Since Weibo and Twitter are already a world-class platform, all the real and fake marketing arranged by Li Mu are here for global users.
It is not easy to launch tourism soft advertising globally, and it is even more difficult to become a global tourism country.
What can really be done are some old capitalist countries, such as the United States, Britain, France, and Japan.
When it comes to the United States, we know the Statue of Liberty, Hollywood, Yellowstone National Park, and big cities such as New York, San Francisco, Los Angeles, and Atlanta. These are the fruits of America’s global cultural export for many years.
As a former empire on which the sun never sets, Britain has exported culture for more than a hundred years. The citizens of the nominal Shu Kingdom and former colonies have a huge sense of belonging to Britain. For example, Indians have no money to like them. When it comes to the United States, those who have money like to go to the UK.
France's Gallic Rooster was once world-famous. Coupled with the support of the Romantic City and various luxury brands in recent years, the Eiffel Tower, Arc de Triomphe, and Notre Dame Cathedral have become known to people around the world.
The reason why Japan is so popular in the global tourism market is mostly due to the Meiji Restoration. In the 19th century, the overall development of Asia lagged far behind that of the West. Only Japan made the right bet at that time, resolutely reformed, and thoroughly Westernized. Subsequently, Japan has been the leader of Asia in the eyes of Westerners for a hundred years.
Moreover, Japan is clamoring to leave Asia and join Europe every day, striving to be the bridgehead of Western capitalism in Asia, so it is even more recognized by the Western world. For a long time, the culture that Westerners know most is not the long-standing Chinese culture. It is the Japanese culture of the Chinese civilization in the courtyard.
Therefore, Japan’s tourism market can be considered global.
At the moment, apart from these four established imperialists, Li Muchen can’t think of anyone else who can achieve global distribution.
Although many countries in Southeast Asia can also attract many non-Asian tourists, generally speaking, the tourism market in Southeast Asia is still slightly low-end, so it cannot be called a global tourism country. This is in contrast to the general economic development of Southeast Asian countries. The difference also has a lot to do with it.
There is only one developed country in Southeast Asia, Singapore, but Singapore's land area is not as big as the district of Yanjing. For such a small country, it is unable to become a global tourism country.
In my previous life, Dubai was a weird thing. This country did not follow the traditional propaganda route of a powerful country. Instead, it chose the label of "rich man" and went all the way to darkness. As a result, its software spread all over the world. Everyone felt that this country seemed to be incredibly rich. It was incredible, so I was suddenly full of yearning for this place.
In fact, if a thoughtful person thinks about it carefully, why do domestic media, self-media, and various information platform software push news about Dubai like crazy during a certain period of time? For example, how handsome is the prince in Dubai? All police cars in Dubai are Ferraris. That’s because Dubai devalues good cars, and the police can’t catch up without Ferraris, etc.
Another example is to promote the "Series of Stories about the Rulers of Dubai" everywhere. For example, a certain ruler in Dubai had a very good chat with others today and saw that the car he drove was terrible. The next day, he asked his subordinates to give him a luxury car; tomorrow the ruler will be there again. I saw a Chinese girl in a luxury store, looking longingly at the luxury bags she couldn't afford. The chief waved his hand and said, "Come on, girl, I'll give it to you. Are ten of them enough?"
Why do stupid stories like this appear repeatedly on domestic social networks, and even appear on various hot searches, lists, and recommendations? You know, those social networks are all obsessed with money. If they don't give money, they would like to mosaic the logos of ordinary items except luxury goods when they post a selfie. How can they be so free to do it spontaneously? Promote Dubai
Isn't there someone behind the scenes who is spending money to do such a thing
Li Mu remembers watching a domestic TV series. All the cars with logos in it were Audis. The rich first generation drove Audi, the rich second generation drove Audi, Bai Fumei drove Audi, and white-collar workers drove Audi. The key is that Sui Si also drove Audi. This is not the same as Compared with the phenomenon of bragging about Dubai all over the Internet, isn’t it similar in approach but in effect
Li Mu has always felt that 90% of the so-called wealthy people in Dubai were speculated by Dubai itself. Within a few years of speculation, people from all over the world began to travel to Dubai. This is one of the successes of Dubai in tourism. road.
What Li Mu wants to take is the route of Dubai, but Dubai is constantly packaging its image of a "rich man". What Li Mu wants to package for the Chinese tourism market globally in the first stage is the selling point of "super cost-effective Internet travel".
Li Mu knew very well that it was impossible to make a fat man out of anything. Although he wanted to promote China's magnificent scenery, long history, and long-standing culture to the outside world, this kind of thing required a long process. Just like Japan, it would take at least 10 years. Been running these for a hundred or two hundred years.
Therefore, the Dubai route is the most practical. First choose a label and beat it to death.
At this stage, although the global Internet industry has Internet travel platforms and specialized tourism resource sales platforms, no one has engaged in online customized travel like Li Mu.
Just like in the auto market, cars are sold offline, or sold online and picked up at offline stores. However, Tesla later took the lead in abandoning offline stores and put sales directly online and delivered cars to doorsteps. It was suddenly overturned. How the entire industry plays.
Of course, at that time, Elon Musk was making a lot of noise. He really didn’t have much capital, he didn’t need much money, and he couldn’t build the car he wanted, so he could only make noises.
Li Mu is different. He gets whatever he wants and just does it.
Therefore, first focus on cost-effectiveness, maximize cost-effectiveness, attract people first, then integrate more domestic tourism resources for them, and then slowly promote other labels, and finally make China Tourism a truly global market. .
For example, in the next stage, tourists will no longer only be allowed to shuttle between first-tier cities. They can be allowed to see the Terracotta Warriors and Horses, giant pandas, Shennongjia, Jiuzhaigou, Huangshan, Lushan, Taishan, etc., etc., to At that time, word-of-mouth will naturally become stronger and stronger, and there will be more and more labels.
In fact, the first phase of Taobao Qunar did attract a large number of American tourists to travel to China through its super high cost performance, and various authentic and fake travel notes also attracted more tourists from around the world. China.
Half a month after Taobao Qunar went online, Chen Ze made a special call to Li Mu and said to him: "I have first-hand data from the relevant departments. In the past thirty days, the number of overseas tourists applying for China tourist visas , a year-on-year increase of 130% and a month-on-month increase of 97%!”
Year-on-year refers to comparison with the same period last year;
Chain-to-cycle refers to keeping up with the previous cycle, that is, the previous thirty days.
Li Mu heard that Chen Ze's tone seemed to be very surprised, so he couldn't help but ask: "Is this data scary?"
"How can it not be scary?" Chen Ze said: "The number of tourists who want to travel to China has increased by 1.3 times compared with last year! This growth is too strong!"
Li Mu said: "How do you think about how many resources we have invested in doing this? Now the outbound travel we do in the US market is almost as cost-effective as going to Mexico from the US. Not only do we not make a penny, we also keep It is crushing the profits of airlines, travel companies, and hotel companies, and Weibo and Twitter are constantly promoting it around the world. Let alone a 1.3-fold year-on-year increase, I would not be surprised even if it increased by 3.1 times."
Chen Ze smiled and said: "Okay, okay, you better think bigger."
As he spoke, his tone became serious and he said: "Let me tell you some news. The visa approval process will gradually be relaxed, which means that the visa issuance rate will be greatly increased. This is also to take advantage of the opportunity to develop the domestic tourism industry. To be more specific, what you are doing now is a good thing that benefits the country and the people, so just run forward and run as fast as you can."
Li Mu understood the meaning of his words and couldn't help but feel excited.
This kind of cooperation is so tacit. If there is good news about visa release, it will be more attractive to overseas tourists.
So, Li Mu quickly gathered the team and told everyone the good news.
Every middle and high-level person involved in running Taobao Qunar was very excited about the news. It was like getting approval and permission from a parent, and it was indeed a great incentive for the team.
So Li Mu said: "In this case, we will seize the time to develop several more in-depth tourism routes so that these overseas tourists can see more of China's natural scenery and cultural scenery."
Mr. Lei asked: "There are still a lot of domestic tourism resources. Mr. Li doesn't know what suggestions he has for the first stage?"
Li Mu smiled and said: "We must go to the most valuable national treasure first. Let's start with a panda tourist route. My suggestion is that the three cities of Yanjing, Shanghai and Yangcheng should open a tourist route to Sichuan. Itinerary, for example, first go to Yanjing for two days and then go to Sichuan to see pandas, or first go to Shanghai for two days and then go to Sichuan to see pandas. Since you have gone to Sichuan, there is no reason not to go to see the magical colors. The dense fog city, so we can plan three three-city tour routes, and then focus on adding panda elements to enhance it."
Mr. Lei nodded and said, "Then I will seize the time to contact airlines, travel companies and hotels in Sichuan and Wudu."
Li Mu said: "You'd better find a better design team to design a complete set of panda tourism souvenirs, and then go to Yiwu to find a reliable foundry to produce them. When the time comes, our tourists can bring them with them Ordering small commemorative gifts to give away to others not only promotes the small commodity market, but is also a powerful user self-communication channel.”
After saying that, Li Mu added: "I suggest you learn from Japan. Let's be honest and say that they are really good at this."
"In Japan, even a small city with tens of thousands of people has its own cartoon characters and various customized souvenirs. The added value of the tourism industry has been developed very clearly. In comparison, they seem to be doing the most authentic Yanjing Roast Duck, the duck is carefully roasted, the meat is cut into 108 pieces, the bones and racks are removed, and it is made into various flavors or cooked into soup. It is also sold with lotus leaf cake, sweet noodle sauce, green onions, and cucumbers. , what about us? Compared with them, our current tourist market sells ducks directly, not to mention roasting and cutting them, and they don’t even slaughter them. If you want to buy, just buy them directly, and you can handle them yourself. This way How can we play better than others?"
(End of chapter)