Just two hours later, Coca-Cola fully agreed to Li Mu’s request for cooperation.
Within one year from the date of signing, it is guaranteed that 60% of the products in each production line will be printed with the image of Panda Bear.
In this way, Panda Bear can cover any area that Coca-Cola can cover.
Li Mu struck while the iron was hot and immediately signed an online contract with Coca-Cola, and issued Panda Bear's first copyright authorization online.
So, on the third day after receiving the authorization, Coca-Cola with the panda bear shape was launched globally.
Everything is about high efficiency, and Coca-Cola is the same.
At this time, whoever can get the panda bear first and print it on his own products will win.
Moreover, for Coca-Cola, changing the packaging is actually a very easy thing. Makino Technology provides the materials and does not allow modifications. Coca-Cola adds a set of its existing product packaging templates and then reviews it with Makino Technology. If Makino Technology thinks it’s OK, then it’s OK.
Then the new version of the packaging can be replaced immediately through the fully automated production line, and all re-produced products will have new packaging.
Coca-Cola actually wanted to give Panda Bear a slightly different look, at least let him wear Coca-Cola clothes, or wear a red Coca-Cola belt sideways, but Li Mu refused.
Li Mu's original words were that originally these were all easy to discuss. When we Chinese people do business, you are happy and I am happy too. But in the end, you insisted on giving me 50%, which is too much and such bullshit. Since you don't want to be happy with me, , then I won’t give you any pleasure. Once you come here, you will be cleared. If you want to return the ink next time, then I will fall out with you directly.
Coca-Cola was also helpless, and only then did it realize that it was actually a vulnerable group in front of Makino Technology.
After the "Panda Bear" version of Coca-Cola was launched, Coca-Cola's global sales increased by 50% month-on-month. The cartoon image of Panda Bear is so special that Coca-Cola can be seen at a glance among similar competing products no matter where it is. It is very important for FMCG products. Generally speaking, whoever gets consumers’ attention first has won half the battle.
The skyrocketing sales of Coca-Cola around the world made Coca-Cola's executives laugh from ear to ear during meetings.
This directly stimulated other companies' desire for the panda bear image. Li Mu asked colleagues in the business department of Makino Technology to select the most influential companies in the industry first when selecting cooperative companies. Of course, Chinese companies are given priority.
All of a sudden, various applications came in one after another. It is said that tens of thousands of application emails were received in a day.
There is no cartoon character in the world that has such a strong influence.
When the streets of Japan were flooded with panda-bear version of Coke, the Japanese people expressed envy and jealousy. Li Mu used a bad and cheap panda cartoon image to eclipse countless classic cartoon images throughout Japan for decades.
In fact, this is not an exaggeration at all.
If Coca-Cola printed the image of Pikachu, it would probably not stimulate sales by even one percentage point.
If Sailor Moon is printed, sales will definitely drop, because although Sailor Moon is liked by girls, it has little appeal to men, and may even affect men's choices because she is too feminine.
Printed cherry balls? Come on, this cartoon image of a Japanese elementary school girl is not suitable for all ages.
Hello Kitty's combat effectiveness in this regard is even weaker and has no limit. Subsidy money may not allow Coca-Cola to distribute its products globally.
Conan has almost brought negative growth to the Japanese painting population, but how much added value can he bring in a year? Not even a fraction of Kumamon.
In the final analysis, the reason why all Japanese cartoon images were not enough once Panda Bear came out is because those cartoon images simply did not have the temperament to become popular.
People nowadays can't understand the word "demon nature", but Li Mu really understands it very well.
Kumamon is so dark and ugly. Why he is so popular all over the world is because of his devilish nature.
This is like the reason why the four kings of Asian emojis have remained popular for more than ten years.
Demonic nature is like a mysterious metaphysical energy field. As long as anything is connected with demonic nature, it can undergo a super transformation from stone to gold.
Kuaishou and Douyin have made so many Internet celebrities popular, and it can be said that each one is very magical;
There are so many funny videos and songs that have become popular on the Internet, such as horse riding dance, even the first lady of the United States danced along, and it has become popular in every corner of the world;
For example, I have an apple, I have a pen, pfft, Apple pen. No matter how you look at it, that guy is a pervert, but at that stage he was still very popular.
And Kumamon can be said to be the one with the highest magical index among all the magical Internet celebrities.
Especially when I go to Kumamoto Prefecture, Japan, the overwhelming number of Kumamon bears are overwhelming. It’s like brainwashing.
Li Mu suddenly had an idea at this time, yes, why not learn from Kumamoto Prefecture? Just spend a lot of money and cover the entire Sichuan with the image of panda bears.
Therefore, Li Mu hurriedly asked his colleagues in the business department and asked several questions.
First, how many airlines have applied for the panda bear image
Second, how many airports have applied for panda bear images
Third, how many companies in Sichuandu have applied for panda bear images and what they do;
Colleagues in the commercial department quickly searched the airlines from the application list.
Currently, domestic airlines that have applied to use the panda bear image include: Air China, China Southern Airlines, China Eastern Airlines, Sichuan Airlines, Hong Kong Cathay Pacific, and Taiwan Evergreen;
Foreign airlines that have applied to use the panda bear image include: American Airlines, Delta Air Lines, United Airlines, Lufthansa, British Airways, Air France, All Nippon Airways, Japan Airlines, Korean Air, Singapore Airlines...
Li Mu was dumbfounded. Basically, well-known airlines at home and abroad, except for the oil tycoons in the Middle East, had applied to Makino Technology.
Well, it’s free of charge and everyone flocks to it.
As for airports, there are just as many. There are more than a dozen airports in China alone that have applied to use panda bear images as interior decoration, publicity, and guidance materials.
There are also Sichuandu enterprises. There are really too many applications, not only taxi companies, food companies, manufacturing industries, but also catering industries, hot pot restaurants, Chuanchuan Xiang, Bobo Chicken, and even the Wolong Panda Breeding Base. I hope to build a panda pavilion with the image of panda bears.
In fact, the panda bears are so popular that the happiest people are the people of Sichuan. When talking about pandas, the first thing that comes to mind is Sichuan. Recently, Sichuan has seen a surge in domestic and foreign tourists, and even housing prices have begun to rise rapidly. This is because of the panda bears. Influence.
Li Mu thought for a while and said, "Remember, first of all, all major domestic airlines can be authorized. However, except for Sichuan Airlines, we only authorize them to use the image of several other airlines on long-distance flights." Most of these aircraft models are used for flying overseas routes, which can help us better promote overseas."
"As for Sichuan Airlines, let them use whatever they want. It would be best if even the pillow towels, blankets on their planes, and the shoes taken off in first class are all in the image of panda bears."
“Among the foreign airlines that are relatively strong, we only authorize them to use our image on Boeing 737 and Airbus 320 series narrow-body aircraft. In this way, most of them use our image to fly in their own countries. Fly around, especially ANA and Japan Airlines, let them use them as much as they like, and let Japanese friends experience the happy feeling of cultural invasion."
"In terms of airports, first of all, all international airports in the country can be used. It is best to design several special boarding gates with panda bear images. It is also best to use these boarding gates for flights to Sichuandu. The flights stop here, so that whether domestic tourists are going to Sichuandu or international tourists are transferring to Sichuandu, they can feel the charm of Sichuandu and pandas from here."
"At Sichuandu Airport, we allow them to use our panda bear image inside the airport at will. Of course, the design and use plan still have to pass our review."
"At international airports, we allow them to use the image of the panda bear at the boarding gate. Of course, it is best to use specific boarding gates exclusively for flights to China."
“We not only need to review and approve the application for the Wolong Giant Panda Breeding Base, but also make donations. It is best to add more panda bear design elements to the base, such as trails, electric vehicles, guides, brochures, tickets, etc. .”
"Taxi companies, choose the strongest one and authorize our panda bear image to them to print on the taxis."
“Specialty product manufacturers in Sichuandu, as long as they are formal enterprises with complete qualifications and qualified products, will be approved immediately and issued licenses to them.”
"Forget about the catering industry. If there is a chance, we can invest in a panda bear-themed restaurant ourselves."
At this time, the head of the public relations department walked into the conference room and said to Li Mu: "Mr. Li, we have received some news that many domestic companies have illegally used our panda bear image without authorization."
With that said, he handed a stack of photos to Li Mu
After Li Mu finished reading, his nose almost became angry.
Panda Bear’s schoolbags, pencil cases, notebooks and other stationery;
Panda Bear stickers, book covers, children’s snacks;
Panda Bear’s inferior dolls and costumes…
These products look very poor from the photos, and even the printing quality is not up to par. They are completely smearing the image of panda bears.
If profiteers like this are allowed to use the image of panda bears indiscriminately and in such a bad way, it won’t be long before the market will be flooded with these inferior products.
Domestic copyright protection has never been in place, but Panda Bear is now a Chinese business card promoted internationally by Li Mu. He dares to pirate even this, which is really a suicide attempt.
Immediately, Li Mu immediately announced: "The public relations department immediately teamed up with the legal department to set up a rights protection team, and immediately communicated with the cultural department and the industrial and commercial department to tell them that piracy of the panda bear image will be harmful to the panda bear, to China's tourism industry, and to China's international image. We must ask them to cooperate as much as possible to help combat piracy and assist us in safeguarding our rights. Every pirate like this will be brought to court."
(End of chapter)