The reason why Li Mu asked Twitter to completely lift restrictions on Mars keywords is because Zhao Kang’s trolls have already laid the groundwork on the global Internet.
Now, the Internet is full of netizens who want to scold Mars. The huge public opinion frenzy is like a dam full of water. It is a good opportunity to open the floodgates and let them overwhelm their opponents.
Since netizens want to scold Mars, they must have a foothold. That’s why he asked technology to restore all the content on Mars’ official microblogs. Every piece of content published by these official microblogs is a foothold for netizens’ attacks.
When Mars discovered that there was a flood of criticism, the first thing they did was to immediately prepare to issue an official statement, but sadly discovered that Makino Technology only lifted the keyword restrictions and restored their Twitter content, but , and did not give them permission to publish content.
In other words, they can't publish anything now, and they have gone from being deaf and dumb to being dumb but not deaf.
Being mute, but not deaf, was extremely painful for Mars. The whole world came to scold him, but he couldn't reply at all.
Neil saw tens of thousands of negative comments pouring in, and he was as anxious as an ant on a hot pot. He hurriedly ordered the personnel responsible for Twitter operations to delete all comments, but when their operations personnel tried to delete them, they failed. I found that when I clicked delete, the system only popped up a prompt: "The request has timed out, please try again later."
Neil asked angrily: "What does request timeout mean?"
The technical person in charge shook his head in confusion and said, "I don't know much about this, maybe there is some technical issue with Twitter officials."
Neil frowned and then said: "Try using your personal account to see if you can delete the comments!"
The technical director immediately arranged for employees to conduct tests. After several tests, it was found that deleting comments from the personal account is very simple. Every time you click, the comments will be deleted successfully. There is no request timeout prompt at all, and the success rate is 100%.
Neil immediately understood that he had been plotted by Li Mu again.
He hurriedly said: "Quick, let's clear all Twitter content ourselves and don't give netizens a chance to make bad comments!"
The operators hurriedly followed the instructions, but soon sadly discovered that when they clicked to delete the tweet, the same prompt would pop up, informing them that the request had timed out.
Neil was so angry that he almost had a heart attack. Li Mu was too cruel. He was not allowed to delete comments or tweets. Wasn't it clear that he wanted to leave himself here to be scolded
Moreover, Twitter did not explicitly turn off Mars’ ability to delete comments, nor did it explicitly turn off their ability to delete their own tweets. Instead, Twitter used this seemingly technical glitch to achieve its goal euphemistically, which Neil thought was extremely insidious.
Neil was so angry that he personally wrote a statement and asked his public relations manager to send it directly to Makino Technology's public relations department.
In this statement, Neil righteously condemned Makino Technology for deliberately shutting down their operating permissions, and strongly demanded that Makino Technology must give them a clear explanation, otherwise they will use the media to protest.
After receiving the email, the public relations department of Makino Technology immediately asked Li Mu. Faced with Mars’ protests and threats, Li Mu just smiled lightly and said, “Reply them and say that this is entirely because of the instant comment volume on Mars’ official Twitter. We are actively resolving the technical failures caused by the size of the website. We ask them to bear with you. In addition, we suggest that they do a good job in corporate image and crisis public relations. Otherwise, it will frequently trigger such a large number of comments from netizens, which will also cause trouble to us. "
The public relations department of Makino Technology immediately responded to Mars in English with Li Mu’s original words. When Neil and other Mars executives saw this reply, they were so angry that they vomited blood.
Li Mu actually said that this malfunction occurred because Mars triggered a large number of comments? ! Mars originally wanted to question Li Mu and force Li Mu to solve this problem, and he did guess that Li Mu might kick the ball. For example, he might kick the ball to the public relations department, and the public relations department might kick the ball to the technical department, who would then kick the ball to the technical department. The ball was kicked to the business or other departments, but they never dreamed that the ball would be kicked directly back to them by Li Mu, and it was still so powerful!
Li Mu immediately put all the blame on Mars, saying that their reputation was so bad that so many netizens flocked to criticize them, which was why there were technical problems. He also suggested that they do a good job in corporate image and crisis public relations. , this is simply a powerful kick that directly hit their crotch.
Neil's face was extremely ugly. He never imagined that Li Mu could make such a shameless response. Moreover, the most hateful thing was that he knew he was lying, but he couldn't do anything about it.
Having said this, what else can be done? If they continue to kick the ball to Li Mu, they will only be met with a stronger counterattack by Li Mu. In comparison, they kicked the ball to Li Mu with the same force as a three-year-old child practicing passing, but Li Mu kicked the ball back with the same force. , it was simply Robert Carlos’ free kick that hit the goal!
In this case, the ball Mars kicked out became a weapon for the opponent to attack them. They just wanted to pick up the ball quickly and not let the ball roll to Li Mu's feet again, life or death.
However, this also meant that all Neil's methods became child's play in front of Li Mu.
Now that Mars is full of negativity, the company has no way to issue even a public statement. This is a tragedy that has never happened among the Fortune 500 companies. For any Fortune 500 company, they have a complete organization. With its structure, strong business capabilities and top-notch public relations capabilities, it can be said that Fortune 500 companies are truly top-notch veterans among countless companies around the world.
However, no one expected that an "experienced driver" like Mars would have an accident during an extremely ordinary warehouse emptying process. He kicked the accelerator and hit a pillar. The car was smashed into pieces, and the pillar was completely intact.
Although the media is unwilling to help Mars speak out to anger Li Mu, they are willing to stand from God's perspective and cynicize Mars as if adding fuel to the fire.
As a result, major economic media published articles one after another, defining the series of causes and consequences before and after Mars' "miscellaneous marketing" as the stupidest corporate marketing and public relations behavior in the past ten years and a textbook-level negative case. As the CEO of Mars, Neil was directly singled out for criticism and criticism by the major media. The media detailed his sexual behavior along the way and defined five crimes for him.
First, he misjudged the potential value of Li Gouzi’s Weibo and missed a good opportunity in the auction, which is enough to show his short-sightedness;
Secondly, in order to gain popularity, he did not hesitate to touch the porcelain Makino Technology and offended the extremely influential Li Mu, which is enough to show that he has no awe at all;
Third, when Makino Technology ordered them to stop illegal marketing, they still committed crimes and even resisted to the end, which is enough to show that he has no overall view of the situation at all;
Fourth, Makino Technology has completely blocked public opinion in the media and completely blocked Mars’ voice channels, but Neil has not repented in time and continued to resist, which is enough to show that he cannot judge the situation at all;
Fifth, as the CEO of a company with a market value of over 10 billion US dollars, Neil's ability to push Mars into such a passive situation step by step shows that this person does not have the basic qualities to be a CEO at all.
As soon as the words of the five deadly sins came out, the entire business circle and the financial world were greatly disappointed in Neil. Wall Street even defined Neil as the worst CEO in the 21st century, which suddenly made Neil's situation in the industry extremely passive.
These media, which did not take it too seriously, further added fuel to the flames, causing Mars' global reputation to plummet. Only then did Neil truly realize how big of a trap he had created.
Neil was completely panicked at this time.
The influence of this incident has been far beyond Neil's ability to control. Now Mars' defeat has been determined, and his reputation has been completely ruined. This time, he really lost his wife and lost his troops.
The chairman of the board of directors of Mars called angrily at this time. He scolded Neil fiercely and warned him that he must solve the problem in the shortest possible time and that he must shake hands with Li Mu to make peace, otherwise he would be in advance. Terminate Neil's tenure as CEO.
Neil knew very well that Mars was in trouble this time, almost entirely because of himself. If he was driven out by Mars, he would have almost no chance of finding another appointment as CEO of a large company in the future, and his name would be famous in the entire entrepreneurial circle. The investment circle is well known to the world. All enterprises and capital will avoid me like the plague. I may not have a chance to turn around in my life.
Thinking of this, Neil panicked and was afraid. He hurriedly contacted Li Mu and apologized to Li Mu over the phone. However, his request was rejected by Li Mu.
Makino Technology relayed Li Mu's dictation to him: "If you want to communicate, let the person with the largest shares of Mars come out and talk to me. As for Neil, advise him on where he came from and where he should go back."
After seeing Makino Technology's contemptuous and disdainful reply, Neil was uncharacteristically lifeless at all.
Not only was he not angry, his previous arrogance suddenly disappeared. He now finally understood how big the gap between him and Li Mu was. Although he had built a good platform, Li Mu was the creator of an even bigger platform. , the difference is more than a thousand miles.
Even if the bosses and major shareholders of Mars were asked to talk to Li Mu, they would still be more than one step below Li Mu, let alone a CEO.
Just after Neil was rejected by Makino Technology, the content of Makino Technology's reply had reached the ears of the chairman of Mars' board of directors. At this moment, he wanted to cut Neil into pieces, but he had to focus on the most important things first. .
Soon, Makino Technology received an email from the chairman of the Mars board of directors and the real boss of Mars. In the email, he repeatedly apologized to Li Mu and proactively stated that he would severely punish Neil for his actions, but Li Mu responded to his remarks. Scoff.
Later, he said to the person in charge of the public relations department: "Write him a reply and tell him that there is an idiom in China, which is called asking for forgiveness while bearing the thorns. As for what it means, let him figure it out for himself!"
(End of chapter)