In China's private economy, there are a large number of small and micro enterprises, and even workshops that are not even registered companies.
Especially in the field of small commodity manufacturing, family workshops contribute almost more than half of the output value.
Among them, 99.99% of companies or workshops have no copyright awareness.
For example, a workshop in Yiwu specializes in the production of stickers. The self-adhesive stickers they produce are mainly sold to primary and secondary school students. Their stickers not only cover all the popular Chinese stars from mainland China, Hong Kong, Macao and Taiwan, but also include Japanese, Korean, European and American stars. They not only produce There are a large number of celebrity stickers, as well as a large number of still stickers from film and television dramas, and image stickers from cartoons and comics. This workshop may produce 10,000 categories of stickers a year, using countless portrait copyrights, film and television, and animation character copyrights, but it is truly authorized Chains, absolutely none.
In other words, such a workshop can produce 10,000 categories a year, with a genuine rate of 0 and a piracy rate of 100%!
They always produce whatever is popular, Princess Fairy the Princess, Meteor Garden, Sailor Moon, Captain America, Slam Dunk, Michael Jackson, HOT. In short, as long as it is popular at this stage, they will immediately take it for development. Production, with no regard for copyrights and laws.
The same goes for the celebrity posters sold at the entrances of various primary and secondary schools. The Young and Dangerous posters that boys love to buy are priced at RMB 1.5 each, and the larger ones are priced at RMB 2.5. It is estimated that billions of posters are sold nationwide a year, among which Chen Haonan can be included. Or the copyright owners like Pheasant don’t have a dime in their pockets.
Not to mention the current cartoon peripherals in the domestic market, which basically have a genuine rate of 1/10,000 is considered to be very popular.
Now, Panda Bear is a global hit. From children to adults, middle-aged people, and the elderly, everyone can’t help but laugh at this image, because this image has not only become popular on the Internet, but has also entered the online world with the media. Lower life.
Therefore, a large number of small commodity workshops and enterprises in the south began to shift their goals and concentrated most of their production capacity on the production of panda bear peripheral products.
The market's recognition of these products is also extremely high. Basically, as soon as they are launched on the market, they will be snapped up.
What's even more annoying is that many people are thinking about overseas markets, and some pirated peripherals have begun to be shipped to overseas markets.
In Li Mu's eyes, these small traders are as disgusting as parasites. These people can only survive by sucking the blood of others. Without other people's bodies, they have no ability to survive, and they often They will swarm towards the most perfect goal, just like the current Panda Bear. Thousands of pirated parasites are crazy about sucking blood. When the Panda Bear is sucked to collapse, everyone will rush to the next goal.
In such a market environment, genuine products themselves are almost exterminated. For example, Pikachu, which has become popular in recent years, if it is a genuine product produced by a regular company, the cost includes not only raw material costs, production and processing costs, but also high copyright costs. and various tax costs.
For a Pikachu doll of the same size, even if the workmanship and materials of the genuine and pirated versions are exactly the same, the genuine company will have to bear the copyright cost of at least one or two yuan, while the pirated version will not need a penny.
Moreover, small pirated workshops are generally run by individuals and do not have registered enterprises, so their production and processing processes do not need to pay a single tax rate to the tax authorities. A company not only has to pay corporate income tax, but also some additional taxes and fees.
To go into detail, the cost of workers in pirated workshops is much lower than that of regular companies, because they only pay workers wages and do not pay social security and personal taxes to workers.
As a result, the cost of genuine products may be more than double that of pirated companies. Even if pirated products are shipped at the cost price of genuine products, they can still make a lot of money, but genuine companies will be miserable. If the price is reduced to the same as that of piracy, it is not enough to cover the cost, so the price can only be raised. Once the price is raised, the competitiveness is gone. At this stage, most consumers have no awareness of genuine and piracy. They only buy value for money. Highest,
Li Mu naturally could not allow these pirates to ruin the image of Panda Bear, so he personally took charge and not only organized a rights protection team, but also took the initiative to communicate with the industrial and commercial authorities.
The industrial and commercial department received Makino Technology's request for assistance in the investigation and took it very seriously because the panda bear is different from other cartoon images.
First of all, Panda Bear is the first locally-born cartoon character that has become popular around the world, which is of great significance;
Secondly, Panda Bear represents China’s panda tourism. It is equivalent to the cartoon messenger and image spokesperson of China’s tourism in overseas markets, and even represents the image of national tourism culture to some extent.
What's more, its copyright owner is Makino Technology. Huaxia currently has the highest valuation, even the highest valuation in the world. It is currently the business card of Huaxia enterprises overseas. Leaders from top to bottom attach great importance to it, and necessary protection is inevitable. To be given.
Under this circumstance, Li Mu personally came forward again and held a closed-door meeting with the industrial and commercial department.
At the meeting, Li Mu personally explained to the leaders of the industrial and commercial departments the current popularity of Panda Bear around the world, including the frequency of use by global netizens, the popularity of discussions, the popularity of media reports, and the popularity of companies applying for copyright cooperation.
The leaders of the industrial and commercial departments did not expect that Panda Bear would become so popular around the world.
Just the list of hundreds of thousands of companies around the world that applied for copyright cooperation left them stunned.
Li Mu said: "Dear leaders, at this stage, in countries and regions with relatively good copyright protection, companies are applying for legal authorization of panda bear image copyright through our officially announced application process. However, domestic companies that use panda bears in violation of regulations are currently infringing. , individuals have sprung up in hundreds of cases. If necessary intervention is not carried out, the piracy of panda bears in China will become more and more serious. By then, low-quality pirated panda bear images and products will flood the country and even overseas. The market has had a huge impact on the development of Panda Bear itself, so we sincerely hope that the industrial and commercial departments can assist Makino Technology in safeguarding its rights nationwide, and in this way protect the healthy development of the image of Panda Bear."
The industrial and commercial departments also immediately paid attention to this issue. This is not only an issue of copyright infringement, but also related to the international image of panda bears and even the international image of China Tourism. In the past, they could turn a blind eye to these copyright infringements, but this time The stakes are so high that nothing can be done about it.
Subsequently, leaders of the industrial and commercial departments immediately stated that they would strengthen the crackdown on piracy of Panda Bear across the country.
Li Mu also stated on the spot: "Makino Technology has identified law firms for cooperation in provincial capital cities across the country. At that time, we will entrust them to prosecute piracy infringements in any city across the country. In order to put an end to piracy, we have passed a With a budget of 100 million yuan for rights protection, civil lawsuits will be filed against infringers nationwide. We also hope that the industrial and commercial departments in various places can support our rights protection work. If criminal offenses are involved, we will need to communicate with the public prosecutor and the law through the industrial and commercial departments."
Makino Technology’s legal department is very efficient. They have established cooperative relationships with top law firms in 23 provinces, 5 autonomous regions, and 4 municipalities in mainland China. Makino Technology will entrust them to assist Makino Technology in their provinces, autonomous regions, and municipalities. To protect the rights of the panda bear image, Li Mu’s goal this time is not to spare any pirates.
For Li Mu, if pirates or individual pirates simply make some money from their own company, he would not go to great lengths to kill them all. However, piracy also depends on the situation. The strategic significance of Panda Bear is extremely important. Nothing can be said about piracy and dragging it into the quagmire.
Not only Panda Bear, but also "Flying Tigers" which will be released this year. This movie is also of great strategic significance. If there are pirates targeting it, I will make them bankrupt by then.
Therefore, Li Mu decided that no matter how high the cost of rights protection is, Makino Technology will happily accept it. If a manufacturer makes 100,000 yuan by piracy of Panda Bear, then Makino Technology can spend 200,000 yuan to force him to use the 100,000 yuan. Yuan spit it out and sent him to jail.
If a self-employed person makes a thousand yuan by piracy of Panda Bear, Makino Technology will find him and spend several times or even ten times the cost to make him bear the corresponding legal responsibility after returning all illegal gains. .
Subsequently, the industrial and commercial department issued a document to the whole country, requiring local industrial and commercial departments to strictly investigate and deal with the counterfeiting of panda bears within their jurisdiction. Three points must be met:
First, detect counterfeiting and stop infringement as early as possible;
Second, all produced goods must be recovered and destroyed;
Third, cooperate with the public security organs to impose administrative penalties and criminal penalties on companies and individuals that produce and sell pirated products.
Moreover, the industrial and commercial department also gave work guidance in the document.
They require the industrial and commercial departments in various places to trace the source directly from the market. As long as pirated goods are found circulating in the market, they will immediately hold the seller accountable, and then trace the source step by step through the seller until the person responsible for the production company is found.
If it is an enterprise that produces and sells pirated goods, the industrial and commercial department will directly seal the enterprise and impose administrative penalties, and decide whether to transfer the case to the public security organ based on the quantity and market value of the pirated goods. In theory, as long as the criteria for filing a case are met, the case must be transferred to the public security organ for trial.
If the person who produces and sells pirated copies is an individual, he or she will be directly banned and the illegal income will be confiscated. If the person violates the criminal law, he or she will be held criminally responsible according to the crime of illegal business operations and the crime of infringement of intellectual property rights.
Once this document was issued, local industrial and commercial departments immediately regarded it as one of the most important tasks in the near future, and immediately began active preparations to launch a vigorous nationwide campaign against piracy.
(End of chapter)