Almost no one has time to study the registration terms of a website.
It would be easy to ask legal personnel to do such a thing, but the key point is that it is basically impossible to leave the work of operating Twitter accounts to legal personnel in the company. Therefore, the operation staff did not read it at all when registering. There are long and cumbersome terms, just click "Agree to the registration terms" to confirm the registration.
However, no one expected that there would be so many biased “overlord clauses” in Twitter’s registration terms.
The key is that the overlord clause is fully legally binding on Twitter, because Twitter itself is a product developed and operated by Makino Technology. The registration terms are originally formulated by Twitter itself, and the relevant laws in the United States are only used as a reference.
Regardless of any user, even if it is the personal Twitter of the President of the United States, as long as he registers an account, it means that he agrees to Twitter's registration terms. Once he violates the terms, Twitter has the right to deal with his account.
When Mars sued Makino Technology in the United States, Makino Technology immediately issued a statement to the world through its official Twitter channel, which stated:
"In order to create malicious hype, Mars unreasonably blamed the failure of its online auction on the so-called 'technical issues' of Makino Technology, and based on this, launched a series of vicious, despicable, unscrupulous, and unlimited publicity and marketing, which violated the Therefore, Makino Technology solemnly announces that in accordance with the registration terms of Makino Technology’s Twitter platform, all Twitter accounts owned by Mars will be banned indefinitely.”
In addition, Li Mu himself specially recorded a video. In the video, he sat at his desk in his office and said in English with a look of disgust: "As for Mars' lawsuit against Makino Technology in the United States, Makino Technology reserves the right to countersue Mars." At the same time, as the founder and chairman of Makino Technology, I am personally shocked by Mars’ shameless behavior. At the same time, I also want to warn them to follow the laws and regulations set by the local government in society and in schools. School rules and regulations, in the online world, must also abide by the rules and regulations of the platform. This is the knowledge and education that every adult should have. Since Mars chooses to register its own official Twitter, it must abide by the official regulations of Twitter Once all the rules are violated, you will definitely be punished accordingly. If Mars has any dissatisfaction with this, I personally and Makino Technology will stick with you to the end!"
As soon as Li Mu's video was released, it immediately caused a huge sensation on the Internet. As soon as the news of Mars suing Makino Technology came out and became a hot topic, Li Mu immediately slapped Mars hard on the face. And it's pumped solidly.
Mars sued Makino Technology on the basis that Makino Technology maliciously restricted their official Twitter and maliciously promoted their negative news. They had no actual evidence for the latter and were just sensationalizing. As for the former, they had no reason at all.
Makino Technology directly took out the full text of the registration terms, and highlighted the 8.3.1 clause, directly telling the world that in the world of Twitter, Mars must follow Twitter’s rules, otherwise you will be kicked out immediately. Want to sue? If you can sue and win, I will give you all Twitter.
Mars directly sued Makino Technology. In fact, they just wanted to make the matter bigger and gain sympathy by playing the weak. They didn't even study Twitter's registration terms. They simply believed that Makino Technology's overbearing performance warranted the judicial system. Knock it out and make people all over the United States despise it.
But they never dreamed that Li Mu would have a stick-to-the-end attitude. Not only was he not timid at all, but more importantly, he scolded Mars with a backhand, and also took out his own platform registration terms. , asked Mars, you clearly accepted it when you registered, why are you regretting it now
At first, some onlookers who didn't know the truth thought that Li Mu had indeed gone too far and forced a physical enterprise to do this. But as soon as Li Mu's video was released, these people immediately understood the truth. Mars was obviously malicious. Marketing, and forced the blame to Makino Technology, which was punished by Makino Technology in accordance with the platform regulations, and now a bad person has jumped out to complain first. This face is really ugly!
Just when the video of Li Mu’s statement went viral in the online world, the U.S. District Court for the Eastern District of New York, which had just accepted Mars’ lawsuit, immediately announced through their official Twitter: “Because Makino Technology has the final right to interpret the Twitter platform, it rejects Mars’ lawsuit. The lawsuit against Makino Technology for maliciously restricting its official Twitter function, and at the same time, Mars’ lawsuit against Makino Technology for maliciously indulging in and promoting negative news that slandered Mars is dismissed due to insufficient evidence. Mars can sue again in the district court after sufficient evidence is prepared.”
Mars never expected that just as Li Mu came out and slapped them in the face, the U.S. District Court for the Eastern District of New York also jumped out and slapped them in the face.
In fact, it’s not the fault of the U.S. Federal District Court for the Eastern District of New York. The main reason is that when they accepted the case, they just wanted to make a big news, but they didn’t expect that there would be such a big bug in the matter.
The American judicial system and the American people hate evil very much. The vast majority of giant companies do not have a good impression in the minds of the public because of their tyranny, monopoly, and various behind-the-scenes operations. Mars also hopes to use this to mobilize the judicial department. They were dissatisfied with Makino Technology and the public's anger towards Makino Technology, but as soon as they took action, they shot themselves in the foot.
Now, Mars is infamous all over the Internet. Even many TV media have criticized Mars’ shameless practices by name. The host of a CNN talk show even publicly mocked Mars in the show, saying: “Mars In the physical industry, they may have been king for so long and have such a strong sense of superiority that they have completely ignored the importance of "rules". Here, I would like to ask the chairman of the board of directors of Mars, do you only have American laws in your eyes and no other rules? ? Is it because guns are legal in the United States that you can take guns into other people's homes, or even into other countries? Is it because abortion is illegal in the United States that you can accuse a woman from another country of having a voluntary abortion? Do you think that as long as you comply? Under U.S. law, we don’t need to abide by Twitter’s platform rules?”
Some TV media people publicly criticized: "This series of unbelievable operations by Mars has really smeared American companies. The opportunity for the whole incident is nothing more than Mars' own misjudgment and missed the extremely cost-effective resource auction of Makino Technology for the sake of hype." , which caused a series of problems caused by abandoning moral integrity, Makino Technology punished Mars according to its own platform rules. Unexpectedly, Mars actually complained first and tried to use the judicial department to put pressure on Makino Technology. This incident has tarnished the image of American entrepreneurs. It has had a huge impact, and Mars should be held responsible for it!”
Ordinary people are also deeply disgusted by Mars' series of practices. The Internet is full of criticism and abuse against Mars' actions, making Mars' reputation fall to the bottom.
Li Mu was not ready to let go of Mars. He immediately let the trolls take the lead and pushed a new topic on English Twitter: "The boycott of Mars starts with me."
On this topic, a large number of netizens posted tweets, saying that they would boycott a series of Mars products starting from themselves. Some people even specially made a complete Mars product chain, listing all the product brands of Mars, so that netizens can use it in their daily lives. Medium precision resistance.
Although Li Mu asked the trolls to push this topic, it has indeed aroused the support of a large number of ordinary users after it was pushed. Invisibly, Mars' brand value has been cut off a lot.
Mars' head was extremely big at this time.
Never in their wildest dreams did they imagine that they would end up in the mess they are in today by making one wrong step after another.
As the chairman of the board of directors of Mars, Roland Maas is under tremendous pressure. Although Mars itself is a family industry of the Maas family, competition within the family industry is also very fierce. Many people hope that Roland Maas will resign. Si barely maintained his position as chairman of the board of directors by virtue of his own lineage's dominant voting power.
But at this time, his intestines were filled with regret.
It's not that Li Mu didn't give him a chance. When Li Mu told him the four Chinese idioms of "bearing a thorn and asking for forgiveness", he gave him a way to survive. However, his pride prompted him to completely refuse to accept this opportunity from Li Mu, and even wanted to confront Li Mu. Trying to force Li Mu to compromise.
Now, retribution has come. Instead of compromising, Li Mu grabbed his collar and shot his face left and right, beating himself to the point of despair.
There are more and more criticisms and accusations from the media and netizens, and Mars is under increasing pressure to speak out. As the news continues to ferment, and as online address activities continue to escalate, Mars' terminal sales continue to decline, with a decline It’s huge. Many big dealers have come to question it. They are Mars agents and they read all kinds of negative news about Mars every day. Now the overall sales are getting worse and worse. If this continues, we will have no profit at all this year.
Roland Maas was overwhelmed by the huge pressure from inside and outside. He really regretted it at this time, but it was too late. He immediately wanted to get in touch with Li Mu and gave up immediately, but Li Mu was completely unwilling. Leave him no communication channels so that he cannot find a suitable entry point.
Therefore, Roland Maas could only pass the news to Li Mu through acquaintances, and the first person he found was Spielberg, who was currently filming in China.
Spielberg and Roland Maas are old acquaintances. Roland Maas used to spend a lot of money to place advertisements in Spielberg's movies, and the two have many business contacts.
When Spielberg received Roland Maas's request, he took the initiative to call Li Mu to explain the situation, hoping that Li Mu would change his attitude. Unexpectedly, Li Mu said: "My attitude has been stated a long time ago. The only way to do this is to apologize." Four words!”
(End of chapter)