In the future business landscape, especially in the Internet-based business landscape, whoever has traffic will be the father, because once there is traffic, they can immediately make various monetizations.
This is like a big V with a large number of fans. He can help others promote cosmetics, clothing, electronic products, and even advertise other people's stores. No matter what kind of advertising he does, he can help others. The reason for converting a large number of users is because he has traffic in his own hands.
In his opinion, if a big V only gives big advertisements to others and sells his traffic to others, then this business model is still too low.
In the previous life, some small Internet celebrities looked ugly, but their own Taobao stores could make hundreds of millions of net profits a year. The reason was because they were no longer willing to direct their traffic to others, but instead diverted their own traffic to others. The traffic is poured into itself.
For example, a female Internet celebrity who wears relatively fashionable clothes may only earn a few thousand, tens of thousands, or hundreds of thousands in advertising fees by advertising a Taobao clothing store, but what she actually brings to the other party is how much. Traffic of hundreds of thousands or even millions of people.
These traffics may convert tens of thousands of consumers, and then bring millions or even tens of millions of sales and millions of net profits. Moreover, this is just a one-time consumption, and some of these users will settle down and become merchants. Loyal users may buy hundreds of yuan worth of clothes from this store every month. The huge long-term profits in this store have nothing to do with female Internet celebrities.
Smart female Internet celebrities can simply find their own sources of goods and open a Taobao store, direct the traffic to themselves, and then continue to increase the sales of their Taobao store. This is a clever way of playing.
What Li Mu is doing now is using Taobao Qunar to gather tourist traffic, and then channeling the traffic into the Sino-US tourism market to help airlines, travel companies, and hotel groups sell their resources;
But what he really wants to do is to gather the traffic of travel users, introduce it into his own market, and sell resources to himself.
Therefore, once you have enough traffic in the future, you will start to change the pattern and open your own online celebrity store.
With the strong financial support of Makino Technology, in the future, you can actually build your own airline, invest in your own hotel group and tourism company, and then import resources to build the entire industry chain yourself.
Moreover, Li Mu feels that when he gathers a large number of users on Taobao Qunar in the future, he will have the most powerful travel user resources in the industry. Once he has the resources, he can carry out massive hype.
With the continuous development of the economy, more and more business models are becoming available, but in the final analysis, they all want to sell more and more expensive things.
Hype is one of the most widely applicable among countless business models.
The so-called speculation is to raise prices and expand sales. For those who have the ability to speculate, they can hype whatever they have.
Only those who have jade resources in their hands will hype up the concepts that a gentleman loves jade, that jade can ward off disasters, and that gold is valuable and jade is priceless, in order to heat up the jade market and sell the jade resources in their hands at a high level;
Only those who have real estate resources in their hands will speculate on real estate concepts such as house prices, house price preservation, real estate financing, school district housing, etc., in order to sell the real estate in their hands at a high price;
Even those who have planted a few walnut trees in the field have to speculate on walnuts to make their walnuts valuable.
Therefore, it is the same in the tourism industry.
Those soft articles describing Lijiang's love affairs are mostly driven by travel companies, inns and bar owners in Lijiang;
Those who advocate that Gulangyu Island is about to disappear are mostly local tourism companies or employees;
Those who advocate that Yalong Bay beach is the best in East Asia are also the owners of local tourism resources.
Those who advocate that Dubai is full of rich people and full of luxury cars also come from those stakeholders.
Li Mu has obtained a large amount of local tourism resources in China from domestic tourism companies. Not only first-tier cities, but also resources radiating from first-tier cities to second-tier cities, third-tier cities, and 5A-level scenic spots in various places. Therefore, he feels that he has also arrived in China. It’s time to go overseas and advocate.
Li Mu's idea is very simple. How did those countries come to China to hype up in his previous life? Now he will go to their country to hype up.
California is just the beginning, and soon the hype will spread around the world.
In the past life, the Chinese tourism market was brainwashed by waves of propaganda from overseas. A large number of Chinese tourists were influenced by various toxic chicken soup soft articles on the domestic Internet and flocked to countries such as Japan, Australia, New Zealand, Thailand, and Indonesia, especially Japan. The marketing hype has reached a fever pitch.
However, China alone has not formed large-scale positive publicity and guidance overseas, so that in South Korea, Japan, and the United States, there are still a large number of fools who think that China has no electricity, no cars, no TV, etc. There are no highways, we can’t afford fruit, we can’t afford mobile phones.
In the past life, those Internet companies that made money domestically and were soft-handed, but if they paid attention to the establishment of overseas information distribution channels and were able to create a world-class Internet platform, these weird and bizarre problems would not occur.
While the Chinese Internet is promoting Japanese toilet seats, Japanese rice cookers, Japan's various miracle medicines, and magical cosmetics, causing a large number of Chinese people to flock to Japan to buy and buy, the Japanese Internet is promoting Chinese products again. What
Therefore, the situation is about to change now. In the future, whether it is Weibo, Twitter, YY, YY.com, or even Facebook in the future, they will continue to do all kinds of brainwashing propaganda for China around the world.
Promote China's history, humanities, scenery, specialties, food, technology, etc., so that they will also have the mentality of flocking to China.
Therefore, Li Mu ordered the operation team of Weibo and Twitter to cooperate with the editorial team of YY.com to start hyping it from now on.
As American tourists continue to flock to China, a large number of English travel notes that are both authentic and fake have begun to appear on Weibo Twitter.
Many overseas users have uploaded photos of their travels in China, and at the same time, they are full of praise for China in their text content.
Among them is a picture of the Great Wall taken from above, which has received more than 100,000 retweets and likes on Weibo and Twitter.
A considerable part of these travel notes are "original" content instructed by Li Mu's editorial team.
After such content was produced, he instructed the Weibo and Twitter teams to tilt these tweets in various algorithms so that they could be seen by more European and American people, thereby subtly affecting these people's impression of China and improving their Interested in traveling to China.
In addition, Li Mu also had people concoct some true and false travel stories.
Some are to highlight Chinese food, imitating the tone of an American, praising Chinese food, and even being reluctant to part with it;
In order to highlight the friendliness of the Chinese people, some people forged the identity of an American and said that they had accidentally lost their wallet. The enthusiastic owner of the Chinese restaurant treated them to a casual meal, helped them call the police, and finally found their wallet.
Some are to highlight history and inheritance, and use foreigners' eyes to sigh and praise China's historical sites. Any castle tower in Japan can become a tourist attraction praised and admired by countless people. Just find an ancient palace building from China, and you can combine these If the castle tower is thrown to Mars, why the latter is not as famous as the former is because the publicity and packaging are not in place.
Li Mu even made up a series of Chinese love stories, such as how he met his significant other in Yanjing, how he met the love of his life in Shanghai, and how he proposed to his beloved by the Huangpu River...
The purpose of hyping up these topics is to continuously increase the exposure of Chinese tourism to Western people.
To this end, he also asked Fang Xudong to modify the background data parameters and add a certain amount of moisture to all relevant data.
For Li Mu, who comes from the Internet, he knows very well that there is no Internet company in the world that does not falsely report data. Even if some companies do not falsely report data at this stage, he must have done similar things when he was growing up.
For example, the live broadcast platform deliberately doubles the number of people watching the live broadcast. For every additional person watching online, the external data shows that there are 17 more people, or 129 more people. The reason for this setting is to create a fake A very hot feeling.
As for why we chose this kind of mixed data, the main reason is to prevent users from seeing it.
Take 17 as an example. The platform designed a simple logic that the number of displayed clicks is equal to the actual number of clicks multiplied by 17. In this way, most users will not see the problem.
For example, this post has actually been viewed 258 times, but due to the factor multiplied by 17, the displayed result is 4386 times;
Based on Li Mu’s experience, any platform that only doubles by two-digit multiples can be considered a conscientious platform. Some platform data are even multiplied by three digits, such as the 129 just mentioned. The same post was actually viewed 258 times, but The number of views displayed is 33282 times.
In this case, it is difficult for users to detect fraud. After all, the data is fragmented and growing.
What's even worse is that since the design multiples are zero or round, users can't see how abnormal the data changes are. For example, because of one of their own clicks, the original data changed from 33282 times to 33411 times, and then another one came. people, the data became 33,540 people.
Who can take a quick look and see the inevitable connection between 33282, 33411, and 33540? They look just like the real thing, even more so.
There are also those stupid platforms that directly programmed the displayed data to be equal to the real data multiplied by three. Careful users will find that no matter how the data changes, it will always be a multiple of 3.
What's even more stupid is to directly multiply by 10. Careful users will find that the single digit is always 0...
The platform uses such counterfeiting methods to create the illusion that its platform has a large number of users and is very popular.
However, there are times when this kind of thing is missed. For example, there has been such a joke on some live broadcast platforms. At the same time, hundreds of millions of users are watching a certain anchor's live broadcast. In all cases like this, almost all of them are in the data. Made the packaging.
Users do not know the real situation. After seeing the published data, they can easily be led astray by the speculators behind the scenes.
Now, on Weibo and Twitter, all positive content about China’s tourism also contains a certain degree of data fraud.
Li Mu uses this method to enhance Western users' recognition of these contents.
However, Li Mu was more cautious. He designed a set of circular logic on the coefficient of data falsification.
For example, if the number of likes is increased by 1 actual data, the displayed data will be randomly selected from 8 numbers from 1 to 10.
It may be adding 1, it may be adding 3, it may be adding 8 or adding 10, but the probability of adding 1 is the lowest, and the higher probability is between adding 3 and 8. In this way, users will never be able to easily touch the data. The law of growth.
(End of chapter)