Roland Maas forgot how he left Makino Technology and how he came to the hotel.
In the presidential suite of the most luxurious five-star hotel in Yanjing, he was so angry that he smashed everything around, and his two assistants couldn't hold him back.
The Maas family is also a traditional Old-Money. When Li Mu's grandfather and great-grandfather were still poor farmers, the Maas family had already begun to build their own business empire. Like the Old-Money Li Mu met in the UK, the largest of these guys The problem is eternal and inexplicable pride.
When the national power of the United States was rising rapidly, the people of the declining empire always felt that Americans were just a bunch of red-necked bullies. They looked down on the upstart emerging countries like the United States and despised the United States as having no history, but they felt sour in their hearts. feel uncomfortable;
Nowadays, established entrepreneurs with decades or even centuries of history in the United States and the United Kingdom look down upon emerging rich people like Bill Gates and Li Mu who made their fortunes quickly through IT. They think they are nouveau riche and speculative businessmen who made their fortunes through bubbles. , in fact, to put it bluntly, it is just five words: envy, jealousy, and hate.
In Roland Maas's heart, he really believed that he was a head above Li Mu. He felt that regardless of his family background, background, history, accumulation, personal knowledge, or even life experience, he was much better than Li Mu. Li Mu should regard himself as The teacher was equally respectful, but this young man stepped on his feet and rubbed them. This kind of humiliation made him unable to calm down for a long time.
After cursing for a long time and beating a lot of things, Roland Mars' anger dissipated a lot, replaced by fatigue spreading from the bottom of his heart. He looked at the time, it was already the afternoon of Chinese time, Li Mu had caused Mars The wound continued to bleed, fester, and become infected to the point where it could not heal, and the board of directors did not have much time left for him.
After smoking a whole cigar, Roland Maas held a conference call with the board of directors. At the meeting, he clarified Li Mu's request. As expected, no one on the entire board of directors objected to holding a press conference. Require.
Although it was a bit embarrassing to hold a press conference and publicly apologize to Li Mu at the press conference, Mars no longer cared about face in the face of huge public pressure and negative news.
Roland Maas knew that the board of directors only cared about profit. As for the embarrassing matter, it was him who came forward anyway. It didn't matter to them one by one, so they would definitely accept Li Mu's request. If he didn't agree, all the pressure would come back to him. On oneself.
As a result, Roland Maas also gave up resistance and said on the conference call: "Now that everyone has reached a consensus, I will start preparing for the press conference today and strive to hold it tomorrow."
After hanging up the phone, Roland Mars immediately asked his assistant to contact Li Ziwei and convey a message to Li Ziwei: "Mars is willing to hold a press conference in Yanjing, and express its support for Makino Technology to the whole society at the press conference. apology.
However, Roland Maas had an extra thought. He was afraid that after he held the press conference, Li Mu would find fault with him again, so he deliberately asked his assistant to ask a question: "As for the venue and specifications of this press conference, Makino Technology has What are the specific requirements?”
Li Ziwei conveyed the question to Li Mu, and Li Mu replied: "Tell them, we have no requirements for the venue, nor the specifications, but I only ask for one thing, that there should be no less than 200 media present, of which 90% of the world's first-line media must be %turn up."
The reason for holding on to Mars is because Li Mu wants to use it to show off his muscles to companies around the world. Companies like Mars think that their products and strategies have no conflict with Makino Technology, so they dare to challenge Makino Technology, so they must Let them know that any form of infringement will have to pay a heavy price.
Therefore, Mars’ press conference must have sufficient social influence, and Li Mu must slap them in front of the whole world.
After receiving Li Mu's request, Roland Maas was very angry, but he had no choice at the moment. He guessed that Li Mu would not accept his casual dismissal, and also guessed that Li Mu would have some difficult conditions. Now he had no choice but to accept it.
Having made up his mind, Roland Maas immediately called the general manager of China Region to his presidential suite and gave him an order: "Immediately contact a high-end press conference venue, and then notify all the media that can be notified, tell them, Mars A press conference will be held at five o'clock tomorrow afternoon on the previous use of Makino Technology for malicious marketing, and we must ensure that as many media as possible participate."
The person in charge of the Huaxia District nodded and said, "Then I will make arrangements right away."
Roland Maas urged: "It must be as soon as possible. I want the press conference to start on time at five o'clock tomorrow afternoon. As soon as the press conference ends, I will go to see Li Mu immediately. It is best to resolve this matter as soon as possible. If everything goes well, , I will return to the United States overnight tomorrow night."
The person in charge of the Huaxia District couldn't help but ask: "Mr. Mas, are you in such a hurry to go back? Do you want to rest in Yanjing for two days? By the way, I will also report to you on the development of our business in China."
Roland Maas refused without hesitation: "If it weren't for the helplessness, I wouldn't want to stay here for a minute!"
…
That evening, the public relations department of Mars China Branch sent invitations to all media, inviting them to attend Mars' press conference in Yanjing at five o'clock the next day.
What shocked the media the most was the theme of Mars’ press conference. In the invitation letter they sent to the media, it was written in black and white: “At this press conference, Mr. Roland Maas, Chairman of the Board of Directors of Mars Inc., will We will publicly apologize on site for Mars’ previous use of Makino Technology for malicious marketing.”
Since the news of Roland Maas's arrival in Beijing was not known to the media, when the invitation letter was sent out, the media immediately exploded and reported this major news before the press conference started.
Mars deliberately touched Makino Technology, which everyone knew about. Makino Technology punished Mars on its own Weibo Twitter platform, which also made a big fuss. However, no one expected that Mars would give in so quickly. .
Moreover, Mars basically gave in at the highest level. Not only did they hold a press conference to publicly apologize, but even their chairman of the board of directors came to Yanjing in person. Such a thing was almost unheard of before.
Suddenly, media coverage was overwhelming.
Some media focused on Mars’s resignation, believing that this was the most cowardly incident in the history of a Fortune 500 company;
Some media focus on the strong influence of Makino Technology, believing that Makino Technology has now become the only super-first-class company in the world. The reason for this identification is that it is not only valued at more than 100 billion U.S. dollars, but more importantly, it has Unparalleled global influence;
Some media focused their reports on Li Mu, believing that this was Li Mu's victory over Mars alone. They believed that from today on, Li Mu's influence in the business field can be recorded in history.
As for the general public, most people feel that it is very satisfying to have the chairman of the board of directors of a Fortune 500 company personally apologize. Li Mu's courage and ability are unparalleled among entrepreneurs. Such a crushing victory. , which made his fans particularly excited, and also made people all over the world look at him with admiration again.
When the outside media was exaggerating this matter, Li Mu was at home calculating how much flesh should be cut off from Mars before he could let Roland Mars go.
After thinking about it, he called Li Ziwei.
When the call was connected, Li Mu told Li Ziwei: "Ziwei, after tomorrow's press conference, Roland Maas will definitely ask to meet me again. Then you ask him to go directly to Makino Technology to find me."
Li Ziwei immediately said: "Okay, Mr. Li, I understand."
Li Mu added: "By the way, please print out a few copies of the copy for me so that I can show it to Roland Maas tomorrow."
Li Ziwei asked hurriedly: "What kind of copywriting do you want to write?"
Li Mu said: "I will text you a list later."
"OK."
…
The next afternoon.
In the banquet hall of a foreign-owned hotel in Yanjing, Mars' press conference is about to begin.
At this press conference, more than 1,000 media people attended, and the venue was almost overcrowded.
Reporters from Makino Technology were also invited to attend this press conference.
Roland Maas was resting in the VIP room on the second floor, overlooking the entire scene through the floor-to-ceiling windows. The sight of reporters below made him feel a little numb.
Although Mars is one of the world's top 500 companies, Mars has never held such a large-scale press conference since its establishment.
In fact, Mars also wanted to make some big news in the past, but after all, they were only a private enterprise focusing on food. Apart from the occasional minor scandal, it was difficult to make any truly big news. Sometimes even No matter how hard you try to invite, you won't be able to attract so much media attention. After all, many media have very high requirements for the quality of news and will not take a food company's press conference seriously.
However, when this press conference was related to Li Mu, the press conference became a hot topic. Almost all the media that received invitations sent their own reporters to attend the conference. Such a grand scene even attracted Roland Martin’s attention. Neither Si nor the Mars staff expected it.
Only 500 seats have been prepared for the scene, but currently, the 500 seats are already full, and almost all other places are full of people. There are countless cameras and cameras below, and flashlights are crackling in every corner. Strobe.
Roland Maas was horrified and thought to himself, before the damn thing even started, the reporters had already started desperately taking pictures. Wouldn’t it be possible that the flash below would turn into daylight later
Moreover, how many people are here in the darkness below? They all came to see me make a fool of myself...
(End of chapter)