Japan and China are very close to each other, and there are many entanglements in the history of the two countries. Li Mu himself hates those extreme bushido spirits and the behavior that denies history, so he always promotes the real World War II and the real history. That's why he must make "The Last Samurai" infamous and stillborn.
However, Li Mu was able to make Makino Technology what it is today not only because of his advantages as a reborn person, but also because of his objective and sober attitude towards doing things.
Japan's tourism market is indeed very in-depth and thorough, and it is worth learning from domestically. Apart from anything else, take a look at Japan's natural resources. How big is its land and how many mountains, rivers, lakes and seas do they have? Why can tourism be achieved to such an extreme level with so few natural resources
In Li Mu's view, the most important thing is that others do it more carefully and with more care.
Without saying anything else, let’s take travel add-on products as an example.
The Ueno Zoo in Tokyo, Japan, only has a few giant pandas on loan from China, but they have developed dozens or hundreds of panda peripheral designs and products. Cartoon images of panda elements are everywhere, even in cars and buses. , hotels can be found everywhere, and various small commodities are everywhere, and almost all of them are well-designed and made with excellent workmanship. Basically, all tourists who go there to see giant pandas will buy some and take them back.
However, as we are the only country of origin of giant pandas, and Kawato is the location of the giant panda breeding base, the quantity and quality of their giant panda peripheral products are far inferior to those of Ueno Zoo.
The most depressing thing is that the peripheral products on both sides are produced in Yiwu, or even in the same factory.
What causes this gap is that, on the one hand, we really don’t have the other party’s intentions, and on the other hand, it may be that our design capabilities are indeed weaker than the other party. After all, Japan has a strong animation gene, and even a police station can find people who can draw. The cartoonists designed a cute cartoon image for the police station. This must be weaker in China, but it doesn't matter if it is weaker, it can be improved!
If you don’t have a good design team, then hire one from a big city; if that doesn’t work in a big city, just spend money to hire Japanese or European and American designers. Everyone is working for money, who can’t get along with money
You can even hire Japanese people to do it!
When Li Mu expressed this idea, someone at the scene asked tentatively: "Mr. Li, if we hire Japanese designers to design images and peripheral products for China's national treasures, will it trigger public resistance?"
After listening, Li Mu asked him: "Are we going to boycott? If the Japanese took money from Makino Technology and designed a lot of products and visual elements for Taobao's Panda Journey route, then these products also belong to Makino Technology , It belongs to China, so what’s wrong with it?”
The other person said: "I'm also worried that people will think this is not pure enough. As you know, some people like to be more serious after all."
Li Mu said: "In the 19th century, great and diligent Chinese workers crossed the ocean and came to the United States to help the United States build the Pacific Railway. However, this did not change the fact that the Pacific Railway was an American railway, nor did it change the Pacific Railway as a railway for the United States. This fact has made a huge contribution to the development and rise of tourism. If Japanese designers can design excellent cartoon images for us, these cartoon images will naturally contribute to our tourism routes, our tourism image and the tourism industry. , So, what we want now are good things, you don’t care who made the good things, as long as it’s the money we gave you, it’s ours!”
Speaking, Li Mu added: "In the next stage, the focus will be on opening tourist routes from first-tier cities to Sichuandu, Chang'an, Jiuzhaigou and Huangshan. The themes are: National Treasure Panda, Terracotta Warriors, Jiuzhaigou and Huangshan. These must be carefully designed. A route is not only about transportation, accommodation, cars, tickets, attractions and other hardware, but more importantly, how to integrate a deeper sense of service and added value into it, so that foreigners will be stunned when they come, and they will not forget it for a long time. Let them automatically give a thumbs up when they mention this trip after they go back. Only in this way can we promote the concept of high-quality tourist destinations, make overseas tourists interested in Chinese tourism, and gradually transform Chinese tourism into To make the industry bigger and stronger, we must eventually drive out good money and drive out bad money, squeeze out the deceptive and deceptive tourism industry, and give them nowhere to hide."
Li Mu has always been sad about the development of the domestic tourism industry.
In his opinion, most of the domestic tourism industry is growing barbarically, and they are really similar to the Chinese Internet companies. That is: everyone thinks that China is a vast land and rich in resources, and taking good care of the Chinese market is enough to support themselves. , so why bother caring about overseas markets.
Therefore, in the past life, few domestic Internet companies could actually send their products abroad.
The domestic tourism industry has never thought that everyone should work together to build the Chinese tourism market into a popular outbound tourism market. Everyone is trapped in various vicious competitions, so various tourism problems emerge one after another. There is a 1 yuan shopping group. There are a variety of abnormal products, and there are also various deceptive tricks to deceive and abduct people. There have even been murders caused by forced purchases.
Li Mu does not have the ability to interfere with how other companies operate tourism products, but he can make his own tourism products a benchmark, and then use his influence and promotion capabilities to influence the judgment and direction of users and the market.
Therefore, in his view, he must first ensure that Taobao Qunar’s tourist routes are all highly developed high-quality tourism projects. Every tourist route opened must be the best among the best.
Li Mu himself knows very well that the travel products he makes now seem to be very cheap, with basically zero profit. But if domestic travel companies want to do it, they can do it cheaper and make more money. Much money.
Take travel routes in Southeast Asia as an example. For the same route, normal travel companies may charge as low as 5,000 yuan per person, and then one person can earn 1,000 yuan, but black-hearted travel companies can charge as low as 3,000 yuan, and then one person can earn 2,000 yuan. .
Why are they so awesome? To put it bluntly, it is all kinds of deception and deception.
First of all, for the same route, normal travel companies provide normal flights of ordinary airlines, which are not low-cost airlines, nor red-eye flights. However, when arranged by black-hearted travel companies, they usually require checked luggage if more than one piece of luggage is required, and there is no need to check in the luggage on the plane. For low-cost airlines that provide free meals, the cost is much lower.
Moreover, Black Heart Travel Company likes to occupy both ends of the time. For example, for the same four days and five nights, normal travel companies leave in the morning or in the morning, but Black Heart Travel Company leaves in the evening. In this way, the first day of the trip is just a flight, and When returning, normal companies usually depart in the afternoon or evening, while Black Heart Travel Company departs in the early morning, which means there is only one flight on the last day, which saves a lot of costs.
In addition, unscrupulous travel companies will arrange shopping in various links, such as some jade markets in Southeast Asia that mainly deceive people. As long as the travel company takes a tourist there, they can take away tens or even hundreds of RMB per person, and then the tourist If consumers spend money, the travel company can get at least 20% commission.
A rough calculation shows that if a tour group of 50 people enters the jade market once, the travel company can earn 3,000 to 5,000 yuan in head fees. Then, assuming that one-fifth of these people are deceived into buying something, the average per capita consumption is 5,000 yuan. , then the total consumption is 50,000, and the travel company can take away 10,000.
Just a travel classic, the travel company earned 15,000 yuan, which is equivalent to fifty people each creating an income of 300 yuan for him.
After visiting the jade market, you also need to visit the latex products factory.
The latex product factory also pays the travel company money per person first, and then gives the same 20% rebate when entering. Moreover, the latex product factory is easier to cheat money than the jade market because tourists are not wary enough.
After entering, the tour guide or staff will tell you that the latex in Southeast Asia is all natural products, let you see how they use pure natural materials to make latex mattresses and latex pillows, and then let you try this product. How comfortable the thing is. Finally, they will tell you that the normal price of this thing is 10,000 yuan in China, but it only costs 3,000 or 4,000 yuan if you buy it here.
Tourists feel that they are making a profit by buying this, and immediately express their desire to buy it. The other party immediately tells them to pay now, and the goods will be shipped to China immediately. You will receive the goods when you get home.
The tourist then swiped his card to pay. After returning, he received a Sanwu mattress mailed from Guizhou Province. It looked like it was not even worth a thousand yuan. At this time, if he wanted to complain, there was no way to complain, and the travel company had already They also received a commission of several hundred yuan per capita from the latex factory.
Or it could simply be that the tourism company takes the lead in this matter. In the end, the tourism company pays a visit fee to the local latex factory on a per-person basis, such as one hundred yuan per person, and the rest of the dirty money is made by the tourism company itself.
If you do similar things a few times, you can even make money with a tour fee of one yuan, not to mention a tour fee of 3,000 yuan.
Moreover, similar things happen not only in Chinese tour groups to Southeast Asia or other countries, but also in domestic tour groups.
Li Mu doesn't want these cheap and low-quality tour groups to dominate in the future. The best way is to set a benchmark now, and then use his platform influence to continuously expose the tricks of black-hearted tour groups and raise the public's anti-fraud awareness. , although this cannot completely kill this black sheep, it can at least suppress their living space infinitely.
For Li Mu, this is a protracted battle, but fortunately he has enough ammunition to keep fighting.
This time it’s the Panda, Terracotta Warriors, Jiuzhaigou, and Huangshan routes. Next time it’s the Guilin landscape, West Lake scenery, Yunnan-Guizhou scenery, and Zhangjiajie Forest Park. If we continue to develop like this, one day we will be able to cover the whole country with high-quality routes!
(End of chapter)