Li Mu hopes to guide Schwarzenegger to become a pro-China American governor. In his view, this is the best choice for China, the United States, California, him, and even himself.
Schwarzenegger was also aware of Li Mu's intentions, but he also knew very well that Li Mu was like a plug-in to him. This plug-in was powerful and free of charge. The only requirement was to strengthen the in-depth cooperation between California and China.
Li Mu listed to him the industrial cooperation that he can directly promote at this stage:
Hollywood can have in-depth cooperation with its own film and television base projects, Huaxia Cinemas, electronic ticketing platforms, YYtunes, Taobao digital copyright sales and other projects;
Software companies in Silicon Valley can cooperate with IT companies in Zhongguancun, including Makino Technology, Taobao and Alipay;
Hardware companies in Silicon Valley can cooperate with high-tech enterprises, electronic parts companies, and OEM companies in Shenzhen City;
Once the major sectors of culture, software, and hardware are opened up for cooperation, the win-win benefits behind it will be huge. Although Schwarzenegger doesn't understand economics that well, he can still get a glimpse of it.
Li Mu gave him another more attractive basis for cooperation.
At present, Li Mu's Gubei Water Town project and film and television base project all have state-owned tourism groups as shareholders, and the two parties cooperate very closely. In the future, Li Mu can cooperate with Schwarzenegger to use the resources of these tourism groups to promote the follow-up of first-tier cities in China. Cross travel for the people of California.
The most important thing is that Li Mu has the publicity platform of Makino Technology. He can promote Chinese tourism among American netizens and at the same time promote American tourism among Chinese netizens.
Li Mu said to Schwarzenegger: "Arnold, you can just imagine, if California's tourism revenue increases by 20% or more year-on-year next year, how much revenue and jobs will it bring to California. For you as the governor, this is What a great political achievement?"
When Schwarzenegger heard this, he couldn't sit still.
Tourism revenue increased by at least 20%? This is really a huge number, but he has some doubts. Can China's current consumption level support so many people traveling to the United States
He thought about it again and again and asked Li Mu this question.
Li Mu said confidently: "There are many ways to make a tourist attraction, a tourist city or even a tourist country popular, including but not limited to fabricating concepts, false propaganda, excessive beautification, and improving cost-effectiveness. These methods must be grasped well. If you only have one, you will be successful; if you can grasp several, you will achieve great success."
As he spoke, Li Mu asked him: "Have you heard of the country Maldives?"
Schwarzenegger nodded: "Of course I have heard of it. I went there for vacation last year."
Li Mu asked him with a smile: "Then you must have heard that the Maldives will sink in the next few years, right?"
Schwarzenegger immediately smiled and said: "Yes, I only learned about this place and became interested in it after reading relevant reports."
Li Mu said: "The propaganda of the Maldives is very sophisticated. They use this kind of soft article to spread the word that the Maldives is about to sink, that the beauty of the Maldives is about to disappear, and that if you don't go there, you may never have the chance to go again. People will always unconsciously read such articles. I have a sense of urgency and always feel that I must find an opportunity to go there once so that my life will not be wasted.”
Having said this, Li Mu paused slightly and said: "But think about it, the world is so big, and there are so many places you will never have the chance to visit in your life. What is it if you haven't been to the Maldives? China has a land of 9.6 million square kilometers, at least 90 I may never go to % of the places in my life, but most people can't think about this issue rationally. They don't think that there are more than half of the places in the city they live in that they have never set foot in, but they feel that if they If I don’t go to an island thousands of kilometers away, my life will be in vain.”
Schwarzenegger smiled awkwardly and said: "I did have this kind of mentality at the time, like a delicate but stupid romantic feeling."
Li Mu nodded: "This is the propaganda method of the Maldives. There are so many islands that can be visited in the world. If the sea level rises, any island may disappear. Even if the sea level rises too much, even Australia may disappear. , however, only the Maldives thought of such a propaganda method, which is taking fabricated concepts to the extreme.”
In fact, there is a similar case in China, and that is Gulangyu, a famous gathering place for young people.
Around 200X, with the rapid development of China's Internet industry, people became accustomed to understanding the outside world through the Internet. Suddenly one day, a Chinese island came into people's view on Weibo, blogs and other social media, and countless voices were saying It will disappear in the next few years, so anxious Chinese youths flock to this island. It can be said to be China's first Internet celebrity tourist attraction.
However, since Gulangyu is not popular yet, and Schwarzenegger does not understand China, Li Mu did not tell this matter.
Schwarzenegger said thoughtfully at this time: "Then are we going to make up some similar concepts for California and the first-tier cities in China?"
Li Mu nodded and said with a smile: "Of course, we not only have to make up concepts, but we also have to try other methods."
As he spoke, Li Mu added: "We can promote Yanjing's long history, its unique Chinese imperial culture, royal architecture, and the Great Wall in the United States; we can also promote California's Hollywood, Universal Studios, Avenue of Stars, and San Francisco's Silicon Valley, the Bay Area, the Golden Gate Bridge, and Chinatown are all using fabricated concepts, excessive beautification, and false propaganda to first make people on both sides yearn for the customs and customs on the other side of the ocean."
Immediately afterwards, Li Mu continued: "In addition, I have a trump card."
Schwarzenegger hurriedly asked him: "What's the trump card?"
Li Mu said: "I can coordinate various resources to improve the cost-effectiveness of public tourism between the two places."
As he spoke, Li Mu analyzed: "The cost-effectiveness of tourism is nothing more than transportation, accommodation, food and travel expenses. I will analyze it with you one by one."
"Let's talk about transportation first. I can negotiate special routes with China Airlines. Through publicity, I have increased people's travel intentions between the two places, directly increased the demand for transportation capacity between the two places, and increased the airline's occupancy rate and profits."
"If airlines are willing to cooperate with me to lower air ticket prices between the two places, they will definitely get greater demand for transportation capacity. The more demand for transportation capacity increases, the higher the airline's profits will be. They can invest in larger aircraft and more More planes will come to this golden route, earning them higher profits."
"Are we confident enough that airlines will be willing to lower their fares?" Schwarzenegger said.
Li Mu said with a smile: "There are no problems in this world that money cannot solve. If there are, it's because the money hasn't been in place yet."
With that said, Li Mu added: "If it doesn't work, I can negotiate with the airline for a guarantee. Their occupancy rate is not always 100%. For example, if their average occupancy rate is 70%, every time the plane flies, The flight from Yanjing to San Francisco can be sold for 100,000 US dollars, so I will first give them 20,000 US dollars for each flight, and then contract them for 20% of the ticket sales. This is equivalent to us getting these 20% at 30% off the normal fare. % of the seats, they guarantee revenue regardless of drought or flood, and I am responsible for the profits and losses. If I succeed in this 20%, then I will increase it to 30% or 40%, and I can even ask them to increase the number of flights specifically for me, or even charter flights.”
"As for accommodation, this is easier to solve. I believe that whether it is Yanjing, Shanghai, San Francisco, or Los Angeles, the hotel industry cannot guarantee an occupancy rate of more than 80% most of the time every year, especially during the off-season. , the room vacancy rate will be higher.”
"If we decide to develop and promote bilateral tourism business, I can pay for 20% of the room resources in each hotel in these big cities. These 20% of the room resources will belong to me throughout the year, and the hotel will give me a corresponding A relatively considerable discount, even so, in their view, it is a profit, because their vacancy rate is much greater than 20% on average.”
"The 20% of the room resources I got will be used to provide it to people traveling on both sides, and let them directly enjoy the ultra-low discounts I got. For example, as long as we do these two things, life will be better. People in the Sand Machine will suddenly find that if they fly from Los Angeles to Shanghai, they not only get very low discounts on air tickets, but also huge discounts on accommodation costs. They originally only had enough money to go to Canada, but now Enough to travel to the other side of the world.”
"To put it bluntly, this is the wholesale and re-retail business of a middleman, just like buying tomatoes in large quantities from farmers at wholesale prices, and then dismantling them and retailing them to consumers at higher retail prices. But I Putting all this online can save a lot of operating costs. In this way, I can only increase the cost a little bit based on the wholesale price, and then sell at zero profit."
Schwarzenegger said: "In that case, wouldn't your work in the middle be in vain?"
Li Mu smiled indifferently and asked him: "Do you think I am telling you all this to earn some money for air tickets and hotels? Of course not! As a patriotic Chinese, of course I want to help the tourism industry in first-tier cities in China Contribution, not only do I want the tourism industry in China’s first-tier cities to develop faster, but I also hope that they can be deeply integrated with the international tourism market; and as a friend, I also want to give you a big gift when you take office, and help you do something that can make the people of California happy. I have been praised for my political achievements, but it is too easy for me to make money. If I really want to make this small amount of money, I can just arrange for my subordinates to do it. Why should I have to rush around in the middle?"
Schwarzenegger knew that Li Mu was telling the truth. For Li Mu, benefiting China may come first, followed by benefiting himself. But even so, this was enough to excite him.
At this time, Li Mu added: "For most people, the biggest expenses for traveling are air tickets and hotels. After these two expenses are significantly reduced, it will not only bring great attraction to them, but also allow them to stay more attractive." High spending power.”
"It's like, I originally planned to spend US$5,000 on traveling. A trip to China may cost US$3,000 for air tickets and hotels. Then I have the remaining US$2,000 for eating, drinking, having fun and shopping locally. But now, If the air tickets and hotels to China have dropped to two thousand dollars or even less, then my budget for local eating, drinking, entertainment and shopping will increase to three thousand dollars or more. Where did this money end up going?"
Schwarzenegger said in surprise: "This money finally flowed into this city's GDP!"
Li Mu snapped his fingers: "That's so right! This is the foundation of a city's tourism output. If you are interested, I will take action on this matter as soon as I return to China."
(End of chapter)