"Panda Bear" has become popular at a speed that is unimaginable around the world, and has become the most watched cartoon image in the world. People who like it like it very much, and a small number of the remaining people are very disgusted. More Is confused.
The vast majority of people do not accept this strange cartoon design. In their opinion, pandas should be cute, so why should they take such an ugly route
However, these GIF expressions are so brainwashing that just a few days later, people around the world were completely brainwashed by this ugly and cute image.
Because, it's so funny.
Li Mu struck while the iron was hot. Five days after the new version of YY was launched, with the eager anticipation and anticipation of users around the world, he launched the second issue of Panda Bear GIF expressions.
In this issue, Panda Bear plays more freely.
Panda Bear "throws" a small yellow native dog towards a staff member who has his back to the camera.
The emoji was accompanied by: "The person doesn't want to talk to you and threw a dog at you."
Li Mu invited Du Wei over and asked her to put on a beautiful princess dress and let the panda bears circle around her in an exaggerated way.
The caption for this emoji is: "You are so beautiful!"
The panda bear turned his back to the camera and suddenly turned around. He stretched out two red pennants and waved them. One side said "Happy New Year" in Chinese and the other side said "happy new year" in English.
Panda Bear covered his ears and shook his huge head exaggeratedly: "I won't listen!"
Panda Bear took a few steps back in horror, stretched out a hand in front of him: "Don't come over here!"
Panda Bear squatted on the ground and stroked the silly little dog's head: "You have to be good!"
Panda Bear grabbed the little local dog's mouth and wrote: "Okay, stop talking!"
Panda Bear scratched his head with one hand, a series of question marks above his head: "It's really weird..."
Panda Bear tried to get his huge body into a trash can, with the caption: "I want to hide!"
Panda Bear spread his hands: "I can't help it!"
The second issue of Panda Bear is even meaner than the first issue, especially "The other party doesn't want to talk to you and threw a dog to you", touches the dog's head "You have to be good", scratches the dog's mouth and "Stop talking", It's simply the best way to joke around among friends.
When the second phase of emoticons was launched, 80% of users downloaded the data of the second phase of the emoticon package as soon as they received the pop-up prompt, and then the second phase of emoticons immediately went crazy.
Not only are users going crazy, but the media is also going crazy.
Nowadays, no one has a good chat on the Internet. Basically, a few sentences need to be matched with an emoticon. Everyone is immersed in this new way of expression and communication and cannot extricate themselves. GIF emoticons have become an emerging trend. Internet cultural wave.
Li Mu's ability to create a wave of popularity around the world with just a few dozen animated pictures shocked and admired the media, and made many companies and brand operators envious and jealous.
There are many companies with cartoon images, and many use cartoon images for promotion. The most powerful one is Disney. However, even Disney does not have the ability to build momentum like a mountain and a tsunami. The success of Panda Bear is so fast and the scope of its success is huge. The level of brainwashing is so extensive that even Disney can’t match it.
Li Mu knew very well that Kumamon was extremely lethal. In the era when it was born, the Internet was highly developed, and there were countless cartoon images on the Internet. There were old and popular cartoon images like Ari and Tuzki in China, and there were even more in Hollywood. Countless, Japan has so many that they can’t even figure out how many popular cartoon characters they have.
As a simple cartoon image, Kumamon has no story background or animation background. He can fight among so many cartoon images. This strength is simply equivalent to clearing the level from hell mode.
Not only has it become popular all over the world in a short period of time, it even brings a billion-dollar income to Kumamoto Prefecture in Japan every year. It is simply a money-attracting beast.
If we put such a strong player that started in 2015 and has defeated all the invincible players in the world for several consecutive years to today, it is not only defeating the invincible players in the world, but even torturing the invincible players in the world.
Therefore, Panda Bear, based on Kumamon Bear, became popular all over the world almost as quickly as possible.
In his previous life, Kumamon didn't make his fortune so quickly.
In order to promote its own promotion, Kumamoto Prefecture has taken great pains to operate the copyright of Kumamon. They first opened the copyright application for Kumamon in Japan for free. As long as they are companies in Japan, they can apply to use the image of Kumamon for free. In this way, The image of Kumamon quickly spread beyond Kumamoto Prefecture and even went global through Made in Japan.
Immediately afterwards, Kumamoto Prefecture opened authorization applications for overseas companies. However, there are many requirements for overseas authorization applications. For example, the design must be reviewed and approved by Kumamoto Prefecture and cannot be used directly. At this stage, Kumamoto Prefecture authorized a number of overseas companies. Cooperation with relatively famous world-class brands has further laid the foundation for Kumamon’s “global Internet celebrity”;
Later, Kumamoto Prefecture fully opened up applications from overseas companies. However, applications from these companies were not free. Kumamoto Prefecture would charge a certain amount of royalties. As more and more companies cooperated, Kumamoto's global popularity continued to rise. .
Now, Li Mu has promotional resources that Kumamoto Prefecture in Japan could not even dream of. Therefore, in just a few days, he has achieved the influence that Kumamoto Prefecture took several years to achieve.
The second issue of Panda Bear expressions made Panda Bear even more popular around the world, and also attracted the attention of countless companies.
For a time, there were countless companies applying to Makino Technology for copyright cooperation with Panda Bear, and application emails kept coming like snowflakes.
According to feedback from the marketing department, as of three days after the launch of the second phase of Panda Bear, more than 5,000 companies around the world have sent cooperation applications to Makino Technology. They all hope to obtain the image copyright of Panda Bear and use it in on their own products.
After referring to Kumamon's copyright management practices in his previous life, Li Mu formulated the first version of the commercial cooperation rules for the image of Panda Bear after careful consideration.
Article 1: Panda Bear currently does not charge any copyright fees. Any company can apply for copyright use to Makino Technology, but it must indicate the method of use, scope of use, and number of uses (number of exposures) in the application. Through Makino Technology It can only be used after review and written authorization;
Article 2: No company may apply to use the image of Panda Bear for purely peripheral production, such as dolls, commemorative coins, promotional posters, etc. It must be used in conjunction with its own products;
Article 3: The higher the world ranking of the applicant company, the easier it is to obtain approval. The greater the number of uses (number of exposures) of the applicant company, the easier it is to obtain approval;
Article 4: When any enterprise uses the copyright of Panda Bear, it must publicize the Chinese name of Panda Bear or the English name Panda Bear in a clear font where the image of Panda Bear is used. The merchant can choose one of the two.
Article 5: If an enterprise violates the usage regulations, Makino Technology has the right to immediately stop authorization and collect copyright fees based on the violation.
Li Mu’s idea is also to license free of charge and enhance global exposure. After all, Makino Technology has excellent cash flow and its valuation has already exceeded 100 billion US dollars. It does not need Panda Bear’s copyright income at all. It is better to license free of charge to achieve widespread development.
However, even though it is a free license, it is impossible to just let everyone use it casually. Maybe tomorrow it will be used on condoms or other products that are not on the market.
So if you want to use it, you must apply and inform it of the purpose. Only after Makino Technology has approved it can the other party use it.
In addition, the reason why the other party is not allowed to produce pure peripheral products is because Li Mu wants to keep peripheral products such as dolls in his own hands. This is not to make money, but to ensure workmanship and quality. Otherwise, if other companies have the right to produce dolls, , it is very likely that a batch of inferior dolls will immediately flood the market. In that case, it will be harmful to the image of Panda Bear.
Also, priority will be given to companies that are big and have many similarities. For example, Coca-Cola has a big brand and high output. If Coca-Cola promises to print panda bears on Coke bottles or cans, a total of 10 billion bottles (cans) will be printed worldwide. , then you can give him the authorization immediately;
Another example is Air China. Because the Air China brand is also very big, and its aircraft fly around the world and are highly visible, if Air China applies to buy a few Panda Bear aircraft and print the Panda Bear image on their aircraft, then I will immediately authorization;
As soon as the details were announced, McDonald's and Coca-Cola came to visit.
Because there were so many merchants applying for use, the Asia-Pacific managers of McDonald's and Coca-Cola directly called Li Ziwei. They couldn't wait to express their desire to cooperate with Makino Technology on the copyright of cartoon images again, and expressed their willingness to pay a high price.
Li Mu had previously had very in-depth cooperation with Coca-Cola and McDonald's on the cartoon image of Plants vs. Zombies, and he had high recognition of their cooperative attitude and corporate strength, so he immediately said to Li Ziwei: "Tell Coca-Cola if they Promise me that more than half of the products in my production lines around the world this year will cover the image of panda bears, then I will authorize them as soon as possible and make them the first company in the world to obtain genuine authorization."
With that, Li Mu instructed: "You have to explain clearly to them that the concept of production lines around the world is that any Coca-Cola production line must contribute more than half of its production capacity. Even if it is a production line in the corner of Africa, it must contribute more than half of its production capacity. products are covered with our panda bear image.”
Although Coca-Cola is the leading company in the beverage industry, its life has not been so comfortable. Just the pressing pressure of the Pepsi system makes them very uncomfortable. In order to ensure their leading position, they have at least 100,000 customers worldwide every year. More than a billion dollars in publicity costs.
If they can be the first to obtain the copyright of Panda Bear and be the first to produce drinks with Panda Bear graphics, they will be able to stand out among all competitors.
Don't look at a small panda bear image. If Coca-Cola gets it first, the publicity effect may be greater than a US$100 million advertising!
(End of chapter)