
Neil asked with a puzzled look on his face: "What on earth are you talking about? What on earth is going on?"
The technical manager looked at Neil and said seriously: "Makino Technology has indeed blocked all our keywords. There is only one way to avoid this blocking logic."
Neil asked hurriedly: "What is it?"
The technical manager said: "Publish his article verbatim!"
"What?!" Neil was shocked and blurted out after a while: "You mean, if you want our keywords not to be blocked, you can only publish this content full of negative news about us intact? Then Can I add at the end of this part, 'This is all bullshit'?"
"No." The technical manager shook his head and said, "Even if you change or add a letter or character, this article will be blocked. Only by copying this article verbatim can you circumvent the blocking logic."
With that said, the technical manager added: "Let me put it another way, the keywords blocked by Mars and all our products will only be seen by Twitter users in this article, and all other related content will be blocked. "
Neil touched his forehead and said desperately: "Does that mean that in the future, Twitter netizens will only see us in this article?"
The technical manager nodded: "That's right."
Neil felt dizzy all of a sudden. After a while, he said angrily: "Damn it, can you still play like this? Li Mu really thinks he is the god of Twitter?"
The technical manager said helplessly: "Mr. Neil, Twitter is Li Mu's product. All principles, logic, and algorithms are under his control. Therefore, he is indeed the God of Twitter, just like the GM of the game. You If he wants a good piece of equipment, he may have to play day and night for a year, but if he wants a piece of top-notch equipment that no one can surpass, he only needs to type a line of code. In the virtual world he created, he is God. And we are just a parasite in his virtual world."
Neil then suddenly realized.
He and Li Mu are not in the same dimension at all.
Mars and Makino Technology are not companies of the same dimension.
Although Mars is also a giant with a market value of over 10 billion US dollars, almost all of its assets and strength are concentrated offline. The market value of Makino Technology may be several times or more than ten times that of Mars. However, when it comes to online The assets and strength are infinitely better than Mars.
In modern society, whether it is a war of words or a propaganda war, what is fought back and forth is the ability to deliver information. Unfortunately, Mars has no ability at this point.
It's like two armies from completely different eras fighting each other. Mars is like Napoleon at his peak. In his field and continent, he is invincible, while Makino Technology is a modern, trinity. A powerful force. When it attacked Napoleon, it did not need to dispatch any ground troops at all. It relied on air strikes and long-range strikes to kill Napoleon without a burial place. Even before he died, he and his army were unable to compete with him. This modern army has a real face to face.
Therefore, in this case, no matter how Mars plays, it is impossible to succeed.
Only now did Neil discover that Mars was actually not even qualified to fight Li Mu. Faced with Li Mu's powerful firepower, Mars' "army" didn't even have a chance to be beaten, and was directly massacred on a large scale.
Mars doesn’t even have the slightest say on the Internet. How can it compete with Makino Technology if it only relies on its own food business? Do we need to print a few words criticizing Makino Technology on every pack of dog and cat food, every chocolate bar, and every pack of chocolate beans? Accusing them of bullying
Forget it, Makino Technology has never even publicly criticized Mars from the beginning to the end. They only privately warned the media not to bullshit, and then blocked Mars on their own platform. For ordinary users, They have never heard a single word from Makino Technology against Mars.
Under such circumstances, Mars can only suffer a huge loss.
Just when Neil finally realized how passive his situation was, Mars' reputation on the global Internet was rapidly declining.
That large collection of slanderous material seemed to have received strong covert help and spread wildly in the world of Twitter. Even some media and websites that were watching the excitement took it out as news and speculated it. Consumers saw a lot of information about it. The scandals of Mars, and the scandals that occurred in various product lines, were very shocking. The direct result was that consumers had strong psychological implications for Mars, and they always felt that this company was special. It's unreliable.
No company can withstand such a powerful and intensive negative wave. Even a giant like Volkswagen cannot resist multiple scandals at the same time. Just imagine, just one emissions scandal will make them miserable. If a large number of scandals break out in the same period It is difficult for the public to withstand scandals such as engine oil burning, gearbox death flashing, broken shafts, reduced parts, matryoshka dolls, falsified test results, safety hazards in airbags, etc.
A company can only deal with one big scandal or a few ordinary scandals at the same time. However, no company can deal with a large number of scandals at the same time. All companies that deal with a large number of scandals at a certain stage at the same time are almost without exception. All dead.
Even Boss Ma, who will be called dad by many people in the future, has to be publicly questioned every time he is interviewed by overseas media just because of his original sin of fake products on the platform. It can be seen that Boss Ma is also affected by this. This repeated truism got him tired, and later, whenever someone asked him about counterfeit goods on his platform, he told others: "We now have the largest and most professional anti-counterfeiting team in the world, and we use big data to Monitor the entire platform. Once we find someone selling fake products, we will immediately transfer his information and address to the public security agency... "
It's like the leader of a theft gang suddenly transformed into a private anti-pocket leader. He worked so hard just to deal with one scandal, but even so, it was obviously insufficient. It can be seen that if a company needs to face multiple scandals at the same time, , how miserable that situation must be.
Li Mu intends to unearth all the scandals that have occurred at Mars in the past few years and present them to people all over the world. Some of these people have only heard of one or two Mars scandals in the past few years. Maybe you haven't even heard of one of them. Now, all its scandals are exposed at once, and let consumers weigh whether they want to buy the products produced by this ghost company.
When Zhao Kang's trolls spread this article all over the world, Mars was already in a state of infamy on Twitter. Searching for Mars' various keywords, there were new criticisms made by users everywhere, scolding Mars to a pulp.
Mars’ public relations department was about to get buzzed with calls from major media. Now the media all over the world wanted to interview Mars and grab a chance to make headlines. Neil, under tremendous pressure, grabbed the technical manager and asked: “Didn’t you say Isn’t that the only article that will not be blocked by Makino Technology? Why are so many users’ comments not blocked now?!”
The technical manager said with a sad face: "They must have changed the algorithm again..."
Neil asked angrily: "Then what is the current algorithm?!"
The technical manager said extremely helplessly: "I don't know what the specific algorithm is. Maybe they now feel that the previous preparations are enough and there is no need for any more blocking. It is time to let angry netizens freely abuse us..."
At this time, the public relations manager said in a panic: "Mr. Neil, all the previous tweets on our official Twitter have been restored... and the number of fans has also been restored..."
Neil was overjoyed: "Really? Finally something good happened!"
The public relations manager said awkwardly: "This is not a good thing, Mr. Neil. Netizens rushed to our official Twitter to leave messages and comments. In just a few minutes, there were tens of thousands of comments insulting us..."
(End of chapter)