Hearing Li Mu say that Spielberg also liked the song "21 Guns" he had just recorded, Du Wei asked happily: "Director Spielberg really said that?"
Li Mu nodded: "Can I still lie to you?"
After saying that, Li Mu added: "He also said that in February next year, he will give you a chance to be a guest at the Grammys."
"Grammy?" After hearing this, even Du Wei, who had never cared about fame and fortune, became uneasy.
The Grammy is like the Oscars in the film and television industry. The award that all film actors dream of is the Oscar. Even if they are only nominated for an Oscar, it is a great honor. Therefore, every popular singer has the same feelings for the Grammy.
The Grammy is the highest award in the world of music. Those who win the award are all top singers with great strength. Guests who are invited to perform at the Grammy also regard it as the greatest honor. More importantly, so far, So far, no Chinese singer has been invited to be a Grammy performer!
It is very difficult for Chinese singers to win the Grammy, whether it is nominations or guest performances. This does not mean that the level of Chinese singers is insufficient, but that cultural differences, language differences, differences in music styles, etc. make Chinese singers very difficult. It’s hard to really go abroad, especially to the Western stage.
Moreover, at this stage, China Capital has not yet shown any prominence in the international music circle, so even if a rich man wants to promote a Chinese singer to the Grammys, he is basically in a state of powerlessness.
When Du Wei heard that she might have a chance to win the Grammy, her first thought was shock, and her second thought was disbelief. After she came to her senses, she said to Li Mu in embarrassment: "Brother Li Mu, I How can such a newcomer qualify for a Grammy..."
Li Mu smiled and said: "Whether you are qualified or not does not depend on your age, nor does it depend on your moral integrity."
Du Wei stuck out her tongue and asked carefully, "What are you looking at?"
Li Mu smiled and said: "Look at the strength, the work, and the resources behind it. Resources are the most important!"
After saying that, Li Mu patted the seat next to him and said to Du Wei: "Come, sit down and let me talk to you."
Du Wei smiled sweetly, crossed her legs like a lady, and sat down next to Li Mu. She blinked at Li Mu like a little girl, looking forward to his next words.
Li Mu then said seriously: "There is only one core in the entertainment industry, and that is exposure. Movies need enough exposure, so investors need to find the hottest stars and the most stylish directors, and albums also need enough exposure. Therefore, record companies will place charts, promote, and buy resources everywhere. Movie stars can become A-list with enough exposure, and the same goes for singers. But how do you guarantee exposure? Resources!"
With that, Li Mu added: "Look, the movie "Flying Tigers" has so many top celebrities, each of them has their own exposure, plus my funds, and what I want to do in the future. The promotional resources invested in this movie will make this movie the most exposed among commercial movies in history. You are the heroine of the movie, so your exposure is very high, and you are the singer of the theme song, so your exposure is even higher. , by that time, let alone the Grammys, I think you are also qualified to win the Oscars."
Du Wei said sheepishly: "Although I major in music, I don't think I'm qualified to go to the Grammys. What's more, I haven't studied acting at all, so how can I be qualified to go to the Oscars..."
Li Mu smiled and said: "This comes down to the issue of resources. You have me providing resources behind you, and Spielberg endorsing you in front of the stage. Such resource support does not count even the Oscars and Grammys." What."
With that said, Li Mu added: "What's more, if you are invited to participate in the Grammys and become a guest performer, I will write a better song for you and let you blow up the audience as soon as you appear on stage! "
In Li Mu's mind, there are so many hit singles that are popular all over the world. Whether it's Sister Stone, Sister Fruit, Adele, or Taylor Swift, you can just pick one from anyone's famous song. Du Wei is enough to amaze the entire Western music circle. If Du Wei performs well, it is very likely that she will directly steal the limelight of the entire Grammy.
If using her skills to shock the entire Grammy Awards was used as the start of Du Wei's global singing career, it would definitely be called a dream start.
Du Wei said a little shyly: "I'm afraid I will be nervous in such an occasion. What if I disappoint you..."
Li Mu smiled calmly and said: "A girl as confident as you will not be nervous anywhere. Don't worry, I believe in you."
…
When Li Mu sent Du Wei home, Mars Company in the United States had already exploded.
After they realized that sales in the terminal market were declining rapidly, they immediately launched comprehensive data monitoring and conducted real-time analysis of terminal sales data around the world. What made them despair was that the terminal sales data continued to decline.
Even in the domestic market of the United States, sales have begun to decline significantly, and the negative news that is constantly fermenting and spreading on the Internet is constantly unleashing its power.
Roland Maas, Chairman of the Board of Directors of Mars, was very angry about this. Just when he couldn't find a suitable countermeasure, Mars' Marketing Director told him a new data: "Mr. Maas, we just received the news that in pets In terms of grains, the global sales of Longxiang have surged more than twice in the past few days. Their factories have now begun to enter full production and their channels are developing rapidly!"
As he spoke, he added: "In addition, yesterday Li Gouzi's Twitter updated a photo of eating Craving dog food, which received tens of thousands of retweets. Now the Craving brand's visibility is very high on the Internet, and the brand and products are exposed. The popularity is also very high, and it is estimated that their sales will reach a higher level in the past few days.”
Even though the product he longed for was more expensive and less cost-effective, with the promotion of Li Gouzi on Weibo, its sales were like riding on a rocket and kept rising. Now, Li Gouzi has become a global brand. The first Internet celebrity dog, and the brand "Aspiration" has also become the world's first Internet celebrity pet food brand.
Once something becomes popular, who the hell cares about cost-effectiveness.
It is for this reason that among the Mars product lines, the sales of pet food have also experienced the largest decline, far exceeding that of other products.
After Roland Maas heard this, he cursed angrily: "Neal, that short-sighted bastard, gave up such a good opportunity to his competitor! I can't forgive him even if I kill him!"
Poor Neil had been fired by the board of directors at this time, but even this could not alleviate Roland Maas's resentment towards him.
After scolding Neil, Roland Mas still looked angry. He told the marketing director: "We must now find ways to regain consumers' confidence in our products and reputation. The board of directors will immediately approve a US$20 million investment." The advertising budget is used to help the company tide over the difficulties, and we need to increase sales through increasing exposure."
The person in charge of marketing said seriously: "Mr. Maas, we will immediately increase the advertising budget, which will indeed help increase sales. However, in this case, it is equivalent to driving against the wind. The cost of moving forward is too high. It is very likely that Even if we invest 50 million US dollars, it still won’t achieve very good results. After all, Makino Technology is still working against us. Negative news about our products is spreading on the Internet. I personally feel that we should start by solving the problem. Start with negative news on the Internet.”
Roland Maas said angrily: "Twitter is obviously fueling this, and we don't have a strong voice on the Internet. How can we solve the negative news at this stage?"
The person in charge of the marketing department said: “We can first sue Twitter for maliciously restricting the functions of our official Twitter and ask them to immediately lift all restrictions and apologize to us, and then we can sue Twitter for maliciously indulging in groundless remarks that slander us and discredit our company. Corporate image."
Roland Maas asked in a bad tone: "What do you think are the chances of winning this lawsuit?"
The person in charge of the marketing department said: "I dare not say how big it is, but as long as we sue and the U.S. court accepts it, this matter will become big news. At least users will pay attention and know that we may have suffered. Unequal treatment, this can be regarded as crisis public relations for us in disguise."
Roland Mas held his chin and hesitated for a moment, nodded slightly, and said: "Okay! Contact the best and most authoritative business lawyer group in the United States immediately. This time to make the matter bigger, it is best to let global users Everyone can pay attention!”
…
Early the next morning, Li Mu was woken up by a phone call from Lin Qingya in North America.
Lin Qingya asked a little embarrassedly on the phone: "Mr. Li, I didn't disturb your rest, did I?"
Li Mu said: "It's okay." Then he asked: "Qingya, you called so early, is it urgent?"
Lin Qingya said: "It's not an urgent matter. I just want to tell you that Mars submitted an indictment to the U.S. Federal District Court for the Eastern District of New York, accusing us of maliciously restricting the functions of their official Twitter and maliciously indulging and promoting negative comments that slander them. news."
Speaking of this, Lin Qingya added: "This matter is quite a big deal. Many local American media have begun to report it, and it has a great influence."
Those media were unwilling to offend Li Mu because of Mars, so they were unwilling to help Mars issue a statement, but they were still very interested in neutral news, so when they heard that Mars had sued Makino Technology, they all opened columns to report on it, focusing on this incident.
Li Mu didn't care about this and said with a smile: "I understand. I will respond later. If any local American media wants to interview you, just turn it down."
"Okay Mr. Li, I understand."
Li Mu hung up Lin Qingya's phone and immediately called Kong Lingyu. He said as soon as he opened his mouth: "Old Kong, immediately block all accounts on Mars' official WeChat account so that their staff can no longer log in."
Kong Lingyu didn't even ask why. He immediately nodded and said, "I'll make arrangements right away."
Subsequently, Li Mu opened his laptop, logged into his Twitter, and posted a new tweet in English. The text of this tweet read: "Makino Technology officially terminates the use rights of all Mars Inc.'s Twitter accounts, notifying this. "
In addition to this sentence, he also attached a screenshot. The content of the screenshot is Article 8.3.1 of the Twitter Registration Agreement.
Twitter’s user registration terms are very lengthy, containing a large number of user code of conduct and platform privileges. It takes at least half an hour to read them all, so almost no one reads them carefully. They all just check the box to agree when registering.
The original text of Article 8.3.1 of this registration terms is: "Twitter officially has the final management rights for all accounts on this platform. If due to improper operations and improper behavior of users, a large number of negative news is spread and a large number of users are abnormal. For comments and abnormal operations, such as (comments, reposts, likes), in order to protect Twitter's own rights and interests, Twitter officials have the right to terminate all control rights of illegal users on their accounts!"
(End of chapter)