Li Mu asked Mr. Lei to send a research team to Japan and asked them to learn Japan's sophisticated development strategy for tourism.
It would be best to hire a design team from Japan. They are really good at cartoon design. When these elements are used in the tourism industry, they are really beneficial.
Not to mention those Japanese cartoons that are popular all over the world, just one Kumamon has attracted countless tourists to Japan and Kumamoto Prefecture.
And Kumamon is just Kumamoto Prefecture’s own cartoon image.
So Li Mu thought that he did not have the right to design a city cartoon image for a certain domestic city, but he could design an exclusive image for his own travel route. For example, he could design a super cute or funny panda image, and then use this panda image as a Cartoon image of panda travel route.
Then, you can spend money to spray-paint these images on the fuselage of the aircraft from Yanjing to Sichuan, or Shanghai to Sichuan, or you can spend money to print them on the headrest covers of aircraft seats, the packaging bags of airplane meals, etc. You can even spend money to put visual advertisements on boarding passes at Sichuandu Airport; you can also spend money to have them printed on and inside taxis in Sichuandu.
When the time comes, I want foreign tourists who participate in the panda route to constantly accept the visual impact of these cartoon images from the moment they go to Sichuandu, strengthen their impression of this cartoon image, and then place them in tourist attractions in Sichuandu. Put a lot of peripheral souvenirs made with these cartoon characters, so that they can't help but buy and take them back.
In addition, we must make full use of the Internet and promote the cartoon image on the Internet in various ways. As long as people remember this image, half the battle is won.
Thinking back to Kumamon, the animated doll version of this ugly thing is simply too popular. With all kinds of mean actions and text, it dominates WeChat, Weibo and all major online platforms.
If the cartoon image of our panda tourist route can become as popular around the world, we really won’t have to worry about passenger traffic.
Li Mu suddenly thought, why not just give that ugly guy a makeover and make an ugly and cute panda bear
Kumamon is originally a cartoon bear. The main color is black, with white eye rims and mouth, and then matched with red blush. There are three colors in total. The main color of the panda is white, with black eye rims, black nose and mouth, and cheeks. You can also use red...
In this way, it seems that as long as the black and white colors of Kumamon are reversed and a few minor modifications are made, it should be almost enough...
When he thought of this, Li Mu felt that he was really a talent, and he could so easily take away the future pillar industry of Kumamoto Prefecture in Japan!
When the time comes, I will make this image everywhere, and then make it into a real doll, and train a few young men to dress it up and shoot various videos and make various animations. When this image becomes popular, it will be licensed for free. If anyone wants to use it, just say hello to me and feel free to use it.
Whether you use its image to package condoms in the United States, or package mineral water in Europe, or even KFC and McDonald's if they want to use it to launch a set meal, just take it, no money, just use it as you like, it's so open and bright.
As long as it becomes popular, I will ask two children's screenwriters to write a script for a cartoon for me.
When the script comes out, it is packaged to the Japanese team, who work day and night to change it into animation, and then take it back and broadcast it in China.
In another two years, we can directly find a team like Hollywood Pixar to make one or two big cartoon movies. By then, we will have a world-class image in the field of cartoons.
Later, Li Mu quickly found a few designers who were good at cartoons from Taobao, and used his own rough painting style to present the image of Kumamon, and then used his own impression of Kumamon to let them continue to improve.
Several cartoon designers were confused. No matter how they drew it, they felt that this thing was really ugly, so ugly that they didn't even want to draw.
The designers drew several versions, but they still couldn't get the point, and the drawings couldn't even achieve a six-point resemblance.
Some designers even tried to beautify it. When Li Mu discovered it, he immediately stopped them and said, "You must not try to make this thing look good. Once you make it look good, you have already lost!"
The designers looked embarrassed, but still followed Li Mu's request and perfected the shape of the panda version of Kumamon little by little.
Li Mu watched intently, and finally found that a girl had basically drawn 90% of Kumamon's ugly appearance, so he hurriedly said to her: "Yes, that's what it looks like. Make it fatter and have a mean expression." One thing, for the eyes, don’t make the eyeballs round, make them oval, and keep them upright!”
The cute female designer was correcting the draft and said with an aggrieved face: "Mr. Li, pandas are national treasures. Is it really appropriate to paint them so ugly?"
"Suitable!" Li Mu said categorically: "It couldn't be more suitable! These days, not everything has to be good-looking to be popular, and ugliness is also a style!"
Seeing that the female designer had almost finished painting, Li Mu clapped his hands and said, "Here, blush! Use the most gaudy bright red!"
The female designer bit the bullet and painted the color on.
After reading it, Li Mu said happily: "It's really great! That's it!"
On the screen, it is completely an "albino" version of Kumamon. The mean, ugly and cute look has not changed at all. It is really the essence of it.
Li Mu could even imagine how this panda version of the real-life Kumamoto doll looked mean.
The panda version of Kumamoto rides a motorcycle, plays football, falls down while walking, plays tricks, runs like a fool, wears a tacky turban, shakes red flags in a mean way, stretches out his legs to trip people...
These images seemed to be alive, constantly appearing in front of Li Mu's eyes. He couldn't wait for the real-life dolls of these images to be made, and then specially found a team to record a bunch of animations!
However, if you have animated pictures, you must have emoticons. Currently, YY does not have the cool function of animated pictures and emoticons...
It seems that it is going to cause a big innovation in emoticons first!
Thinking of this, he hurriedly called Fang Xudong and asked him: "At this stage, it is technically difficult to send GIF animations directly to the other party in the YY dialog box, and the other party can see the animation directly in the dialog box without receiving it. ?"
Fang Xudong said: "It's not big, it's very simple to achieve. What do you want to do, Mr. Li?"
Li Mu said: "First make me a test version that can be implemented. By the way, in the expression column, add a custom expression function for me. Custom expressions must support pictures and GIF formats."
"good!"
…
After giving instructions to Fang Xudong, the more Li Mu looked at this panda version of Kumamoto, the more he liked it. He kept praising: "Gee, this is really great! Perfect! Absolutely perfect!"
The female designer was about to cry: "Mr. Li, do you really want to use this as a cartoon image of our panda travel route?"
Li Mu nodded immediately and said, "That's right, let's use it!"
The girl said with red eyes: "Can you not say that I participated in the design? I'm afraid I will be scolded..."
Li Mu smiled and said: "Get scolded? Just wait and see, this image will definitely become a big hit..."
The girl said awkwardly: "But it's really ugly. I haven't drawn anything so ugly since I was three years old."
Li Mu kept staring at the panda version of Kumamoto and asked, "Don't you think it looks cool?"
All the designers shook their heads in confusion, wondering if there was something wrong with the boss's aesthetics.
Li Mu didn't care about this. He said directly to the girl: "Hurry up and make a full-view rendering of this image."
After saying that, he quickly called Master Lei over, showed him this cartoon image, and said: "Mr. Lei, ask our team to go to Yiwu to find the best foundry and produce dozens of sets of real people according to this image for me. The dolls come out first, and then several sets of ornaments of different sizes, dolls, refrigerator magnets, key chains, hats, T-shirts, plastic bags, cloth bags. Anyway, as long as it is a small commodity you can think of, you can find a manufacturer to make it. The workmanship must be good enough."
Leader Lei looked at this panda version of Kumamoto and smacked his lips with a very depressed expression: "Mr. Li, is this thing a little ugly?"
Li Mu nodded: "Yes, it's quite ugly."
Leader Lei sneered twice: "Do you want to make more adjustments?"
Li Mu waved his hand: "No more adjustments, that's it!"
Leader Lei said: "Our national treasure is so beautiful and cute, but this one is so ugly. To be honest, I can't bear to look at it..."
As he spoke, Master Lei said very seriously: "I don't think the cartoon style of Panda Panpan from the 1990 Asian Games is as good-looking..."
"You..." Li Mu couldn't help but shook his head when he thought of the panda Panpan's appearance.
Panda Panpan was a cartoon style from more than ten years ago. Now, if we use Panda Panpan’s look to promote pandas, they still have to go to grandma’s house
Leader Lei held up his chin and said, "You think this mascot looks better when it is crawling on all fours than when it is standing? Standing seems a bit inconsistent. After all, the panda is a reptile."
Li Mu really wanted to kick him and land on all fours? Are you afraid that you are going crazy
This is a cartoon image that I am going to use as an anthropomorphic image. Tell me, is there an anthropomorphic image that is on all fours? I didn’t expect you, Master Lei, to be so unimaginative.
Immediately, Li Mu asked him back: "Mr. Lei, I want to ask you a very serious question."
Leader Lei said hurriedly: "Mr. Li, please tell me."
Li Mu asked: "Of all the cartoon images based on animals that are deeply rooted in the hearts of the people, which one is on all fours? Are not all of them anthropomorphic and walk upright? The American Teenage Mutant Ninja Turtles crawl on the ground with four claws to fight. Is that true? Does Doraemon crawl on all fours and follow Nobita every day? Sheriff Black Cat even rides a fucking motorcycle like a human being. You told me that the cartoon character has to be on all fours? I really want you Kick him out!"
Leader Lei then scratched his head in embarrassment: "According to what you say, it does make sense. The standing, anthropomorphic form is more popular among people..."
Li Mu waved his hand and said: "Hurry up and contact the manufacturer and get the things out for me. The panda tourist route will be put on sale soon. Time is urgent."
Seeing Li Mu's insistence, Master Lei nodded and said, "Then I'll make arrangements as soon as the design drawings come out."
After saying that, Leader Lei asked curiously: "Mr. Li, what is this guy's name?"
Li Mu thought for a while and said, "Let's call it Panda Bear. The English name is Panda Bear!"
(End of chapter)