Schwarzenegger's celebration party in Hollywood was very lively.
Since media reporters are not allowed to enter during the whole process, these Hollywood celebrities can also take off their idol baggage and join in the fun.
It may also be that the previous inauguration ceremony in Sacramento was too serious and formal, so when we arrived in Hollywood and Schwarzenegger's private villa, everyone was very relaxed.
Schwarzenegger also took off his suit, put on relatively casual and comfortable clothes, and kept drinking with friends from all walks of life.
The early winter in Los Angeles is not cold. The entire first floor of the villa and the entire courtyard lawn are full of celebrities having fun and drinking, and the atmosphere is particularly warm.
It is said that tonight, there will be a large parade in Los Angeles to celebrate Schwarzenegger's official inauguration. It can be seen that not only Hollywood, but also the entire Los Angeles is in a carnival because of Schwarzenegger.
As soon as the party started, Du Wei was led by Celine Dion and kept shuttling between top singers and musicians.
While Celine Dion introduced Du Wei to these big names in the music industry, he also helped her secure various resources from those musicians. After a while, Du Wei got more than a dozen promises to write songs, one from each. One song is enough for an album.
Li Mu and Lin Qingya were not too busy socializing. Instead, they each held a glass of champagne and found a comfortable and quiet corner to discuss specific business ideas.
Li Mu attaches great importance to enhancing tourism exchanges between China's first-tier cities and California, not only to enhance the West's understanding of China and let the West understand the beauty of China, but also to take his own business to the next level.
Taobao has never been involved in travel-related business, but this is a market worth hundreds of billions or even trillions of dollars in the future. If we don’t seize the time to get in, we may lose the opportunity in the future just like Taobao did with Fliggy.
However, if Taobao now starts from the domestic tourism business in a down-to-earth manner, it will directly fall into the position that Ctrip has been cultivating for a long time. This is equivalent to throwing its own airborne troops into the hinterland of others.
Instead of doing this, it is better to put aside the domestic market first and seize the Chinese outbound tourism market that no one is competing with. After the outbound tourism market is seized by itself, it can then fight back in the domestic market.
Schwarzenegger greeted a group of friends and finally came to Li Mu with a glass of whiskey. Seeing him and Lin Qingya chatting lively in Chinese, he smiled and asked: "Mr. Li, Miss Lin, didn't you know you were here?" What are you talking about, why don't you add me?"
Li Mu smiled slightly, pointed to the single sofa on his right, and said with a smile: "Arnold, you came just in time. We want to talk to you about cooperation."
Schwarzenegger hurriedly said: "That's great. Don't look at me drinking, chatting and laughing with them now. In fact, I am really looking forward to officially taking office next Monday and can't wait to do something different." .”
Li Mu nodded and said, "Exactly, as I told you before, regarding strengthening the tourism interaction between China's first-tier cities and California, I plan to take action in the near future."
Schwarzenegger said excitedly: "If you need me to do anything, just ask."
Li Mu thought for a while and said: "That's right, I want to hold a peak forum for the tourism industry in both places in China, and invite the more famous and powerful related companies from both sides to participate. In this way, we can integrate resources as soon as possible and formulate a few more attractive ones." We will create a strong tourist route, and then quickly start promoting this business.”
Schwarzenegger nodded hurriedly and said: "In which fields do you need companies? I will have someone screen them tomorrow, and then I will communicate with them personally."
Li Mu said: "Airlines are definitely needed. I want to export more than 100,000 outbound tourists at least next year through the routes we have developed, and at the same time accept at least 150,000 inbound tourists from California, and then grow exponentially every year. , which first requires the cooperation of airlines in both places."
Schwarzenegger said: "Well, let me communicate with American Airlines and see what they think, but I think they will be very interested."
Li Mu nodded and continued: "Then there are hotel groups, medium to large hotel groups with at least three or five hotels."
"No problem." Schwarzenegger said, "I will ask my secretary to sort this out and see which ones meet the standards."
Li Mu added: "The rest are travel service companies."
Schwarzenegger immediately said: "I will communicate with these companies immediately and ask them to reply to me as soon as possible."
After that, Schwarzenegger asked again: "Mr. Li, when will the Summit Forum be held?"
Li Mu thought for a while and said, "In a week's time, let interested companies leave their contact information, and I will arrange for someone to send them electronic invitations."
Schwarzenegger said: "So anxious? I probably have a lot of things going on here in a week, and it will be difficult to catch up."
Li Mu said: "You don't need to come all the way there, and if you also participate in this summit forum, it will make this forum look very official, which is not appropriate. My idea is that everyone participating in this forum should be Business leaders in the tourism industry chain should try not to invite any government personnel from both sides to directly participate."
Schwarzenegger nodded and said, "That's good, otherwise I really don't know how to get out."
Li Mu urged: "This matter is a travel exchange between people, and it is completely non-governmental in nature. Although we can publicize to the outside world that you are behind it, it is best for you not to participate directly."
Schwarzenegger also knew Li Mu's intentions. If he directly participated in this summit forum, the nature of the matter would escalate.
As a Hollywood star and the governor of California, these two identities are obviously more eye-catching for forum activities with political elements. In this way, once he participates, the forum will naturally rise to the level of diplomacy. events or levels of cooperation between the two countries.
After all, the governor of California is involved, so Huaxia will have to arrange for a mayor from a first-tier city. The two will also need various meetings and media interviews. In this way, efficiency will inevitably be affected.
Therefore, Li Mu still hopes that this kind of cooperation will be carried out among the private sector and enterprises will assume the role. In this way, communication between enterprises will be relatively easy.
…
Schwarzenegger conveyed Li Mu's idea about the "China-U.S. Tourism Industry Summit Forum" to American Airlines, several hotel groups, and tourism groups the next day.
Since it was organized by Li Mu and he endorsed future tourism cooperation, the American companies that were invited showed strong interest.
Whether it is American Airlines or California’s medium and large hotel management groups and tourism groups, they have not really tapped into the potential of the Chinese market at this stage, nor have they obtained considerable benefits from the Chinese outbound tourism market.
However, they are all looking forward to the Chinese market. After all, it is a country with a population of 1.3 billion, and its economic development rate is leading the world. Its outbound tourism market space in the future is unlimited.
Schwarzenegger fed back the positive attitudes of these companies to Li Mu, and Li Mu immediately started communicating with the country.
He decided that Makino Technology and Taobao would jointly host this summit forum and form a summit forum working group, headed by Master Lei Junlei.
At the same time, Li Mu also gave the working group a task: to communicate with tourism-related companies in the four first-tier cities in China as soon as possible, and with the three major airlines Air China, China Southern Airlines, and China Eastern Airlines, so that they can also decide as soon as possible whether to participate in this summit forum. If If you are sure to participate, make a reservation as soon as possible.
Because Li Mu attaches great importance to this business, he temporarily changed his itinerary. This trip to the United States will no longer go to Harvard University on the east coast. He will return directly from Hollywood to attend this summit forum in person.
The forum was scheduled to take place in Yanjing a week later, at a five-star resort hotel at the foot of the Great Wall.
After spending another day in Hollywood, Li Mu took Du Wei and Lin Qingya back to China by plane.
In the future, Li Mu hopes that Lin Qingya will be responsible for connecting with related companies in the United States and integrating these resources, so he will also let her return to China to participate in the forum and fully participate.
…
After returning to China, Li Mu immediately convened a meeting with the entire working group to inform them in detail of his intention to create this section and give the entire team a direction.
First of all, the travel business will be a big business in the future, and China’s outbound travel market will become bigger and bigger in the future. Now even companies like Ctrip have not really made efforts in outbound travel. This is where Makino Technology seizes the opportunity. great opportunity.
Secondly, what Li Mu wants to do now is a complete set of outbound travel services. He first integrates resources, then breaks them down into details, and packages them into various products to sell to users.
For example, I first integrated the tourism resources of four first-tier cities in China. Assume that I have compiled a total of 200 attractions in the four cities. These 200 attractions can be like a buffet, allowing users to freely choose and match.
If the user travels on his own, he can choose any combination among the 200 attractions, and then place an order through his own platform. In this way, from air tickets to hotels, from travel transportation to specific tours, and then to all the items he chooses Tickets for attractions can be customized and packaged for purchase on this platform.
After the user makes a package purchase, the platform will make reservations and settlements with different resource providers based on the user's different needs.
If you are traveling in a group, it is even easier.
Operators only need to formulate multiple gears with different amounts, different destinations, and different combinations, and let users do multiple-choice questions.
These stalls may only include attractions in one city, or they may include attractions in four cities. Users can choose based on their general preferences and price budget.
Later, Ctrip, Qunar, Tuniu and Fliggy all focused on developing this package-style travel product.
For example, if a user wants to travel to Southeast Asia, whether traveling independently or in a group, there are many different combinations of packages, from the lowest-end tour in a single city to the highest-end tour in several countries and cities. Each gear can be selected slowly by the user, and the degree of customization is very high.
(End of chapter)